This host is too professional

Chapter 186 Advertisement Broadcast
Tianyu Advertising Company.

Mr. Zhao returned with his subordinates in disgrace.

As soon as I entered the office, a group of colleagues started chatting.

"Old Zhao, what's going on with Nongfu Qingquan?"

"It is said that Ye Luo passed by today, have you seen him?"

"How about the plan given by Ye Luo? Did Boss Bai accept it?"

"Yeah, is it ours or Yeluo?"

Nongfu Qingquan is very willing to spend money on advertising, and has been cooperating with Tianyu advertising for these years.This time, Boss Bai suddenly bypassed them and went to Ye Luo for planning. This made Tianyu Advertising lose a long-term partner, and everyone was very upset.Especially, after hearing that Boss Bai had offered 400 million yuan, it wasn't a question of whether they were happy or not, they were going crazy!
400 million!

Just one ad!It's just planning!

This is so special that anyone can go crazy!
Looking at the entire advertising industry, such a big deal is rare.

Therefore, Tianyu Advertisement tried its best to get the case back this time.

But unfortunately, Manager Zhao let them down.

"Boss Bai still uses Ye Luo's plan."

Manager Zhao became angry as he spoke, "I don't understand why, why is Bai always being fed by Ye Luo? As for the advertising plan surnamed Ye, how can he be worth 400 million? 40 I feel wronged!"

Hearing this, the office immediately exploded.

"Boss Bai really used Ye Luo? Did he really give 400 million?"

"Hiss! This leaf fall is not easy!"

"What is his plan for Boss Bai?"

"You are so angry, is it because the planning is not good? Then Mr. Bai can't use it."

"Old Zhao, aren't we in charge of the production? Show Ye Luo's plan and let's have a look."

"Yeah, the plan of 400 million yuan, I dare not even think about it in my life."

"Indeed, you have to learn and learn."

Everyone talked in a hurry, and everyone's reaction was different.

"Learn what a fart!"

Manager Zhao scolded, then sat in front of his computer, turned on the computer, and said directly: "As far as his crap is concerned, what is there to learn? You don't need to read the plan, this kid didn't write a plan at all!"

"what?"

"Didn't write a plan?"

"This……"

Everyone was stunned, 400 million planning, not even a planning case?This is a bit outrageous, right?

A colleague who went with him next to him also complained: "His plan is very simple, just a few words in total."

Manager Zhao added, "If you really want to see it, wait for me for a few minutes, and I'll make the advertisement template for you to see!"

Everyone was taken aback again, how many minutes?Just make an ad template?only you?

Manager Zhao's words made these industry elites dizzy.

When was it so easy to create an ad?

But Manager Zhao didn't say a word, opened his drawing tool, randomly selected a few landscape pictures, synthesized a video of about 15 seconds, and hung the sample picture of Nongfu Qingquan at the end, and then entered Yeluo to the text box. The four sentences, the voice broadcast is automatically generated with the broadcast cavity.

Finally, spend 1 minute to debug it.

"Okay, let's see."

Manager Zhao pushed the notebook on the table in front of everyone.

"That's it?"

"What are you doing?"

Everyone is professional in advertising, and they all know the production process of advertising. Did you share it for 10 minutes?

Although it is not a finished product, it is just a template, so it is not so fast, right?
Are you advertising or making PPT?
"It's not that I don't do a good job, but that's what people ask for." Manager Zhao talked with Ye Luo in person, and he was even more angry.

"Look." Manager Zhao got up and let everyone see.

Everyone looked at Manager Zhao suspiciously, and then clicked play.

When I came up, I took a few photos of landscapes, and then I heard the slogan "Water is the source of life...".

Then, it's over.

After reading it, the whole office fell silent.

Everyone had expressions of disbelief written on their faces.

400 million!

A plan of 400 million yuan, but it turned out to be Nima's thing?
"Impossible! It's absolutely impossible!" A project manager said loudly: "Boss Bai can make the company so big, how could he be an idiot? Why would he buy this shitty thing for 400 million? Are you kidding me? Old Zhao , Is it because you didn't do it well for others?"

The others also glanced at Manager Zhao.

"That's right, Lao Zhao, although we haven't competed with Ye Luo, Mr. Bai is so lucky to give us the production work. We can't ruin our jobs."

"We don't treat people right. We should have opinions on Ye Luo, but we can do a good job for others. We can't discount what Ye Luo asks for."

"Old Zhao, isn't your template too simplified? Can you tell me what else hasn't been shown?"

No one can believe this ad just like this!
This is so easy!

We do not produce water, we are just porters of nature?

