Wind Rises 2005

Chapter 636 One plan determines the outcome
"what way?"

This time, not only was she the queen of venture capital, but Brother Dong was also curious and couldn't wait to ask.

Ma Liang was very satisfied when he saw this. After calming down, he replied easily: "Actually, it's very simple. It's self-operated and third-party sellers working together. Walking with two legs is definitely faster than walking with one leg!

As for the specific method, you can dig into Taobao's corners.

For outstanding merchants operating formally on Taobao, we can also invite them to join JD.com and even provide some support policies.

Once these merchants have tasted the benefits, they will naturally spread the word and help promote it.

The most important thing is that JD.com’s warehousing and logistics services can also be opened to powerful merchants, allowing them to place some goods in advance in JD.com’s major logistics and distribution centers, or even in some large distribution outlets.

I specially chose a professional term for this, which is called front-end warehouse service.

Merchants place goods in front warehouses in advance, which not only improves delivery speed, but also improves user experience.

Once these powerful large merchants enter the front-end warehouse, they can provide more traffic support.

In this way, not only will more and more merchants join JD.com's logistics and distribution system, but also a certain percentage of entry fees will be charged to merchants to evenly share the cost of self-built warehousing and logistics.

As for the users, as long as a few labels are displayed on the website to distinguish self-operated products, products delivered by JD Logistics and products delivered by third-party express delivery, I believe it will not be difficult for everyone to accept it.

This operation can not only quickly enrich the platform's products, but also improve JD's internal work efficiency.

After all, only when catfish comes in to stir things up can there be a sense of crisis inside JD.com at all times.

Otherwise, if we continue to operate in a self-operated model, who can guarantee that the company will not contract the style of state-owned enterprises or suffer from the diseases of big companies.

In my opinion, only self-operated and third-party merchants competing on the platform at the same time is the healthiest and most dynamic model.

We can definitely do this..."

Ma Liang patiently introduced everything, telling all about the operating model of Goudong in his previous life at its peak.

The most critical link is that warehousing and logistics services are also open to third-party merchants.

Especially the front compartment can be called Goudong's big killer. Even Taobao later imitated this operation through Cainiao Network.

Isn’t it normal for third-party sellers to pay some fees when using JD.com’s warehousing and logistics services?

You must know that JD.com's self-built warehousing and logistics system is very expensive, and the scale of operations in the early stage is not easy to control.

After all, no matter how fast the self-operated model grows, there is a limit to its development speed.

However, unless warehousing, logistics and service outlets are deployed to a certain scale, it is impossible to create much competitive advantage for Taobao.

In the previous life, JD.com only expanded its outlets across the country after many years of development. Finally, it truly established itself and cultivated a large number of loyal high-net-worth users.

Introducing third-party sellers in advance can speed up the establishment of warehousing and logistics outlets.

In fact, it is essentially the same as the investment promotion principle of traditional supermarkets and hypermarkets. It is not an exaggeration to say that it is borrowing a chicken to lay an egg.

Traditional supermarkets or hypermarkets will charge entry fees from the manufacturers and brands that have settled in, quickly recover the cost of building a store, and then use the money to continue to expand new stores.

This borrowed-chicken-laying-egg model is nothing new in the field of investment and franchising.

Although JD.com is still in its early stages of entrepreneurship, it can definitely use this model to accelerate its growth.

It can only be said that Brother Dong in his previous life was enlightened too late and had been immersed in the self-employment mode to enjoy himself. It was not until Comrade Lao Ma had been the richest man for several years that he slowly adjusted.

Now that Ma Liang wants to invest in Dong Dong, naturally he cannot just sit back and watch Dong Ge being stubborn. He must intervene to change some processes.

"Mr. Ma, although what you said is very good, you still haven't solved the fundamental problem.

What should I do if third-party sellers sell fake and shoddy products? What should I do if the manufacturer sells defective products? "Brother Dong asked eagerly again. He was still a little repelled by the open mode.

