Wind Rises 2005

Chapter 634: Heartfelt words

"Betting agreement?"

As soon as Ma Liang said this, venture capital queen Xu Xin immediately showed a knowing expression.

Let’s just say, 100 million US dollars is not so easy to get.

When she invested 1000 million US dollars in Gou Dong in the angel round, didn't she also sign a gambling agreement with Brother Dong?

Starting a business has a near-death chance, and the investment risks are so high, wouldn't it be normal to get more profits?

After all, no one is stupid!

You must know that the last investment agreement between the two people clearly stipulated: starting from 2007, if JD.com’s sales reach 10 billion within five years, it will issue an additional 9% to Dong Ge; otherwise, it will issue an additional 9% to Capital Today.

Brother Dong pretended to be embarrassed at the time, but in fact he was confident about it and signed the contract happily.

As expected, Goudong Mall's sales easily exceeded the 2008 billion mark in 10.

After all, the scale was still very small at the beginning, and it was easy to increase the turnover by just making random decisions.

A KPI of 10 billion is nothing to worry about.

But now that he heard that Ma Liang also wanted to sign a gambling agreement, he couldn't help but panic?

This moment, that moment!

Brother Dong asked very anxiously: "Mr. Ma, I wonder what the specific requirements of the gambling agreement you mentioned are?"

"It's very simple. I hope JD.com will achieve a transaction volume of more than 500 billion yuan within two years."

Although Ma Liang's tone was calm, what he said shocked Brother Dong and Xu Xin to the point where they almost jumped up from the sofa.

With a GMV of 500 billion, you really dare to speak!

As powerful as Taobao, the transaction volume of the entire platform this year is only close to 1000 billion.

Goudong's self-operated model has developed slowly, and its strength and scale are not as strong as Alibaba's. Now its annual sales have just exceeded one billion.

Brother Dong really dare not think about such an exaggerated goal of 500 billion.

Even if Xu Xin, the venture capital queen, was optimistic about Goudong's future, she would not dare to call out such a high betting target at this moment.

After all, KPIs are something that only makes sense if you work hard to achieve them.

If the setting is too exaggerated, it is destined to not be realized. Then no one can be stupid enough to agree to such a gambling condition.

Sure enough, after Brother Dong heard this number, he was so excited before, but now he felt so cold in his heart, and it was like pulling out the cold.

He would never dare to agree to KPI requirements that were simply impossible to achieve.

But if they don't agree, the $100 million investment will not be negotiated, and it will return to the previous embarrassing situation.

Therefore, Brother Dong looked indignant and felt that Ma Liang was deliberately playing with him.

He had spoken so beautifully before, but now he was offering such harsh conditions. It didn't look like he really wanted to help him, he was clearly here to make things difficult for others.

If the KPI is set so high, it is a losing battle. Who the hell dares to ask for your investment?

So Brother Dong simply stopped pretending and immediately expressed his dissatisfaction angrily: "Mr. Ma, it's boring for you to do this!

If you don't want to vote, just say so. There's really no need to tease people like this. "

At this time, he didn't care whether he would fall out or not. Since Ma Liang was teasing him, why should he compromise.

Brother Dong has always been known as a sweet-tempered person, and his temper is straightforward.

"Qiangdong, why are you talking to Mr. Ma?" But his tone was so rude, which made Xu Xin next to him anxious on the spot.

First she complained, and then the venture capital queen tried to smooth things over again, "Mr. Ma naturally has his reasons for proposing this condition. Let's listen to it first and then talk about it. Why are you in a hurry?"

She now truly agrees with what Ma Liang said, and feels that Brother Dong's realm is still far from enough, so he should cultivate in the future.

After all, a person's state of mind gradually improves as his career becomes more and more successful.

"I..." Brother Dong was very aggrieved. It was obvious that the other party was not sincere in the first place, so why did he still blame him?

But the venture capital queen was his boss after all, so he had no choice but to endure it.

Xu Xin then turned to Ma Liang and said, "Mr. Ma, Qiangdong has such a short temper, please don't take it to heart.

Since you dare to call out a KPI of 500 billion, you must be on target.

You might as well talk about it, we are all ears..."

"Haha, Mr. Xu is too polite!"

Ma Liang hurriedly said politely, and then explained slowly, "Mr. Liu, don't be too busy to vent your anger. I never do anything that comes out of my mouth, so since I dare to say it, I have my reasons.

