Wind Rises 2005

Chapter 373
There must be a brave man under a heavy reward. This iron law has continued from the cold weapon era to the present, and it is one of the most effective ways to lead troops.

In order to achieve the effect of military training, Ma Liang also went all out, and the incentive policy was extremely generous.

Local push team members in all provinces count as one, and a commission of 500 yuan will be paid for successfully signing a store.

There are more than 30 monthly signings, and there is also a bonus of 2000-10000 yuan.

All provinces in the country conduct sales rankings, and the top 20 provinces are ranked first in sales, and the headquarters will separately award performance breakthrough awards at the end of the year.

The promulgation of these incentive policies, the effect is visible to the naked eye.

The brothers who made ground push took a paper map and shuttled through the streets and alleys of various cities, looking for small restaurants and restaurants on the street, and came to make a stranger.

Although it was very hard work, no one complained of being tired.

Thinking that if one or two stores are negotiated today, the 1000 yuan cash withdrawal will be handed over soon, everyone is as if they have been beaten with chicken blood, full of energy.

……

In the evening, it was past dinner time.

The marketing manager, Pu Chengpeng, is still waiting patiently for the brothers who pushed the ground to come back. It has been more than half an hour since the agreed meeting time in the morning.

"Boss, I'm back
We talked about two franchise stores today, and we can sign a contract tomorrow. "

"Manager, I'm sorry for coming back late. I was delayed by the last customer for 10 minutes. But the time was not in vain. Including the last boss, I negotiated a total of three stores."

"Boss, damn it, I didn't negotiate a single store today.

But there are already several interested customers, I will go for another visit tomorrow, and I will definitely be able to win them. "

"Yo, brothers are here!
Don't look at me coming back late, but today's sales champion is none other than me.Four stores were easily won, just ask who else? "

The ground push team members rushed back one by one, and reported today's performance to Pu Chengpeng immediately.

Most people only negotiated one or two stores, and some even returned empty-handed, and only a few had good performance.

This is also normal, it is impossible for everyone to be a top sales elite.

And at present, only a deposit has been collected, and there may be one or two customers who have gone back on their word among the negotiated clients.

This is the case with local promotion work, especially when the brand is not well-known enough.

In the previous life, Meituan was as strong as the famous push iron army, and it was the same in the early days, and the success rate was not that exaggerated.

But this doesn't affect the strength of [Yellow Braised Chicken and Rice], because today's results are already quite against the sky.

On the first day of Quancheng market development, 20 street stall employees ran more than half of the city and negotiated more than [-] stores. The speed of promotion is enough to shock countless catering bosses.

After Pu Chengpeng summarized the achievements of his brothers, he immediately reported to his immediate boss, Chu Chengdong.

……

"Mr. Chu, Quancheng has negotiated a total of 27 stores today, a great victory for Qilu Province!" Assistant Chen Zerong saw the news sent by Pu Chengpeng, and immediately shouted excitedly.

In order to develop the market in Qilu Province, Chu Chengdong, the vice president, also worked hard and brought in the sharpest sales force.

Not only did the number of local pushers exceed that of other provinces, but Pu Chengpeng, one of his confidantes, was also allowed to lead the team in person, in order to make achievements and set an example for other provinces.

Signed 27 stores in one day, this achievement is enough to stand out from the crowd.

Chu Chengdong was thinking about it, but his assistant Chen Zerong exclaimed from the side.

"Mr. Chu, it's unbelievable. The Central Plains Province has actually signed 31 stores. This is amazing!" Chen Zerong looked at the message sent by Bao Wentong, the marketing manager of the Central Plains Province, and couldn't believe his eyes at all.

We must know that Zhongyuan Province is no less important than Qilu Province in the market strategic planning of [Speedy Pass].

It's just that the local promotion team in Central Plains Province has only ten people, and the performance it created surpassed that of Qilu Province. This really surprised Chen Zerong, the assistant to the vice president.

