Wind Rises 2005

Chapter 681: Biting off more than one can chew

Chapter 678: Biting off more than you can chew
Before Ma Liang started speaking, he had actually already prepared a draft in his mind, and he had been pondering over it for a long time in order to perfect his ideas.

"The first step is to conceal the truth and sneak through Chencang.

After the self-built platform is launched, we can establish a transitional brand to screen high-quality products for entry.

I call this brand [M+ Preferred].

We are recruiting all suppliers we have worked with in the past, and even from the entire society, to provide high-quality products to the platform.

But there is a key premise here: the products must be exclusively authorized to us for sale, and we are not allowed to cooperate with other e-commerce platforms or offline sales channels.

In this step, strict control of product quality standards is of paramount importance.

This not only enriches the product variety of the platform, but also helps build consumer trust in the early stages.

The second step is to ask Jiang Taigong to fish and those who are willing to take the bait will be caught.

We only select the most willing partners for incubation and empower them with our [Amoeba Model] and the strong brand capabilities of [Jinshi Group].

Help these suppliers establish their own brands, create sub-brands like [MiMO], and form brand clusters.

After all, people will treasure their own things more. Once manufacturers and suppliers have their own "children", they will be less likely to cut corners or mess around with product design and quality.

The key in this process is to make some choices and focus on supporting a few leading benchmarks to create successful models.

Instead of trying to treat everyone equally, in the end, the brand was not done well.

After all, building a brand is very expensive, and this part of the cost has to be borne by the suppliers themselves.

We give them part of our profits to do this. If they are not willing to invest even this little bit of cost, then it is not worth our incubation.

As long as other suppliers see that their peers have truly created their own brands and see a more promising future, they will naturally flock to them.

By then, [M+ Ecosystem] will become the industry's leading brand incubation destination, and there will be no shortage of people joining in.

The last step is what I call creating an ecological closed loop.

If there are really excellent brands emerging among these partners, Jinshi Group can invest in them as an investor in the early stages.

There is no need to even make a full acquisition or take full control; it is enough to just hold part of the shares.

In this way, these brands will be firmly bound to our company and there will be no possibility of rebellion.

The [M+ Ecosystem] will not spend time and effort to cultivate excellent brands and then let them jump to other platforms for development, thus making wedding dresses for others.

......"

Ma Liang introduced the operation details in detail. The more he spoke, the clearer his ideas became, and his own confidence became stronger.

This will definitely work. Although there were no successful cases in my previous life, there are still some similar operations.

Because this kind of brand ecological operation model is actually not uncommon in the era of live streaming sales, but it has not been deepened to this extent.

Major companies such as NetEase Yanxuan, JD.com Jingzao, and Dongfang Zhenxuan all have similar supply chain integration operations.

Even some big internet celebrities who sell goods have imitated this method.

It’s just that all of them have used this model too extensively, without focusing on a specific industry or field, and have not done enough depth.

Only Lei Jun's [Mijia Ecosystem] has truly taken electronic consumer products to a deep and thorough level.

This is also why it was able to have such a strong supply chain appeal when it later built cars.

Fundamentally speaking, the longer you work in an industry, the more resources you can mobilize, that's all.

It is still early now, and Jinshi Group can slowly build its brand ecosystem.

There is no need to rush, and there is no need to suck the blood of merchants to grow stronger like PDD and SHEIN.

It is entirely possible to pass on benefits to suppliers or brands just like Xiaomi's [Mi Home Ecosystem].

Use platforms and brands to empower them, so that we can grow together, make the pie bigger and stronger, and win a larger market together.

[M+ Ecology] Ma Liang doesn’t know what the future will be like.

But Lei Jun's [Mi Ecosystem] has brought hundreds of suppliers and manufacturers to success, many of which have successfully listed on the market.

As long as the platform is firmly in hand and capital is injected into it in the early stage, there is no need to worry about suppliers becoming the dominant players.

If the supplier doesn't agree, then he has no choice.

In a word, if you agree to the investment, I will continue to incubate. If you don’t agree, I can only say sorry and support other people. You can have fun on your own.

This model made Lei Jun successful and also brought success to his Shunwei Capital.

That's why Ma Liang had the confidence to apply the model to the clothing industry and to Jinshi Group.

The advantage of this model is that it is not the kind of quick-success-success-sucking operation like PDD or SHINE, which would overdraw future potential.

The [M+ Ecosystem] is on the right track, allowing the upstream and downstream industries to develop together in a healthy way.

Following Ma Liang's explanation, the executives' expressions finally changed. They had never thought that it could be played this way.

