Wind Rises 2005

Chapter 459 The Last Link

After hearing Ma Liang's response, Roger Goodell suddenly showed a look of surprise on his face.

He had no idea that this young investor would have such great ambitions, and the key people's plans sounded very practical.

In order for Twitter to become popular, it even spent hundreds of millions of dollars in benefits.

If it were him who was already the president of the NFL at this time, he would not have such courage.

Roger Goodell sighed in his heart, today's young people still don't want to let others live. Are all of them so fierce?

But when he thought of Ma Liang's layout, he felt deeply ashamed of his previous arrogance.

If he falls behind, not only will the NFL suffer a big loss, but he will also miss out on a windfall, which he will regret every time he thinks about it in the future.

Roger Goodell made up his mind and asked excitedly: "Marlon, I wonder what cooperation we need to do?"

"It's actually very simple. Twitter will launch a VIP user function. You just need to ask each team and club to register an official certified account.

In the future, any news and game announcements about the team can be posted on the Twitter account.

At the same time, an order was given to every club to mobilize their stars to open Twitter accounts and interact with fans. This is also a good way for them to expand their influence.

Again, the earlier you do it, the more rewards you can get.

If you want to accumulate fans in the future, it won't be as easy as now.

In the future, the number of followers of each Twitter account will also be an important reference indicator for its commercial value.

As for this, believe it or not, I believe advertisers will be very concerned about it. Ma Liang replied confidently.

How can Roger Goodell not believe it? The NFL also puts out a lot of advertising. Isn’t the value of traditional media also determined based on sales volume?

He couldn't help but continue to ask: "Is it just that simple?"

If that's the case, then the investment amount of 100 million US dollars is too good to earn. This is giving him money for nothing.

"Of course not, I want Twitter to be an official partner of the NFL.

Whenever there is a major event, especially the Super Bowl, Twitter will set up a separate page for the NFL to report on it.

What the NFL needs to do is to use the Twitter page as an official and exclusive network interaction window on the spot. For this reason, the Twitter company can pay the NFL a symbolic fee every year. "

Ma Liang introduced it slowly. He was generous, but the money was not given for free. The other party had to make a certain contribution.

Of course, his request is not very difficult. It is just a piece of cake for the president, Roger Goodell, and it will not even cause any controversy within the NFL.

Perhaps feeling his sincerity, Roger Goodell readily agreed: "No problem, these are small things."

"Roger, please prepare the money as soon as possible. I will arrange for a lawyer to come over and sign an agreement with you in two days." Jennifer said jokingly at the side.

Roger Goodell smiled triumphantly: "OK, no problem, I can write a check to you now, hahahaha!"

At this point, both parties in this business negotiation finally reached a consensus.

After talking about the business, the three of them were all in a good mood. They even donated generously at the charity dinner auction and performed one or two philanthropic acts.

……

In the next half month, Ma Liang and Jennifer kept interviewing key figures without stopping.

Under the temptation of huge benefits and first-mover advantage in public opinion, no one chose to refuse, and they all happily agreed.

They have captured the heads of the five major leagues and the four major record companies.

Once the investment agreement is signed and the investment funds are transferred, the deal is concluded, and then everyone goes their separate ways.

Small matters such as marketing cooperation can be decided by the president or CEO alone, and there is no need to discuss them in the board of directors.

Although it seems like a small thing to them, it is crucial to Twitter.

Next, thousands of popular cultural and sports stars will register Twitter accounts, followed by their tens of millions of fans.

Therefore, Twitter must be fully prepared, including function upgrades, page modifications, and bandwidth server increases.

Fortunately, with this US$3000 million in Series A financing, the three Twitter giants no longer have to worry about being stretched.

Not only can you rent a larger office and continue to recruit people, but you can also spend money to let Twitter provide better experience services.

In particular, the addition of Dick Costolo, the fourth giant of Twitter, has strengthened the company's R&D capabilities.

In his previous life, it was Dick Costolo, a technical guru, who led the team to solve the problem of frequent crashes of Twitter due to user congestion.

