Wind Rises 2005

Chapter 638 Newcomer’s Awakening

In the large conference room on the top floor of the Xunwei Group factory, Ma Liang sat in the middle and couldn't help but smile when he saw all the senior executives in place.

In addition to Chu Chengdong, He Feng and Wang Ru, the current senior management team has also added many new members. These new members are all general managers responsible for the group's sub-brands.

After all, as several sub-brands grow bigger and bigger, they also need to have dedicated people in charge. They can no longer be managed by various vice presidents as before.

Now that everyone is here, the executive meeting starts on time.

So Ma Liang nodded towards Deng Jingwen, the group's vice president and CFO, and signaled the other party to speak first.

Deng Jingwen responded with a smile, then opened the folder and began to speak: "Mr. Ma, colleagues, I will briefly report to you the group's financial report for the past year.

Although 2008 has not yet completely passed, our [Xunwei Group]’s total revenue has exceeded the 50 billion yuan mark.

The most important thing is that the net profit is as high as 12 billion yuan.

The reason why the net profit margin is so high is mainly due to the fact that several of our sub-brands are still in the early stages of development, and franchise fee income accounts for a large proportion.

After all, the franchise fee income is one-time and the cost is relatively low. This is not the norm.

But the good thing is that our [Xunwei Group] has a steady stream of new sub-brands being launched, and you can still think about it in the next few years.

In the past year alone, the turnover of front-end stores of the sub-brand [Liupo Malatang] exceeded 15 billion yuan.

Moreover, the franchise fee charged by this brand has created a revenue of 3.5 million for the company.

After deducting the related costs of operation, production, marketing and management, the brand "Liupo Malatang" alone contributed as much as 2.6 million yuan in net profit to the group.

It is enough to see that the brand [Liupo Malatang] has grown into the number one catering brand under [Xunwei Group].

Several other sub-brands are also developing at a rapid pace.

In particular, the brand [Liu Po·Yellow Braised Chicken and Rice] has grown at an unparalleled rate.

It is expected that by the end of next year, it will catch up with the size of [Liu Po ​​Malatang].

As for sub-brands such as [Liupo Bangbang Chicken] and [Flame Red Lips·Sichuan Hot Pot], they will also usher in an explosion next year.

Here I would like to make a special mention of the brand [Red Lip Chuanchuan Fragrance]. Although its scale is temporarily limited, its capital turnover speed and profit margin are definitely the highest among all sub-brands.

Although it is currently limited by the development of commercial real estate, its number of stores is far less than that of other sub-brands.

But this sub-brand has the greatest potential among all sub-brands.

Once the scale is increased, [Red Lip Chuan Chuan Xiang]'s operating conditions and financial data performance will definitely be comparable to the domestic situation of international catering giants such as McDonald's and KFC.

So I hope Mr. Yang will work harder in the future and not let down the boss’s expectations..."

The Mr. Yang that Deng Jingwen was talking about was Yang Wenlin, the newly appointed general manager of [Red Lips Chuan Chuan Xiang].

This guy previously worked for McDonald's and has extensive practical experience in the operation and development of chain brands.

Moreover, he also has many personal connections in the domestic commercial real estate and catering industries.

Previously, he was poached by [Xunwei Group] with a lot of money, and he was specifically invited to work hard to build the brand [Red Lip Chuan Chuan Fragrance].

After all, [Red Lips and Chuanchuan Fragrance] is the starting point of Ma Liang's fortune, and it means a lot to him.

Moreover, this brand is rooted in shopping malls and shopping malls, and its positioning is similar to McDonald's and KFC. It can be said that it has unlimited potential and a promising future.

Therefore, it is most appropriate to invite Yang Wenlin to take over.

Since joining the company, this guy has made drastic adjustments to the internal operations and management of [Red Lips Chuan Chuan Xiang].

Although it has not yet yielded results, those who are sharpening their swords and chopping firewood can already foresee a trend that is about to explode.

"Thank you, Mr. Deng, for reminding me, and please rest assured, boss. Next year [Red Lips Chuan Chuan Xiang] will definitely deliver an answer that satisfies the group company and all leaders."

After hearing Deng Jingwen's words, Yang Wenlin immediately issued a military order.

He is quite confident about this, and even feels that after changing jobs, it will be easier than working at McDonald's before.

Yang Wenlin was not only amazed by Xunwei Group’s business model, it was truly unheard of before.

[Qinghe Food], [Jiuxuan Brand], [Lida Logistics], [Xunjietong Marketing], plus the newly established [Xingcheng Catering Management], each subsidiary can not only cooperate closely, but also operate independently. His job.

Moreover, the entire group is like a high-speed operating machine, and each subsidiary is like a machine part, working flawlessly and bursting out with huge power.