Seeing how anxious he was, Venture Capital Queen Xu Xin couldn't help but shook her head: "Qiangdong, don't be so impatient. Listen to Mr. Ma slowly!"

In fact, she was almost convinced, especially the prospect of using third-party merchants to share the cost of building a warehousing and logistics system. This prospect was not to mention how attractive it was.

This will not only allow JD.com to have more room for capital allocation, but also accelerate the construction of its warehousing and logistics system.

This alone is enough for Xu Xin to switch sides.

"Mr. Xu, Mr. Liu, actually it is impossible to completely eliminate the problem of fakes, but there are ways to control it as much as possible.

For example, offline supermarkets are less worried about selling counterfeit products.

The reason for this is that the first step is to strictly control the entry qualifications of merchants, and they must have complete qualifications in all aspects before they can enter JD.com.

Secondly, third-party payment services must be established as soon as possible and learn from the Taobao platform to guarantee external transactions, and transaction funds can also be deposited on the JD platform.

At the same time, a deposit system must be introduced to punish illegal merchants and compensate users in a timely manner.

Once a merchant sells counterfeit goods, a fine will be deducted from the deposit to compensate the user for their losses.

And for different categories of products and merchants of different sizes, the deposits collected are also different.

The higher the deposit, the greater the number of products that can be put on the shelves.

In this way, the situation of counterfeit sales can be controlled to the greatest extent. Even if a bad negative event occurs, it can be dealt with in time without affecting the reputation of the JD platform.

The most critical link in this is the response speed of the after-sales department, which must be connected within 24 hours and completed within 72 hours..."

Ma Liang patiently explained again, telling all the core business models of Tmall and Goudong in his previous life.

Tmall first became famous by collecting deposits from merchants, which not only significantly reduced fake goods, but also made Alibaba gain weight rapidly.

At the beginning, Comrade Lao Ma made crooked ideas about businesses in order to make more money on the platform.

At the beginning, I didn’t even think about setting up Tmall. I just charged Taobao stores. However, it caused trouble. It was protested and boycotted by a large number of merchants, and even the “Taobao Hurt City Incident” occurred.

Who makes Comrade Ma like to brag so much? He boasted too early about opening a store for free. As a result, merchants who later wanted to charge fees would naturally not be happy.

At one point, Taobao sellers besieged Alibaba's headquarters, causing a stir. Lao Ma was forced to have no choice but to compromise.

After holding it back for a long time, Alibaba finally came up with a solution and launched Tmall Mall.

Aren’t you merchants awesome? I won’t play with you anymore. I will start a new Tmall mall, which is only open to paying players.

As soon as Tmall came out, Taobao was basically eliminated, and its transaction volume was quickly overtaken.

If it weren't for the support of rich low-frequency products, Taobao would not be qualified to play the role of attracting traffic.

And in terms of profitability, Tmall contributes far more profit to the group than Taobao.

You know, Tmall's deposit alone is really a shame. Especially for certain special categories, the deposit for an online store can easily reach more than ten or two hundred thousand.

Even for some specific flagship stores, the deposit is even higher.

Demand exceeds supply, and some categories were so popular that the qualifications to apply for online stores were closed several times, resulting in the transfer fee of Tmall stores reaching tens of millions at most.

Not to mention the various marketing and promotion expenses spent on the seller platform, Tmall merchants definitely contribute the majority.

The world is hilarious, all come for profit.

As long as there are benefits, countless businessmen will flock to it. Otherwise, how could Comrade Lao Ma become the richest man so quickly?
Therefore, JD.com can completely copy this model and adjust it based on its own characteristics.

Although it is impossible to charge too much in terms of deposits in the initial stage, you can try the operation for one or two years to allow merchants to taste enough sweetness, and then slowly collect them.

If there is a disobedient brand or merchant, it will not be too late to wait until the Goudong platform develops and strengthens, and then slowly take care of it.

