Wind Rises 2005

Chapter 635 You can’t become fat after eating one bite

"No, absolutely not!"

Brother Dong responded decisively on the spot, without even a trace of thinking or hesitation.

At this time, in his view, the self-operated model is the foundation of JD.com and must not be shaken easily.

In order to ensure service quality in the early stage, we spent huge sums of money to establish a rush logistics system. Isn't this just to create the core competitiveness of the self-operated model?

If the self-operated model is abandoned, what is the difference between JD.com and Taobao platforms?

Brother Dong was extremely resistant to this in his heart. He couldn't listen to any suggestions at all, and he didn't even have room for discussion.

So when faced with Ma Liang's idea, he rejected it immediately.

At this time, venture capital queen Xu Xin, who was sitting aside, also spoke up: "Yes, Mr. Ma, JD.com has spent so much effort building its own warehousing and logistics in order to adopt a self-operated model.

Because only in this way can we reap the profits of the channel and have broader prospects in the future.

Otherwise, there will be no difference from Taobao. In the eyes of consumers and users, why should they choose JD.com for shopping? "

"Mr. Xu, Mr. Liu, I am not joking, but I am making suggestions very seriously."

Faced with the questions from Brother Dong and the Queen of Venture Capital, he did not flinch at all, but responded extremely seriously, "If Twitter had been operating according to the logic you said, it would be impossible to win the competition on the American social track.

It is precisely because of the bold launch of services similar to Facebook that it has the foundation for its rise.

Otherwise, Twitter would still be crawling in the shadow of Facebook, hiding in a corner and trying to survive.

Mr. Liu, do you just want JD.com to be suppressed by Taobao for the rest of your life? "

"This..." After hearing this, Brother Dong retorted on the spot, "No, with JD.com's business model, the more it develops, the more competitive it will become. We will definitely have the last laugh."

Seeing that he was still stubborn, Ma Liang replied disdainfully: "Really?
If one day in the future, Taobao also launches a self-operated model similar to JD.com, will you still have the confidence to say this by then? "

"Uh! It's impossible..." Brother Dong was finally speechless.

Although I don't really believe what Ma Liang said, what if, if that guy Lao Ma often behaves inappropriately, it is not impossible to happen.

After all, Alibaba has a lot of money. If it really operates on its own, JD.com will lose all its advantages.

Suddenly, a great sense of crisis came over, which made Brother Dong dare not think about it further. He subconsciously murmured: "It is very difficult to build self-owned warehousing and logistics. Even if Ali has money, it will take time." To develop.”

Only by comforting himself in this way could he feel a sense of security.

But without giving him a second, Ma Liang quickly and ruthlessly exposed Dong Ge’s fantasy: “It is difficult to build self-built warehousing and logistics, but what if Ali spends money to acquire a ready-made one?
Any courier company that acquires Sitongyida can directly use it to provide services for Taobao with slight modifications.

As long as you have money, nothing is impossible! "

"This..." Brother Dong was at a loss for words again. He didn't know how to respond to Ma Liang's point of view, and he even began to feel that there was no way to refute it.

When I thought of the possibility just mentioned, the stubbornness and persistence in my heart finally wavered.

At this moment, the venture capital queen Xu Xin, who responded very quickly, immediately answered: "Mr. Ma, your suggestion sounds easy to say, but it is not easy to implement in practice.

We all know how difficult it is to replicate the success of Alibaba and Taobao. Even if JD.com launches similar services, it will probably be in vain.

Rather than doing something uncertain, it is better to focus on your existing business and be greedy for more than you want! "

What Xu Xin said is reasonable and well-founded, and even particularly correct from the perspective of entrepreneurship and business management.

After all, the earlier you start a business, the more you have to learn to do subtraction, and you can't do everything.

The more you do, the more stress you get.

In the end, not only are resources wasted, but nothing can be accomplished.

On the contrary, it is easier to carve out a bloody path by focusing on the business you are best at, doing it deeply and thoroughly, and developing your core competitiveness.

"Yes, Mr. Ma, you know what's going on on Taobao right now. Not only are there a lot of fake and shoddy products, but it also gives users a very bad shopping experience.

Once JD.com opens its platform to sellers like Taobao, wouldn’t all the efforts of the past few years be in vain? "

Brother Dong also reacted at this time and immediately found a reason for his persistence.

But Ma Liang didn't take it seriously. The advice he gave was completely different from what the two said, and there was a reason why he had to do it.

If it is a mature market environment, Xu Xin and Dong Ge are indeed right.

But precisely because of the different national conditions, the development path chosen by Alijema is destined to be obviously more lethal.

After all, most brands at this time are actually resistant to e-commerce channels.

Especially those well-known big brands are temporarily unwilling to cooperate with e-commerce platforms for the purpose of protecting brand value.

