Wind Rises 2005

Chapter 63

The real estate in Shanghai has just taken off, and even the office buildings of units within the system are far less grand than ten years later.

The new office building in the city's Science and Technology Innovation Center hasn't started construction yet, let alone the one in the district.

Now the Songjiang Science and Technology Innovation Center is just a small building in the industrial park.

The taxi stopped directly in front of the office building, and Ma Liang and Jiang Yinqiu got out of the car and went straight to the judging venue on the third floor.

The two of them deliberately arrived half an hour earlier, but there were already many contestants waiting there.

Some of them look like students at first glance, and they are probably classmates from other universities in the university town.

There are also some people in the society who are waiting. After all, such things as cheating on subsidies can never be eliminated, even after more than ten years.

There are policies at the top and countermeasures at the bottom, and the national conditions have always been like this.

Ma Liang was originally notified to participate in the defense at 03:30, but the progress of the review was obviously delayed, and it was almost four o'clock before it was their turn.

"Don't be nervous for a while, just explain normally." Jiang Yinqiu reminded her thoughtfully.

Ma Liang looked at her and smiled: "Don't worry, it's just a small scene."

In his previous life, he dared to defend fiercely in court, how could he be nervous when he gave a defense speech in a district innovation and entrepreneurship competition.

When it was almost 04:30, they were finally lined up, and there were not a few groups left behind.

Under the leadership of the staff, the two walked into the large meeting room.

As soon as I entered the door, I saw three experts and teachers sitting on the large conference table, holding a stack of documents and writing and drawing, probably scoring and writing comments for the previous contestant.

The staff took Ma Liang's USB flash drive, copied the PPT file of the lecture to the computer on the podium, and opened the slides for him.

Click on the show, and the projector casts the picture on the screen.

The first thing that catches the eye is the cover of the PPT. The overall look is a style design with red as the main color.

For speech defense, PPT is very important as an auxiliary tool.

This point can be seen from the new product launches held by major companies in the technology circle every year. If the PPT is well designed, the launch is half the success.

Although Ma Liang wrote the copy of the PPT for this speech, the overall design was still done by the original artist Yu Mo.

For this reason, he specially paid 500 yuan for labor costs, and you get what you pay for.

Professional shot, naturally different.As soon as the slides were played, the judges were amazed, because this was the most visually impactful PPT they had ever seen.

A design of this level is usually only the handiwork of a designer of a big advertising company, how could it be done by a college student entrepreneur.

Based on the principle that the first impression is very important, the judges are full of expectations for Ma Liang's next explanation.

Especially when they saw Jiang Yinqiu, his companion beside him, the teachers appreciated him very much.

After all, beautiful people and things always make people feel happy!

But when he noticed the big characters on the PPT - [red lips string incense], one of the judges frowned suddenly.

That's right, this is Ma Liang's entrepreneurial project, and it is also a legendary snack that created a sales myth in his previous life.

There is not only the brand name on the cover, but also the brand's LOGO.

The LOGO pattern is also designed by Yu Mo himself. Two slender red peppers form the appearance of red lips after a certain deformation process.

On the right side of the red lips is the brand's English logo [RedLips]. The whole LOGO looks very majestic, much cooler than the original LOGO of the catering boss in the previous life.

"When you're ready, let's start!" the chief reviewer sitting in the middle said kindly.

After Ma Liang nodded, he began to talk: "Three teachers, good afternoon!

My name is Ma Liang, and this is my partner Jiang Yinqiu. Today we bring the project [Red Lips String Fragrance].

Chuan Chuan Xiang originated from the Land of Abundance and the Capital of Food, and has always been popular in Sichuan and Chongqing.

It is a delicacy in which dishes are strung on bamboo sticks and boiled in a pot. Its cooking method is similar to Malatang and hot pot, but the way of eating is a little more interesting.

There are mainly three modes in the market, one is hot pot skewers, the other is spicy hot skewers, and the other is cold pot skewers.

These three categories have little difference in dishes, mainly because of the different cooking methods.

As the name suggests, the hot pot skewers are to prepare the bottom of the pot in advance, and the guests cook it by themselves; and the Malatang skewers are almost the same as the Malatang, but the dishes are skewered.

Our [Red Lips Chuan Chuan Xiang] is different, we use cold pot skewers.

Although there is the word "cold" in cold pot skewers, it does not mean that there is no need to cook, but the "pot" is cold.

