Wind Rises 2005

Chapter 225
Ma Liang was flustered here, but began to ask for advice over there.

"Mr. Ma, what do you think of the product pricing strategy of e-commerce?" Dong Yanchun's attitude at this time is extremely respectful, which is completely different from before.

Ma Liang was stunned for a moment, and asked puzzledly, "What do you think?"

"It's just that online customers are greedy for cheap, and it is difficult to open up the situation if they sell according to the price of physical stores.

Ma, do you have any suggestions on this? "Dong Yanchun's face was full of expectations.

After Ma Liang thought about it seriously, he replied slowly: "Well, then I agree with Meng Fei's previous point of view.

It is not to say that to open an online store, you must adopt a low-price competition strategy.

Online sales can’t always be discounted or promoted, which will greatly damage the brand value of 【MiMo】.

The e-commerce department does not need to rush to make achievements, but can work slowly and intensively.

Winning by product design, quality, and brand influence is not just a price war.

If you fall into the vicious competition of price wars, no one will be able to please in the end.

Price is not the most critical factor, as long as the products and services are good, we can also win the favor of customers. "

What Ma Liang said is actually well-founded.

The reason why the [Handu Yishe] in the previous life declined was because of this factor.

Huge scale will bring advantages in production costs, but trying to crush all peers with ultra-low prices is not feasible, at least in the apparel industry.

The constant pursuit of lower prices will inevitably lead to a decline in product quality.

Once the quality gate incident occurs, the brand's reputation will be completely ruined, and consumers will gradually dislike it and resist it.

But by sticking to the brand line and taking the boutique model, you can jump out of the quagmire of price wars.

In the previous life, there was a small Taobao women's clothing brand, which pursued a quality development model and blazed a path of its own.

This Taobao brand is called [Xiaochong], and it insists on cooperating with designers, taking the route of boutique design, targeting the mid-to-high-end price range, and forcibly blazing a trail.

Regardless of the fierce competition in women's clothing on Taobao, the introversion in those industries has no effect on the [Xiao Chong] brand.

In 2009, [Xiaochong] was the first women's clothing online store to exceed [-] million yuan, and won the first comprehensive ranking of Taobao's annual women's clothing stores.

When the [Xiao Chong] brand was rampant on Taobao, it was really shunned by the gods.What about Zhang Dayi, the No. [-] Internet celebrity in the junior high school, whose Taobao store was still an unpopular thing at the time.

After major clothing brands entered Tmall one after another, ordinary Taobao clothing online stores were even more defeated.

There is no chance to become bigger and stronger, and we can only follow the big brands to eat some leftovers.

It can be seen that e-commerce is not the only way to go by low-price dumping.

On the contrary, insisting on quality can build its own competitive advantage and brand influence.In this regard, you can refer to another Taobao brand [Green Union], which started out selling data cables.

Relying on an inconspicuous mobile phone data cable, the same adherence to quality has also created a world of its own.

[Green Union] has gradually expanded to more digital fields after gaining brand reputation.

It can be seen that doing business sometimes requires reverse thinking.

When everyone thinks that users come to the Internet to find cheap products, and all merchants are rushing to the low-price route, doing the opposite will win the game.

That's why Ma Liang rejected Dong Yanchun's opinion, especially since the [MiMo] brand got off to a good start, let alone making low-quality products easily and damaging the brand's reputation.

"Ms. Ma, does the retail price of the physical store really work online?" Dong Yanchun was still a little uncertain.

Ma Liang nodded, and replied with firm eyes: "I'm very sure!

Although most users are greedy for cheap, the brands that take the low-price dumping route have no loyalty to gather customers.

The users cultivated in this way will be abducted in minutes if the competitors are cheaper.

On the contrary, it insists on quality, insists on making brand influence, and goes further.

This will not only attract customers who are originally pursuing quality, but also those customers who are looking for cheap will also be attracted by word of mouth.

The cultivation of brand loyalty does not happen overnight.

Once established, it is definitely the strongest moat.As long as you don't try to kill yourself, no one can easily come and grab food. "

"Teacher Ma, listening to what you say is better than reading ten years of books!
When you say that, I feel more confident. "Dong Yanchun was infected by the emotion in Ma Lianghua, and finally agreed with this idea.

In fact, it’s not because he lacks confidence, after all, how many big brands look down on e-commerce these days.

At this time, most of the e-commerce and online stores on Taobao are street stall manufacturers and shopkeepers of wholesale stalls.

In the concept of these people, they usually only know about price wars and have no brand awareness.

Otherwise, it would not be the number one in the industry by a low-end Taobao brand like [Xiaochong].

