Wind Rises 2005
Chapter 316 Empty Gloves White Wolf
Chapter 316 Empty Gloves White Wolf
"Play a big one?" Ge Yougen asked in a daze.
At this time, he was completely confused by Ma Liang, and he hadn't had time to digest the previous 100 million order.
Although his toy factory has a certain scale, the order volume of 100 million, even if each product only earns [-] cents, is not a small profit.
Those who start a factory and do business, who doesn't make a profit of [-] or [-] cents?
Originally, this huge order was enough to make Boss Ge's heart flutter.
Unexpectedly, Ma Liang spoke surprisingly again, and said that he wanted to play with a big one. Although he didn't know how big it was, he couldn't help but look forward to it in his heart.
Ma Liang explained with a smile: "Mr. Ge, I went to a dinner with Chai Daguan in the capital some time ago, and happened to meet Zhou Xingchi and Director Zhou.
It happened that Director Zhou was looking for financing for his new movie, and Boss Chai and I thought it was good, so we co-invested together.
There is a cartoon image in Director Zhou's new movie, and it will definitely become a hit with the movie.
So I plan to develop peripheral derivatives of this animation image, and the sales volume will not be low by then.
Plush doll toys, figures, key chains, posters, stickers and other products will be sold simultaneously in major theaters and surrounding toy sales outlets along with the release of the movie, which will surely capture the greatest benefits.
To do this, a time difference must be made.Press one to two weeks before the movie is released, and distribute the goods as quickly as possible.
It is necessary to ensure that the products can keep up with the sales speed at that time, and to prevent similar counterfeit and pirated products from appearing on the market soon.
So it all boils down to the end, I need me, the publisher of peripheral products, to bear the inventory pressure and produce the products in sufficient quantities in advance.
In order to achieve carpet coverage when distributing goods, the biggest sales target can be achieved.
However, because I invested in Director Zhou's film, my cash flow was a little tight for a while.
So I need you, Mr. Ge, to help share some pressure, and use the upstream and downstream relationships in the toy manufacturing industry to help me turn this business plate.
After the toys are sold, we will settle the bill. The billing period will never exceed one month. Would you like it? "
Hearing Ma Liang's great explanation, Ge Yougen's face became more and more ugly, and he even regretted coming this trip.
Because things are very clear, the other party just wants to pay after delivery.
Instead of sharing it together as he said, he pushed all the pressure on himself, which made Ge Yougen very reluctant.
If the order quantity is small, it's fine, but the order quantity is so large, the risk is really not a little bit.
There are millions of toys in the store, if they turn out to be unsalable and Ma Liang refuses to pay, then Boss Ge will be torn apart by the upstream and downstream suppliers.
"President Ma, there's no need to play so big, right?
I have never seen any toy company dare to operate like this. Why don't we produce some of them first to test the waters and sell them first before saying no.
If the sales are good, it's not too late for us to continue to place additional orders! "Ge Yougen suggested hypocritically, but in fact, he already planned to give up this business in his heart.
Upon hearing this, Ma Liang immediately added: "No, absolutely not!
Mr. Ge, you also know that the movie is only released for a few months, and the best selling window for peripheral toys is only during this period.
If the goods are not in place at the beginning, how can there be good sales later.
And for this kind of thing, it is necessary to make a pre-measurement, eat all the meat and soup, and not keep any residue for those pirates.
Once the time drags on, the counterfeit products take up all the pits, and at the price of genuine toys, it is impossible to sell them.
So once this matter is to be done, it must be done directly.
Mr. Ge, don't worry, as long as I can mobilize the resources around me to facilitate this matter, I am willing to increase the normal quotation by another 10%.
If this is not agreed, then I can only hire another Gao Ming. "
"Really?" Ge Yougen was a little moved when he heard the words.
You must know that the profits of low-end manufacturing industries such as toy factories have always been very low, and even a 1% increase in quotations is enough to make countless OEMs take the lead.
What's more, Ma Liang directly raised the ex-factory price by 10%. With such a large order volume, it was a windfall for Ge Yougen.
Now Boss Ge was caught in a tangle again. He wanted to agree but was afraid that the risk would be too great.
But if he gave up at this point, he would be reluctant to part with such a large excess profit.
Ge Yougen felt as uncomfortable as scratching his ears and heart at the moment, and really didn't know how to make a decision for a while.
Seeing this, Ma Liang understood very well, after all, he was playing empty-handed white wolf with others.
