Wind Rises 2005

Chapter 278 Dinner
Xindong'an Market, No. 138 Wangfujing Street, Beijing.

The name sounds like a wholesale market, but it is actually one of the most popular shopping malls in the Wangfujing business district.

The property rights originally belonged to the Beijing Dongan Group, and were all sold to Hong Kong Sun Hung Kai Group in 2005.

It is already 2006, and the new Dong'an market will usher in a comprehensive transformation in just over a year.

Because of the spring breeze of the 2008 Beijing Olympic Games, the commercial real estate circle in Beijing will usher in a blowout era.

Therefore, Sun Hung Kai Group will invest a huge sum of 3 million yuan to renovate the mall.

Not only will the new Dong'an Market be reopened with a new look, but the project name will also be officially changed to APM.

APM is a large shopping center brand newly opened by Sun Hung Kai Group in Hong Kong.

Since its opening on Kwun Tong Road, Kowloon in 2005, it has become one of the popular places for consumption and entertainment among young people in Hong Kong.

Therefore, when Sun Hung Kai Group transformed the new Dongan market, it took advantage of the trend to bring this commercial real estate brand.

The name of APM is a fusion of "am" (morning) and "pm" (afternoon), which echoes the night leisure concept advocated by the mall, so most stores are open until the early morning.

It's just a pity that the living habits of mainland residents are completely different from those in Xiangjiang, and the business philosophy of APM has not been transplanted at the same time.

The APM shopping mall in Beijing has completely changed the business structure of the Wangfujing business district since its opening in 2008, leading the transformation of the entire business district.

You should know that Wangfujing Street in the capital is a super commercial street just like Nanjing East Road Pedestrian Street in Shanghai.

It can change the format of the Wangfujing commercial district, which is enough to see the deficiencies of the AMP shopping mall.

At its peak, the retail sales of AMP malls accounted for one-third of the total retail sales in the entire Wangfujing area.

I have to admit that in terms of business experience and concepts, Xiangjiang is more than ten or twenty years ahead of the mainland.

The leading concept naturally brings operational advantages.

APM and Dongfang Xintiandi, which also came from the old Litou of Xiangjiang, have always been models of commercial real estate in the capital in Ma Liang's previous life.

And just today, [Red Lips Chuan Chuan Xiang]'s first flagship store in Beijing officially opened in today's Dong'an Market and the future APM Shopping Center.

Originally, one or two months earlier, other shopping malls would have opened the first store in Beijing.

But Ma Liang has always insisted that the first store should be opened in the best shopping mall on Wangfujing Street, forcing the stores in other shopping malls to postpone the opening time.

It's not that Ma Liang is deliberately hypocritical, but the capital market is very different.

After all, it is the root of the imperial city, and the residents here are inherently arrogant, and they often speak with their nostrils upturned.

No matter how bullish the brands from other places are, they still have to be underestimated.

If the brand influence is not enough, it will inevitably affect the enthusiasm of customers to consume.

Therefore, [Red Lips String Fragrance] must be a hit when it first enters the capital market, otherwise, the pricing that is completely uneconomical is likely to be resisted by the people in the capital, thus encountering the first Waterloo since the establishment of the brand.

The opening of the first flagship store in one of the best shopping malls in Wangfujing business circle fully proves the brand strength of [Red Lips Chuan Chuan Xiang].

Only in this way can customers in Beijing be willing to pay for the excessive price of Chuan Chuan Xiang.

Once the word of mouth of this store spreads, it will be much safer for stores in other parts of the capital to follow suit.

This is also something that can’t be helped, as physical business is so difficult to do.

Every time a brand enters a new market, it is equivalent to starting a new business for the brand, facing a brand new battle.

"Boss, the management of this broken Dong'an market is too fucking arrogant.

If you didn't have a way, we [Red Lips Chuan Chuan Xiang] wouldn't be able to get in. "Chu Chengdong watched the opening of the new store, and couldn't help complaining to Ma Liang.

Because he had been here for more than a month at the earliest, but he couldn't settle the matter of moving in. It was Ma Liang who got the bunk through his contacts.

Therefore, Chu Chengdong was very dissatisfied with the management from Xiangjiang.

But even though he was making complaints on the surface, he was actually secretly flattering Ma Liang, the boss.

Ma Liang couldn't hear the rainbow fart in his words, and replied angrily: "It's just for people to save face. If it takes another year or two, it will be difficult to get in even if you have a relationship."

The ability to settle in now is all thanks to the connections of Sister Bingmeiren.

Two years later, the Dongan market will be officially renamed as APM, and it will not be as easy to enter at that time.

