Wind Rises 2005

Chapter 680 M+ Ecology

If the [Mijia] ecological model can be successfully integrated into the clothing industry.

By then, not to mention shortening the product cycle to less than seven days, the delivery efficiency may even exceed that of South Korea's much-praised Dongdaemun market.

With the design draft that evening, we can produce your first batch of goods early the next morning.

If we have this kind of super-flexible supply chain capability, then when faced with the problem of inventory backlogs, we can create a "small order quick response" production method to solve it.

In other words, you can first produce small batches of different styles of products and put them on the market for testing in advance.

Then, based on the market feedback on the new products, we quickly place reorders and increase production for popular products.

In this way, inventory backlogs can be reduced as much as possible.

But ideals are full and reality is skinny. This matter is not as easy as imagined.

In the past, the industry has not been upgraded because of the overall inefficiency of the industry and the insufficient profit margins of manufacturers and suppliers, which meant there was no motivation or willingness to make changes.

Even SHEIN in its previous life could only achieve this seven or eight years later.

The key point is not because of the strength of its platform, but because the entire clothing industry had been squeezed by that time and was forced to upgrade.

It is only 2009 now, and the entire industry is still in its early stages, so you can imagine how inefficient it is.

Therefore, even if [Jinshi Group] wants to build the [M+ ecosystem], it needs to use an incubation model to slowly establish it.

Only by transferring part of the profits to production suppliers will they be willing to upgrade and transform.

As the saying goes, if you want the horse to run, you have to let it eat grass. Otherwise, why should it accompany you in "acting" and doing thankless work?

Not everyone can have such a vision.

Why can Apple win the loyalty of so many manufacturing suppliers, while domestic mobile phone manufacturers are not so popular?

This is because no matter how arrogant Apple is, it will let its suppliers take advantage of the situation.

Unlike many domestic manufacturers who only want to squeeze the supply chain without limits and hope to lower prices to the lowest, in the end everyone has no business to do.

The same is true for the clothing industry.

If Jinshi can take the lead in cultivating a group of loyal suppliers before the entire industry is squeezed to death, and everyone grows together, there will always be a day when it will bear fruit.

So in the face of the executives' doubts, Ma Liang did not back down. He responded confidently: "How can we know if we don't try?
Nothing can be achieved overnight, and entrepreneurship requires iterative thinking.

I am not asking everyone to shorten the production cycle to one week right now. You can work towards it as a long-term goal.

For example, make a little progress every month, even if it only shortens the delivery time by one day.

With a clear goal, everyone works together for it, and after two or three years of persistence, it will be achieved one day.”

We cannot say that executives are incompetent. After all, entrepreneurs and employees think differently.

Ma Liang is the boss himself, so his ideas are definitely more action-oriented than those of the senior executives.

You have to go if you have the conditions, and you have to go if you don’t have the conditions.

Instead of being like employees, who have to wait until conditions are ripe before starting to do things, they lack initiative.

Although executives are not ordinary employees, they are not much better in this regard.

So when they heard Ma Liang's impassioned speech, everyone's faces immediately showed reluctance. Only a few old people like Meng Fei appeared to be very enthusiastic.

After all, the old heroes knew that Jinshi Group was what it is today, all thanks to the advice of Teacher Ma. Ma Liang was not surprised by the reactions of the crowd, after all, he himself was not completely confident.

[M+ Ecosystem] is a brand new attempt, and there are almost no successful cases to refer to in the past.

Even if there is, we can only refer to part of it, rather than copy it in its entirety.

Therefore, he didn't dare to guarantee whether it would succeed, but he still had to pretend to be confident in front of these executives.

"I am very aware of everyone's concerns. Just do your best in this matter and don't have too much mental burden.

But I always believe that hard work will always pay off.

Those who aim for the best will achieve the middle. In the end, even if we cannot compress the product cycle to seven days, even ten or fifteen days is still a huge improvement.

By then, Jinshi Group will have sufficient flexible supply chain capabilities to incubate more suppliers and brands.

If this can really be achieved, would you still worry that the platform does not have enough products? "

"Teacher Ma, don't worry, we will do our best." As the number one believer, Meng Fei was the first to stand up and express his determination.

Xiao Wenbin, the vice president who specializes in debt e-commerce business, looked hesitant at this time.

After thinking it over again and again, he finally raised his question: "Mr. Ma, how do you think we should start in the initial stage?

Moreover, once you start building your own platform, you will still face the problem of insufficient product diversity.

It is definitely necessary to spend money, and for a long time, a large part of the traffic will still be wasted.”

Professionals are different. They can get to the point right away.

After all, what Ma Liang just suggested was still within the grand strategic framework and involved specific operational aspects, but lacked specific details.

As soon as Xiao Wenbin asked this question, other executives nodded in agreement.

Because they also have similar questions, but they just don't dare to speak out. Anyway, they are not the main person in charge of the e-commerce business, so why should they be the first to speak out?

Now, after hearing this question, everyone turned their attention to the young rich man, wanting to hear if he really had any insightful ideas.

Or maybe they can only talk big, while the subordinates have to figure out the specific operations themselves.

Ma Liang saw everyone's expressions. He had been silent before because he was thinking about the answers to these questions.

Things are different now. He can no longer just give the Ice Beauty sister some general suggestions like he did at the beginning.

Today, the company's scale and business volume are incomparable to the past, and one move can affect the entire body.

There must be specific operational methods to be explained, otherwise if you keep talking about big and empty words, you will definitely be looked down upon by senior executives.

"Mr. Xiao's question is very good, which shows that he is really thinking about the company."

Before answering the question, Ma Liang did not forget to praise the other party, saying that such real talents must be won over.

“As for the specific operation steps, let me briefly explain them.

Of course, this is just my initial idea. If there are any deficiencies, you are welcome to supplement it.

Regarding [M+ Ecosystem], I think it can be divided into three steps..."

(End of this chapter)