After hearing that, Chu Chengdong was also surprised: "Bao Wentong is holding his breath, and deliberately competing with him!

Okay, he's ruthless enough to be considered a kid! "

Bao Wentong and Pu Chengpeng, as the two backbones brought out by Chu Chengdong, can be called the two generals of the marketing department.

The market in Qilu Province is the top priority, and the leader of the team can only choose between these two.

The palms and backs of his hands were full of flesh, but Chu Chengdong had a headache for a while, and finally decided on Pu Chengpeng, who had been with him the longest and was also the most down-to-earth.

Unexpectedly, Bao Wentong was unhappy, and went to the Central Plains Province to release a satellite, and the performance on the first day actually surpassed that of Qilu Province.

This guy just wants to prove to Vice President Chu that your choice as the boss of the marketing department is so wrong.

Chu Chengdong couldn't laugh or cry when he saw the results of the 31 signings in Central Plains Province.

His confidant Ai will put eye drops on himself, and he can only bear it no matter how angry he is.Now is the critical period of market development, is it possible to call people back and teach them a lesson?
Not long after, all the provinces sent today's results one after another.

In Jingchu Province, 19 companies signed contracts;
Sanxiang Province, 21 companies signed contracts;
In Jiangyou Province, 15 companies have signed contracts;
……

The data of each province is aggregated together, and on the first day of the national market launch, a total of 412 stores have been signed.

Although the signing and payment process has not yet been completed, it will only take two or three days.

The franchise fee for one store is 19800 yuan, and the franchise fee for 412 stores is more than 850 million yuan.The speed of this circle of money is against the sky, and no one dares to have an opinion.

Chu Chengdong quickly reported the market data to his boss, Ma Liang, so be quick to claim credit!
When Ma Liang saw the text message, the stone hanging in his heart finally fell to the ground.Looking at the data of the first day, he couldn't help feeling secretly, it really deserves to be a legendary snack!
Are there many 412 stores?
Indeed a lot!

But compared with his previous life, it is still very far away.

You must know that when [Yellow Braised Chicken and Rice] was at its peak, it had reached a scale of more than 4 stores across the country.

And this is just a storefront with the words "Yellow Braised Chicken and Rice" on the signboard. If there are stores without a sign but also selling [Yellow Braised Chicken and Rice] dishes, the number may double.

Judging only by the number of stores, it is not an exaggeration to call it the "fighting chicken" among national snacks!
If the taste and cost performance are not inferior to Shaxian snacks and Lanzhou ramen, it is not impossible to overturn these two in minutes.

Ma Liang quickly replied a text message to Chu Chengdong, Haosheng encouraged the brothers in the marketing department, and asked everyone to make persistent efforts and achieve better results!

……

In the next few days, good news will spread frequently!

As the sales skills of the brothers in the ground push team become more and more proficient, and their speaking skills become more and more provocative, the results of market promotion are also getting stronger day by day.

On the second day, 433 stores were signed;

On the third day, 445 stores were signed;

On the fifth day, the number of daily contracts even exceeded [-] stores.

It was not until more than a week later that the results of the store extension began to decline slowly.

The reason for this is that the markets in the capital cities of various provinces are almost developed, and if they want to open up more stores, they can only develop simultaneously with the real estate.

It is only 2007 now, and the urban areas of prefecture-level cities in various provinces are still expanding.

It's hard for a clever woman to cook without rice. Even if she wants to promote more stores at the moment, she can't find anyone to talk about business with.

Therefore, the ground push team was split on the spot, split into two teams, and acted separately.

With the provincial capital city as the center, it is distributed to other prefecture-level cities for operation.

Customers who have been developed in the early stage are handed over to the service personnel of the marketing department to continue to follow up. Material delivery, signboard replacement, speaking skills training, etc. are basically one-stop services.

The local promotion team, on the other hand, seems to be fighting a blitzkrieg, advancing one by one prefecture-level cities and quickly developing customers.

Siege the city and pull out the stronghold, like a broken bamboo!
(End of this chapter)