Wind Rises 2005

Chapter 430 Full of Confidence
Wang Ru's marketing plan is very detailed, from the offline promotion of the opening of the new store to the all-round integrated marketing of the brand, which is extremely operable.

Especially the online soft article promotion plan, you can tell at a glance that it has been carefully designed.

As the Internet becomes more and more popular, the difficulty of attracting investment and joining will also increase. After all, almost everyone will check the relevant information and reputation of the brand on the Internet before joining.

If word-of-mouth is not good, it will not be so easy for the brothers in the marketing department of [Jiejietong] to attract investment in the future.

Therefore, in Wang Ru's plan, the brand marketing operation of [Liu Po ​​Bang Bang Chicken] includes a long-term job-brand public opinion management.

This new work was also summed up during the investment promotion process of [Liupo Malatang] before.

After all, no matter how delicious Malatang is, it is impossible for every franchise store to open successfully.

There are always some people who are not suitable for the catering business, or the location of the store is not selected properly, which makes the operation of the franchise store impossible.

And for those franchisees who have lost money, it is inevitable to go online and say something bad.

Although Ma Liang has always strictly demanded not to cut leeks, even though the closure rate of [Liupo Malatang] is the lowest in the industry, this situation is still unavoidable.

After all, there are always people who are unwilling to put in the effort and always want to pick up what is ready-made. How can such a mentality of eager for quick success and instant benefit do a good job in business.

Therefore, during the investment promotion stage of [Liu Po ​​Malatang], Wang Ru has already led the team to sum up a lot of experience in brand public opinion management.

The launch of the [Liu Po ​​Bang Bang Chicken] project this time has made a plan in advance.

Not only will the site selection requirements of franchisees be strictly controlled, but also stricter assessments will be made on business management.

In this way, even if someone smears wantonly on the Internet, they can fight back with reason and evidence.

At the same time, public opinion management is not only to control negative comments, but more importantly, to guide the trend and rhythm of topics, and guide public opinion to the side that is conducive to the brand's accumulation of good reputation.

All major post bars and forums, as long as there are posts about the brand and franchise consultation of [Liu Po ​​Bang Bang Chicken], they will be guided accordingly.

Don't brag about yourself, don't black peers!

Never avoid problems, and set an example of a responsible big brand.

This is also the principle that Ma Liang has repeatedly adjusted. As a reborn boss, he must have a structure and a realm to make a little money from the catering business.

Never say one thing and do another!
How could Ma Liang do such a lowly thing with a sanctimonious mouth but dirty in private.

Even for the sake of the future of [Xunwei Group], there must be a brand that should take responsibility.

As the saying goes, how a company's corporate culture is completely determined by the boss.

Therefore, this public opinion management work also upholds Ma Liang's concept of [Xunwei Group]'s corporate culture and brand culture, and follows the long-term value route, not in a hurry.

As a rebirth boss, since he has started the catering business, he must develop in the direction of a century-old restaurant.

The excellent catering and snack brands under his hands can't just be blinded in vain.

Only with strict requirements and steady development, the brand will become more and more recognized and sought after by consumers.

Sooner or later, these brands will accumulate enough depth to bring even greater dividends.

Ma Liang looked at the marketing plan and nodded frequently, and had to say that Wang Ru understood his intentions well, and was operating in full accordance with the principles he formulated in terms of implementation.

He couldn't help but praised: "That's right, every new project will follow this way in the future, so I don't have to worry about it anymore, hahaha."

"Thank you boss for the compliment, I will continue to work hard." Wang Ru responded happily.

Ma Liang was concerned again: "There is no problem with the supplier, we must control the quality of the product.

Remember, food safety is the first thing to bear in the catering business.

The price of the supplier should not be suppressed too much, and there should be some profit margin for them, otherwise they will definitely make a wrong idea on the product. "

As a lawyer in his previous life, he knew too many dark inside stories of the industry.

Especially in the catering and food industry, it is really a test of one's conscience and bottom line, but there are very few who can pass the test.

Ma Liang wants to make more money, but he will never make black-hearted money.

He always believes that when the brand and product are good enough, it can completely help companies escape the prisoner's dilemma brought about by vicious price competition, and there is no need to keep squeezing suppliers.

This is enough to prove it from the deeds of Gang Leader Qiao and Apple in his previous life.

If a company wants to talk about business philosophy, then he is naturally most willing to learn from Apple and Joe.

"Don't worry, boss!

All suppliers have signed very strict joint and several liability contracts with us, and they dare not mess around.

Moreover, we have also invited a third-party quality inspection agency to strictly check each batch of goods to ensure that there will be no problems. "Wang Ru replied decisively.

The will of the boss is the rule of the company. Ma Liang has strict requirements on quality, and these executives dare not take it lightly.

Ma Liang nodded in satisfaction, and then asked: "In the marketing plan, I see that you have also analyzed the competing products of the same industry, so you should be careful about them."

Now it is the middle of 2007, [Liu Po ​​Bang Bang Chicken] certainly cannot be the first chain brand of braised cooked food.

[Zhou Hei Ya], [Huang Shang Huang], [Jiu Jiu Ya] and other brands on the market have already become popular, and they may come out to compete with [Liu Po ​​Bang Bang Chicken].

Just like Ma Liang deliberately targeted [Yang Guofu Malatang], maybe there is a boss of braised cooked food who also plans to tease him.

Although it is not afraid, what should be defended still needs to be defended.

However, now is a good time for various brands to attract investment and join forces, and presumably those brands will not be able to take care of suppressing newcomers.

At least the Lo-Mei Cooked Food track has much less competitive pressure than the Malatang track.

Even before Ma Liang was reborn, it was far from the time when he would kill red eyes.

The braised cooked food brands are fighting on their own without interfering with each other, and some are still in one place, and their ambitions are not strong, so it should not be a big problem.

Ma Liang is a lawyer's occupational disease, and he is used to being cautious.He wished that he was worrying for nothing, that would be better.

"Boss, don't worry, I have already sent the information of the competing brand to Mr. Chu.

When selecting the location of the model store, it will try to avoid competitors.Mr. Chu will also make arrangements in advance to attract business and expand stores in the later stage.

Besides, with our group's current strength, we don't need to be afraid of any competition at all. "Wang Ru replied confidently.

The more she knows about the group, the more confident she becomes.

At least since she started her career, she has never seen any catering company in China with such a deep foundation and heritage as [Xunwei Group].

So when the new project [Liu Po ​​Bang Bang Chicken] was launched, even though competitors such as [Zhou Hei Ya], [Huang Shang Huang], [Jiu Jiu Ya] had already become popular, she didn't panic at all.

Don't look at the many stores of those brands, but the strength is not enough at all.

If you really want to work hard, with [Xunwei Group]'s ability to expand stores, it won't take long to surpass them.

Regarding this point, it has been fully verified in the [Yellow Braised Chicken and Rice] project.

It can be said that the entire group has become unprecedentedly united because of the [Yellow Braised Chicken and Rice] project, and their confidence and cohesion are almost bursting.

Not only Wang Ru was like this, but other executives were also like this. Every one of them went outside with their nostrils turned upside down.

(End of this chapter)