Wind Rises 2005

Chapter 376 Capital Game
[Red Lips], because of the brand positioning, it is mainly opened in shopping malls.

Limited by the current development level of commercial real estate, the current number of stores of the brand is only a little bit for investment institutions to pay attention to.

And [Liu Po ​​Mala Tang] mainly focuses on attracting investment and franchising. Although it has developed very rapidly, it has only attracted a little interest from many investment institutions.

Because investors know very well in their hearts that once a company that chooses to attract investment and joins in, it will make money quickly once it has scaled up, and it must not be short of the little money in angel round financing.

Even if this kind of project needs to be financed, it will not be too early, and if you wait for the investment in the middle and later stages, the amount of funds will be very large.

Therefore, it is necessary to observe and observe more to see how the brand's revenue is, how much the store's survival rate is, and whether the founder has the ability to manage the brand after it becomes bigger.

Investing is a very professional job. Whether you can invest, when to invest, and how much to invest is a matter of knowledge.

So whether it is [Red Lips String Fragrance] or [Liu Po ​​Mala Tang], for the time being, they are only interested in investment institutions, not to the extent that they must invest.

But the birth of [Yellow Braised Chicken and Rice] immediately made the high-ranking investors completely unable to sit still.

The speed of store expansion of this brand alone is enough to shock countless people.

Not to mention that the founder of the brand had two successful catering brands before, which is completely different in nature.

[Red Lips Chuan Chuan Xiang], [Liu Po ​​Malatang], [Yellow Braised Chicken and Rice] put the three brands together, from the perspective of investment, it is like looking at a super unicorn.

Because this not only shows that the founder of the brand is super strong, but also shows that he has found a law of success that is effective in the catering industry.

Especially the exaggerated speed of store expansion of [Yellow Braised Chicken and Rice] is even more amazing.

This means that after the accumulation of the two brands of [Red Lips Chuan Chuan Xiang] and [Liu Po ​​Malatang], the team under the founder has been trained.

Especially the marketing team, the ability to expand the store has simply beaten all the old catering giants in China.

With this kind of super executive power, no matter what business you do, you will not be bad.

In the future, if Ma Liang creates a new catering brand, the starting point will be a world away from that of ordinary catering entrepreneurs.

Now that you have done venture capital, who is not a monkey spirit.

If you can't even analyze this amount of information, go home and nurse your child as soon as possible.

So the investment institutions took action one by one, dispatching the investment managers one by one to conduct a comprehensive research on the [Yellow Braised Chicken and Rice] brand and the company behind the brand as quickly as possible.

It's just that there are always some people in this world who are different. Some investors are more powerful, while others are luckier.

For example, big institutions such as SoftBank SAIF and CDH Venture Capital have already called Ma Liang.

Another example is Zhang Suyang from IDG and Huang Yuhua from GGV Capital. Because they were lucky enough to have a meal with Ma Liang before, they even directly made an appointment with him to discuss investment and financing.

Not to mention Xu Xin from Capital Today, and Chai Daguan from [Tianhao Capital].

These two have been in constant contact recently. If Ma Liang hadn't been holding back and wanted to wait for the [Yellow Braised Chicken and Rice] to be effective before talking, maybe the investment agreement had been signed by now.

Especially the venture capital queen Xu Xin, she is extremely decisive.

As soon as the investment manager under him reported the project of [Braised Chicken and Rice], he stopped the meeting on the spot and called Ma Liang directly to ask for an appointment.

She was the first person to make an appointment with Ma Liang, faster than Officer Chai.

……

Things finally happened, and everything was going as expected.

However, Ma Liang never refuses any interviews with investment institutions. The schedule in the last half month is almost full, and he can meet at least three or four groups of people a day.

However, he did not disclose the details in advance, nor did he say that the [Yellow Braised Chicken and Rice] project was a money-making project.

This kind of thing is not clear in a few sentences, it is better to explain it in person.

After all, [Yellow Braised Chicken and Rice] and [Liupo · Yellow Braised Chicken and Rice] are operated by two different companies.

However, it is impossible for the previous company to take out financing. It was done purely for the purpose of quickly collecting money and accumulating capital quickly.

The real financing project is the self-operated brand [Liupo Braised Chicken and Rice].

As for whether the investment institutions will feel cheated at that time, Ma Liang can't care so much.

With the two brands of [Red Lip Chuan Chuan Xiang] and [Liu Po ​​Mala Tang], and the miracle of store expansion of [Yellow Braised Chicken and Rice], he believes that discerning investors will understand how to choose.

Besides, Ma Liang himself is a well-known investor.