Porter, your sister!

do you play?
Also Nongfu Qingquan is a bit sweet, just his drinking water, how sweet is it with a hammer?Did you add sugar?

Just tell consumers that this water is a little sweet, so consumers can buy this water?
You really treat people like fools!
The three elements of advertising, it can be said that it is not accounted for!

What kind of advertisement is this?

If you want to say that this is a plan bought for 400 yuan, then everyone has nothing to say.

It's definitely worth it!

However, you have to say that it cost 400 million to buy!
I can go to your uncle!

Do not believe!

No one believes it!
"Old Zhao, you must be fooling people, you didn't give them a good job."

This is the only thought in everyone's mind at this time.

"I didn't do it well? Hehe."

Manager Zhao sneered twice, and didn't make any excuses. Instead, he logged into his WeChat and sent the finished product directly to Ye Luo.

"What are you doing?" Someone exclaimed, "Didn't posting it like this smash our brand name?"

"Oh, old Zhao, don't be impulsive, your Qi Yeluo is not this way of Qi."

"The boss knows and has to punish you!"

Everyone felt that Manager Zhao was angry, but a reply was quickly sent from WeChat.

"Very good, just follow this template to fill in the photos of Changbai Mountain. Remember to take pictures of Tianchi Lake. You can grasp the details."

This is Ye Luo's reply.

When everyone saw this reply, their mouths opened wide in an instant, and they even wondered if they had read it wrong.

what did he say?
He said it was fine?Is that good?
I'll go to your uncle!

The huge office fell into silence again.

At this moment, everyone didn't know how to express their feelings.

Jealousy?
Puzzled?
Still confused about your career?

When can advertising planning do this?
……

Soon, the news spread in the advertising world.

The huge transaction price of 400 million yuan, I don't know how many people were fooled by it.

You know, Ye Luo is not from the advertising industry!
Although he had launched two public service advertisements before, and the response was very good, but even so, he wouldn't be able to win the 400 million fee, right?

What kind of advertising plan is this?
Before the advertisement is broadcast, the content is quite confidential. If it is to be leaked, it will bear legal responsibility.So, the entire advertising industry is stretching their necks waiting to see Ye Luo's gold-edged advertisement.

They didn't have to wait too long, as the ad was produced quickly.

Even, Boss Bai has already negotiated the advertising positions of several major channels, and he is about to meet with everyone just by looking at this advertisement.

You know, only three or four days have passed before and after.

……

Sunday.

At Tang Rou's house, she got up early in the morning.

"Yeah? What's going on today? Woke up so early?"

Zhao Xiaotao was making her own breakfast, but Tang Rou also got up, and she warmed up a glass of milk for Tang Rou.

At this moment, Tang Rou has already been transferred to China TV, which is broadcasting "Morning News".

Zhao Xiaotao came over with the milk and glanced at the TV, "This isn't Teacher Ye either? I thought Teacher Ye was hosting "Morning News"."

In the past, Tang Rou's work and rest were very regular, after all, female stars were very strict with their skin management.However, since she and Ye Luo started chatting at night, Tang Rou started to stay in bed in the morning.Stay up at twelve o'clock all night and get up at twelve o'clock in the daytime.

"He has an ad, it's airing today." Tang Rou said, then picked up the milk and drank it.

"advertise?"

Zhao Xiaotao was a little surprised, "Ms. Ye is doing a public service advertisement again? This time I did it for CTV? It's ok!"

"It's not a public service announcement, it's a commercial advertisement for mineral water." Tang Rou explained.

"Ah?" Zhao Xiaotao was a little surprised, "Ms. Ye can still accept the endorsement? Isn't CTV very strict?"

"It's not an endorsement either, it was planned by him." Tang Rou glanced at her, "Aren't you well-informed? Why don't you know this time?"

"I don't pay much attention to him now, okay?"

Zhao Xiaotao raised his chin and said, "You two look like one person now, why should I bother? I'm talking, Mr. Ye didn't appear on the scene, why are you so anxious to see?"

Zhao Xiaotao was speechless, if you want to say what show it is, or if Ye Luo appeared on the screen as an endorsement, it's fine if you come to watch it so early.The result is an ad he curated, worth getting up early in the morning in front of the TV?
"Sister Rou, although I am very optimistic about Teacher Ye, I also hope that you two can get together. But, you can't be too romantic, right? You are a queen after all!"

"You're the one who loves brains!"

Tang Rou rolled her eyes and didn't bother to pay attention to her.

"Sister Rou, where are you and Teacher Ye?" Zhao Xiaotao leaned over and asked shamelessly.

