Wind Rises 2005

Chapter 353 Darkness Chen Cang
Traveling on a long-haul flight, especially one with a particularly large geographical span, often creates a sense of dislocation in time and space.

Just like Ma Liang at this moment, he was in a trance just after getting off the plane.

Yesterday, I was still in New York, known as the metropolis, but today I returned to the magic capital.

It is also an international metropolis, but the feeling is completely different.Shuttle across the entire Pacific Ocean in a very short period of time, people feel that the whole world is a little unreal.

Immediately after landing, he called Sister Jiang University to report that he was safe, and he drove back.

Although it was past four o'clock in the afternoon, Ma Liang didn't go home directly, but drove towards the food processing factory.

Because Chu Chengdong and several senior executives were still waiting, waiting for his boss to go back to the meeting.

An hour later, Ma Liang drove his Touareg SUV to the place, parked the car downstairs, and went straight to the small conference room on the third floor.

"Boss, you're back!" Seeing Ma Liang appear, Chu Chengdong stood up excitedly.

He has already prepared everything and looks forward to the boss coming back as soon as possible every day.

Ma Liang casually threw the bag onto the chair next to him, took advantage of the opportunity and sat at the head of the conference table, and said calmly, "Let's not talk nonsense, let's hurry up and have a meeting!"

At this moment, he couldn't take care of greetings with the executives, and he was already impatient.

"Okay, boss! How about I report to you first?" Chu Chengdong held a document and was about to start talking.

Ma Liang nodded, and replied: "Well, let's talk about it first."

"First of all, the preliminary preparations for braised chicken and rice are basically completed, and the subsidiary company and brand name have been registered.

The brand name of the project is [Liupo Braised Chicken and Rice], which is also a sub-brand of our [Liupo] department.

In order to prevent the emergence of many imitation brands, a large number of related derivative brand names and variant brand names have been registered, which should be able to defend for a period of time.

Secondly, according to your instructions, the marketing company responsible for brand marketing has also been registered.

The full name of the company is [Xunjietong Marketing Co., Ltd.], and all the preliminary preparations are in place.

[Swift] According to the east, west, north, south, and middle, it is divided into five major market areas, and a branch company has also been established in each market area.

The current staffing of each branch is 20 people, and four people form a small action team, all of which are led by the backbone of our previous marketing department or investment promotion department.

Third, all suppliers have been connected, including suppliers of chicken and seasoning packets.

However, in terms of logistics and distribution, our own transportation system cannot cover the national market, so it is inevitable to find third-party cooperation.

The last point is the development of model stores.

The site selection of model stores in 25 provinces across the country has been completed, and the capital cities of each province have at least three store locations as candidates, and the store opening plan can be launched at any time. "

Chu Chengdong reported one by one, and the preparatory work was very solid.

Seeing Ma Liang, the boss, nodding frequently, he was not to mention how proud he was.This sense of accomplishment in doing projects is sometimes not given based on how much money you earn.

Ma Liang listened to the report patiently, without interrupting, interjecting or commenting, but kept recording the content of his thoughts with a pen.

It wasn't until Chu Chengdong finished reporting all the situation that he said unhurriedly:
"Yes, Cheng Dong has worked hard recently!

[Braised Chicken and Rice] The project can be prepared to this extent, which fully reflects the accumulation of our company's strength in the previous two projects.

However, [Braised Chicken and Rice] is different from the previous two items, and belongs to a brand new model.

This includes the investment promotion of its own brand and the integration and promotion of derivative products.

Everyone is familiar with investment promotion and joining, and the speed of expanding stores will definitely not be too fast.

Judging from the past experience of [Liu Po ​​Mala Tang], it is impossible to realize it in two or three years if it wants to spread all over the country.

So this time, we have to walk on two legs, openly build plank roads, and cover up Chencang secretly.

On the one hand, it is to operate our own [Yellow Braised Chicken and Rice] brand, and create our third sub-brand of [Liupo Catering Group] through investment promotion.

On the other hand, it is to integrate street food and snack bars, and sell the derivative packaged products of [Yellow Braised Chicken and Rice] directly to them.

If these small street shops are willing to turn over their signs, that would be great.

If the store owner is unwilling, then try to let them display the brand of [Yellow Braised Chicken and Rice] in a prominent place.

Only by walking on two legs can we quickly spread [Braised Chicken and Rice] all over the country as soon as possible.

I have only one request, before those imitators show up, let [Yellow Braised Chicken and Rice] quickly sweep through the entire Huaxia market like a typhoon, catching them off guard.

Whether it's meat or soup, we have to eat it all by ourselves, without leaving any chance for others. "

The reason why he needs to walk on two legs is that Ma Liang specially formulated this strategy of "building plank roads in the open and keeping the warehouses in the dark" based on the situation of the bad streets in his previous life [Yellow Stewed Chicken and Rice].

Self-owned chain brands were just a cover at the beginning, and it was derivative products that really made money quickly.

You must know that in Ma Liang's previous life [Yang Mingyu Braised Chicken], the brand once had more than 6000 stores at its peak.

It is estimated that there are more than 2 counterfeit [Yellow Braised Chicken and Rice] stores on Keman Street.

Moreover, those counterfeit brands were not made by the same group, there were followers all over the country, and the speed of opening stores was I don't know how many times faster than [Yang Mingyu Braised Chicken].

This is why many people have an illusion, how it seems that the streets are full of [Yellow Braised Chicken and Rice] overnight.

In the end, whether it is the creator of the [Yang Mingyu Braised Chicken] brand or those copycat followers of [Yellow Braised Chicken and Rice], they all made a lot of money.

In fact, there are not many small restaurants that joined the counterfeit brands that really lost money.

On the contrary, the franchisees of the original brand [Yang Mingyu Braised Chicken] have a high loss rate because of the large investment in opening a store.

After all, the investment in regular brand stores and small roadside stores cannot be compared at all.

Because the counterfeit gangs sold a complete set of products including the recipe of [Yellow Braised Chicken and Rice], brand promotional materials, and casserole utensils to street shops at extremely cheap prices.

What they do is a one-time business, unlike a formal brand chain, in addition to the franchise fee, there are various management fees or sales cuts.

In this way, the store expansion of the cottage [Yellow Braised Chicken and Rice] has been accelerated dozens of times.

Before [Yang Mingyu Yellow Stewed Chicken] had grown stronger, copycat copycats had already raided all over the country several times.

And these catering and snack bars that bought counterfeit products did attract a lot of customers.

Even if the [Yellow Braised Chicken and Rice] product is withdrawn later, it will not lose money, and most snack bars have made a lot of money overall.

It is some early franchisees of [Yang Mingyu Huang Braised Chicken] who have lost their real interests.

But [Yang Mingyu Huang Braised Chicken] finally had the last laugh by relying on its steady operation. Not only was it not killed by the counterfeit shops, but it grew stronger because of the advance publicity of the counterfeit products.

This is the magic of the [Yellow Braised Chicken and Rice] project. Counterfeit products are stronger than original ones, but original brands can also become bigger and stronger.

Ma Liang has a foresight, and he plans to eat up the market of genuine products and counterfeit products.

(End of this chapter)