Wind Rises 2005

Chapter 457: How far is it from?

Hearing Ma Liang's question, Roger Goodell asked angrily, "What do you mean by that?"

It's true that which pot doesn't open and which pot is lifted, his face suddenly feels a little uncomfortable
"Mr. Goodell, don't worry! I'm just checking with you, and I don't mean anything else.

And I ask this, actually, to help you. "Ma Liang immediately comforted him.

Roger Goodell was even more unhappy: "Help me? Mr. Marlon, this joke is not funny at all."

Although Ma Liang is an angel investor in Twitter, he doesn't think the other party can help him solve any problems.

"Mr. Goodell, I'm not joking!" Ma Liang responded with a serious face, "I'm really thinking about the future development of the NFL.

For most people, including you, Twitter is just a simple social networking site.

But what I want to say is that everyone actually understands it wrong.

Twitter is not just a social networking site, but also an artifact of media public relations. "

Roger Goodell couldn't help but sneered, and complained contemptuously: "Mr. Marlon, even if it's for me to agree to cooperate, you don't have to blow Twitter like this?"

"Mr. Goodell, you are known for your long-term vision, you shouldn't be so short-sighted!

Just like decades ago, who would have thought that the NFL could become the sports league with the highest commercial value in the world.

Although Twitter is still in the development stage, I believe that within a few years, the number of global users will be hundreds of millions, covering at least one-third of the population in the United States.

Millions of users log in to Twitter every day, and the ocean-like traffic will bring huge communication effects.

And Twitter will also develop a new feature to launch a large number of fan services for VIP users.

Once a company organization or celebrity artist has millions or even tens of millions of fans on Twitter, the precise promotion effect is completely unmatched by traditional media.

Celebrities and entertainers can continue to increase their popularity, and companies and organizations can save hundreds of millions of marketing and public relations expenses.

Moreover, Twitter will also become an artifact for outstanding people to create personal IP, and they can use it to brush up their presence and influence every day.

Like Mr. Goodell, you probably have millions of followers on Twitter.

Like the player dog abuse incident before the NFL or the team doping scandal, maybe you only need to post a Twitter feed to solve it.

When those traditional media criticize the NFL, you can also have powerful countermeasures, and you don't have to spend a lot of dollars to lick them.

Moreover, teams and players in the league can register their own accounts and exert their respective influences.

At that time, the NFL will be condensed into a rope, and the energy will be used in one place.

Regardless of any negative news that breaks out, as long as everyone guides public opinion with a unified caliber, it can be easily resolved.

In the past, it took millions of marketing dollars to solve the crisis, and it turned out that one news was settled. Isn't this enough to be called a propaganda artifact?

Moreover, Twitter will spread rapidly around the world in the future, which is the most suitable global marketing platform for NFL.

Without Twitter, President Goodell, if you wanted to achieve the same promotion effect through traditional media, the marketing cost would be calculated in tens of millions of dollars every year.

But once it accumulates enough fans, the NFL will save a lot of money every year.

If that's the case, do you still think I'm kidding? Ma Liang responded with great confidence.

What he said was not exaggerated at all, it was something that Twitter successfully realized in his previous life.

Even domestic microblogs were developed after learning from Twitter.

Compared with acquaintance social networking like Facebook, Twitter's biggest advantage is its invincible communication effect.

Any post from a celebrity artist or well-known organization will attract the attention of countless people.

Once you have accumulated enough fans, it is equivalent to having an external publicity window, so that you will not be forced to fight back by traditional media.

In another ten or eight years, these are all known things.

Once encountering a crisis that requires urgent public relations, whether it is a star artist or a company organization, the first reaction is to send a Twitter or Weibo update to clarify.

Moreover, the account can usually be turned into a publicity window, and the sense of presence can be swiped from time to time to increase popularity and influence.This is the reason why countless celebrities, entertainers and companies have flocked to open Twitter and Weibo accounts.

Roger Goodell fell silent, he was moved by the bright future described by Ma Liang.

If it is true, now he wants to use such an artifact to help the NFL restore its reputation and reverse the current passive situation.

But thinking that Twitter is still in its infancy, he quickly reacted.

Roger Goodell smiled casually, and to be honest he was very moved.If Twitter really develops, he is willing to promote the NFL and Twitter to a comprehensive cooperation.

But the other party hasn't developed yet, so the situation is another matter.

He responded unhurriedly: "Mr. Marlon, I have to say that your eloquence is very good, it would be a pity not to become a lawyer or a politician.

Although the pictures you paint are very attractive, they are only a mirror image after all, and everything is still intangible.

Today's Twitter doesn't have the magical functions as you said. "

As the head of the NFL, President Goodell is not that stupid, he cannot easily eat this pie.

"Of course, I don't deny this." Ma Liang responded frankly, "But looking at it from another perspective, it is the best choice for the NFL to cooperate with Twitter at this time.

Only by developing together with the Twitter platform can we get the biggest bonus.

At this time, there is almost no cost to accumulate fans, and it is possible to have the attention of millions of users in minutes.

If Twitter has become very mature, countless companies and institutions will flock to it, and then the difficulty of accumulating fans will be completely different.

Maybe spending millions of dollars to promote it may not have much effect.

Mr. Goodell, you are an expert in marketing, you can't even understand this truth? "

While explaining, Ma Liang did not forget to provoke the other party in the opposite direction, and business negotiations are all about playing various words.

Roger Goodell was speechless for a moment and fell into a dilemma: "This"

He was a little excited at first, but now he was even more eager to give it a try.

After all, it involves the fundamental interests of the future of the NFL. As the president, he has to think more about it.

As Ma Liang said, although it seems that Twitter has taken advantage of the current cooperation, relatively speaking, the NFL will also enjoy the biggest bonus of the platform.

Whether it is the growth of fans or the marketing efforts on the Twitter platform, it will be unprecedented.

After passing this village, there is no such shop.

Because the bonus period will always end one day, when countless companies and individuals flood into the Twitter platform, the NFL will no longer be that special existence.

Not to mention that he can personally get the opportunity to invest in Twitter, and it seems that he has no reason to refuse in public or private.

"Roger, please believe in our sincerity." Jennifer saw the opportunity and made up the knife in time, "If it wasn't for the sake of facilitating all-round cooperation, I don't think BOSS would easily agree to allow individuals to hold shares in Twitter.

You know, how many investment institutions hold a lot of dollars and want to invest in Twitter.

And I want to tell you one thing, the NFL is not the only partner we work with, MLB, NBA, NHL and MLS are all our targets.

At least Mr. David Stern, the president of the NBA, is very interested, and he urged us to discuss it in detail yesterday.

But Boss still chose to come to see you immediately, is there any doubt about his sincerity? "

Jennifer's supplementary speech made Roger Goodell feel even more embarrassed.

It is a win-win thing for people to seek your cooperation. It not only helps you solve the pain points, but also gives you benefits in private. It is a bit unreasonable to be hypocritical.

He asked embarrassingly: "Well, how much money is Twitter's A round of financing short of?

If it's not enough, I can put in a little more. "

(End of this chapter)