We must know that the domestic communications industry is developing rapidly, and the hardware conditions for network speed and bandwidth are getting better and better.

It is conceivable that the proportion of people covered by the network will increase rapidly in the future.

Coupled with the rapid popularity of mobile Internet and smartphones, it is logical that the number of users of e-commerce platforms will increase year by year.

Therefore, even if it only develops steadily, the transaction volume of major e-commerce platforms will double year by year.

Since the Taobao platform can achieve a transaction volume of 500 billion, doesn't Mr. Liu even dare to think about the figure of billion?

JD.com obviously has a better business model and has better pre-sales and after-sales services than Taobao, so why doesn't it think about why its development is not as good as that of its rival and how to catch up with it?

Can third-party payment be accepted?

In addition to its self-operated products, can the JD platform also be open to external manufacturers and merchants?

There are no such absolute things in this world, everything is possible, it just depends on whether you want to do it or not.

So with the figure of 500 billion, do you really not dare to give it a try?

If Mr. Liu doesn’t even have the courage to do so, I really have to consider whether I should invest 100 million U.S. dollars..."

Ma Liang asked several questions in succession, which almost confused Brother Dong.

He is not just coveting Goudong's shares, but he really wants to help Brother Dong. Now that you have decided to vote, it is normal to worry more.

There is indeed a gap between Goudong and Taobao at this time, but this gap is not unreachable.

After all, Tmall has not been launched at this stage, and the slogan of Double Eleven Singles Day has not been shouted out yet. Even express companies such as Sitong Yida are also in a period of rapid growth, and there is no way to talk about the rookie network that squeezes express delivery costs. rise.

At this stage, Taobao really does not have an absolute advantage for JD.com.

That's why Ma Liang dared to call out the number of 500 billion, because it is not impossible as long as he dares to give it a try.

He stands tall and sees far. Before Dong Ge poses the slightest threat, he will soon launch Tmall Mall, a service that rivals Goudong and Amazon.

Then why can't Brother Dong retaliate and grab some business in advance?

He can completely imitate Taobao and launch third-party payment now, and open the platform to external merchants. Won't the transaction volume be increased soon?

As long as the mind does not slip, there are more solutions than difficulties.

If you don't even dare to think about it and deny it outright, then you can just start a chicken business and go home early to nurse your children.

Even Ma Liang on Twitter was able to successfully change his life against the odds, so why not try it again on Goudong?

What's more, in his previous life, didn't Brother Dong figure it out himself later?

Not only did it fully imitate the Taobao model and open the platform to external merchants, it also started third-party payment, and the transaction volume continued to rise.

Within a few years, the annual transaction volume of the platform reached over one trillion.

Therefore, in Ma Liang's view, Brother Dong's fault was that he was too stubborn, blindly copied the Amazon model, and enjoyed himself, and it was too late for him to wake up.

You must know that national conditions are different, and the competitive environment is also different. If you don't learn to adapt, you won't succeed.

Although Amazon's business model is very good, it is not wrong for JD to copy it, but many things are just because of success and failure.

Once the opportunity is gone, the opportunity to reach the summit is completely missed.

Just like Twitter in its previous life, no matter how hard it worked, it would always be the second best in the world, being suppressed by Facebook for so many years.

Isn't it the same with Goudong? He has been suppressed by Ali all year round.

Although in 2013, JD.com ranked first among domestic Internet companies in terms of revenue, Dongge also expanded for a while.

But if you take a closer look at the profit margin, it is not a little bit worse than the Big Three BAT.

If Dong Ge hadn’t finally enlightened, Goudong would never have reached the peak level of one trillion transactions.

Therefore, Ma Liang did not think highly of him in his previous review, and it was not just to knock him down.

All of this is based on objective facts and is an afterthought based on the results of the competition between the two e-commerce giants JD.com and Alibaba in the previous life.

It was just an afterthought, because Ma Liang's rebirth was advanced to the end of 2008.

But Brother Dong is not a reincarnation boss, and he has no foresight, so his painstaking explanations and persuasion have no effect at all.

Brother Dong frowned and shook his head in refusal.

"No, no, the self-operated model is JD.com's core competitiveness, and it must not be changed easily!"
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PS: This section of Goudong, like Twitter, is actually a highlight of the protagonist’s career line, so it’s a little longer. I hope everyone can read it patiently and you’ll understand it later.

(End of this chapter)