After all, when [Xiaochong] first started, it was not comparable to those manufacturers and stalls in terms of scale.

However, it is precisely because of the harsh competitive environment in the early stages of the e-commerce industry that [MiMo], an emerging fast fashion brand, has entered Taobao, and instead can enjoy the biggest wave of development dividends.

Although she hasn't written her horoscope yet, Yan Bing's rich woman has already established a relationship with Taobao's top management.

As long as [MiMo]'s online store officially operates on a large scale, it will definitely get the huge official brand endorsement and traffic support from Taobao.

Therefore, it is necessary to have consistent online and offline brand tones and consistent operating concepts.

The headache problem that had not been solved after a whole afternoon meeting was easily solved because of Ma Liang's intervention.

Ma Liang himself is also very fortunate, thanks to the baptism of the mobile Internet information explosion in his previous life, he has passively seen many business cases.

Otherwise, today's problem is really not so easy to deal with in the past.

It's just that Dong Yanchun and his team have to figure out how to operate the amoeba mode. Anyway, Ma Liang doesn't know the details of the operation.

After the meeting, everyone retreated.

On the other hand, he dragged the ice beauty elder sister straight to get off work, and drove to the old house.

It's just that along the way, Yan Bing still didn't look good to him, and Ma Liang was so scared that he felt so guilty that he didn't dare to speak while driving.

Because the Frost Queen was angry, her aura was not as strong as usual.

It was obvious that the spring was warm and the flowers were blooming, but Ma Liang still felt a chill.

When the car drove into the courtyard of the old house, Yan Bing got out of the car and walked towards the house without saying a word, still without even looking at him.

Sitting in the car, Ma Liang panicked.

He had already vaguely guessed that sister Ice Beauty was so angry that the jealousy must have been completely overturned.

Could it be that on Valentine's Day, the matter of becoming a time management guru was revealed?
Impossible, his secrecy work has always been done very well.No one knows except myself.

Ma Liang walked into the living room lightly, and saw Yan Bing sitting on the sofa, staring fiercely at the door.

As soon as he came in, he immediately gave him a murderous look, and the murderous look was almost revealed.

Ma Liang had no choice but to continue coaxing with a cheeky face: "Who? Dare to make our sister Bing unhappy, I'm tired of life.

Say it, I'm going to give him a fat beating right now. "

"I'll give you a fat beating!" Yan Bing was so angry that he yelled at him again.Just looking at the way she gritted her teeth, she knew that the problem was not too serious.

The more women are like this, the more room for relaxation.

If he really broke his heart completely, he probably wouldn't be angry long ago.Because once the heart is really dead, even one more sentence is superfluous.

Seeing this, Ma Liang finally heaved a sigh of relief, and immediately hugged her up, trying to fool her around: "Sister Bing, you were fine before, why are you doing this?

Don't be angry, let's go upstairs now.

Even if I risk my life today, I will serve you comfortably. "

It's a pity that the rogue tricks he tried a lot in the past have failed today.

Yan Bing gritted his back molars and pushed hard, pushing him back several steps.If he needed more strength, Ma Liang would have to fall backwards and sit on the ground.

Seeing that he almost fell, a trace of worry flashed in his eyes.But after seeing him stand firmly again, the rich woman immediately put on a straight face again, not pretending to be serious.

"Miss Bing, what's the matter?

Even if you die, let me die to understand! "Ma Liang looked at her wanting to cry but without tears, his head was really big.

Yan Bing then said coldly: "Don't you have anything to explain to me?"

"What are you explaining? Why don't you give me some hints?" Ma Liang became more and more flustered. He had too many things to explain.

Yan Bing scolded with brows upside down: "Hmph! You're not being honest until now.

I can tell you that if you confess, you will be lenient, and if you resist, you will be strict.If you are stubborn to the end, you will die. "

"What are you confessing? I'm so wronged!" Ma Liang began to show off his actor-level acting skills again.

The more it is like this, the more you have to bear it to death, and the fool confesses.

When Yan Bing saw how he refused to admit it, he felt even more angry, and sarcastically sarcastically said: "Really?
Then tell me, what happened to that girl Zuoyou?

Don't tell me she has nothing to do with you.If you dare to lie to me again, I will ignore you. "

Fear often comes from the unknown.

Now that the answer to the mystery is finally revealed, Ma Liang doesn't panic anymore.

He pretended to be suddenly enlightened, and replied very calmly: "Damn, what should I do to make you so angry at Sister Bing.

It turned out to be Zuoyou, that damn girl! "
-
PS: Full order to support it!Brothers, there are only 20 people left!

(End of this chapter)