Wind Rises 2005

Chapter 354 Let It All Begin
Mingxiu plank road, dark Chencang.

That's right, only in this way can the market be eaten up, and a large sum of money can be made at the fastest speed.

On the bright side, we will vigorously develop the chain franchise of [Liu Po ​​Braised Chicken and Rice], but this is actually just a cover, and we will not open as many stores as [Liu Po ​​Mala Tang] in the early stage.

Behind the scenes, at a very low price, the whole set of [Steamed Chicken and Rice] products was promoted to restaurants and snack bars on the street.

This is not a pure way of cutting leeks, and those snack bars will not suffer, and they will definitely make a lot of money by relying on the trend of [Yellow Braised Chicken and Rice].

No matter how bad the business is, it is nothing more than earning more and earning less, at least not losing money.

When these street food and snack bars spread the product of [Braised Chicken and Rice] to everyone, and even become no longer rare, the survival of the fittest will naturally be carried out slowly.

At that time, it will be the time for the self-operated brand [Liupo Braised Chicken and Rice] to really develop.

Just like the Malatang track, there are many small Malatang shops on the streets all over the country, but this does not prevent Yang Guofu and Zhang Liang Malatang from becoming bigger and stronger.

After [Yellow Braised Chicken and Rice] has fully competed in the market and reshuffled its cards, [Liupo · Yellow Braised Chicken and Rice] will naturally expand to thousands of chain stores by virtue of its brand advantages.

This is the strategy of walking on two legs formulated by Ma Liang, and only in this way can he make money quickly by relying on the [Yellow Braised Chicken and Rice] project.

You can't bother thinking about a good project, but those copycat followers take advantage of it.

The key to the whole plan is not only the advantages of the product being novel enough and gimmick enough, but also the market team needs to go all out to spread the product all over the country as quickly as possible.

That's why Ma Liang patiently told him tirelessly, in order to enable his subordinates to implement the project in place.

"Boss, don't worry, we promise to complete the task!" Chu Chengdong issued another military order.

Ma Liang shook his head, and did not listen to his words easily: "No, no, Cheng Dong, although the preliminary preparations are very sufficient, in my opinion, it is far from enough."

After going to the United States, his pressure has obviously increased a lot, and his need for funds has become more urgent.

Therefore, the strategic plan formulated years ago must be revised.

"Boss, what's the question?" Chu Chengdong asked in a daze.

Ma Liang frowned, flipped through the key points recorded in the notebook just now, and patiently explained: "The original plan is not fast enough, I'm afraid there will be long nights and dreams.

Therefore, our market strategy should be more aggressive. Anyway, the first half of the implementation plan is very light, so there is no need to worry about any major problems.

Therefore, I decided to shorten the cycle of the original marketing plan from two years to one year.

In this way, the marketing team at [Jiejietong] will continue to increase its manpower, and the number of ground pushers will also need to be doubled or tripled.

At the same time, the development of model stores must be accelerated, otherwise it will not be able to keep up with the pace of market advancement. "

Not to mention Twitter's subsequent rounds of financing that he must follow up, and there are still many good technology projects waiting to be invested in.

Therefore, before the establishment of a private equity fund, [Gale Capital], an investment institution, had no self-hematopoietic function, and all had to rely on the blood transfusion of the entity business here.

And to set up a private equity fund, no matter Ma Liang's current reputation or the successful investment cases of [Gale Capital], they are still beyond their capabilities.

Now even if you go to fool some local bosses, you may not be able to raise too much money.

Therefore, after Ma Liang went to the United States, he suddenly felt a lot of pressure. If he wanted to find more mistakes, he had to improve his strength quickly.

At least to ensure that within two or three years, [Gale Capital] will not be short of money when investing in projects.

"Boss, you are too anxious, the recruitment and training of employees can't keep up.

And when the [Yellow Braised Chicken and Rice] project is finished, how will so many local promoters arrange it next? "Chu Chengdong immediately expressed his concern.

No matter what things are in a hurry, there will be problems, at least there will be a lot of pressure on the connection.

He was very worried that after the [Yellow Stewed Chicken and Rice] project was completed, the new project would not be able to keep up with the pace, and the hundreds of marketing brothers over at [Swift Pass] could only stare blankly.

Hearing this, Ma Liang replied calmly: "Don't panic, I've said it long ago, [Braised Chicken and Rice] is just a training item.

After the local promotion team has finished training, there will be a steady stream of new projects waiting for everyone to do in the future.

However, in my opinion, [Yellow Braised Chicken and Rice] may not be able to fully achieve the effect of military training. At least two to three projects are needed before our marketing team can truly mature. "

It's not that he thought too conservatively, it's that the item [Braised Chicken and Rice] is too awesome.

