Traveling Through the Tokyo Bubble Era

Chapter 43 Broadcast
Name, Kayo Sato, birthday August 1967, 8, address Ichinomiya, Aichi Prefecture.

Everyone may not be familiar with Kayo Sato, but Yukiko Okada, anyone who has a little understanding of the history of neon idols will know.

Sure enough, there is no worst, only worse.

It is really a pity that the girl jumped and died.

In later generations, there are different opinions on the reasons for Okada Yukiko's suicide, and there are two mainstream ones.

One is that the girl confessed to the married actor Toru Minegishi and was rejected, but she couldn't think about it and went to a dead end, but was later denied by Okada Yukiko's mother.

It is also said that it is due to the huge pressure of the career and the urgent work arrangement of the office. It is said that the girl is still playing the bottle before the recording of the program at the busiest time.

Hideki Hanyu believes in the second option, because he is very clear that the brokerage firms like Nihong are all vampires who eat people without spitting out their bones, and it is not an exaggeration to say that there is not a single good thing.

To be honest, the fate of these three girls in the selection is so miserable, it is not wrong to blame the office.

"With the three of them, I don't think it is necessary to conduct an interview for final selection."

Shota Yoshioka arranged the data of Kayo Sato (Yukiko Okada), Minako Kudo (Minako Honda), and Yoko Minano separately.

"I feel the same way. Compared with other candidates, their talents are too good." Hirohashi Asako echoed.

Hearing what the two said, Hanyu Hideki couldn't help sighing in his heart, there was really no need to choose.

In the idol blowout era known as "Ginza billboard kills ten people, one is an idol", these three can be killed out of all idols, talent can't be described as too good.

It's just that I want to select three amateur commercials as the leading actors, how did I come up with such an all-star lineup, but why is one more miserable than the other?

The superficial work that needs to be done next is still to be done. Although it is important to select the leading actor in the advertisement, it is also important to use the selection to promote the advertisement in advance.

But when they are all interested in these three, the rest of the choices start to be random.

After discovering Yukiko Okada, Hideki Hanyu seemed to have run out of coincidences, and never met acquaintances among the candidates.

Soon, the final fifty candidates were all determined.

The next step is to mail the invitation letter, and if you have a phone, you have to call to invite, and each invitee will get a lot of money.

Anyway, the wealthy Suntory paid for it, and Hideki Hanyu borrowed flowers to present Buddha, it didn't matter how much he spent.

The invitation went smoothly, and all fifty invitees were confirmed to attend, especially the three they were looking for.

And just as the fifty girls rushed to Tokyo from various places in Neon, the thousand-layer routine advertisement finally waited for the airing time. .

On this day, the first advertising work after the establishment of Yunying Pictures will be fully registered on the Neon Five Minfang TV network.

Morinaga Dairy is worthy of being an old neon comprehensive food company with deep pockets and wealth. This overwhelming broadcast momentum is beyond the reach of ordinary brands.

At eight o'clock in the evening, even though it was already off-duty time, the office of Yunying Painting was brightly lit.

The four partners of Yun Shang Pictures, plus two or three employees of Kitty Cat, all sat in the conference room watching TV.

The Fuji TV broadcast on the TV is the first TV station to broadcast the advertisement of "Thousand Layer Routine", and the broadcast time is before the start of the prime time at nine o'clock.

Everyone knows the importance of this advertisement to Yunshang Pictures, so they all want to see the advertisement at the first time.

As the playing time came, the music sounded, and Seiko Matsuda, who was wearing a white hollow dress, appeared on the TV screen, followed by reciting lyrics.

From choosing a target, to choosing a female companion, from exposing wrists, ankles and necks, to the thickness of stockings, all have to be deliberately compared.

Said that other girls are habitual offenders of fake smiles, and she can use the eyes that express admiration for boys in the second grade of junior high school.

On the screen, Matsuda Seiko's sweet face is tilted 8°, which means that the cuteness can be increased by 20%.

Deliberately distanced and then suddenly approached, inadvertent body contact, or deliberately exposed wrists.

All kinds of scheming routines have surprised today's Neon audience, and they all lamented that girls' friendship can still be like this.

And the most impressive part of this commercial song is definitely Goddess Handbook: ABCDE.

Watching Seiko Matsuda on TV looks at you in admiration, doubt, cuteness, or surprise.

Say, 'You are so knowledgeable', 'I didn't know this', 'It's amazing', 'It's so tasteful', 'So that's how it is'.

I don't know how many men's vanity exploded, and they immediately fell into the teasing and teasing of the idol son.

However, as the advertisement progressed to the second half, I watched Matsuda Seiko wearing home clothes, practicing the routine of seducing boys over and over again in front of the dummy, or sitting lonely by the window to show her vulnerability.

And standing alone on the flyover, wiping away the tears that failed to fall.

Everyone’s initial sense of novelty and fun watching the advertisement was inexplicably replaced by a kind of recognition.

Such Seiko Matsuda seemed to be an ordinary person just like them.

He hides his frail and lonely side behind his back, stands glamorously in front of others, and pursues his own happiness with the remaining strength and courage of ordinary people.

The entire ad, starting from the girl's friendship routine, unknowingly cuts into the emptiness and loneliness behind the glamor of young people.

Originally it was just a novelty of music, but the idea suddenly sublimated.

For Hanyu Hideki and others who have already seen the advertisement, watching this advertisement seems to be just performing some kind of ritual.

After the ceremony, they went home to rest.

But for viewers who watched the ad for the first time, whether it is a large number of chanted songs or the content expressed, this ad makes them feel very novel.

Especially Seiko Matsuda, who has the impression of being a contrived girl with a scheming heart, and the interpretation of the tea and tea language really fits this advertisement too well.

And the loneliness and loneliness that was shown briefly, hidden behind, made the audience seem to see the true appearance of Seiko Matsuda in private.

In today's era where advertisements still play a piece of music, or dance together, and then suddenly hold up the product to praise.

Morinaga Dairy launched such a novel, interesting and meaningful cross-age music advertisement, which is simply earth-shattering.

What's more, with the blessing of the popular idol Matsuda Seiko, after the advertisement was broadcast, it aroused heated discussions in the whole neon, and the thousand-layer routine has also become a novel song that has been discussed by everyone.

The next day, the TV station that aired the ad began to receive calls from viewers, expressing that they wanted to watch the rebroadcast of the ad.

But the problem is that even if the thousand-layer routine looks like a song MV, it is still an advertisement in essence, and the broadcast needs to be paid by the brand.

The major TV stations contacted Hakuhodo urgently and reported the audience's feedback, wanting to see the opinions of Hakuhodo and Morinaga Milk Industry.

As a brand, Morinaga Dairy is only afraid that the popularity will not be enough, so it will continue to expand the scale of broadcasting.

With the brand side paying for it, soon, this advertisement began to air on a larger scale.

And the super high ratings that were counted afterwards also made the various TV stations laugh. After all, Neon's advertising fee is charged according to the ratings.

Naturally, Morinaga Dairy did not spend money in vain. The products that had been prepared for a long time were launched, and the thousand-layer ice cream filled the freezers of the neon-sized stores.

Thanks to the popularity of the advertisement, this fairly good ice cream immediately became a hot summer cold drink.

At this time, for Morinaga Milk Industry, looking at the crazy sales, it is nothing to spend some advertising money before.

(End of this chapter)