Traveling Through the Tokyo Bubble Era

Chapter 44
Morinaga Dairy sold a lot of products because of this advertisement, and the TV station also made a lot of money because of the high ratings, and the two of them were not the only ones who benefited.

First of all, Matsuda Seiko, who performed in the advertisement, is in the popularity gap period when the Chapter 3 album is released and the sixth single is still being recorded.

In the end, an advertisement brought her a lot of exposure, and it wasn't just exposure.

The image she showed in the advertisements made her highly praised, and even made many people who didn't like her change their views on her.

And that rather magical thousand-layer routine hand dance was imitated even more.

On the streets and in schools, girls can often be seen first raising their hands together, and then tilting their heads cutely.

In short, this phenomenal music commercial made Seiko Matsuda, who was already very popular, soar in popularity again.

Sun Music Office, Noburo Mizoguchi took a copy of the Asahi Shimbun and found Seiko Matsuda who had just finished work.

He said excitedly, "A commentator from the Asahi Shimbun published a comment about Seiko-san."

Seiko Matsuda asked curiously, "What's the comment?"

"The Morinaga Kenichi commentator said that Seiko-san's performance in the commercials well shows the duality of contemporary young people, with a bright appearance and an empty heart..."

Noburo Mizoguchi made a series of comments, in short, by praising Seiko Matsuda's performance, he criticized the indifference of the neon society and the suppression of young people's spirits.

Even though Seiko Matsuda was only used to publish the editorial, it is very rare for an idol to be praised in this kind of editorial news.

To put it bluntly, Seiko Matsuda's ad has improved her personal image better than any deliberate public relations marketing in the past.

"Hanyu-san is really amazing. It seems that we will cooperate more in the future."

Seiko Matsuda is a very enterprising person. Since Hideki Hanyu can help her, she naturally wants to cooperate more.

"Hayu-san does have a commercial to shoot recently, and the clients are Dentsu and Suntory." Noburo Mizoguchi has always been concerned about Hideki Hanyu.

"Can I participate?" Matsuda Seiko asked hastily.

"They don't seem to plan to invite celebrities this time, but to select amateur girls across the country as the leading actors in the advertisement."

Noburo Mizoguchi said what he knew.

"Please contact Mizoguchi-san and tell me that I want to appear in Hanyu-san's commercial again."

Matsuda Seiko is very confident, she will not be able to compete with a few amateur girls without realizing it.

"I'll get in touch right away."

……

As the producer of the thousand-layer routine advertisement, Yunying Pictures is of course also one of the beneficiaries.

Previously, Hideki Hanyu wanted to let Quan Nihong know that Yun Ying Hua was coming, but it is not yet known whether it will be realized or not.

However, in the film and television industry, Yunying Pictures has achieved a fantastic start with its thousand-layer routine, and its production ability has been recognized by the industry.

Many brands, who were envious of the sales of Morinaga Milk Mille-feuille ice cream, hoped to cooperate with Yunying Pictures through Hakuhodo and Dentsu.

Even Suntory, the confirmed partner, relaxed the production time of new product advertisements, hoping that Yunying Pictures can carefully craft and help them create explosive advertisements like a thousand layers of routines.

Reflecting on Yunying Pictures, the project cooperation intentions have skyrocketed, Hirohashi Asako is too busy to touch the ground, and the entire staff of Yunying Pictures is seriously insufficient, so one is really used as two.

By this time, Asako Hirohashi regretted not following Hideki Hanyu's suggestion to hire some employees, otherwise she would not be in such a hurry.

Fortunately, most companies just join in the fun and come to consult with cooperation intentions. Whether the project can be negotiated is still a matter of opinion.

Even if it can be done, the advertisement still needs to match the product launch time, and it still needs a preparatory period, and it may not be produced immediately. Finally, it gave Hirohashi Asako some preparation time.

Yunupang Pictures are well-known. Hidden behind Yunying Pictures, Hideki Hanyu, the producer of the Thousand Layers Routine advertisement, naturally also got attention.

When some media reported that he was a thousand-layer routine advertising producer, they also discovered his status as a best-selling author, which made his image of rampant talent recognized by the public again.

But after all, he is the producer behind the scenes, and Seiko Matsuda, a popular idol, attracts firepower. Those who follow him are destined not to be too exaggerated, and it has not caused the topic of "idol writer" before.

But at this moment, seeing the enthusiasm, Xiao Xuekan suddenly launched a promotion for the new weekly magazine, which helped Hanyu Hideki's attention increase.

The inaugural issue of "Children's Literature", a weekly children's literature magazine created by Xiaoxiaoguan, will be officially released on July [-].

Hideki Hanyu, a best-selling author under Shogakukan's new transformational novel, the fantasy children's novel "Magic Snack Shop", will be serialized for the first time on "Children Wenyun".

Anyway, the main point of Shogakukan's publicity is to praise the excellence of Hanyu Hideki's "Magic Snack Shop", hoping to use Hanyu Hideki's appeal to drive the sales of "Kidong Wenyun".

As for the actual first transformational work "Pokemon", I'm sorry, but what it is, Shogakukan said that he doesn't know.

Anyway, Hideki Hanyu issued it at his own expense, so what does it have to do with our Shogakukan.

Besides, in today's era without the Internet, people basically believe whatever the media promotes on a large scale.

In addition, the sales volume of the previous "Pokemon" was indeed dismal, and there was no splash at all. Various factors made everyone believe that "Magic Snack Shop" is Hideki Hanyu's transformational work.

Therefore, under the deliberate publicity of this "Magic Snack Shop", many supporters of Hideki Hanyu have expectations.

Noburo Mizoguchi and Seiko Matsuda were talking about him, people in the industry were paying attention to him, and Xiao Xiaokan was even more aggressive in promoting him.

And what is Hanyu Hideki, who is the central figure, doing now?

In the Yunying Picture Office, Hideki Hanyu is busy creating the remaining stories of the first volume of "Magic Snack Shop".

"Children's Wenyun" has not been released yet, and Eri Kitahara has started to press for the manuscript. It is probably because he has been in the limelight recently, and he is worried that he is too busy to have time to create.

This made him really experience what it feels like for a serial writer to be urged to write.

The pager keeps sending messages all day long, and when I return to the apartment, I will be greeted by the phone, and I will never give up when I am not sure about the delivery time.

"Hey, I must invite you for the two kaiseki meals when I find time, otherwise Kitahara-san would be too confident in urging the draft. Didn't you say that I will definitely do it next time? It's really not considerate at all."

Hanyu Hideki was scribbling while scribbling.

In such a state, the passing employees felt that although the president was handsome and talented, his spirit seemed a little weird.

(End of this chapter)