Wind Rises 2005

Chapter 248
Mr. Chen, that is, our brother Fa, played a very good cameo role today.

He played the face of the nouveau riche so vividly, and his acting skills were comparable to those of a professional background, which made a lot of local bosses fall into the trap one after another.

Ma Liang also has no choice, everything is difficult at the beginning, and the first investment promotion meeting is the most difficult.

After all, there are no customer testimonials, no success stories of franchisees, and purely relying on brand promotional videos to fool people will always be a bit false.

Merchants to join this kind of thing, the easier it is, the more difficult it is at the beginning.

When [Liupo Malatang] has hundreds of franchise stores, there will be no need to waste any more words, and people will immediately pay for it and rush to join.

But today is the first investment promotion meeting, especially the Malatang project's joining requirements are so harsh, Ma Liang had to let Fa Ge play the role.

After all, like Yang Guofu Mala Tang in his previous life, and Little Sheep, the first hot pot player, they all joined in from their relatives and friends.

After having [-] or [-] chain stores, this opened the road to large-scale investment and franchise.

No matter what the industry is, it is not so difficult to fool strangers as soon as you join in.

Originally, Ma Liang asked Fa Ge to try it temporarily, but unexpectedly, the effect was surprisingly good.

Human natures are all interlinked. In fact, hiring a babysitter for investment franchise activities and online celebrity shops asking for a babysitter to line up are actually the same thing.

It's just a learning and application of customer testimonials, nothing surprising.

It is certainly impossible to fool everyone with things like child care, but as long as some people are tricked, it is enough.

What's more, Fa Ge's performance was perfect, and the investment scene was completely exploded.

A total of [-] local bosses came to participate in Liu Yishao's training class, and there were [-] to [-] franchisees who paid by card on the spot.

Many local bosses know that there is a lot of spare money in their accounts at a glance, and they start with three or four franchise stores as soon as they make a move.

After a business promotion meeting, these 200 or [-] local bosses joined more than [-] stores in total.

Among them, there are more than 180 standard stores and more than 50 image stores. Some bosses even consulted about flagship stores.

It can only be said that there are too many rich people, and it is impossible to refuse.

After working hard for more than two hours, Chu Chengdong and his brothers finally finished serving the franchisees.

The total sales volume of the first investment promotion meeting was more than 400 million, and the paid-in payment was more than 400 million.

As soon as the contract is signed, the dozens of franchisees will transfer the balance to Ma Liang's corporate account soon.

This process will never be very long, because the marketing speed of [Liupo Malatang] will not give them too much time to grind.

Once the momentum is picked up, the pace of development cannot be slowed down.

Whether it is Little Sheep, Little Tail Sheep Hot Pot in previous life, or Yang Guofu and Zhang Liang Malatang, they all have this kind of development rhythm.

Even for those projects of cutting leeks, the same is true when the snowball rolls.

In the lounge next to the banquet hall, Chen Jinfa asked Ma Liang for his credit with a flattering expression: "Brother, do you think my acting skills just now are okay?"

"That's right, I'll give you a credit." Ma Liang was also very happy when he recalled the scene of franchisees swiping their cards enthusiastically in the banquet hall just now.

In particular, the data fed back from time to time by the staff of the Investment Promotion Department made him even more excited.

That's a total of more than 400 million. The power of selling is really jaw-dropping. What's the difference between this and stealing money.

No wonder those giants and big companies in the previous life liked to hold marketing conferences.

Although these franchise fees will be invested in the expansion of reproduction in the future, such a large amount of money is enough to change Ma Liang's shotgun, and he will no longer be restrained when developing the food supply chain.

Although there are also people from other regions, most of the franchisees are local bosses in Suzhou.

As expected of the economically developed Yangtze River Delta region, [Liu Po ​​Malatang] has passed the developmental stage in just one provincial market, and can directly enter the high-speed growth stage.

This is also the reason why Yang Guofu Malatang in his previous life had to move his headquarters to Shanghai.

