Wind Rises 2005

Chapter 456

NFL, Professional Football League, refers to the name of the merger of the National Football Federation and the American Football Federation.

It is not only the top of the four major professional sports leagues in North America, but also the largest professional football league in the world, and the most commercially valuable sports league in the world.

The annual revenue from tickets and TV broadcasting alone is as high as 60 billion U.S. dollars.

This is only the revenue in 2007. In a few years, it will be even more exaggerated, heading towards tens of billions of dollars in minutes.

Not to mention that there is an annual championship game like the Super Bowl (Super Bowl), which is watched by countless people every year, and has been the most watched TV program in the United States for many years.

And whenever it comes to the day of the Super Bowl, it becomes an unofficial national carnival day in the United States.

Even the Super Bowl halftime performance show was dubbed the "American Spring Festival Gala" by domestic netizens, and it was a major entertainment attraction of the national sports feast.

The reason why the NFL can develop to such a strong influence today has actually experienced too many struggles.

The prosperity of the world is all for profit, and where there are people, there are rivers and lakes.

When the NFL and AFL merged that year, the two sub-leagues had various discords due to the uneven distribution of benefits.

The league squeezed the teams, and the teams squeezed the players, which also brought the NFL to the edge of disintegration.

There is no pie in the sky, power and interests are all won.After more than ten years of various struggles and games, the NFL finally has a fairer model.

The team union and the league signed an unprecedented seven-year labor contract, and established a salary cap linked to league revenue.

To say it is historic does not mean that the NFL has since solved the labor problem, but that it has established a framework of basic game rules.Under this framework, it is relatively fair.

Teams are no longer simply employees, but have become co-owners of the league through revenue sharing.

So far, the NFL has completely entered the stage of mutual prosperity. Both the team and the league have made great strides in development, and the NFL has also become the top four professional sports leagues in North America.

And all of this has to be attributed to former NFL president Paul Tagliab.

Paul Tagliab, who was a lawyer, not only helped the NFL through the most difficult time, but also used clear legal provisions to rebuild the trust of all parties.

During his tenure, he led the process of expanding the league from 28 teams to 32 teams, and sold the broadcasting rights of the games for sky-high prices.

Since then, Paul Tagliab has also become one of the most influential people in sports.

Under his iron fist management, the NFL has been suppressed even with all its imperfections and dark sides.

Unfortunately, the legendary master retired not long ago.

The new president Roger Goodell, who just took over in August last year, does not have the prestige of Paul Tagliab.

And when he took office, the NFL was full of turmoil, and it was really eventful.

First, the well-known quarterback Michael Vick's dog abuse incident was exposed, and then the ace coach Bill Belichick stole the opponent's intelligence and made it public. Soon the Cowboys coach Wilson was also involved in the doping scandal.

In just one season, there have been so many heart-wrenching "family scandals", making Roger Goodell, the new head, feel like sitting on pins and needles every day.

In order to compete for the position of president, he went through untold hardships and defeated 184 candidates before finally winning.

Originally, I thought that I could enjoy the blessings, but I didn't expect to take over a mess.

Roger Goodale is an ambitious man with outstanding abilities, otherwise former president Paul Tagliabue would not have supported him in his position.

Although the NFL's messy things were suppressed with a strong wrist, the negative impact could not be completely eliminated for a while.

Even in the negotiation of broadcasting rights, they fell into a passive position.

Today, the four major professional sports leagues in North America are all looking for a better way to commercialize, and the NBA is catching up.

Roger Goodell's new official has three fires, and he is naturally eager to make achievements.

Looking at the rapid development of the NBA in recent years, and the potential to surpass the NFL, he was very anxious.

It is based on these premises that Ma Liang and Jennifer decided to take Roger Goodell as the first target of the strategy.

In Ma Liang's fate-defying plan for Twitter, winning the president of the NFL is the top priority.

Before coming here, Jennifer communicated with the other party once and explained the situation in general.

But Roger Goodell did not agree easily, saying that he wanted to consider it, but in fact he politely refused.If it is simply investing in Twitter, he is definitely interested.