"Which step has it come?" Tang Tianhou pretended to be stupid.

"Oh, did Teacher Ye confess to you? Are you two sure about your relationship now?" Zhao Xiaotao asked directly.

But Tang Rou didn't answer the question, "Ms. Ye's ad sold 400 million this time, and she said she would invite us to dinner."

"Who told you this!" Zhao Xiaotao exaggeratedly exclaimed, "Whether you like to talk or not, it's true! Hmph!"

"This is the ad." Tang Rou looked at the TV and said.

After the "Morning News" ended, the first advertisement for Nongfu Qingquan was broadcast.

It can be seen that Mr. Bai has spent a lot of money on advertising, and the price of advertising space is not low at this time.After all, the ratings for "Morning News" are still very good.

At this time of the morning, many people habitually watch TV while eating breakfast, and even some breakfast shops with TVs also broadcast CTS.

When the news was over and the advertisement of Nongfu Qingquan came out, the first thing the audience saw was Tianchi Lake in Changbai Mountain!
The emerald green and fresh feeling makes people feel refreshed.

Everyone thought it was a promotional video for a scenic spot.

Even when they heard the first two lines of advertising, the audience didn't realize that it was a commercial.

Until, after "We don't produce water, we are just porters of nature" came out on TV, the audience felt something was wrong.

When the last sentence "Nongfu Qingquan is a bit sweet" came out, the audience suddenly realized that this was an advertisement for mineral water!
In the 15-second advertisement, only the product style of Nongfu Qingquan appeared in the last two seconds of the shot, and only in the last sentence of the advertisement was a sentence of Nongfu Qingquan mentioned.The rest of the content seems to have nothing to do with Nongfu Qingquan at all.You have to say, everyone really just watched it as a promotional film for the scenic spot.

The ad was not too long, it passed in a flash.

"That's it?"

Zhao Xiaotao looked at Tang Rou speechlessly, "Sister Rou, did you get up early to watch this?"

Tang Rou also pouted. In fact, she already knew the words of the ad, and even Ye Luo had told her about the whole plan of the ad.

However, Empress Tang Datian didn't believe it at all!
Can you sell 400 million in just four sentences?Even though Tang Tianhou is well-informed, she has never heard of such an exaggerated thing!

But when she saw it with her own eyes, Tang Tianhou had to believe it if she didn't believe it.

I really have been wronged!
"This advertisement sold for 400 million, right? I'll ask Teacher Ye if there is a phone number for the owner of Nongfu Qingquan, and I will also write an advertisement for them. I don't want 400 million, just give me [-]."

Zhao Xiaotao said that she felt that Ye Luo made money too easily, much faster than her sister Rou's singing!

In fact, not only Zhao Xiaotao thinks so, it can be said that the entire advertising industry thinks so!

The audience thought it was just an advertisement, but everyone in the industry knew what was going on!

400 million!
Did you just do this thing?

Everyone's first reaction is that it is impossible!
Some people even studied it more than ten times, but they didn't find any mystery.

These are four ordinary sentences, with some scenery pictures, and then it's gone.

As for how well these four sentences are written, the industry has repeatedly disassembled and studied them, but again, nothing special has been found.

Many people think that you don’t need 400 million, you can just give me 40, if you want, I can write you directly to bankruptcy!
The most important thing in advertising is creativity!
Like Ye Luo's previous two public service announcements, why did they become such a big hit once they were aired?

It is because it is full of creativity and enough to attract people's attention.

But in this advertisement of Nongfu Qingquan, everyone can't see the slightest creativity.What's more, what everyone saw was Ye Luo's perfunctory.

I don’t know who it was, so I complained about this on the Internet, “Have you seen the advertisement of Nongfu Qingquan? If you haven’t, you can watch it. Of course, I’m not saying how good this advertisement is, I just want to say, this The planning of the advertisement was sold at a sky-high price of 400 million! My family, who knows? This is 400 million, not 400! Just such a broken advertisement, he dares to accept [-] million? What a money addict! Who am I? Don't tell me, I'm afraid of getting into trouble."

"what?"

"400 million? What 400 million?"

"An advertisement for Nongfu Qingquan? The one about mineral water? I seem to have seen it."

"This advertisement sells for 400 million, how much is it? I simply don't understand, I'm just asking."

"It's really good money."

"Who planned this advertisement?"

"A layman may not understand, let me just say this, this advertisement is at least a hundred times more expensive!"

Seeing some netizens discussing this matter, slowly more and more people in the advertising industry can't sit still.

Many professionals in the industry have spoken out on this matter, and many of them are well-known advertising designers with Weibo certification.

(End of this chapter)