It is said that the inventory pressure is on my side, but in essence it is all pushed to Ge Yougen and the small factories behind him.
Although it is not a problem at all in the domestic manufacturing industry to make goods first and pay later. It is very common to buy goods on credit, but that is only limited to small orders.
Such a large production volume wants to go whoring for free, and anyone who hears it will hesitate.
Knowing the other party's concerns, Ma Liang took advantage of the heat and said, "Mr. Ge, you know my business plan, don't you have any credibility at all?"
"President Ma, it's not that I don't believe it, even if you pay a deposit." Ge Yougen replied with a sad face and embarrassed.
Ma Liang shook his head, and replied coldly: "Mr. Ge, it's fine if it's too much.
Zhou Xingchi directed the first film with cartoon elements, and it was released by China Film Group. I believe that many people are willing to cooperate with these two golden signs.
With such a large order quantity, how meaningful is it to pay the deposit or not.
And this is only a preliminary test, a threshold for screening the strength of toy suppliers.
If this cooperation is happy, there will be more orders for movie peripherals waiting in the future. "
Ma Liang is not bragging, if the water test works well this time, maybe he can really invest in a few more similar movies in the future.
What "The Return of the Great Sage" and what "Nezha: The Devil Boy Comes into the World" are all well-received and well-received works in Guoman movies, and the peripheral products are also selling well.
The most attractive thing is the "Frozen", which is a super big IP that can sell peripheral products all over the world.
Anyway, they are all copying the public, and it is not impossible to preempt Disney's gold-making masterpiece in advance.
You must know that the peripheral products of Princess Elsa in "Frozen" were once able to compete with Barbie dolls.
There is no reason for Ma Liang to let go of such a masterpiece that makes money.
Although he is nothing in the film industry at the moment, to Ge Yougen, he is considered a proper party A.
The low-end manufacturing industry has always been produced by Party B's advance capital, so there is no reason for Party A to pay for it.
Although he is a novice, he will not do such a silly thing.
"Mr. Ma, is what you said true? Is it convenient for Fang to take a look at the relevant contract?" Ge Yougen still had a long-term mind and didn't believe it rashly.
But his psychological defense has already been shaken by Ma Liang's words.
(End of this chapter)
"Play a big one?" Ge Yougen asked in a daze.
At this time, he was completely confused by Ma Liang, and he hadn't had time to digest the previous 100 million order.
Although his toy factory has a certain scale, the order volume of 100 million, even if each product only earns [-] cents, is not a small profit.
Those who start a factory and do business, who doesn't make a profit of [-] or [-] cents?
Originally, this huge order was enough to make Boss Ge's heart flutter.
Unexpectedly, Ma Liang spoke surprisingly again, and said that he wanted to play with a big one. Although he didn't know how big it was, he couldn't help but look forward to it in his heart.
Ma Liang explained with a smile: "Mr. Ge, I went to a dinner with Chai Daguan in the capital some time ago, and happened to meet Zhou Xingchi and Director Zhou.
It happened that Director Zhou was looking for financing for his new movie, and Boss Chai and I thought it was good, so we co-invested together.
There is a cartoon image in Director Zhou's new movie, and it will definitely become a hit with the movie.
So I plan to develop peripheral derivatives of this animation image, and the sales volume will not be low by then.
Plush doll toys, figures, key chains, posters, stickers and other products will be sold simultaneously in major theaters and surrounding toy sales outlets along with the release of the movie, which will surely capture the greatest benefits.
To do this, a time difference must be made.Press one to two weeks before the movie is released, and distribute the goods as quickly as possible.
It is necessary to ensure that the products can keep up with the sales speed at that time, and to prevent similar counterfeit and pirated products from appearing on the market soon.
So it all boils down to the end, I need me, the publisher of peripheral products, to bear the inventory pressure and produce the products in sufficient quantities in advance.
In order to achieve carpet coverage when distributing goods, the biggest sales target can be achieved.
However, because I invested in Director Zhou's film, my cash flow was a little tight for a while.
So I need you, Mr. Ge, to help share some pressure, and use the upstream and downstream relationships in the toy manufacturing industry to help me turn this business plate.
After the toys are sold, we will settle the bill. The billing period will never exceed one month. Would you like it? "
Hearing Ma Liang's great explanation, Ge Yougen's face became more and more ugly, and he even regretted coming this trip.
