Wind Rises 2005

Chapter 238 The original intention of starting a business

"Brother, when will you give me your money?" Chen Jinfa asked anxiously.

Ma Liang glanced at him angrily, and said impatiently: "You are making trouble with me!

Brothers also have to settle accounts clearly, and giving you money is called investing in shares.Is your company registered?Has the Malatang brand applied?
Ask me to invest money if I have nothing, are you stupid!
After you have prepared all these, rented the store, and signed the investment agreement, I can transfer the money to you immediately. "

Fa Ge has no experience in investing in shares, and he doesn't know anything about the procedures.

"That's right, that's right, my brother is right. Then I'll deal with it as soon as I get back, and I'll come to you when I'm done." Chen Jinfa nodded sharply, but he was obviously more anxious.

He thought that Ma Liang had gone back on his word again, and was trying to shirk with him by making excuses.

Ma Liang waved his hands, seeing his eagerness, so he comforted him: "Put your heart in your stomach, and go and take care of it.

Don't worry about the money, it will be given to you when the time comes. "

"Hey, with my brother's words, I'm sure." Chen Jinfa felt relieved, and then asked: "My brother, I'm engaged in the Mala Tang project, how can I do it?

Your handwriting is too big, and I can't afford it if you do it exactly like you do! "

Ma Liang immediately explained: "You don't have to follow my pattern completely, you can do it a little lighter.

The store area can be smaller, and there is no need to set up so many image stores in a good shopping mall.The most important thing is to open a few more small model stores to solidify the name of the chain brand. "

If Ma Liang wants to adopt the self-operated model of Yang Guofu Malatang, then he recommends Fa Ge to follow the marketing model of Zhang Liang Malatang.

Fa Ge does not need to build his own food processing factory, everything is purchased from him.

There is also no need to build so many brand image stores, mainly to build standard stores, as long as we vigorously develop investment promotion and franchise.

Anyway, the entire system of Ma Liang's [Liupo Malatang] will support him later.

Fa Ge only needs to follow in the footsteps of Ma Liang, and spread the market in one province after another, and the model will be much lighter.

This is not only where Ma Liang supports him, but also a means of controlling him.

The bigger Fa Ge got, the more he relied on Ma Liang's support.Without the [Liupo Malatang] system, he couldn't play anymore.

On the other hand, the more Fa Ge franchise stores open, the less pressure on Ma Liang's supply chain.

If there are not enough stores and the food consumption cannot increase, then the self-built food logistics supply chain will burn money, and no one can afford it.

Building cold storage, building a fleet, expanding food processing plants, and opening branch factories cost money everywhere.

If the number of stores in a region is not enough to support the operation of the food supply chain, even if Ma Liang has Chuan Chuan Xiang for blood transfusion, it cannot support the huge expenses.

The reason why Jingdong in the previous life couldn’t do Ali at the beginning was because Dongge spent money on the logistics supply chain.

After all, Jingdong’s self-operated model must first build a logistics supply chain in order to better develop e-commerce business.

But in this way, the pressure on funds is very huge.Jingdong burned a lot of money in the early stage. In order to raise funds, Brother Dong drank with investors and vomited blood.

Although Ma Liang has never done business, he also knows the risks of the self-operated model.

That's why he planned to support Fa Ge and create another Malatang brand, in order to reduce the pressure on the food supply chain.

If there are still people who are pleasing to the eye, not only Fa Ge, but also support a few more brands.

The reason why the domestic catering industry is repeatedly criticized for cutting leeks is because the brand is doomed to be stunted at the early stage of establishment.

Most catering entrepreneurs do not have enough start-up capital, let alone use money to build a food supply chain, and even expand the number of stores to a certain scale.

If the volume cannot increase, the scale cannot increase, and many things cannot be carried out.

Therefore, we can only speed up the speed of investment promotion, ignoring the assessment of franchisees and store openings, which leads to the low survival rate of stores.

Stronger than Yang Guofu Malatang, the survival rate of franchise stores is less than 50%.

This is also something that can’t be helped. Businessmen always prioritize self-interest.Once it snowballs, brand founders can't help themselves.

I can only rest assured that it is enough to make money by myself, and I will not care about the life and death of franchisees.

Compared with Yang Guofu Malatang, Zhang Liang Malatang is even worse, and the survival rate of franchise stores is even lower than that of Yang Guofu.

On the one hand, it is because of the eagerness to pursue the speed of development, increase the scale, increase the volume, and seize the market;

On the other hand, the management of regional agents is not strict, causing agents from all over the country to take over the mountains and become kings, and the management is in a mess.

But even so, these two Malatang brands are considered conscientious in the domestic catering industry.

There are many brands that cut leeks, and they are more black-hearted than them.The original intention of many brands is not to do business well, but to cut leeks directly.

This is especially true for hot pot brands endorsed by many celebrities or even partnered with.

As a reborn boss, Ma Liang is not too attached to money, so naturally he can't do such a bottomless thing.

He wants to rely on his foresight, make steady progress, and embark on a path that is different from Yang Guofu Malatang, Zhang Liang Malatang and other catering brands.

Why can foreign catering chain brands become bigger and stronger, and their market value is comparable to high-tech enterprises.Only the domestic catering chain companies, even though they have opened a lot of stores, their valuations are still pitifully low.

The root of it lies in the original intention of the entrepreneur to establish the enterprise.Is it to do business in a down-to-earth manner, or to make money for a quick listing.

The latter are numerous in the country, but the former can be counted on one hand.

Only a few catering brands such as Haidilao have truly achieved benchmarking with foreign catering companies and made their brands real value.

Ma Liang has a string of incense business that can be used for blood transfusions, and he has not sought financing from investment institutions. No one is urging him to expand wildly, and he is not in a hurry to develop.

And this year is no more than more than ten years later, and the bonus period of Malatang has just begun.

Not only the mala tang industry, it can be said that the bonus period of the entire catering and food industry has officially opened the window.

With such a good environment, Ma Liang has no reason not to do business in a down-to-earth manner.

Supporting Fa Ge is also for his own business.After all, his vision is not just to be a mala tang business, but to become a leader in the food supply chain behind the scenes of the catering and food industry.

It is not only Malatang that makes money, the real more profitable business is in the latter.

Brother Fa is very obedient now, so Ma Liang explained to him the operation method of the Mala Tang project in detail.

Whether it is [Liu Po ​​Mala Tang] or Fa Ge's brand, the main franchise stores in the next year will be image stores and standard stores.

As for the satellite store, Ma Liang strictly asked Fa Ge to wait until it has been in operation for one year before slowly letting go.

At that time, with more practical experience, you can be more confident when you let go of investment promotion to join, so that you won't pit so many people who gamble with all their wealth.

He has already made money to earn this share, even if Ma Liang lies still, relying on strings of incense will keep him nourished for the rest of his life.

Since he wants to work harder, his original intention to start a business is naturally not just to make money.

What's more, I want to make a real catering brand and become a benchmark in the industry.

"Hearing what you said, brother, I understand it.

Don't worry, I'll be able to finish all the preparations in less than half a month. "Chen Jinfa's confidence increased greatly after listening to it, and he started to squeal there again.

(End of this chapter)