Wind Rises 2005

Chapter 246 All Crazy

After Liu Yimiao finished speaking, he didn't directly introduce [Liu Po ​​Mala Tang], but immediately asked a question.

"I want to ask you a question, what exactly is a brand?"

The local bosses below are still immersed in his mysterious speech before, and haven't recovered. How can they understand what kind of medicine he sells in his gourd.

However, many people began to think seriously about this issue.

If it is a literal meaning, it is naturally the consumer's perception of the product (enterprise), which is the intangible asset of the enterprise in the process of operation.

Obviously, Master Liu's question cannot be so simple, otherwise the boss present could not understand.

While the bosses were pondering the deep meaning behind the question, Master Liu spoke again.

“Brand generally has two definitions!

One is a general definition, which refers to the elements that distinguish me from others.

These elements include the brand's name, logos and symbols, personality, packaging design, image representation, commercial songs, and even website links and more.

The other is as a definition of brand strategy development.

Brand refers to an image recognition, feeling, quality recognition, and customer loyalty shown through these elements and a series of market activities.

Generally speaking, a brand is an intangible asset.

I believe that I don't need to introduce this knowledge. You entrepreneurs already understand the importance of branding.

Then let me ask you again, does China have a brand?Is there a big brand that really belongs to China, and a brand that can really compete with foreign companies? "

As soon as this question was asked, the local boss was immediately confused.

Everyone began to rack their brains and think hard in their hearts.They can come up with some brands, but they can't come up with brands that compete with foreign companies, especially large European and American companies.

After all, it is only 2006 now, and it has only been a short period of [-] years since China has been engaged in the economy. It started late, and it is normal that there are no big brands.

But if you think about it carefully, it is a tragedy that a great country has not been able to produce a brand that can really challenge foreign companies for decades.

I only heard that Master Liu began to recite a list like a few treasures: "

In 1994, Zhonghua Toothpaste was acquired by Unilever, Arctic Ocean Soda was acquired by PepsiCo, and Huafeng Instant Noodles was acquired by Indonesia's Jinguang Group.

In 2000, Robust was bought by Danone Group, and Totole Chicken Essence was sold to Nestlé.

Nanfu Battery and Little Nurse in 2003, Harbin Beer and Yurun Food in 2004, Sanxiao Toothpaste in 2005...

Each national brand was either acquired by foreign capital or suppressed to death.

As far as I know, these are just the tip of the iceberg, and there are more Chinese brands that are being eroded by foreign capital.

Before our national brands become bigger and stronger, before they go abroad, those foreign capitals who can't make a profit early kill them in the embryonic stage.

I am very sad, very sad"

During the narration, Master Liu even showed a painful expression. This acting skill can be called professional, which made the local bosses below feel sad.

Master Liu continued his performance: "I always want to do something, but I find that I have more energy than I want.

Until I met that genius-like gentleman, who woke me up.

Instead of complaining and complaining, it is better to do something practical and start small.

So I changed the main content of the course into what it is today.The purpose is to make a modest effort so that the Chinese people will not forget the loss of the national brand while making money and spending money.

I hope to work together with all the entrepreneurs here to create a great enterprise and brand that truly belongs to China..."

"it is good!"

Immediately, a few local bosses were brought up emotionally by Brother Miao, and they yelled out.

Then there was thunderous applause, and the audience applauded for Master Liu's realm and structure, following a few passionate righteous men.

Seeing that everyone's emotions were ignited to the climax in a second, Liu said unhurriedly: "

As I said before, it was that noble person who woke me up and made me understand that it is better to do it than to say it.

This nobleman created a company with a valuation of hundreds of millions before he was a weak crown. The most important thing is that he did not use any capital to help him. He is a genius in business.

There are Bill Gates and Jobs in foreign countries, who dropped out of college to start a business and achieved great achievements.

I thought we couldn't produce this kind of genius in our country, but I didn't expect that I was narrow-minded.The land of Huaxia is full of outstanding people, how could there be no such thing.