After all, this project does not require every restaurant to choose to join, as long as one of the seven or eight snack bars on a street buys this product, it is enough.

Therefore, the marketing difficulty of [Braised Chicken and Rice] is not as difficult as imagined, and it can only initially meet the requirements of military training.

"Boss, even if the brothers try their best to do it, they can't keep up in terms of funds." Chu Chengdong raised another worrying question, and after he finished speaking, he didn't forget to look at Deng Jingwen, the chief financial officer.

After all, according to the boss's new plan, the opening speed of the model store will also be accelerated accordingly.

The expansion of the marketing team and the accelerated laying of model stores require money everywhere.

But as far as he knew, most of the company's working capital had been taken away because it had invested in other projects. How could it have the money to support such a radical strategic adjustment.

Ma Liang was also worried when he heard this, but he only hesitated for a moment and quickly made a decision: "Don't worry about the funds.

Now that our business volume is getting bigger and bigger, not to mention the Chuanchuanxiang and Malatang projects, the [Yellow Braised Chicken and Rice] project will also bring more cash flow to the company.

Jingwen, go to the public relations office with the president and ask the bank to lend us another 5000 million yuan.

If not, we will deposit the company's working capital in another bank. "

"Okay, then I'll fight for it again." Deng Jingwen readily agreed. To be honest, she didn't feel a lot of pressure.

With the guarantee of the revenue of the existing catering business, coupled with the investment contract of Master Xing’s new movie and the development potential of [Gale Capital], it will not be too difficult to persuade the bank to lend more.

A mere 5000 million loan is nothing more than a big deal.

And let the company develop for a while, 5000 million is just a month's income of the entire group company, and the bank doesn't have to worry about its inability to repay.

Seeing Deng Jingwen's composure, Ma Liang knew that the problem would not be too big, and gained confidence.

Besides, if the bank really doesn't want to grant a loan, at worst he can go to Sister Bingmeiren to borrow some money.

With this strong backing standing there, he felt at ease.

Ma Liang told Cheng Tingting, the director of human resources, "Tingting, the company is going to set up a new department - the product department.

You should help me recruit an executive with experience in developing new catering products as soon as possible, and the salary will be favorable. "

[Braised Chicken and Rice] is just the beginning, and more similar projects will be needed in the future to make a steady stream of money for the company in order to support his investment plan.

Although Ma Liang has foresight and knows many reliable catering products, as the boss, he cannot do everything by himself.

The development of new products must also become a normalized work, which should be carried out by dedicated departments.

Only in this way can we ensure that the marketing team at [Quick Pass] will have enough work to do in the future, and will not be completely idle just because the project of [Steamed Chicken and Rice] is finished.

Looking back, there are so many products that can be made, such as hot pot, maocai, spicy hot pot, or duck neck, braised food, cooked food, etc.

These projects can be assigned to the product department and developed one by one.

Start with a few simple projects to train your troops, and wait until the local promotion team has truly built a strong market force. At that time, no matter how difficult the project is, it will be invincible.

And his food supply chain business can also become bigger and stronger and create greater glories.

"Understood, boss, I will recruit talents as soon as possible." Cheng Tingting followed suit.

Relatively speaking, the HR department she is in charge of has the least work pressure.

The executive meeting continued, and Ma Liang led everyone to discuss each job in detail until all the details were confirmed.

From market strategy to funding guarantee, from talent recruitment to salary system, from expanded reproduction to logistics system construction, and even the construction of new factories and office space, we talked all over.

In this executive meeting, everyone felt the great change of his boss.

Becoming more aggressive than a year ago, and becoming more decisive.It is completely different from the previous management style, as if it is a different person.

Ma Liang also had no choice. If he was only in the catering business, he wouldn't be under so much pressure.

But as [Gale Capital] invests in more and more projects, the funding gap is getting bigger and bigger, and he has to speed up the pace of making money.

That's why I was so anxious to come back from the United States before. Time really waits for no one.

But having said that, it all depends on the solid foundation laid by the two projects of [Red Lips String Fragrance] and [Liu Po ​​Ma Liang Hot] in the past.

Otherwise, even if he has more ideas, he will not have enough funds and talents to support the project.

The executive meeting lasted until after twelve o'clock in the evening, and Ma Liang, a capitalist, finally agreed on all the work.

Before the meeting ended, he made a final summary: "Everyone, the next one or two months is very important, which determines whether we can lay an invincible foundation for our group company.

So the brothers and sisters will fight for me one by one, and I will definitely not treat you badly in the future.

The plan adjustment discussed in the previous meeting, I will see concrete results within two weeks.

After half a month, let everything begin! "

(End of this chapter)