This host is too professional

Chapter 185 We do not produce water
It was definitely a surprise for Ye Luo that the music channel took the initiative to come.

Although he is not in a hurry to organize a new program right now, it is better to prepare early than to be in a hurry.

After returning home at noon, Ye Luo ate something casually, and began to write the plan for "The Voice of China".These things are ready-made, Ye Luo only needs to type them out.

In the afternoon when he was at work, Ye Luo sent the electronic version to Zhuge Qinghui.

After Deputy Director Zhuge got the plan, he immediately printed it out and reported it to Director Yue.

Logically speaking, Director Yue is over 50 years old, and he will retire after working for a few years. When others reach his stage, they will not be messing around long ago. It is better to retire safely than anything else.But Director Yue disagreed, he was unyielding, and he was easy to compare with. Seeing the take-off of the mediocre literature and art channel, he couldn't bear it anymore.I also want to achieve some impressive results before I retire, so as not to leave regrets.

in the office.

Zhuge Qinghui said: "Director, Teacher Ye has agreed to cooperate with us."

Director Yue put on reading glasses and looked at the plan, but he didn't see any tricks, and he didn't understand it either.

"What did Teacher Ye say?" Director Yue asked.

"He said that this program will definitely not be worse than "Poetry Conference"." Zhuge Qinghui said.

"What do you think?" Director Yue asked.

"Director, if you want to say whether this plan is good or bad, I really don't understand it. However, I checked with Director Wang Wen from the planning department, and she said that there should be no major problems with this project. Moreover, Teacher Ye's level is here, and he also said that his own program will definitely not mess around." Zhuge Qinghui is still more cautious in handling things, even though he promised happily in front of Ye Luo, but after getting the plan , I went to find someone who knows how to do it as a staff.

"Well, I have no doubts about Teacher Ye's level." Director Yue nodded, "Otherwise, I wouldn't have asked you to go to him directly. In this way, you should hurry up and discuss specific matters with Teacher Ye. Find out when this project will start. If he is too busy there, you can ask him to arrange the preliminary work, and we will prepare first."

"Yeah, okay, then I go to approve the project first?"

"can."

After the music channel got the plan, they started to act.

As for the investment, venue, manpower, etc., they didn't think about it at all.In Director Yue's view, as long as the program has ratings, nothing else matters.

……

The music channel was in full swing, and Ye Luo was not idle, but he was not researching the program, but came out to take on "private work".

Of course, China TV does not allow the host to accept any activities without permission, such as accepting endorsements, filming commercials, or participating in offline commercial performances, etc. These are not allowed.

Once discovered, deal with it seriously immediately.

Because, the host of CTS is to a large extent representing CTS, and if you accept the endorsement by yourself, you are actually using the credibility and influence of CTS.

Once something goes wrong, it will be a blow to CTS.

This is of course not allowed.

This is also the main reason why many well-known hosts choose to leave China TV.

However, this rule cannot restrict Ye Luo, because the "private work" he accepts has nothing to do with his status as the host.

Based on my talents and learning, I wrote an advertising plan for others. What do you say?
And to be honest, Ye Luo is definitely the richest host in China TV right now!
These books written by Ye Luo are enough to make him stand out from the crowd.

Moreover, it is all legal and compliant income, and there is no need to hide it.

Even though Ye Luo already had a lot of money, he never let go of the money he should have earned.

At around 02:30 in the afternoon, he followed Boss Bai to their company.

"Ms. Ye, everyone is waiting in the conference room. We can make arrangements immediately when we arrive. It won't delay you for too long."

Boss Bai led Ye Luo to the conference room while talking to Ye Luo.

Ye Luo smiled, "Boss Bai, you are too polite." Boss Bai's attitude made Ye Luo feel a little embarrassed to keep his money.

"Miss Ye, this way please."

The two arrived at the meeting room one after the other.

The door of the conference room was not closed, and before the two of them could enter, they heard bursts of discussions coming from inside.

"400 million? Why should he, he!"

"Boss Bai was not deceived, was he?"

"Although Ye Luo has produced two public service advertisements, they are not worth the price, right? Moreover, the underlying logic of public service advertisements and commercial advertisements is fundamentally different."

"Mr. Zhang, when Mr. Bai comes here later, you can persuade him. He spent too much money."

"That's right, Mr. Zhang, if we do this for our company, we won't even need 100 million yuan!"

In the conference room, several people from Tianyu Advertising Company were there with their backs to the door, chattering non-stop.The middle-aged man opposite them is Mr. Bai's right-hand man. He was facing the door of the conference room. When he saw Mr. Bai and Ye Luo approaching, he quickly stood up, "Mr. Bai, Teacher Ye, you are here."

