Wind Rises 2005

Chapter 379
The VIE structure has been tried to build as early as [Gale Capital] was founded.

The first company under Ma Liang to successfully adopt this structure is [Gale Capital], a venture capital institution.

In fact, this model was first invented by Sina.com in China in order to go public on NASDAQ.

Needless to say, this is a genius feat.

Because of the successful listing of Sina, the VIE structure was quickly popularized in the entire Chinese venture capital circle.

Any larger Internet company will adopt this structure.

On the one hand, it is to make it easier to apply for IPO overseas in the future, and on the other hand, it is to avoid tax reasonably and legally.

Although Ma Liang had never done business in his previous life, he still knew about the famous structure model of VIE, so he ordered the financial director Deng Jingwen to arrange it early in the morning.

With the VIE structure, it is easier to transfer the money earned in the country, and the taxes and fees can be reduced a lot.

But even so, Ma Liang still felt that the money was not enough.

To prepare to vote on Twitter in the next few rounds, you need a lot of money.Coupled with several other unicorn projects that are about to be born this year, Ma Liang's funding is still far behind.

In order not to miss the opportunity to pick up the leak, he decided to start the financing plan in advance.

Since you want to raise funds, you must get the money in your pocket as soon as possible, so it is inevitable to cash out in advance.

If it was the time when he first started his business, Ma Liang would not dare to be so arrogant.

But now he is not what he used to be, not to mention financial freedom, he can even call himself a capital tycoon if he exaggerates.

To be honest, there are only a handful of entrepreneurs like him in the domestic venture capital circle.

Rao those Tianpai entrepreneurs can't compare with Ma Liang, and perhaps only a few people like Rebus dare to say that they are sure to beat him.

This is Ma Liang's confidence, and also the reason why he dares to play tricks.

It's just that looking at the dissatisfied expression of the venture capital queen in front of her, she seems to be a little unhappy with his financing method.

But it's normal to think about it. Investors who have always been aloof have never been so aggressive.

But Xu Xin is Xu Xin after all. As the most domineering woman in the Huaxia venture capital circle, she didn't deny Ma Liang's proposal as soon as she came up, and she didn't leave the table in anger.

Just a little tangled for a while, people have thought about the taste.

Only Xu Xin chuckled, and asked confidently: "President Ma, we are now acquaintances, so there is no need to play this game with me.

You should spread it out and talk about it, what kind of cash method is it? "

The queen of venture capital can achieve today's achievements, no matter in terms of IQ or EQ, she is no less than those top elites in the political and business circles.

From Xu Xin's point of view, Ma Liang would not be a fool if he could achieve such a level of business. Since he dared to make such an excessive financing request, he must have something to rely on.

So she planned to listen to Ma Liang's further explanation and see what kind of medicine was sold in the gourd.

"President Xu, it's actually very simple.

The financing is carried out according to the ratio of one to two. One is to directly invest in my company, and the other is to privately transfer the shares twice the investment amount at the same price, and directly cash out in advance.

In this way, everyone can save face, and I will put more money in my own hands. "Ma Liang explained with a grumpy face.

To be honest, his cash-out method of financing is really a bit of a rascal.

It means that someone invested real money in Ma Liang's company, and for every 1% of the shares that Ma Liang owns, Ma Liang will privately transfer another 2% of the shares to her at the same price, and cash it out into his own pocket.

Of course, this kind of financing is not unlimited.

At least Ma Liang only planned to trade 20% of the shares this time, and he would be reluctant to part with any more.

Unexpectedly, after hearing this, Xu Xin not only didn't get angry, but asked further: "Your method sounds a little feasible.

I just don't know how much money you plan to raise?

How much do you value [Liupo Braised Chicken and Rice] in your heart? "

"Haha, how can I answer this question? I'm really embarrassed to say it!" Ma Liang smiled awkwardly, for fear of scaring the other party by saying it.

Xu Xin was also happy when he heard the words, and continued to ask with great interest: "Oh? Then I'm even more interested. Mr. Ma, you can talk about it first!"

"Then please forgive me, Mr. Xu, and forgive me for being arrogant.

The valuation of [Liupo Braised Chicken and Rice] is actually not high, less than half of [Real Kung Fu], only 20 billion yuan. "Ma Liang finally revealed the answer to the mystery.

You must know that not long ago, the queen of venture capital just invested 1.5 million in [Zhen Kung Fu] Chinese restaurant, and only accounted for 3% of the shares.

Today's capital and Zhongshan Linkage's two venture capitals invested a total of 3 million yuan, each accounting for 3%.

Therefore, the valuation of [Real Kung Fu] is as high as 50 billion yuan.This investment and financing transaction is also the largest this year.

When Xu Xin heard this, he finally got a little angry: "Mr. Ma, today I came here with great sincerity to discuss investment.

But from your body, I didn't see this at all.

