Wind Rises 2005

Chapter 377 Another Way

At 02:30 in the afternoon, Xu Xin, the queen of venture capital, showed up at the office of [Gale Capital] on time with her assistant and investment manager.

Ma Liang greeted very politely: "Mr. Xu, I'm sorry to welcome you, I'm sorry!"

"Mr. Ma, this really caught me by surprise!
No wonder you kept shutting yourself up and refusing to talk about it when you had dinner last time. After a long time, you made such a big noise out of it!

Or else it would have to be Brother Chai who is very powerful. I saw Mr. Ma early in the morning that you are extraordinary, and your vision is really not comparable to mine. "As soon as Xu Xin entered the door, there was a burst of compliments.

She also told the truth that she really didn't take Ma Liang's project too seriously at first.

After all, as the queen of venture capital, the richest man has already won two of them. She usually comes into contact with top projects from all walks of life, and her vision is not ordinary.

Even though Ma Liang's two catering brands are very interesting, that's all for Xu Xin.

But she never expected that only a few months had passed since the last dinner meeting, and the other party actually came up with such a heaven-defying project as [Yellow Braised Chicken and Rice].

Nowadays, whether it is in the venture capital circle or the catering industry, anyone with a little knowledge is optimistic about the prospect of the product [Yellow Braised Chicken and Rice].

What's more, it has already begun to be called the third largest national snack.

As a venture capitalist, how could Xu Xin not be able to judge the value of this product [Braised Chicken and Rice].

Especially when this product is still in the hands of a serial successful entrepreneur like Ma Liang, the meaning is different.

Investment is investing in people, and no matter how good the track or project is, it must be executed by people.

Ma Liang has already proved his ability with the two projects of [Red Lips Chuan Chuan Xiang] and [Liu Po ​​Mala Tang]. He is the kind of founder that investment institutions like and are most optimistic about.

Success once may have an element of luck, or it may be the result of a combination of various factors.

But if you succeed twice or three times, it can completely prove that someone has the most critical characteristics that determine success or failure.

Especially when doing similar projects on the same track, it is always beneficial.

After reading the research documents of his investment managers, Xu Xin analyzed them with the professional thinking of a venture capital queen, and soon discovered more unknown information.

[Red Lips Fragrance] is a self-operated brand model;
[Liu Po ​​Mala Tang], played the traditional way of attracting investment and joining to the extreme;

The most exaggerated one is [Yellow Braised Chicken and Rice], which not only combines the previous two models again, but also Ma Liang, who went too far, actually copied himself.

If you are an inexperienced and ignorant investor, you will definitely think that Ma Liang is messing around and has disrupted the market.

But Xu Xin is different. She sees more possibilities from Ma Liang's style of play.

Not only did it quickly expand the market, but it also forcibly broke a bloody path in the gap between the two major national snacks, Lanzhou Ramen and Shaxian Snacks, which occupy a monopoly position.

The young founder used his own method of imitation to open up the third pole.

Now all over the country, [Yellow Braised Chicken and Rice] is like a typhoon, sweeping the most frequent low-end catering market.

And because the product is very novel, it has been frantically sought after by diners recently.

Recently, it has become the catering and snack brand with the highest daily revenue, and even Lanzhou ramen and Shaxian snacks have been temporarily dried up.

It is precisely because of this that it shocked the entire venture capital circle and attracted the attention of many investors.

No one thought that the catering track could still play like this.Ma Liang single-handedly promoted a product category in a very short period of time.

A situation like this used to be achieved only through the joint efforts of practitioners of the entire product category and over time.

Whether it is Lanzhou ramen, Shaxian snacks, or other delicacies in China, all products that can sell well all over the country and become stronger over time.

No one can push it into a category so quickly like Ma Liang.

You must know that this is not just creating a brand, but something that benefits countless catering practitioners and upstream and downstream suppliers.

The most important thing is that after [Yellow Braised Chicken and Rice] became popular, they immediately launched their own brand [Liupo Braised Chicken and Rice].

Started to play the same way as [Liu Po ​​Mala Tang], and continued to play the role of investment promotion.

Xu Xin, who is very familiar with the catering industry and catering brands, will naturally not think that Ma Liang is shooting himself in the foot like those laymen.

In many cases, the thinking of doing business runs counter to the basic cognition of the public.

The hotter the market and the hotter the concept, the more opportunities it has to become bigger and stronger.

Just like Ma Liang's previous group-buying competition, so many group-buying websites moved the entire offline economy online.

Businesses from all walks of life have been wiped out countless times by group buying websites.

It is this "information revolution" created by group buying that has changed the cognitive thinking of many traditional business owners, and then led to the overall outbreak of the mobile Internet era.

Although the competition in the Hundred Regiments War was bloody and cruel, it still heated up the group buying industry, and finally let Meituan.com have the last laugh.

The [Yellow Braised Chicken and Rice] made by Ma Liang is also based on the same principle, and there is no competitor in the segmented track, and the entire [Yellow Braised Chicken and Rice] category is played by his company.

Unlike the hot pot and Malatang industries, there are countless potential competitors.

But any investor with a certain degree of professionalism can see how terrifying the potential of the [Yellow Braised Chicken and Rice] Ma Liang has in hand.

Not to mention the queen of venture capital who has rich practical experience and a soft spot for the consumer track.

So Xu Xin immediately made an appointment with Ma Liang, and hurried to him to make a bet.

For such a great project and such a successful serial entrepreneur, the sooner you invest, the more profitable it will be.

Hearing that the other party was flattering again, Ma Liang replied modestly: "Mr. Xu, stop boasting. In front of you, the queen of venture capital, my achievements are nothing."

He has a clear understanding of himself. The other party has invested in two of the richest man in China. If it is not profitable, how can he take him seriously.

"President Ma, I won't be too polite, you must know why you are here today.

Let's make a price, what is your expected valuation for 【Braised Chicken and Rice】?

I never bargain as long as it is within reason. "Xu Xin smiled and asked very grandly.

Ma Liang was taken aback when he heard the words, he didn't expect the other party to be so direct, he really deserves to be the queen of venture capital.

However, today's matter cannot be discussed at the other party's pace. After pondering for a moment, he replied unhurriedly: "Mr. Xu, let's not mention the valuation for now.

Regarding financing, let’s talk about it in a different way.”

(End of this chapter)