Wind Rises 2005

Chapter 224
"Since you are also worthy of being challenged here, when it comes to the Internet and e-commerce, Mr. Ma's level is [-] blocks away from yours.

Without Mr. Ma's suggestion, you don't know where your e-commerce department is now. "Meng Feiyue said more and more vigorously, just wanting to take advantage of the momentum of foxes and tigers to take advantage of the opportunity to suppress Dong Yanchun.

Online and offline are inherently incompatible. Once the e-commerce business exceeds the physical store, wouldn't Meng Fei be forced by Dong Yanchun?

Director Meng Da has a strong sense of crisis. After all, the [MiMo] brand has just started, and the online and offline businesses have just started.

Regardless of the fact that five physical stores have already opened, it is not certain who will have the last laugh.

After all, he has tasted the sweetness through online marketing. Meng Fei is well aware of the power of the Internet. Who knows that one day the e-commerce department's performance will suddenly take off, and it will overtake the offline stores.

"I'm just discussing the matter, otherwise, what should I do, let the entire e-commerce department stare and sit like this?" Dong Yanchun responded not to be outdone.

Meng Fei taunted in a strange way: "Now is a special situation, why don't you bear it and let it pass.

Besides, colleagues in the e-commerce department can fish in water every day, which is a great thing.

Our department wants it, but doesn't have it yet. "

"You..." Dong Yanchun got angry, stood up straight away, and slapped the table heavily.

Yan Bing, who is a domineering female president, had no choice but to speak up at this time. She said coldly: "Sit down, two department leaders are arguing like this, what a shame."

"Yes, yes, Mr. Yan, it's all my fault." Meng Fei immediately recognized his mistake.

Leaving aside this guy's abilities for the time being, even a boss would like his mixed-up attitude in the workplace.

After all, the art of controlling subordinates is nothing more than those routines, but no matter what the situation, a villain like him is indispensable.

Dong Yanchun was not a fool, so he sat down immediately, but still stared at Meng Fei, despising the character of his opponent.

Seeing this, Yan Bing turned his head and rolled his eyes, and said coldly to Ma Liang: "Why are you standing there, you should say something!"

"Ah! Did I say that?" Ma Liang was still in a daze, thinking about what made the rich woman unhappy.

If you don't think about this matter clearly, how can you make out with Sister Bingmei at night.

Yan Bing responded angrily: "Nonsense, hurry up!"

"Uh, so what? The e-commerce department is out of stock, right? It's easy!" Ma Liang then straightened up and seriously talked about the countermeasures, "If there is no stock, go find it.

When the [MiMo] brand was first established, wasn’t it the same way?

Now that the company has accumulated so many supplier resources and has such a good foundation, it is much easier than before to find suppliers to develop more styles.

So I suggest that, in addition to helping the physical stores to clear up the leftovers, the e-commerce department should also set up a separate product team.

Each team works individually with suppliers to develop styles exclusively for online sale.

Using the amoeba model for internal entrepreneurship, each product group operates independently without interfering with each other.

Each is responsible for the sales KPI of the products they develop, and gradually finds out an operating mechanism suitable for online business. "

Ma Liang expressed his thoughts unhurriedly, and the problem was solved in a few words.

The current predicament is nothing more than a lack of supply, and the e-commerce department is out of stock and it's a pain in the ass.As long as they have something to do, no one will have an opinion anymore.

"Teacher Ma's method is good, let me just say, as long as you give full play to your subjective initiative, can you still stare dumbfounded?" Meng Fei first applauded and praised him regardless of whether he understood it or not.

But Dong Yanchun, who was sitting opposite, was dumbfounded, and muttered: "Independent product group? Amoeba model? What the hell is that?"

He could understand every single word Ma Liang said, but he couldn't understand it when put together.

That guy Meng Fei can have nothing to do with himself and hang on high, but as the person in charge of the e-commerce department, if he can't understand anything, how can he carry out his work next.

"Yes, it is an independent operation team composed of three people.

The first is the buyer, also known as the product specialist, who is responsible for determining the style design and production schedule with the supplier.

Then there is operation, which is responsible for the online promotion and sales of products, as well as a series of related supporting work.

Finally, art design, product photography, poster design, and image retouching are all shoulder-to-shoulder.

The three of them worked together to discover new styles from suppliers in groups.Independently complete the whole process from product development to online sales, and be responsible for order output and sales.

The advantage of the amoeba model is obvious. It can not only achieve refined management, but also better assess the work performance of each group.

Just because each group operates independently, problems can be adjusted in time if problems are found, and it will not affect the product launch of other groups.

And it can avoid inventory backlog to the greatest extent. " Ma Liang explained further.

The so-called amoeba model is not his casual nonsense used in the field of e-commerce, but an innovative operation model developed by the former industry leader of the Taobao clothing brand [Handu Yishe] in the field of e-commerce.

It is precisely by virtue of this super-powerful model that [Handu Clothes House] has counterattacked and dominated Taobao for 7 consecutive years, with sales far ahead.More than 3 new models are launched every year, and the operational capabilities are terrifying.

Even Shein, who will become famous in the future, borrowed this model.

Although [Handu Yishe] gradually declined in the later period, it was also due to product quality and brand power, and had nothing to do with the operating model.

Therefore, let Dong Yanchun lead the e-commerce department to slowly figure out the [MiMo] amoeba model, which is the best development route at present.

Dong Yanchun was confused, what Ma Liang said was completely beyond his cognition.

Only then did he truly understand that what Meng Feifang said 10 minutes ago was not an exaggeration at all.

It turns out that the level of the young man opposite him in terms of Internet and e-commerce can really easily crush him.

The respect from the heart comes from the worship of professional authority.

At this time, Dong Yanchun looked at Ma Liang again, the previous contempt was no longer there, and the expression in his eyes was replaced by apprehension and solemnity.

He also imitated Meng Fei and changed his name, and asked cautiously: "Mr. Ma, what kind of amoeba model is really feasible in the e-commerce field?"

"As long as you do it with your heart, you will figure it out sooner or later.

Don't be too stressed, and don't worry, you can try and make mistakes in a small area first, and then copy in large quantities.

In the early stage, there is no need to worry about poking trouble or causing losses, and you can try it boldly.

Mr. Yan is your biggest backing, she will take care of things. Seeing his guilty conscience, Ma Liang hurriedly spoke out to comfort him.

By the way, he also praised the ice beauty sister, thinking that he could make her happy.

But looking back, the rich woman didn't appreciate it, she still looked at him with a cold face, without a smile, and Ma Liang became even more flustered.

He suddenly had an ominous premonition that something big was going to happen.

(End of this chapter)