[Gale Capital] Now that it is said, it is also a famous existence in the circle.A super founder like him is rare and reliable in China today.

In terms of the probability of entrepreneurial success, it is even more credible than Rebus, who has not yet founded Xiaomi.

……

On this day, Ma Liang waited patiently in the office of [Gale Capital] for the venture capital queen to come to her door.

But the phone would ring from time to time, and if he wasn't afraid of being rude, he would have asked his assistant Lu Zhengyang to answer it for him.

While looking at the marketing documents of [Liu Po ​​Braised Chicken and Rice] prepared by his assistant, he waited for Xu Xin to arrive.As a result, after watching it for a while, it was interrupted by the ringtone of the mobile phone.

"Student Ma Liang, do you still remember me? Wu Shenjun from Jinshajiang Venture Capital!" The caller was precisely Mr. Wu who had met once.

At that time [Red Lips Chuan Chuan Xiang] just had an entrepreneurial concept, Jiang Dajie helped him apply for an interest-free loan from the University Student Entrepreneurship Foundation, and one of the judges for the project defense was Wu Shenjun and Mr. Wu.

Ma Liang has a good memory, and the other party's special status makes it impossible for him to forget.

So he responded very politely: "Mr. Wu, of course I remember, hello! Hello!"

"Student Ma Liang, President Ma, Boss Ma!

I was really surprised today. If I hadn't confirmed it again and again, I wouldn't have believed it was you.

[Red lips skewers], [Liu Po ​​Mala Tang], [Yellow Braised Chicken and Rice], you have completely understood the catering circuit, can we be more awesome? "Wu Shenjun sighed loudly.

At the beginning, he was very optimistic about Ma Liang, otherwise he would not have chased after the defense, and wanted to invest in the [Red Lips String Fragrance] project.

It's just that Ma Liang directly refused, and Jinshajiang Venture Capital didn't have too much preference for the catering track, so the matter was left alone.

But Wu Shenjun never thought that he would see Ma Liang's name again in such a way.

In the past few days, he had heard compliments from investors, and Ma Liang was a little numb, so he could only respond politely again: "Mr. Wu is too good-for-nothing, don't dare to take it!"

"No more nonsense, let me ask you, do you plan to raise money recently?

If so, give us GSR Venture Capital a chance, after all, we are old acquaintances. "Wu Shenjun didn't put on airs at all, and said his appeal with the cheek.

Ma Liang smiled slightly after hearing this, and used a set of words that he had said countless times these days: "Mr. Wu, it's easy to talk!

Financing is also under consideration, but I can't explain it in a few words.Find a time and come to my office to discuss in detail.”

"That's interesting! It's better to hit the sun than to choose a day, why not just this afternoon, what do you think?" Wu Shenjun was very anxious, afraid that he would be a step behind.

He knows how popular the item [Steamed Chicken and Rice] is now.

Ma Liang refused without thinking: "No, Mr. Wu, I have an appointment with Mr. Xu from Capital Today in the afternoon."

"What about tomorrow?" Wu Shenjun hurriedly asked again.

Ma Liang shook his head when he heard this, and replied helplessly: "I can't do it tomorrow, I have an appointment with IDG's Zhang Zong in the morning, and GGV Capital's Helen in the afternoon."

"In the evening, I'll treat you to dinner tomorrow night, it's okay!" Wu Shenjun asked again angrily.

There is really no one for investors to treat him like this.Entrepreneurs have always invited investors to dinner, and there are no investors who take the initiative to treat guests.

Ma Liang smiled wryly: "I'm really sorry, Mr. Wu, tomorrow night is also reserved.

The recent schedules are all full, until two weeks later!

How about this, if you don't mind the impoliteness of the impromptu appointment, let me see if the day ends early, I invite you to the bar alone for a drink, then how about we talk about it in detail? "

"Oh, that's all there is to it!

But Mr. Ma, don't forget, I'll be waiting for your call anytime. "Wu Shenjun replied disappointedly.

Investors really don't want any face if they do it for his sake.

After hanging up the phone, Ma Liang also had a headache.The recent schedule is really full, and dealing with these investors is also very tiring.

If it hadn't been for this Mr. Wu who was kind to him, he wouldn't have readily agreed.

After all, it would not be so easy to apply for an interest-free business loan if it wasn't for the strong support of others when they were reviewing.

Otherwise, he really didn't need to give Wu Shenjun face like this.

These usually high-ranking investors are enough. Seeing a good project with a high probability of success is like a cat smelling fishy, ​​and one is more anxious than the other.

However, if a grassroots entrepreneur approached them to discuss financing, they would probably ignore it.

Capital games are so snobbish.

(End of this chapter)