Wind Rises 2005

Chapter 429

Having fun with Sister Bingmei in [Ziyuan] villa, the excitement is unparalleled.

The only fly in the ointment is that he can't sleep late. With two daughters, one big and one small, how can he let him sleep until the sun rises.

So he was woken up early in the morning, and after breakfast, Ma Liang went out with the rich woman.

It's the peak season for clothing sales recently, and Sister Bingmei's fashion business is also busy, and her stores have expanded a lot these days.

The speed of opening the store made Ma Liang call it exaggerated.

However, it is better to be fast, and the next ten years will be a good time for all walks of life to make money, especially the clothing industry, which needs to work hard and fast.

The faster the store expands, the sooner it can make more money.

Since this year, not only Uniqlo has reacted and realized the huge potential of the domestic market, but even fast fashion giants such as ZARA and H&M have begun to enter the domestic market to grab business.

So Yan Bing felt a lot of pressure recently, so he had to speed up the store expansion of [MiMo].

After all, in terms of product design and brand tonality, she believes that she will not lose to those international brands. The only shortcoming is the integration and accumulation of capital strength and supply chain.

Therefore, we must speed up the expansion of stores to a larger volume, so as to have enough appeal and market space to compete with Uniqlo, ZARA, and H&M.

Otherwise, it is bound to be defeated in the market battle in the next few years.

It is rare to have such a good start, Yan Bing will not give up easily, she must let [MiMo] win in the field of fast fashion, and embark on a development path that belongs to the national trendy brand.

Only in this way can we have enough strength to realize more dreams in the future and create our own top luxury brand.

France has Chanel and Hermes, Italy has Prada and Gucci, the British Isles has Burberry and Mallory, and old America has Coach, Ralph Lauren, Tiffany, etc.
There are master-level luxury brands such as Issey Miyake, Yohji Yamamoto and Rei Kawakubo in Little Days.

In recent years, brands such as MCM and J.ESTINA have become more and more popular all over the world even in Bangziguo, and the international influence of top designers such as Kang Jinyong and JUNN.J has also increased year by year.

So how can such a huge international fashion circle not have voices from China, and how can there be fewer brands that best represent oriental culture.

This is Yan Bing's long-cherished wish and her tireless pursuit.

She didn't have that strength before, but now she finally dared to think about it.

With [MiMo]'s current growth momentum, in another ten or eight years, it will be at least a tens of billions of giant companies at the beginning.

If it develops better, it is not impossible to become a leader of [-] billion.

At that time, relying on the capital accumulated on hand to burn money, she did not believe that a top luxury brand could not be burned.

What senior designers like Chanel, Givenchy, and Issey Miyake can do, why can't she, Yan Bing.

One day, she will make the [Yan] brand resound all over the world.

So no matter how busy she is at work recently, she is content with it. Recently, she even neglected to take care of her two daughters.

Because of this, Yan Bing was even more grateful to Ma Liang.

Because the little lover not only gave the youngest daughter selfless "fatherly love", but also helped the eldest daughter with her studies, completely solving her worries.

Let her devote herself to the road of pursuing her dreams without being distracted by family affairs.

So last night Yan Bing offered all her tenderness, changed from the calmness of the Frost Queen in the past, and completely transformed into a passionate flame banshee, letting Ma Liang get whatever she wanted.

Even when I went out this morning, I reluctantly dragged my little lover and drove her downstairs to the company. Before getting out of the car, the two still lingered for a long time.

It wasn't until watching Ma Liang drive away that the tenderness in Yan Bing's eyes disappeared for a moment, and became extremely firm again in an instant.

This year [MiMo] must make great strides, and the goal is to reach at least one hundred stores.For China's fast fashion, she, the Frost Queen, must have the final say.

……

On the other side, Ma Liang drove back to the factory and returned to his new factory area.

Now the second phase of the project is under intensive construction, and the two factory buildings are about to be capped again.

It is estimated that it will be delivered in about two months, and there will be a place for a new production line by then.

Of the two factory buildings, one is allocated for the lo-mei production line, and the other is reserved for other new projects.

After the completion of the second phase of the project, the construction of the third phase and four factory buildings can continue.