It is also divided into two modes, hot dish cold pot and cold dish cold pot.

The practice of cold dishes and cold pots is similar to the famous Bo Bo Chicken in Sichuan and Chongqing. After the dishes are cooked, they are soaked in spicy sauce for a long time, and you can eat them as you go.

However, after the entrance, it is equivalent to eating cold dishes before meals, and the experience of certain ingredients will be much worse.

And hot dishes and cold pots are the cooking mode adopted by [Red Lips Chuan Chuan Xiang].

After the dishes are cooked, they are immediately taken out in dry mode, coated with spicy sauce or special sesame sauce, and delivered to the guests.

Compared with hot pot, Malatang and other Chuan Chuan Xiang modes, [Red Lips Chuan Chuan Xiang] has extremely obvious advantages.

Not only is the investment small, and it is not limited by the operating area, but also has the scale effect of batch production, and the delivery speed is very fast.The most important thing is that his taste experience is much better than other categories.

After all, not all customers are culinary masters. Even if they are eating hot pot, the guests themselves often have a hard time grasping the heat.

And [Red Lips Chuan Chuan Xiang] is not only standardized production, uniform taste, but also a hot dish, easy to pack and eat, and is more popular among consumers than cold dishes such as Bo Bo Chicken.

Our first store is about to open in Songjiang University Town, and the business model is not dine-in, but purely takeaway.”

Ma Liang was eloquent, explaining this confident project in detail.

This snack product can explode, just as he analyzed in his explanation, it has the advantages of fast delivery, batch operation, high unit price and excellent taste.

Although it is called Chuan Chuan Xiang, it is essentially similar to Mala Mix without soup.

The key competition lies in the speed of meal delivery and the taste of the products. Compared with Malatang, the dried skewers without soup are more suitable for takeaway, and they can be eaten immediately.

Customers can pick up a bunch without leaving the pick-up counter.

Although the domestic hot pot, malatang, and maocai industries started very early, it was only in the past few years that they really took off.

The reason why 2005 is called the year of the wind is not only referring to the Internet field.

Catering, clothing, baking, daily necessities and other industries have all started to take advantage of the wind this year, and various business myths have emerged one after another.

Although the Mala Tang industry appeared early, it will take two or three years to produce large chain brands.

After all, there is no threshold for this thing, anyone can open a small shop.In addition to products, if you want to stand out, you must have great advantages in market and operational control capabilities.

Large chain Malatang brands such as Yang Guofu Malatang and Zhang Liang Malatang were established in 07-08.

As for the [Red Lips String Fragrance] from the previous life, it was only in 2014 that it entered the room.

Therefore, there is still a large gap in the Malatang market across the country at the moment, and for Chuan Chuan Xiang, the market is even more blank.

There are few similar products on the market, let alone the dry-cooked and dry-mixed type of [Red Lips String Fragrance].

In 2014, when the hot pot, malatang, and Chuan Chuan Xiang markets were almost overwhelmed, [Red Lips Chuan Chuan Xiang] could make a bloody way out of the cracks, which shows how powerful this dry mixing mode is.

It's only 2005, and there's no reason this product should be unpopular.

It's just that because there is no threshold for core secrets, it was quickly copied to all parts of the country, which led to the [Red Lips String of Incense] from the previous life being popular only in Shanghai.

But even so, almost everyone who is a veteran in the catering industry has heard of the commercial legend of [Red Lips String Fragrance].

Because making money is so fierce, it is estimated that even the peak stores of major milk tea brands will be willing to bow down.

……

"This is the end of our project introduction. On the opening day, three teachers are also welcome to taste it, thank you!"

After the explanation was finished, Ma Liang smiled and bowed, looking very polite.

Generally, after the contestants have finished their presentations, it is time for the judges to answer questions, usually asking some product and operational questions about the project.

The so-called entrepreneurial competition in this district is mostly just a formality.

It's not a financing roadshow of an investment institution, so there may be no real good project, and the reviewers are well aware of this.

They are just retired old men, and not everyone is engaged in scientific research.

Therefore, under normal circumstances, the judges will not make things too difficult for the contestants, asking some embarrassing questions.

But at this moment, the sanctimonious old man sitting on the right hand side spoke surprisingly: "The project is good, but yours is not innovative, it has no technological content at all."

(End of this chapter)