Because things are very clear, the other party just wants to pay after delivery.
Instead of sharing it together as he said, he pushed all the pressure on himself, which made Ge Yougen very reluctant.
If the order quantity is small, it's fine, but the order quantity is so large, the risk is really not a little bit.
There are millions of toys in the store, if they turn out to be unsalable and Ma Liang refuses to pay, then Boss Ge will be torn apart by the upstream and downstream suppliers.
"President Ma, there's no need to play so big, right?
I have never seen any toy company dare to operate like this. Why don't we produce some of them first to test the waters and sell them first before saying no.
If the sales are good, it's not too late for us to continue to place additional orders! "Ge Yougen suggested hypocritically, but in fact, he already planned to give up this business in his heart.
Upon hearing this, Ma Liang immediately added: "No, absolutely not!
Mr. Ge, you also know that the movie is only released for a few months, and the best selling window for peripheral toys is only during this period.
If the goods are not in place at the beginning, how can there be good sales later.
And for this kind of thing, it is necessary to make a pre-measurement, eat all the meat and soup, and not keep any residue for those pirates.
Once the time drags on, the counterfeit products take up all the pits, and at the price of genuine toys, it is impossible to sell them.
So once this matter is to be done, it must be done directly.
Mr. Ge, don't worry, as long as I can mobilize the resources around me to facilitate this matter, I am willing to increase the normal quotation by another 10%.
If this is not agreed, then I can only hire another Gao Ming. "
"Really?" Ge Yougen was a little moved when he heard the words.
You must know that the profits of low-end manufacturing industries such as toy factories have always been very low, and even a 1% increase in quotations is enough to make countless OEMs take the lead.
What's more, Ma Liang directly raised the ex-factory price by 10%. With such a large order volume, it was a windfall for Ge Yougen.
Now Boss Ge was caught in a tangle again. He wanted to agree but was afraid that the risk would be too great.
But if he gave up at this point, he would be reluctant to part with such a large excess profit.
Ge Yougen felt as uncomfortable as scratching his ears and heart at the moment, and really didn't know how to make a decision for a while.
Seeing this, Ma Liang understood very well, after all, he was playing empty-handed white wolf with others.
It is said that the inventory pressure is on my side, but in essence it is all pushed to Ge Yougen and the small factories behind him.
Although it is not a problem at all in the domestic manufacturing industry to make goods first and pay later. It is very common to buy goods on credit, but that is only limited to small orders.
Such a large production volume wants to go whoring for free, and anyone who hears it will hesitate.
Knowing the other party's concerns, Ma Liang took advantage of the heat and said, "Mr. Ge, you know my business plan, don't you have any credibility at all?"
"President Ma, it's not that I don't believe it, even if you pay a deposit." Ge Yougen replied with a sad face and embarrassed.
Ma Liang shook his head, and replied coldly: "Mr. Ge, it's fine if it's too much.
Zhou Xingchi directed the first film with cartoon elements, and it was released by China Film Group. I believe that many people are willing to cooperate with these two golden signs.
With such a large order quantity, how meaningful is it to pay the deposit or not.
And this is only a preliminary test, a threshold for screening the strength of toy suppliers.
If this cooperation is happy, there will be more orders for movie peripherals waiting in the future. "
Ma Liang is not bragging, if the water test works well this time, maybe he can really invest in a few more similar movies in the future.
What "The Return of the Great Sage" and what "Nezha: The Devil Boy Comes into the World" are all well-received and well-received works in Guoman movies, and the peripheral products are also selling well.
The most attractive thing is the "Frozen", which is a super big IP that can sell peripheral products all over the world.
Anyway, they are all copying the public, and it is not impossible to preempt Disney's gold-making masterpiece in advance.
You must know that the peripheral products of Princess Elsa in "Frozen" were once able to compete with Barbie dolls.
There is no reason for Ma Liang to let go of such a masterpiece that makes money.
Although he is nothing in the film industry at the moment, to Ge Yougen, he is considered a proper party A.
The low-end manufacturing industry has always been produced by Party B's advance capital, so there is no reason for Party A to pay for it.
Although he is a novice, he will not do such a silly thing.
"Mr. Ma, is what you said true? Is it convenient for Fang to take a look at the relevant contract?" Ge Yougen still had a long-term mind and didn't believe it rashly.
But his psychological defense has already been shaken by Ma Liang's words.
(End of this chapter)
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