The most important thing is that this kind of power has only just begun to emerge, just like a car engine has just been given oil, and the full horsepower has not yet truly exploded.

After Yang Wenlin joined the company, he launched several important reforms.

I originally thought it would be difficult, but unexpectedly it progressed so quickly that it was so easy that he didn't even have time to react.

In particular, the cooperation of several other subsidiaries gave him great help. This was completely beyond Yang Wenlin's expectations. He had originally planned to play a trick on the new official's appointment, but the reform was too smooth and he could not perform further.

When Yang Wenlin worked at McDonald's before, he never had such a relaxing and comfortable feeling.

I just feel that whenever I want to do something in the future, I will have enough confidence and don't have to worry about the so-called difficulty issue.

In fact, Yang Wenlin is not the only one who has this awareness. The same is true for another new executive, Hou Xiansheng.

As the general manager of [Liu Po ​​Braised Chicken and Rice], he is under a lot of pressure.

After all, the results of [Liupo Malatang] are there, and the boss and the entire group have high hopes for the brand he is responsible for.

As one of the new executives, Hou Xiansheng naturally knew that [Liupo Malatang] was about to be launched.

The subsidiary [Liu Po·Yellow Braised Chicken and Rice] is the brand that the group is planning to put on the market next.

Because of this, he was under a lot of pressure.

As the general manager, although he has great power, he also has corresponding responsibilities.

After all, he had to catch up with [Liu Po ​​Malatang], and he didn't know how many things he would have to worry about in the next year.

Fortunately, the group's prospects are promising, and the hard work is worth it.

Even if his hairline moves back even one centimeter, as long as [Liupo Braised Chicken and Rice] can be successfully launched, he will be able to get options awarded by the company and be promoted to the vice president of [Xunwei Group].

You must know that these new executives, although they are obviously responsible for their own business like other senior executives, they are responsible for their own business.

But in fact, they are half a level lower than Chu Chengdong, He Feng and others.

After all, those few people all hold the title of vice president of the group. If they don't make some achievements, why should they enjoy the same treatment as soon as they come in?

You must know that the senior executives here are all following the boss to make a fortune.

Especially Mr. He Feng, Mr. He, and Mr. Chu Chengdong, they are the great contributors who followed their boss from store to store.

These things were made clear to them on the first day they joined the company.

So they worked very hard after coming here, just to build a future for themselves.

As long as the brand he is responsible for is also listed on the market, not only can he be promoted to the vice president of the group like other senior executives, but he can also receive more options and dividends.

This is something that other domestic catering group companies cannot offer at all.

Even international catering giants such as McDonald's and KFC only use their executives as professional managers. At most, the bonuses will be generous, but don't fantasize about options.

With this current situation in China, who makes the catering industry unlike the Internet and high-tech industries?

Therefore, Hou Xiansheng and Yang Wenlin are exactly the same. They are both very motivated and eager to achieve something immediately.

At this time, both of them were extremely envious of another new executive, Xing Anming, because the sub-brand he was in charge of was the upcoming [Liupo Malatang].

As for why you are envious, you don’t have to ask. Fools all know that managing the brand [Liupo Malatang] is simply to enjoy the benefits.

Before a few of them joined [Xunwei Group], [Liupo Malatang] had already become popular, and there was no need for Xing Anming to work hard to operate it. He could just wait for it to be listed.

In a matter of months, this guy would be a few ahead of them and become the first new executive to be promoted to Group Vice President.

But what about envy, jealousy and hatred? Why don't they have Xing Anming's qualifications and background?

He had previously worked in the Yum Group, and had single-handedly created the brand new sub-brand [Dongfang Jibai], which became a sensation in the industry.

If it weren't for the ready-made benefits, Xing Anming might not be willing to switch jobs. This is something they would not envy.

However, considering the foundation of [Xunwei Group], Yang Wenlin and Hou Xiansheng were not so jealous.

So what about Xing Anming, what about veteran executives, as long as they work hard, it’s not certain who will be the best in time.

Because since they joined [Xunwei Group], they quickly discovered that this company is completely different from other catering giants.

Whether it is internal collaboration or the brand's operating model, it is far ahead of the entire industry.

This is a new catering company that has just been established a few years ago. It is clearly a giant dragon that can soar into the sky at any time!

As the saying goes, when one person attains enlightenment, chickens and dogs ascend to heaven.

At this time, all the new executives couldn't help but look forward to it. If Xunwei Group was allowed to develop for another ten or eight years, wouldn't they be able to completely settle down?

He can even use the name of a senior executive of Xunwei Group to go abroad and show off his arrogance, attend some high-end summits and forums, and pretend to be a cool guy.

From this point of view, even Xing Anming, a new executive with the most senior experience in the industry, is particularly admiring.

(End of this chapter)