As soon as he said this, the people from Tianyu Advertising turned around and looked over.

"Boss Bai."

He greeted Boss Bai, but he ignored him as if he hadn't seen Ye Luo.

At this time, Mr. Bai said with a sullen face, "Manager Zhao, I invited you to make advertisements, not to design advertisements. Just do your own work and don't worry about the rest, understand?"

"Boss Bai, you can really continue to think about it, our company..."

Manager Zhao still didn't give up, but Mr. Bai interrupted directly: "Okay, if you don't want to do it, I'll find someone else!"

Mr. Bai's previous advertisements were all designed by Tianyu Advertising Company, so the two companies have an old cooperative relationship.In addition, Boss Bai and their boss have a good relationship, so even if Boss Bai invited Ye Luo to do the planning this time, the specific production process was still contracted to their company.But what Boss Bai didn't expect was that this Manager Zhao was so ignorant that he dared to speak nonsense in front of Ye Luo!
This made Boss Bai very angry. If it wasn't for the face of their boss, Boss Bai would have wished to let them go.

"Ms. Ye, don't be as knowledgeable as them." Mr. Bai tried to smooth things over, "Let me introduce you, these are the elites of Tianyu Advertising Company. You can just tell me how to do it in a while. I will leave the specific production to you." them."

"Row."

Ye Luo wasn't angry at all, his colleagues were enemies, so if he complained, he could just complain.

Mr. Bai and Ye Luo sat down, and the others also sat back in their seats.Although Manager Zhao and the others are full of hostility towards Ye Luo, but Boss Bai has said so much, even if he is dissatisfied, he can only be a ninja.

Mr. Bai said, "Ms. Ye, let's start then?"

"Row."

Ye Luo didn't hesitate, he said directly: "My ad is relatively simple. First of all, for the picture part, I choose some photos with better scenery of Changbai Mountain. There must be mountains and water, so that people will feel fresh, natural and There must also be a sense of cleanliness. You can try Changbaishan Tianchi, and you can also use aerial photography to take some distant views.”

After Ye Luo finished speaking, everyone in the room couldn't help but frowned.

Manager Zhao directly jumped out and questioned: "You used landscape photos for the advertising pictures? Are you kidding me? Boss Bai and the others are selling drinking water, not tourism. What are you doing with landscape photos?"

"Who said water sellers can't use landscape photos?"

Ye Luo glanced at Manager Zhao, then looked at Boss Bai, and asked, "Boss Bai, is your biggest water source right now at the foot of Changbai Mountain?"

Boss Bai nodded.

Ye Luo said: "Isn't that enough? The scenery of Changbai Mountain is not to promote Changbai Mountain, but to let consumers know that it is a good place! Of course, when the advertisement is broadcast, some soft publicity will be synchronized on your side. It must also be spread on the Internet. At the very least, you must let everyone know that the picture in the advertisement is Changbai Mountain, and you must also let everyone know that your water is taken from Changbai Mountain. In this way, when people see these beautiful scenery photos in the advertisement , will naturally leave a good impression on Nongfu Qingquan."

"Looking at the landscape photos of Changbai Mountain can make consumers have a good impression of Nongfu Qingquan? Are you kidding me?"

Manager Zhao looked disdainful, although the two public service advertisements produced by Ye Luo became popular all over the Internet, but their Tianyu Advertising Company specializes in commercial advertisements, and Manager Zhao thinks that their level of commercial advertisements must be higher than that of others. Better than Ye Luo.He also wanted to expose Ye Luo's tricks in front of Boss Bai, so that Boss Bai would change his mind and hand over the business to them.

"Don't you understand what I'm saying? As I said, it needs to be paired with some soft publicity." Ye Luo frowned, and patiently explained, "Of course, it's okay without these soft publicity, and there won't be too much trouble." Great influence.” Then, he gave another negative example, “It’s like an apple in a trash can, no matter how good it is, you won’t want to eat it, right? This is the importance of the surrounding environment to impress people. .”

Boss Bai nodded, he understood Ye Luo's thinking.

Instead of directly talking about how good his water is, he used the side environment to highlight it, "Ms. Ye's idea is wonderful!" Mr. Bai couldn't help admiring, and then said to Manager Zhao and the others: "Hurry up and write it down! Where's the notebook? Take it out!" Mr. Bai patted down the table, and he was a little annoyed when he saw the group of people standing still.

You fucking know how good your advertising design is all day long, but after playing around, aren't they all things that have been played badly by others?