Only then did Brother Dong completely put away his stubborn expression.

At this time, he couldn't help but look at Ma Liang with a hint of admiration. He was a sweet-tempered person, so he would naturally be extra modest towards beings who were more powerful than himself.

Only at this moment did Brother Dong truly realize that the young investor in front of him had an understanding of e-commerce that was countless times better than his own.

The plans and strategies just mentioned are not only ahead of our peers at home and abroad, but they even feel ahead of an entire era.

At this time, he had this experience, thinking that if JD.com implemented the plan mentioned by Ma Liang, it would not be impossible to surpass Alibaba and Taobao one day.

I don’t know why, Brother Dong has such confidence.

He couldn't help but sigh in his heart, he really has such a good reputation, no wonder he was able to achieve such great achievements even though he was much younger than him.

At this time, Xu Xin, who was sitting aside, completely saw Dong Ge's expression.

She immediately joked: "Qiangdong, now you know how powerful Mr. Ma is!

You are good at everything, but you are too stubborn. You must know that there are people outside the world and there are mountains outside the mountains. Only by being open-minded can you grow faster!
If you have any questions in the future, please ask Mr. Ma for advice. "

Her words made Brother Dong feel really ashamed.

"What Mr. Xu said is that I was too ignorant in the past." Brother Dong blushed and quickly admitted his mistake, "There is a saying, Liu has never obeyed anyone in this life.

But today I have to say something, Mr. Ma really makes people feel ashamed! "

Ma Liang couldn't help but smile bitterly and shake his head when he heard this. He was just telling what he had experienced in his previous life, not how powerful he really was.

However, in the face of Brother Dong's praise, he had no choice but to say modestly: "Mr. Liu, thank you very much. The business world is like this, and I just happened to meet him.

As the saying goes, there is no before or after in learning, and those who master come first.

Now you should understand why I want to invest 100 million US dollars in one go!
If you want to successfully implement the plans just mentioned, JD.com will definitely not be able to rely on its current strength. It must recruit more troops and accelerate the expansion of the team.

Especially for third-party payment services, time waits for no one.

If one day the superior authorities suddenly issue a third-party payment license and limit the number of applications every year, then we will be blinded.

Without sufficient funds, it is impossible to implement the plan.

That's why I said I would invest 100 million. This is not simply coveting JD.com's shares, but really considering the platform.

Otherwise, I might as well not vote.

With such a great situation, it would be a pity not to give it a try.

As an investor, I would not be angry enough to watch JD.com and Mr. Liu miss this opportunity.

Making money is a trivial matter, but anger is harmful to the body!

So whether it’s Twitter or JD.com, my investment philosophy is just one: do it!

Mr. Liu, I wonder if you dare to work with me to pull Comrade Ma from the throne of e-commerce? "

Ma Liang smiled slightly, joked again, and threw the question back to the other party again.

If you accept this investment or not, please give me some warm words!

"Thank you, Mr. Ma, for thinking so highly of Liu. For your sake, how could I look like a man if I shrink back further?

I accept the investment, and everything will go according to your plan. You can see my performance later.

Isn’t it just Taobao? Do it! "

A scholar will die for his confidant. After all this time since starting his own business, Brother Dong has felt like-minded for the first time.

He was immediately filled with pride and agreed to Ma Liang's investment proposal on the spot.

When venture capital queen Xu Xin heard this, she smiled from ear to ear: "Haha, that's right. I wish us a happy cooperation in advance!
Qiangdong, don’t you know, there is a huge benefit to Mr. Ma’s investment..."

"What's the benefit?" Brother Dong was confused after hearing this and asked in confusion.

Xu Xin didn't show off and responded directly: "The advantage is that in the future you can focus 100% on JD.com's business, and you don't have to worry about financing at all..."
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PS: These days are big chapters, brothers, please support me!
(End of this chapter)