Today I would like to introduce to you the founder of [Red Lip Chuan Chuan Xiang], Mr. Ma Liang! "

As he said that, the big screen behind Liu Yishao began to play the investment promotion video that Chu Chengdong asked the advertising company to produce.

As soon as the video came up, he bragged about [Red Lips Chuan Chuan Xiang], and then praised Ma Liang, the young boss.

There is no way, at this critical point, Xiao Ma must "feed himself a bag of salt".

After talking about the founder of Ma Liang, he went further and directly introduced [Liu Po ​​Mala Tang].

This content is the largest and the most thought-provoking.

There are not only records of the hot scenes of several image stores and standard stores in Shanghai, but also the grand occasion of the opening day of Jinling City.

And it is also accompanied by relevant pictures of the food supply chain to prove the strength of the brand.

What is even more touching is that the content of the investment promotion video echoes the emotions of the national brand that Liu Yimiao just mentioned, as if to make [Liu Po ​​Mala Tang] a leader of the national brand.

After the video was played, Liu Yishou continued to exaggerate: "All entrepreneurs, I have a feeling of anger in my heart!
Seeing our children surrounded by foreign fast food brands such as KFC, McDonald's, and Pizza Hut all day long, don't you have any ideas?
As far as I know, [Little Sheep], the No. [-] hot pot company, is also negotiating acquisitions with foreign investors.

Could it be that Great China, which has a long history of gourmet culture, can only watch the rampant foreign capital and foreign brands in the field of catering?
Mr. Liu is not talented, and he is willing to work with Mr. Ma Liang to create real national brands one after another in the catering industry.

All of this starts with [Liu Po ​​Mala Tang].

I don't need to say more about how profitable this project is.If you don't believe me, you can go to several stores in Jinling and have a field trip.

To put it bluntly, if it weren't for Mr. Ma Liang's heart for the world, he would not be short of the money to attract investment and join the company.

People are different, and some people are born extraordinary.

Let me ask you bosses, at Mr. Ma Liang's age, have you ever had the same achievements as him?

With Mr. Ma Liang's ability and background, even if he does not invite investment to join, he can still create a real brand in time.

But people's realm and structure are different, so they took the initiative to share such profitable projects.

The purpose is to gather the strength of everyone and lay a solid foundation as soon as possible so that we can compete with foreign brands in the future.

So entrepreneurs, what are you waiting for?

Opportunities are in front of us, let us join in the grand event and achieve a career together.

One day, we will be able to open [Liu Po ​​Malatang] to Tokyo, Paris, London, and even to Wall Street in the United States.

Let those foreigners also feel the greatness of Chinese food culture.

Believe me, because it involves commercial secrets, it is inconvenient for me to reveal too much, but [Liu Po ​​Mala Tang] is just the beginning.

There are more brands waiting for you, and the future can be expected.

If you want to play big games with me and Mr. Ma Liang, then come together! "

After speaking, Liu pointed to the last side of the venue for a second.There, Chu Chengdong and all the staff of the Investment Promotion Department were waiting for the battle, and had already made all preparations.

At this time, the background music of the venue changed suddenly, and the extremely passionate BGM sounded.

After only being silent for more than ten seconds, someone got up and ran, ran to the end of the banquet hall, and rushed to Chu Chengdong and the others.

The most active people took out their bank cards without asking any questions at all.

"Swipe the card, I want an agent in the Pengcheng area!"

"Master Liu's realm makes people have to be convinced, how can I be absent from such a grand event as the creation of a national brand.

I'm sorry, Fengcheng's agent, brother, I will do my part! "

"Is Jinling still eligible to join?
Although I can't cover one district, I still have the strength to support opening a few stores. "

"Such a grand event, how can I be missing, I took Huaiyin's agent..."

The native bosses went crazy and surrounded Chu Chengdong and others.Don't care about anything else, let's grab the agency qualification first.

Anyway, you only need to pay a deposit, and the local bosses who came to the conference, who would be short of this money.

Even if you don't want to do it, you can make a small profit by transferring your qualifications later.

Nothing else, just do it!
(End of this chapter)