After all, the various conveniences and advantages of the free shipping area are unmatched by other areas.

Next, Ma Liang is not in a hurry to hold the second investment promotion meeting, he must digest the victory of Suzhou Province.

The most important thing now is to sign contracts with franchisees as soon as possible and urge them to open stores.

After the franchise stores in Jiangsu Province have opened to a certain scale, it is time to continue to expand to the next target province.

"Boss, it's 500 million, great victory!
This time the brothers can be regarded as practical, and everyone is eager to celebrate. "Chu Chengdong rushed to report as soon as he ran into the lounge.

After receiving the agents, he rushed to report the last good news immediately.

Because it was almost here, and a few local bosses who had already left the hotel banquet hall thought about the taste, and then returned directly to swipe their cards to join.

The overall results of this Merchants Fair far exceeded everyone's expectations.

It can only be said that Ma Liang's prudence and sincerity impressed these local bosses. Everyone is not a fool. You only need to think carefully to understand whether you are cutting leeks or working on projects in a down-to-earth manner.

Even if the local bosses asked their friends to inquire in Jinling City, they would definitely be able to find out the real operation of [Liu Po ​​Mala Tang].

The successful case of Ma Liang opening a model store in advance is the best testimony.

With this result of the China Merchants Association, it is entirely possible to say: everything is what his boss deserves.

Looking at Chu Chengdong's excited appearance, Ma Liang directly ordered: "Everyone has worked hard, Chengdong, you lead the team, take the brothers to have fun at night, I will reimburse you."

"Thank you boss!" Chu Chengdong was so happy that he couldn't die.

At this moment, even if he was asked to pay for the brothers to go to the team building, he would be very happy.After all, he, Chu, will also take off with the Mala Tang project.

Ma Liang followed and warned: "Let's play again, we still have to work hard to copy the order tomorrow, and we must consolidate the victorious results of this Merchants Fair.

Whether we [Liupo Malatang] can soar into the sky depends on the next half month. "

"Don't worry, boss, the brothers will never betray your trust." Chu Chengdong immediately issued a military order.

Ma Liang nodded, and his heart was mostly settled.

Even if only half of the more than 200 franchise stores have landed, it is enough for the Malatang project to take off.

With this base of more than 500 million yuan, Ma Liang's new business can be changed immediately.

Not only the food processing plant can be further expanded, but also the foundation of the logistics supply chain can be easily built.

The most important thing is that there is also funding for setting up model stores in other provinces.

With food in hand, don't panic!
And this money is only the first installment. As long as the investment promotion continues, the Malatang project will continue to bring more cash flow to Ma Liang.

When [Liu Po ​​Mala Tang] opened all over the country, although his wealth did not dare to be compared with the top bigwigs, it was still enough to be proud of.

Ma Liang followed and told He Feng who was next to him: "The next employee training must be paid close attention to, these 200 stores are the gaps for more than 200 store managers, and the talent echelon must not be interrupted.

I will grant you a sum of money to build a dedicated training classroom.

Normalize recruitment and training as one of the daily tasks of store operation management. "

"Understood, boss!

I have brought out a group of replacement store managers who can serve as training teachers.Bringing the old with the new is definitely no problem. "He Feng's preparations are quite solid, and the boss doesn't need to worry about it.

Ma Liang was very pleased when he heard the words, but fortunately, he had Chu Chengdong and He Feng as his two right-hand men to assist.

Otherwise, he wouldn't be able to handle so many things even if he was in a state of desperation.

But don't look at the fact that more than 500 million yuan is about to be obtained, but there will be no troubles in the future. At least in terms of logistics and distribution, he is still a rookie player.

How many vehicles are allocated to the fleet, how many warehouses are built, and where is the appropriate location for the warehouse network.
With questions like these, Ma Liang didn't know where to start.It seems that it is necessary to recruit a talent in warehousing and logistics as soon as possible.

(End of this chapter)