But if the NFL and Twitter are to cooperate in all aspects, Roger Goodell will not be so naive.

After all, the NFL is the sports league with the largest commercial value in the United States and even the world, and Twitter is just a small startup at this time.

This kind of cooperation is obviously because Twitter wants to take advantage of the NFL, so how could he agree easily.

So just relying on the benefits of participating in Twitter's A round of financing, Roger Goodell, the new head of the NFL, cannot be impressed.

You must know that the annual salary of the NFL president is very high, no less than that of the CEOs of the world's top 3000 companies, and they all start with at least [-] to [-] million US dollars.

After a few more years, Roger Goodell has secured his position, and his annual salary will be as high as 5000 million US dollars.

What is the level of this annual salary?

Just look at the CEOs of listed companies in the S&P 500, whose average annual salary is only $1310 million.

Only 2016 CEOs of these companies earned more than $10 million in 4000.

Goodale's annual salary exceeds that of IBM CEO Rometty, AT&T CEO Randall Stephenson and other CEOs of large companies, and ranks among the highest-paid CEOs in the United States.

Although that was a few years later, but at this moment his salary is enough to stand out from the crowd.

Therefore, in the eyes of ordinary people, investing in Twitter can quickly reap tens of millions of dollars in returns. For Roger Goodell, the temptation is not so great.

Ma Liang and Jennifer had no choice but to come to the dinner party to block people, just want to talk to each other again.

"Dear Jennifer, you didn't come here specially to find me, did you?" Roger Goodell couldn't help showing a wry smile when he saw them.

Jennifer pretended to be very helpless and replied: "Of course!
Who makes President Goodell’s seat too big? If I want to date you, I can’t arrange a date, so we can only try our luck at the dinner party.”

"No way, Jennifer is so exaggerated!" Roger Goodell hurriedly humbled himself, and then asked, "Excuse me, who is this?"

Although he was a little upset, there was still no sign of impatience on his face.

Beauty is justice!
A hot and sexy super beauty like Jennifer can easily get some special treatment in social occasions or business negotiations.

Especially the elite class like Roger Goodell, who pay attention to gentlemanly demeanor, will be extra polite to beautiful professional managers like Jennifer.

Jennifer hurriedly introduced: "Roger, this is my boss, the founder of [Gale Capital], Mr. Marlon."

"Hello, Mr. Goodell!" Ma Liang greeted politely.

When Roger Goodell saw that he was so young, he couldn't help showing a hint of surprise: "Nice to meet you!
Mr. Marlon, I have to say you are the most outstanding young man I have ever met! "

When he said this, Roger Goodell couldn't help showing a trace of envy and jealousy.You must know that he is also of extraordinary background, his father Goodell was once a member of the Senate.

But even so, at Ma Liang's age, he was still intoxicated all day long.He was worth hundreds of millions at such a young age, which he had never seen in his life.

"Mr. Goodell, you're flattering yourself!" Ma Liang could only say politely.

Roger Goodell was very clear about the purpose of Ma and Liang's visit, and immediately spoke first: "Mr. Marlon, Jennifer, there is actually no need to persuade me again.

If you just invest in Twitter, $200 or [-] million is not a big deal at all, and I can even invest more.

But if the NFL and Twitter are going to fully cooperate, the stakes are too high.

You also know that I just took over the business of the alliance, and I still have a lot of messy things to worry about. "

Roger Goodell kept talking about it as soon as he came up, just because he was afraid that Ma Liang and Ma Liang would always annoy him.

"Mr. Goodell, the NFL's marketing and PR expenses last year were not low, right?
Every time there is some negative news about the alliance, when it is chased and blocked by the media, and a large number of special approvals are made, do you feel powerless and there is nothing you can do? "

Ma Liang did not persuade him directly, but asked two key questions.

As the saying goes, hitting a snake and hitting seven inches, only when the pain points of others are solved, can the transaction be successfully concluded.

Because these two problems are the most troublesome things for Roger Goodell since he took office.

(End of this chapter)