This phenomenon will not improve until after 2012. However, small and medium-sized manufacturers and merchants travel lightly and do not have the so-called brand baggage and channel pressure, so they are naturally more receptive to new things.

Coupled with Goudong's self-operated model, it is destined to need one big brand after another for negotiation and public relations.

This road is so difficult. At this stage, it is not much better than building an open platform.

Therefore, Goudong’s development speed is completely different from that of Taobao’s model, and the platform’s transaction scale has not been able to catch up for many years.

From the perspective of making money in business, no one is right or wrong. Making money is the kingly way.

And the facts also proved that Lao Ma won.

However, from the perspective of national economy and social responsibility, Goudong's model is obviously better than Taobao, which is why Ma Liang is willing to invest in Dongge.

As the saying goes, the greater the ability, the greater the responsibility.

This is not an empty talk, at least Ma Liang increasingly thinks so.

As his career took off, he increasingly felt that there were many things he had to do, otherwise his life would be in vain.

Now just in terms of making money, it has no practical significance to him.

With Ma Liang's wealth, he would have more money than he could spend in ten lifetimes. Even if you make more money, there will not be any qualitative change in what you eat, use and play every day.

Only by doing something beneficial to society can you feel a sense of accomplishment.

No matter what the final result is, just do your best within your ability. How can we do everything we want, but we must be honest in our hearts.

It is precisely because Taobao is filled with a large number of fake and imitation products. Even after Tmall was established later, this situation did not change much.

If there hadn't been a lot of pressure from the United States after Alibaba went public, Lao Ma wouldn't even want to combat this phenomenon.

After all, the benefits brought by these counterfeit and copycat products are so great that the transaction volume generated every year reaches hundreds of billions or even trillions.

In order to protect themselves and to have e-commerce as a sales channel, these merchants will choose to provide a continuous supply to the platform.

This can be seen from PDD later. Just by taking over the resources of merchants and manufacturers of counterfeit and shoddy products that were eliminated by Taobao, it easily created a low-price empire.

But whether it is Taobao or PDD, the harm to the national economy is huge.

In the past, there was no e-commerce platform, and counterfeit and shoddy products or imitation products could only be limited to one city or one place, making it difficult to spread them over a large area.

But with the blessing of e-commerce, its harm has spread across the country in an instant.

The result can be imagined. Since there is no need to pay taxes and there are no R&D costs, the final result must be malicious price competition, and bad money drives out good money.

Legally operated companies cannot sell goods, while counterfeit and shoddy merchants make a lot of money.

The products of manufacturers who design carefully and spend huge sums of money to develop their products are unsaleable, and the sales of those small knock-off workshops are exploding every day.

If it were just like this, the harm would not be too great, but things often affect the whole body.

Under normal circumstances, a legally operating company should earn enough profits so that it can continue to invest in the research and development of new products. It can also continuously increase wages and benefits for employees, allowing everyone to share the dividends of social and economic development.

However, those fake and shoddy merchants and copycat manufacturers do not have this strength. If they taste the sweetness, they are not willing to do product design and research and development, and just want to blindly imitate.

However, price wars and malicious competition are often carried out. In the end, everyone will follow the path of small profits but quick turnover, fearing that they will go bankrupt in the competition.

And their meager profits are not enough for sustainable development, let alone shared with employees.

In the end, no one has any business to do. Not only does it not contribute to society, it also destroys the entire industry.

Although in the early economic development process, these small cottage workshops were inevitably needed to make up for the lack of industrial supply chains, but if these people develop into the mainstream, the damage to the national economy will definitely be difficult to repair.

So since Ma Liang decided to invest in Yishou Dongge, he just hoped to do something practical and try his best to change something.

Seeing that Xu Xin and Brother Dong still didn't understand, he could only continue to explain patiently:
"Mr. Liu and Mr. Xu, it is precisely because of the difficulties that I set a KPI of 500 billion in transaction volume, because I considered that JD.com cannot completely copy Taobao's model.

Otherwise, I will set a goal of 1000 billion GMV.

I have never thought that JD.com would be open to those fake merchants and manufacturers of imitation products, and I would not let you, Mr. Liu, do things that harm the reputation and credibility of the JD.com platform.

As you know, I am an entrepreneur myself, and I have experienced various processes from not having the conditions to gradually improving them along the way.

During the process, I deeply realized that whether you are doing things or starting a business, you must have iterative thinking.

Even though you won’t become fat with one bite, it doesn’t mean you can’t do some things. As long as you set a good direction and start working hard, you will eventually achieve it.

The same goes for JD.com. As long as Mr. Liu is determined to build an open platform, he will definitely be able to come up with better solutions.

If there is a way that can not only ensure the core competitiveness of JD.com’s self-operated model, but also provide users with richer product choices, then why not do it? "

(End of this chapter)