Under Ma Liang's reminder, the Big Four of Twitter began careful preparations to welcome stars from the five major leagues and the four major record companies to join Twitter.Everything is moving in the best direction, and even Jennifer can't help but look forward to it.

If this plan really succeeds, Twitter's data will crush Facebook in minutes and become the most eye-catching startup in Silicon Valley.

By that time, it will not be difficult to raise [-] million US dollars in Series B financing.

Just when Jennifer thought she could rest for a while, Ma Liang didn't go as she expected and called her out again.

"Boss, can't you let me take a vacation?" Jennifer complained as soon as they met.

Ma Liang was also helpless. Who told him that he was still weak.Jennifer is the only capable person under my command, so I can only catch a sheep and glean its wool from it.

He responded sheepishly: “Jennifer, we can’t rest yet.

Twitter's life-changing plan can only be said to have come to an end, but it is not really over. "

"What? Not finished yet?" Jennifer said in surprise.

I originally thought that after helping Twitter secure Series A financing and solving the problem of user growth, everything would be a sure thing.

She didn't expect that her boss actually had a plan behind her, and she had been hiding it from her.

To be honest, Jennifer was both surprised and a little angry, which showed that the young boss still didn't really trust her until today.

The more she thought about it, the more angry she became, and she secretly wondered whether she should tease Ma Liang more harshly in the future.It would be best to give this guy some medicine one day and knock him out on the bed to see if he still believes in me.

Ma Liang didn't know what bad idea this Lang Houzi was planning, he just wanted to carry out the next plan as soon as possible.

He took out a document and handed it to Jennifer, and then slowly began to speak: "Jenny, this document is for some start-up game companies or game studios.

Next, you go to each company to help me negotiate, and try to acquire them fully.

It’s not enough for Twitter to have huge traffic. It will be difficult to obtain enough advertising revenue in a short period of time.

So we have to make secondary preparations to embed some game business into Twitter.

As long as these game businesses can generate a large amount of revenue, they can also bring very good financial report data to Twitter.

With a good financial report, it will not be difficult to raise another [-] million US dollars. "

"BOSS, what bad idea are you planning?" Jennifer couldn't help but widen her eyes after hearing this, staring at him.

Now she is very familiar with Ma Liang, and she knows very well that this BOSS is by no means a good person, and he does things without profit.

Not only did he help Twitter secure financing before, he also planned the layout for user growth.

Now they actually want to help Twitter expand its revenue. For investors to do this, they are no different than nannies.

At least Jennifer thinks that in all her years on Wall Street, she has never seen an investor like him.

Ma Liang knew that he could no longer keep the secret from this capable man, so he could only explain patiently: "Jenny, I have to make this move.

Facebook is invested by Microsoft, and the forces behind it have become the climate.

Therefore, if you want to defeat them, you must take a different approach and find another way.Otherwise, it will be difficult for Twitter to win this battle.

If I push the game business into Twitter, Jack and Ivan may not be willing to accept it.I want to wait for the critical moment before talking to them about this matter.

At that time, these game companies will all be merged into Twitter before the next round of financing and become a new value-added business of Twitter.

As for the method of merger and acquisition, of course it will be cash plus stock exchange.

After all, it was impossible for Twitter to have enough capital to acquire it at that time, so it could only adopt this mode of operation.

The pressure of financing will force Jack and Ivan to accept our arrangement, and by then we will be able to obtain more shares of Twitter.

As a result, Twitter will achieve profitability ahead of Facebook, turn losses into profits in one fell swoop, and become the leader of the social media circuit.

This is the most important part of the entire plan. Once this is completed, we can sit back and relax. "

Ma Liang told it in detail. This was his life-changing plan that he had thought hard about.

The last link in this plan is the stock exchange merger and acquisition of the game company.

Only when these things are successfully achieved, can the entire Defying Fate Changing Plan be considered as a closed loop.

　Finally, the most critical part of the business line is revealed. The cash plus stock exchange method will make the protagonist become the largest shareholder of Twitter, and the subsequent game company will have more exciting plots, so stay tuned!

　　
　
(End of this chapter)