Wind Rises 2005

Chapter 372
Qilu Province, one of the largest provinces in China.

The province has jurisdiction over 16 prefecture-level cities, 58 municipal districts, 26 county-level cities, and 52 counties.

Not only has a large population, but its economy ranks among the top in the country.The market in Lu province cannot be ignored by any company.

【Speedy】The marketing company not only expanded the local promotion team, but also divided the national market into five large areas.

Each province has a team responsible for advancing, and a single move will affect the whole body.

In Ma Liang's previous life, Qilu Province, as the birthplace of [Yellow Braised Chicken and Rice], was naturally the top priority for market development in the East China area, and [Xunjietong] arranged for the most capable team to take charge.

[Braised Chicken and Rice] This is the taste of Shandong cuisine. If it is not well promoted in the market of Qilu Province, it will be laughable.

Therefore, as the general manager, Chu Chengdong couldn't pay more attention to the market in Qilu Province.

He did not hesitate to go to the front line of the market in person and take command.

In Quancheng, the capital of Qilu Province, in the office of the Qilu branch of [Speed ​​Express], Chu Chengdong ordered his assistant Chen Zerong with a serious face.

"Every two hours, report to me the promotion situation of prefecture-level cities.

In this battle, I issued a military order with the boss, telling the marketing managers in all provinces to show the prestige of our marketing department.

When the results come out at the end of the month, I will personally ask for credit for everyone.

At that time, the bonus and commission will not be less, and I will personally pay for it, so I invite the brothers to go to the club again to have fun.

Tell the brothers, fight for me"

"Understood, Mr. Chu, I'll talk to you guys right now." Assistant Chen Zerong agreed, then turned around and sent a group text message to the provincial managers.

[Boss is going to take out his wife to reward everyone, brothers, go! ]
The pre-war mobilization has actually been done countless times, but Chu Chengdong is still uneasy.

After all, this is the first battle of the marketing department after it became independent, and it is also the first training project of [Jietong] company.

Although the brothers under the opponent are full of confidence, but when it comes to the market, as long as the result does not come out, he still cannot be 100% assured.

……

Quancheng, near the railway station.

The marketing manager Pu Chengpeng led the ground push team to the temporary assembly point, and made the final mobilization again: "Brothers, everyone has memorized all the sales words.

Each person has one area, no matter how you play, I just want results.

After dinner time, everyone will come back here to meet again and summarize the progress of the day.

The brothers in other provinces are fighting hard, and we can't lose the chain.I will give it a week at most, and the Quancheng market must be taken down by me.

After the Quancheng market is completed, I will take everyone to capture the next prefecture-level city market.

[Yellow Braised Chicken and Rice] It is a product of Shandong cuisine. If our team stumbles in the Qilu market, won’t we be ridiculed by brothers from other provinces in the future.

I'm putting my words here today, if anyone dares to hold me back, write a resignation report and leave, don't embarrass the other brothers.

Everyone knows the commission of this project, which company can offer such a high percentage?

Such a good opportunity to make money, if you don't fight now, when will it be.

Come on, brothers! "

"Chong Chong Chong" all the sales managers shouted out in unison.

After more than a month of training, these ground pushing backbones have long been impatient.At this time, I really wish I could grow two more legs and run through Quancheng in one day.

The slogan was shouted, and everyone scattered like birds and beasts.

More than a dozen local promoters scattered to the streets and alleys in the center of Quancheng City, and started promotion by looking for small restaurants on the street.

……

"Boss, there is a good product that can attract traffic to your store and increase monthly sales by at least 50%. Do you want to know more about it?"

“【Stewed Chicken and Rice】, our head office promotes it in a unified way, and it is a game of chess across the country, and more than 20 provinces are promoting it simultaneously.

When you are hesitating right now, maybe more than 100 restaurants have signed contracts. "

"Hey, you are still worried about der. In two days, you can see how many stores in the city have launched this product at the same time. It must be everywhere in the street. Make sure to advertise properly!"

"Boss, nineteen thousand and eight is also expensive?
If you don't see how much traffic it can bring you, it won't take you two months to pay back your money, what a mess? "

"Don't worry, even if customers can't eat every day, the drainage effect will be full.

The most important thing to do business is to lock in customers, even if customers are tired of eating 【Yellow Braised Chicken and Rice】.Will also consume other products in your store!
Your key now is to attract new customer traffic, and this product can definitely help you achieve that. "

"Why is it so hard, can you do it in one sentence?

After such a short delay, my colleagues have already signed with several companies.If you can’t do it, I’ll sign it to the next door.”

"Protection must be regional protection.

Once you pay the money, I guarantee that you will be the only one within 500 meters [Steamed Chicken and Rice]. "

"Don't do your broken rice noodles, you only earn a few thousand yuan a month, and it's not tiring enough to make catering like you.

They even changed the signboard, and directly focus on selling our [Yellow Braised Chicken and Rice].

As far as the traffic in your area is concerned, a profit of [-] to [-] a month is not a big deal at all, and there is still a discount on the franchise fee for changing the signboard.

How about it, do you want to change it? "

"We are a regular company, and we won't run away with money.

The [Liu Po ​​Mala Tang] across the street is also promoted by our company. How much money do you need?
The franchise fee of Malatang is less than [-] yuan, and [Yellow Braised Chicken and Rice] only charges you less than [-] yuan, so you can go for the cheap. "

"Let me tell you, this is just a preferential price at the beginning of the market. The company headquarters may increase the franchise fee at any time. After passing this village, there will be no such store!"

More than a month of intensive training is still effective, and the local promotion team is really good at sales.

The same sales situation occurred not only in Quancheng, but also in more than 20 provinces across the country.

The most important thing is that when promoting, everyone is full of confidence. If one family fails to establish a deal, it will be replaced by the next door. It is simply not too fast.

Pushing and pushing, what we want is a market efficiency.

[Braised Chicken and Rice] With such a new and good product, who would bother you? With this time, it is enough to sign two more stores.

After all, after some words of greeting, there will always be someone who is willing to be the first to eat crabs.

Especially the small catering shops whose business was sluggish, want to find a new way out, and want to change to a new product so that they can turn around.

After running all day, all the ground pushers discovered a very strange thing.

[Yellow Braised Chicken and Rice] The difficulty of promotion is surprisingly low, and the success rate is terribly high.Everyone is a person with sales experience, so they naturally understand what kind of phenomenon this is.

From this point of view, the company's new product is likely to explode.

In fact, it is also very normal. Cases like this in the catering industry are not uncommon.

Not to mention [Braised Chicken and Rice] that has been tested by the market in the previous life, it is just as easy to promote as some projects that cut leeks.

Just like charcoal-grilled crispy pork belly, it became popular all over the country overnight.

Although it was only popular for a while, it quickly disappeared.It can also be seen from this project.As long as the product is new enough and has enough gimmicks, there are always people who are willing to try it.

Crispy pork belly can have a high success rate, let alone 【Braised Chicken and Rice】.

This is a miraculous product second only to Lanzhou ramen and Shaxian snacks, and in terms of legend, it is more exaggerated than the first two.

The ground push is going smoothly, and the brothers in the marketing department are becoming more and more confident.

Not only has the speed of sweeping the streets increased, but even the attitude has become a little more arrogant.If you love to join or not, you may not know who will ask whom in two days.

To fight a war is to win a battle, because winning a battle can better unite the army.

I have to say that from the perspective of market training, there is no better project than [Yellow Braised Chicken and Rice].

The ground push became smoother and smoother, and the morale of the army gradually gathered.

(End of this chapter)