Wind Rises 2005

Chapter 431 Plan ahead
The disease of large enterprises is a curse that every company cannot escape.

As if everything is reincarnated, the disease of large enterprises is a chronic disease that companies will inevitably contract after they grow bigger, and it is almost difficult to cure them.

Once infected with the big business disease, it means that the company will start to decay.

Not only will the company gradually decline, but if you are not careful, it may be completely cold.

In the past, he always felt that the disease of big companies was far away from him. What Ma Liang didn't expect was that he would face this kind of problem so soon.

Obviously his business empire has just begun, but the executives have already contracted the bad habit of big enterprise disease.

Ma Liang immediately reprimanded with a straight face: "Nonsense, you can't be complacent when doing business.

Every new project must be fought as a new battle.

We [Xunwei Group] have just made some achievements, and you start to drift away. If you continue like this, you will fail sooner or later.

I put my words here today, no matter what new project it is in the future, if anyone dares to drop me, I will withdraw him on the spot."

The executives are inflated before the big business is accomplished, isn't this a joke!
You must know that the mechanism Ma Liang designed for the group is a seamless operation mode, and no omissions can be made in any link.

Originally, we launched new projects one after another based on foresight, so we should be sure.

Once a new project is blocked, it will inevitably affect the operation of the entire group, and it may even implicate the development of old projects.

And his foresight is not endless, but one good project is one less.

In Ma Liang's mind, those projects are not just a catering and snack business, but an old hen that can only lay golden eggs.

[Xunwei Group] If it wants to become the world's top 500, it will definitely not be supported by one or two projects. It must have many projects like [Red Lips Chuanchuanxiang] and [Liupo Malatang] to work together.

So how could he allow the company to suffer from the disease of big companies now, and how could he watch the executives want to rest on their laurels now.

"Mr. Ma, that's not what I meant." Wang Ru panicked instantly after being hit by the big boss, "Don't worry, there will be no problems with the new project."

Seeing her sincerity, Ma Liang looked a little better: "You guys are too easy to be complacent, we [Xunwei Group] are so far away.

As the saying goes, it's not a skill to be in the nest.

What kind of hero is making money in China? When we spread the food and snacks under the group all over the world like KFC and McDonald's, and make a lot of money from foreigners, that will be awesome.

As long as everyone works together, we [Xunwei Group] will one day be no worse than Yum Group. "

"Understood, boss!

You can rest assured, everyone is just proud of the group, we will continue to work hard. "Wang Ru assured again cautiously.

Of course, she was also looking forward to the cake painted by Ma Liang.

Ma Liang nodded in satisfaction, and then continued to instruct: "The times are different now, and we can't be too rigid in the catering and snack business.

Whether it is products or marketing, you can't completely follow the old formula, and you must innovate.

I hope you can make good use of the power of the Internet and do a good job in the long-term operation of the brand in a concrete and youthful way, so as to continue to maintain the vitality of the brand.

If we can't do new projects, the old projects will start to go downhill. Every project is very important to us.

So the business you are in charge of is no less important than Chengdong's, so you must keep your spirits up! "

"Understood, boss, I will definitely not let you down." After being beaten, Wang Ru was obviously much more honest, and obediently agreed.

Ma Liang breathed a sigh of relief, and exclaimed in his heart that he was glad that he found out early.

To be honest, the company has developed to the present, and there are not many specific affairs he can do, and it all depends on a group of executives to take care of it.

And the only thing he can do, besides pointing out the direction, is to beat the executives from time to time.

Management Management, in the final analysis, is managing people.

If people are right, nothing can go wrong.

Ma Liang turned his head and asked again: "How is the preparation for the next new project going? How are you looking for suppliers for duck goods?"

Before working on the [Braised Chicken and Rice] project, the resources of chicken supply manufacturers have long been available.

Moreover, Fa Ge's beef hot pot business has opened several stores, and he also helped introduce some beef and mutton suppliers.

That's why [Liu Po ​​Bang Bang Chicken] was logically selected by Ma Liang as the first new project to be launched after the independent operation of the [Jiu Xuan] brand management company.

Because everything is operated around the food supply chain, physical business can never be separated from the supply chain for empty talk.

Ma Liang didn't dare to hit a hammer to the east and a stick to the west, he would have to play like that.

Only by pushing new projects around the production supply chain can the risks be minimized.

And with [Liu Po ​​Bang Bang Chicken], a braised cooked food brand, taking the lead, the [Duck Neck] project will naturally become the next track choice for the project to leverage on.

You must know that the boss of the duck neck track [Juewei duck neck] has not yet been established. In Ma Liang's previous life, the brand was only established in 2008.

So he has asked Wang Ru to preemptively register the [Juewei Duck Neck] brand in advance, completely blocking this road, and he does not plan to leave any chance for others.

Ma Liang is also planning for a rainy day. The duck neck track and the braised cooked food track naturally have a lot of intersection, and there will inevitably be competition and conflicts in the future.

Instead of letting someone compete later, it is better to let him go in first to stir up trouble.

And with the operation experience of [Liu Po ​​Bang Bang Chicken], it will be much easier to promote [Jewei Duck Neck] next.

Bringing the new with the old is the core of his design of the operating model for the group.

Old projects lead to new projects, and everything revolves around the production supply chain. Only by constantly building brand competition barriers can competitors catch up.

It's just that the [Juewei Duck Neck] project will be launched next, and the integration of duck suppliers will become the core key, which must be negotiated in advance.

That's why Ma Liang asked this question, just to care about the progress of the negotiation.

"We're already talking about the second round, and we can finalize it in a month at most." Wang Ru didn't even need to think about it, and immediately reported the situation.

I have to say that these executives recruited by Ma Liang are still very responsible, no matter what details and progress they ask, they know everything well.

In this regard, he is very satisfied, so he is not stingy with the treatment of the executives.

Hearing Wang Ru's answer, Ma Liang made a careful estimate. When the duck neck project started, it would be just in time for the delivery of the new factory building, and just in time for the new production line.

This is the way of doing business, everything must be thought ahead, and all work must be done in advance.

Especially as his ambitions are getting bigger and bigger, it is even more necessary to make arrangements intensively, and the seamless connection is the best.

Next, he confirmed many details with Wang Ru, and sent the person away after confirming that they were correct.

In the next few days, Ma Liang kept meeting with the executives alone, and even held a small meeting with everyone to unify their thoughts, and beat Chu Chengdong and He Feng.

The revolution has not yet succeeded, comrades still need to work hard!
After working for several days, the work is considered to be over.

Before I knew it, the date in my memory had finally arrived.

On July 7, Standard & Poor's downgraded the US subprime mortgage bond rating, and the subprime mortgage crisis that swept the world in the previous life officially hit!

(End of this chapter)