After all, being willing to give up profits requires an extremely high level of attainment and great determination.

Not just anyone can do this. Even those well-known business tycoons may not have this awareness. Just like Mr. Yu, who was criticized by the whole nation in the live broadcast era, even though he has a net worth of tens of billions, he does not have this kind of vision.

A group of executives looked at Ma Liang at this time, their hearts full of admiration.

Everyone couldn't help but sigh in their hearts, no wonder he could achieve such great achievements at such a young age, just such a broad mind alone is something that only a few people in the whole of China can possess.

Ma Liang is not really as great as they think he is. He just has seen through human nature long ago.

The world is bustling with people, all for profit. Only by forming a community of shared interests can cooperation be more sustainable.

If we really talk about the pattern, he learned it from Lei Jun, but he just followed suit.

"Teacher Ma, your business idea is really great."

Meng Fei, the lackey, immediately started praising him, but this time he was absolutely sincere, without a trace of falsehood.

As the vice president, he is now considered a quasi-business tycoon and naturally has a lot of knowledge.

Not to mention in China, even in the world, there have been few giants that have performed such magical operations.

The magic of this method lies in the fact that it perfectly solves the problem of whether the chicken or the egg came first.

Once the production suppliers see the sweetness, they will definitely rush into the [M+ Ecosystem] crazily, and [Jinshi Group] won’t even have to bother lobbying, because they can’t be stopped.

Regarding this point, the previous life's [Mi Ecosystem] has already fully proved it.

Countless electronic consumer brands are eager to enter the [Mijia Ecosystem] system and hope to be invested in by Lei Jun’s [Shunwei Capital].

Because once successfully selected, it means that the company has entered the super-fast lane.

The executives present here are all knowledgeable people. After a thorough explanation, they will naturally understand the power of this business model.

Xiao Wenbin was also very excited at this moment, and no longer had the previous trepidation: "Boss Ma, your [M+Ecology] strategy makes my blood boil, and I can't wait to do a big job now.

Please rest assured, bosses. I will lead the e-commerce department to complete this tough battle and create a new world for the group."

This guy also smelled the sweetness and started to sign a military order on the spot.

"Mr. Xiao, what you said is meaningless." Another vice president in charge of supply chain management was unhappy at the time.

What do you mean?
Why is your e-commerce department so greedy and taking on so much?

Without the cooperation of our supply chain managers, you, Xiao Wenbin, are nothing. It's just you who show off your abilities.

Executives are all aware of what it will mean to lead the completion of this plan.

That will not only help [Jinshi Group] reach a new height again, but also allow their careers to reach the peak.

If the strategy succeeds, everyone here will have something to brag about for the rest of their lives.

Therefore, no one wants to be left behind, let alone become a marginal figure, and everyone is eager to lead the implementation of this great plan.

That's why everyone is dissatisfied with Xiao Wenbin's eating habits. If there are any benefits, the brothers should share them.

Seeing that the executives were so excited, Ma Liang didn't know whether to laugh or cry. But at the critical moment, he still had to pour a basin of cold water on them.

“It’s really gratifying that everyone is so positive.

However, the core point of the [M+Ecology] strategy is not to rush things, but to develop step by step and steadily.

You can't bite off more than you can chew. If you take too big a step, your suppliers will try to force the issue.

Mr. Yan and I do not want to see this happen, nor do we want an excellent strategy to fail due to execution problems.

Sharpening the knife does not delay the chopping of wood, slow is fast.

So I solemnly warn you here not to ruin everyone's efforts for your own selfish reasons.

I hope everyone will work together to create the [M+ ecosystem]..."

Then, Ma Liang analyzed to everyone the most vulnerable areas for error and potential threats in this plan.

In the next few years, various e-commerce platforms will emerge like mushrooms after rain.

Therefore, when building your own online shopping platform, you should not only pay attention to your own plans, but also pay attention to whether your competitors will come to grab the market.

After all, business models are something that, once created, are extremely easy to imitate.

This is especially important to guard against in the early stages of strategic advancement when the moat has not yet been fully established.

As Ma Liang spoke more and more, the executives began to take notes.

Now, their notebooks are no longer just for scribbling and drawing, but for serious recording.

I am afraid that I have missed some key points, which will lead to omissions in future work.

Only Yan Bing silently watched everything in front of her, looking at her young lover's handsome appearance in planning the overall situation again, unable to intervene at all.

Suddenly, a bold idea came to her mind.

Seeing that all the executives here seem very motivated, can I retire early?

Or why not just take some time to give this little bastard a baby...

(End of this chapter)