Wind Rises 2005

Chapter 249 Is this going to be popular?

[Six Wife Malatang] The success of the investment promotion not only changed Ma Liang's mentality, but even the senior executives under him were as if they had been beaten.

This is the way things are done, and it will make everyone feel proud.

If a company grows bigger, it is like building a dynasty. All the old employees seem to have a kind of meritorious service.

Everyone's subjective initiative has been fully charged, and there is no need for Ma Liang to do any psychological construction.

After the investment promotion conference ended, he brought the executives back to Shanghai immediately, but he couldn't stop for a moment, he couldn't rest for a day, and he became busier than before.

First, let the brothers in the investment promotion department keep urging the franchisees to sign the contract and make the final payment as soon as possible.

The second is to make preparations for large-scale store openings, sorting out the management system, training reserve store managers and recruiting store staff, building food logistics supply chains, etc., one by one.

In the end, they took Chu Chengdong and the brothers from the marketing department to rush to formulate the next marketing plan.

This is the case with business. Before you really become bigger and stronger, people can't help themselves.

[Red Lips Chuan Chuan Xiang]'s next store expansion arrangement, [Liu Po ​​Mala Tang]'s next investment promotion battlefield will be located in which province, how to control the respective market scales, etc.

All of these require Ma Liang to set the tone himself, and there is no way to let his subordinates do it.

I have been busy for more than two weeks before I sorted out the company's affairs.In the process, he had to expand the management team again.

In addition to He Feng, who was in charge of store operations, and Chu Chengdong, who was in charge of the market, two other executives were recruited.

One is Shi Zhengping, an executive in charge of logistics system construction, and the other is Wang Ru, a female executive in charge of marketing management.

Marketing and marketing are always understood together. In fact, these two tasks complement each other and have their own division of labor and emphasis.

Chu Chengdong is qualified to be in charge of the front line of the market, but he is much weaker in terms of marketing.

This can be seen from the brand promotional video he was in charge of filming last time. It can only be said to be barely usable, not to mention any surprises. Anyway, Ma Liang, the boss, is not very satisfied.

If the marketing package is really perfect, why use Fa Ge's true colors to act as a babysitter.

But Ma Liang himself was not professional, so regardless of Chu Chengdonggao's displeasure, he insisted on separating the marketing work from the marketing department and handing it over to the more professional Wang Ru.

After all, the investment promotion and joining of the Mala Tang project still needs to continue to advance, and brand marketing cannot be delayed.

Ma Liang's ambition is to compete with those large foreign fast food brands.

And Wang Ru, with a monthly salary of 5 yuan, lived up to expectations, and soon submitted a brand new brand plan, which sounded very professional.

It not only retains the characteristics of the brand name [Liupo Malatang], which is friendly to the people, but also adds many new concepts and elements in terms of brand connotation, food culture, food safety, etc.

The purpose of this marketing plan is only one, to widen the gap between customers' perception of [Liupo Malatang] and ordinary Malatang shops on the street.

After all, the price of [Liupo Malatang] is relatively higher than that of street shops.

There is a witch's secret soup base formula, and the taste is definitely not a problem.Now only when the added value of the brand is added, customers will be very willing to pay for this part of the price difference.

Professionals are not bragging. At the executive meeting, Wang Ru's plan was unanimously approved, and even Chu Chengdong had to say he was convinced.

As for another professional, Shi Zhengping, his salary is much higher than Wang Ru's.

He used to be the logistics director of a large supermarket chain, and he was recruited by Ma Liang abruptly with a high salary plus a promise of options.

I can't bear the fact that children can't catch wolves. If we want to find real talents, the boss must have a structure.

After all, the construction of the logistics system often costs hundreds of thousands to millions of dollars. If you are a layman, you may waste an unknown amount of cost every minute.

The value of professionals lies in being able to help you advance efficiently with rich experience.

Not only can you avoid detours, but you can also save economic costs and project time, and even creatively help you build competition barriers to deter future competitors.

As for Shi Zhengping's experience and level, to be honest, in the early stages of the [Liu Po ​​Malatang] project, it was a bit overkill.

They can even manage the logistics system of large supermarket chains, and a small Malatang project is not a problem at all.

As soon as Shi Zhengping joined the company, he quickly solved the company's biggest problem.

Otherwise, Ma Liang still has a headache there, how to build a food distribution supply chain by itself, so as to ensure timely and low-cost delivery of materials to each franchise store.

It was a Saturday, and it had been more than half a month, so it was rare for him to sleep in.

Originally, he thought that he would be able to fall asleep and wake up naturally, but unexpectedly Liu Feifei came to the door and disturbed his dream.

Bang, bang, the door was knocked non-stop by the witch.

Ma Liang suppressed the anger of getting up, reluctantly opened the door, and glared at her: "You better have a reasonable excuse, otherwise, hum~"

"You melon baby, what are you doing so fiercely? I didn't mean to disturb your sleep." Liu Feifei's expression seemed savage, not to mention how wronged she was.

Ma Liang turned around and went back into the house, sat down on the sofa and watched the witch follow in.

He asked angrily: "Tell me, why are you looking for me in such a hurry?"

"Hey, hey, you are rich!

Can't I come to you if I have nothing to do?

Why haven't you seen your attitude towards Miss Jiang University? "When Liu Feifei saw his reluctance, she was very angry.

It's fine if she doesn't mention it, but it's even worse when Ma Liang is mentioned.

After all, Jiang Yinqiu has been away for more than half a month, except for the occasional text message, not even a phone call.

He is really speechless, what is the background of Sister Jiang University's family, and is it so strict?

But in front of the demon girl, he didn't have the nerve to complain about it, and knew in his heart that he couldn't blame her, so he could only ask helplessly: "It's okay to count me as wrong, tell me quickly, what's the matter?"

"It's that internet celebrity blogger. Didn't I do what you said? It seems to have worked!" Liu Feifei replied with a guilty conscience.

After all, she doesn't know what kind of job model Internet celebrity blogger is, and she doesn't know what to do to be considered a good job.

After hearing this, Ma Liang looked confused, and asked anxiously: "You should explain clearly, what do you mean it has an effect?"

"I seem to be popular!" Liu Feifei suddenly became shy, and her answering voice was even softer.

Hearing this, Ma Liang was shocked and said, "What is it? It's red?"

"What's your expression? Can't I be red?

When I first started working, the mailbox was full of inexplicable harassment messages and abusive emails.

But in the past few days, more than a dozen formal business cooperation emails have contacted me.

I have called to confirm one by one, and the other party does not sound like a liar. "Liu Feifei explained in a daze.

Ma Liang couldn't believe his ears at all, how long it has only passed!
The witch is red now?

(End of this chapter)