If [Yellow Braised Chicken and Rice] and [Liupo · Yellow Braised Chicken and Rice] are integrated, and you quote a valuation of 20 billion, I will not pay back a dime.

But [Liu Po ​​Braised Chicken and Rice] is an independent operation, and there are only a dozen stores at present, dare to report a valuation of 20 billion?
[True Kung Fu] has such a high valuation because it already has more than 200 stores.

Moreover, the revenue of a single store is not comparable to your [Braised Chicken and Rice]. I don't know where you got the confidence to report such an exaggerated figure, Mr. Ma? "

Xu Xin was really speechless, she couldn't figure out why Ma Liang set the valuation so high.

Even if you are a genius entrepreneur, even if you have successfully established three catering brands, you can't mess around with financing.

If it’s 【Braised Chicken and Rice】, which already has thousands of small shops, you can still brag about it to the outside world.But [Liupo Braised Chicken and Rice] is a self-operated brand, and the size of the store is still far behind.

A start-up brand wants to be compared with other Chinese fast food brands such as [Zhen Kung Fu] that have successfully established themselves in the market.

The key point is [Zhen Kung Fu] is still a mid-end consumer brand, and the unit price per customer far exceeds that of low-end catering snacks such as [Yellow Braised Chicken and Rice]. There is also a reason for its high valuation.

She was really confused, whether the founder in front of her was really stupid, or just pretending to be stupid, why would she dare to shout such an exaggerated price.

"Mr. Xu, the reason why I dare to report this valuation is not just empty talk.

Yes, I admit that the brand [Liupo Braised Chicken and Rice] is not worth 20 billion at all, but that doesn't mean you can't vote.

Don't forget, investing is investing in people.

Compared with the disintegrating family business of [Real Kungfu], I, Ma Liang, have a lot more conceit than them.

I really don't understand why you want to invest in such a risky catering brand.

Even though [Real Kungfu] seems to be in a good situation now, the founder and his wife are divorced, and the two founders, brother-in-law and former brother-in-law, have equal shares, and a crisis may break out at any time.

This is a big taboo in investment, your 1.5 million is invested in [Real Kung Fu], it is better to invest in me.

But our [Liupo Braised Chicken and Rice] brand has no such problem.

Whether it is [Red Lips Chuan Chuan Xiang] or [Liu Po ​​Mala Tang], it is enough to show that I have the strength to create more restaurant chain brands.

And judging from the hot market performance of [Yellow Braised Chicken and Rice], we can also see clearly that the future prospects of [Liu Po ​​Braised Chicken and Rice] will definitely not be bad.

After all, the eating habits of customers also need to be cultivated, which requires a certain amount of time to accumulate.

Instead of spending a lot of money to beat the market, it is better to rely on the cottage shop of [Yellow Braised Chicken and Rice] to help cultivate it together.

Once the diners have been trained through those small cottage stores, it will be the season when the self-owned brands will start to harvest.

At that time, [Liupo Braised Chicken and Rice] will have a stable customer flow by virtue of the influence and appeal of its own brand, and the business will definitely not be bad.

Although the unit price per customer is not as good as [Real Kung Fu], so what.

I'm sure that within a few years, the number of [Liupo Braised Chicken and Rice] stores will be five times, or even ten times that of theirs.

And to say it again, if my heart is dark enough, just from the carpet promotion of [Yellow Braised Chicken and Rice], I will be able to attract two or three hundred million more to him.

Believe me, my company's local promotion team definitely has this strength, and it is not bad to find a venture capital institution to raise this little money.

But I didn't do that because I wanted to leave more market space for my own brand.

Because I value the long-term interests more, in the company's vision, the number of future chain stores of [Liu Po ​​Braised Chicken and Rice] will be at least 5000.

With this volume, is the valuation of 20 billion high?

Not only is it not high, but I even feel that it is greatly underestimated.

You must know that I am completely different from those self-made catering founders. I am not short of money, at least not short of a little money.

So when I am a brand, I am not so eager for quick success.

When playing the mode of investment promotion and franchising, the quality and comprehensive quality of franchisees will also be valued more.

Therefore, the survival rate of all the catering brands and franchise stores under my umbrella is much higher than the average level of the entrepreneurial industry.

This is where my confidence lies, and it is also the reason why I have the confidence to make 【Liupo Braised Chicken and Rice】successful.

If it wasn't for getting some funds to play venture capital as soon as possible, I didn't plan to start the financing plan so early, and I wouldn't sell my shares at such a low price.

Again, investing is investing in people.

You are not only voting for the brand [Liupo Braised Chicken and Rice], you are also voting for the future of me, Ma Liang.

To sum up, the valuation of 20 billion is not high at all.

Because someone like me is worth the money! "

At the end, Ma Liang's voice was unavoidably louder.For business negotiations, this momentum is what you need.

Otherwise, these investors really think that the rebirth boss is easy to handle!
(End of this chapter)