Either it's the product's features, or it's the celebrity's endorsement, look at Teacher Ye!

There are no advertisements!
Just an advertisement screen, so much attention!Even, there is no need for celebrity endorsements in this advertisement!

Just use a few landscape photos!
How much cost will this save?
Manager Zhao pursed his lips. Although he was still dissatisfied, Boss Bai had to speak, and he couldn't continue.He could only reluctantly take out his notebook and write down everything Ye Luo said.

Seeing this, Ye Luo continued: "When the landscape photos are almost played, the advertisement should be over. At the end, put the product picture of Nongfu Qingquan on it, so that the audience can know what this brand looks like. Well, the picture part That's basically it."

"Next, it's the advertising part."

Hearing this, everyone in the meeting room cheered up.

The success or failure of a commercial advertisement depends to a large extent on the quality of the advertisement words!

The reason why Boss Bai offered Ye Luo a sky-high planning fee of 400 million was because of Ye Luo's advertisement!

Manager Zhao and the others from the advertising company also pricked up their ears to listen, but to see why Ye Luo dared to ask for a sky-high price of 400 million!

All eyes were on Ye Luo, and they all looked at him directly.

Ye Luo put both hands on the table, and directly demonstrated in the broadcast voice: "Water is the source of life."

"The quality of water determines the quality of life."

"We don't produce water, we're just nature's porters."

"Nongfu Qingquan ~ a bit sweet!"

Four sentences, Ye Luo finished.

In the conference room, everyone was still listening with their necks stretched out.

As a result, Ye Luo didn't say anything for a long time.

"No, gone?"

"It's gone."

"That's all?"

"Well, that's all."

Hearing Ye Luo's affirmation, Vice President Zhang looked confused.

Boss Bai was also a little surprised.

Manager Zhao and his colleagues in the advertising company all showed shocked expressions.

You are so damn good at it!Ye, you are a ruthless person!

With just four sentences, do you dare to ask Boss Bai for 400 million?
"Ha, 100 million with your words?" Manager Zhao dropped his pen, patted the table and stood up, and started to be angry at Ye Luo, "Your surname is Ye, isn't that how you earn the money? Boss Bai Sincerely invite you to plan, but you just fooled others like this? Thanks to you, you are still a great writer in our country, don’t you feel bad for doing this?”

"Manager Zhao, what are you talking about?" Boss Bai said with a sullen face.

"Mr. Bai, even if you are unhappy, I have to talk about it. It's not just about your company, it's about our advertising industry!" Manager Zhao accused Ye Luo righteously: "The reputation of the advertising industry It was all smeared by people like you! A word of one million? How dare you!"

Ye Luo leaned on the chair and looked at him, sneered, and said, "One million in one sentence? Oh, let me correct you, the first two sentences are for free."

"Boss Bai, listen up!"

Although Ye Luo didn't refute anything, it was his aloof expression that didn't take Manager Zhao seriously at all, which deeply stimulated Manager Zhao.

To be honest, don't look at Manager Zhao's joy, but Ye Luo never paid attention to him from the beginning to the end.Ye Luo didn't even bother to respond to his questioning and slander.

You can say whatever you like, as long as you are happy.

Boss Bai looked at Manager Zhao and said in a deep voice, "Manager Zhao, have you written down the advertisement that Mr. Ye just said?"

"Ah I……"

Manager Zhao was dumbfounded.

Vice President Zhang was also taken aback.

What Boss Bai means... is to follow Ye Luo's plan?

This 400 million is just given?
Even Ye Luo didn't expect that Boss Bai would have such an attitude, without even asking.

"Ms. Ye, since I asked you to help me plan, then I will listen to you. I have no merits, but I know who to trust when." Boss Bai looked at Ye Luo and said quite sincerely.

Although Mr. Bai also felt that Ye Luo's plan was too unreliable, he still chose to believe in Ye Luo at the critical moment.

Ye Luo is well-known, so he would bet his reputation on this mere 400 million?
Bai always felt that Ye Luo would not.

Ye Luo looked at Boss Bai and nodded to him.

"Boss Bai, this advertisement must be placed vigorously! Don't be limited to CTS, other channels can also be used! Especially the last two sentences, you have to print it on the water bottle, which is more effective than asking anyone to endorse it. "

"By the way, I suggest you write another sentence on the bottle."

"Write what?"

"Natural drinking water."

　Here is a friend's new book, the new book "Life Playing Game" by the great author Qing Shan Qu Zui, everyone supports it. PS: This person has previously written "Becoming a Rich Man Starts from the Game".

　　
　
(End of this chapter)