So even if Dongan Market is not the strongest in the Wangfujing business district, it is still necessary to come in first to get acquainted.When this shopping mall completes its brand transformation, it will be able to take advantage of the trend to get dividends.

"Boss, look!
It's only the first day of opening, and the business is no worse than those of our stores in Donghai. "He Feng, who didn't say much, pointed at the long queue in front of the cashier from a distance, with an excited expression on his face.

Now as an executive, he is fully responsible for the specific operations of all stores.The better the store business, the greater his contribution.

When the first store opened in Beijing, He Feng was under a lot of pressure at the beginning.

When he first came here, he couldn't sleep all night, his mind was full of store preparations.

But fortunately, everything is going well, and with the booming business in front of us, [Red Lips String Incense] should be considered to be established in the capital market.

That's why He Feng was so excited that he couldn't help asking Ma Liang for credit.

Seeing this, Ma Liang encouraged him: "That's right, He Feng really suffered a lot this time, it's really not easy.

If the Beijing market can be an instant hit, you must be credited with credit.

But we can't take it lightly, we must know that next month, five stores will open together, and the first flagship store of [Liu Po ​​Malatang] is also in preparation.

You two must keep an eye on me, and nothing will go wrong.

As long as we work hard for a few more months, we can relax a bit.At the end of the year, I will give you a big red envelope, which will definitely satisfy you."

"Don't worry, boss!

Guaranteed to complete the mission! "Chu Chengdong and He Feng responded in unison.

Now the two of them have been stationed in the capital for a long time in charge of business development, but Ma Liang, the boss, is on the contrary commanding remotely from Shanghai.

Because the company's business focus for the next year will all be moved to the north.

Whether it is [Red Lips Chuan Chuan Xiang] or [Liu Po ​​Mala Tang], it will fully bloom in the northern region in the next one or two years, completely occupying the markets of various provinces.

So Ma Liang sent the two over in advance and opened a branch in the capital.

The days passed quickly, and it had been a few months since Miss Jiang University had left.

It is late autumn now, winter is coming soon, and the weather in the north has already turned cold.

When it’s cold and freezing, take a sip of hot Chuan Chuanxiang or drink a sip of rich spicy hot soup base, and the satisfaction will instantly make the warmth flow through the body.

Therefore, this season is the most suitable time for [Red Lips Chuan Chuan Xiang] and [Liu Po ​​Mala Tang] to expand the market.

Therefore, the next six months are crucial for Ma Liang's two business projects.

Now that the business in the capital has fired the first shot, he even skipped half a month of class, abandoned a few beauties, and came all the way to hold the line.

He has been watching the business of [Red Lips String Fragrance] APM store stabilize, so he feels at ease.

Instructing Chu Chengdong and He Feng to keep watching, Ma Liang bid farewell to the two, and left Wangfujing Street with his assistant.

"Boss, where are we going next?" Assistant Lu Zhengyang asked in a low voice.

This young assistant, who has only been employed for less than a month, is not much older than Ma Liang, and has already followed him to many places.

Especially this time when I went north, I went all the way to inspect the markets in Suzhou, Shandong, and Hebei provinces.

Finally, we arrived at the capital.

It has to be said that this experience along the way has greatly changed Lu Zhengyang's perception of Ma Liang, the boss.

He thought it was the rich second generation of some family, but the result was completely different from what he had guessed.

Originally, Lu Zhengyang, a high-achieving overseas returnee, was a little conceited, but after just one month, his insignificant arrogance completely dissipated in front of Ma Liang.

There's no way, this boss is too evil, he doesn't look like a young man at all.

Even though he was actually a few years older, he felt like a baby when facing Ma Liang.

Now Lu Zhengyang is an assistant in name, but actually also works as a driver.

But the salary Ma Liang gave was so high that he didn't complain at all, and he wished he could show more.

After all, the more you know, the more you understand how important this job opportunity is.

Looking at the two executives Chu Chengdong and He Feng, it is said that half a year ago they were nothing more than ordinary wage earners.

But looking at their income now, it is no worse than the middle management of the top 500 foreign companies.

This is just talking about dead wages, excluding bonuses and special allowances. If those are included, you can buy a house in the capital in a few years.

This makes Lu Zhengyang very envious. He thinks that he has a high education and a high IQ, and he has hope, and he works even harder.

Work assistant, life assistant, driver, nanny, one person takes on multiple roles without any complaints.

Watching Lu Zhengyang drive the car up Chang'an Avenue, Ma Liang took out his mobile phone to check the text message, and reported an address.

Because tonight, he was going to catch an important dinner.

(End of this chapter)