At that time, not only factory buildings will be built, but also several dormitory buildings will be built to ensure the needs of the next factory.

Although the entire park is not too big, there are enough seven factory buildings for [Xunwei Group] to lay an undefeated foundation in the next few years.

At that time, I believe that he will be able to make great strides forward, buy land in various provinces and cities to build more production bases, and build a super food empire belonging to his old horse family.

Who said that traditional industries can't do it, as long as they play well and are no worse than high-tech industries, it is not impossible to become the world's top [-].

……

Ma Liang parked the car in front of Building No. 1, at the place closest to the gate, with a big square frame drawn with a white line on the ground, that was his boss's exclusive parking space, and no one dared to occupy it.

When he walked into the building, people kept saying hello to him and greeting him politely along the way.

Ma Liang could only nod frequently in response, who made him the boss.

He took the elevator all the way to the fifth floor and came to his office. The vice president Wang Ru had been waiting there for a long time.

"Boss, you've finally come," Wang Ru sighed angrily.

My boss is good at everything, but he is a bit too casual.It was agreed to meet at 10 o'clock, but she waited in the office for more than half an hour.

Ma Liang was also very embarrassed, it was the ice beauty sister who insisted on him driving, and it took a lot of time to go back and forth, so he could only reply embarrassedly: "I'm sorry, I'm sorry, I've been delayed by something."

"It's all right!" Wang Ru smiled slightly, she didn't dare to be angry with the boss, "This is the next plan of [Liupo Bangbangji], boss, please take a look first."

As he spoke, he handed a document to Ma Liang's desk.

[Liupo Bangbang Chicken] and [Flame Red Lips] Sichuan-flavored hotpot pilot stores are already under renovation, but [Liupo Bangbang Chicken] is small and will definitely open first.

So Wang Ru formulated a series of marketing plans for this new lo-mei brand.

This includes testing and laying out different types of model stores, as well as many preparations for subsequent investment promotion and joining.

As the vice president of [Xunwei Group] and the CEO of [Jiuxuan] brand management company, Wang Ru is now fully responsible for the development of new products and new brands.

Every new product and brand must be tested correctly and the operation is mature before the project can be handed over.

The follow-up will be taken over by the marketing company of [Xunjietong], and Chu Chengdong will lead the team to further attract investment and expand stores nationwide.

With the opening of stores, He Feng will immediately lead a team to follow up and be responsible for establishing and training the exclusive management team of the new brand.

After the operation team matures, it will independently manage all subsequent affairs of the new brand.

Throughout the process, not only several executives will take turns to get started, but even some key members of their respective core teams will be constantly disrupted and distributed to the new brand's management team to serve.

This not only makes the executives supervise each other, but also the key employees under their hands will also stare at each other carefully.

No one can easily do black hands, and it will be exposed in minutes if they want to make money from the project.

This set of operating mechanism was planned by Ma Liang, and there is no reference object whether it is in the previous life or the present life.

If you have to talk about reference, maybe only Yum Brands, the parent company of KFC, can make a benchmark.

But it is only a simple benchmarking, and the essential operating mechanism is completely different, even surpassing the management model of Yum!

After all, the operation system of [Xunwei Group] was successfully implemented entirely on the solid foundation laid by Ma Liang in the early stage.

And it is also inseparable from his foresight, and has been carrying out diversified expansion operations around the product supply chain.Otherwise, it is impossible to rotate the model, and there is no connection between projects.

Only Ma Liang, who is a hanger, dares to play like this, but if he changes another person, he will be offline in minutes.

However, operating according to this model can ensure that every new project will not easily go wrong, and it will not easily cause [Xunwei Group] to breed internal corruption.

Otherwise, the more new projects there are, the more chaotic the company will be.

Don't think that people like Chu Chengdong and Wang Ru will always be loyal. Once the benefits are too great, no one can easily resist the temptation of money.

Only by designing from the underlying mechanism, so that it is not so easy for the subordinates to take advantage of loopholes, can we make great strides forward with confidence, without fear that the embankment of a thousand miles will be destroyed by ant nests.

It is because of this good foundation that Ma Liang dares to imitate Sister Ice Beauty, and is ready to make a big move.

(End of this chapter)