This host is too professional

Chapter 187 Sales Skyrocket!
In fact, on Earth, when this advertisement first came out, it did not attract much attention.

No matter in the advertising industry or among netizens, no one paid much attention to this advertisement.One is that the Internet was not very developed at that time, and the other is that who has nothing to pay attention to an advertisement?

Of course, the most important thing is that the production price of this advertisement has not been leaked in advance.Therefore, no one in the advertising industry at that time paid attention to this advertisement.

It wasn't until Nongfu Spring's products became popular that the advertising industry realized it and began to carefully study why this advertisement was so successful.In the end, the advertisement of Nongfu Spring was also regarded as one of the top ten classic advertisements by the advertising industry.

Back then on Earth, this advertisement achieved great success first, and only then did the advertising industry begin to study and study it.

This is completely opposite to the current situation where Ye Luo bought the right one.

Ye Luo's ad was well known in the advertising industry before it was produced.

The sky-high price of 400 million directly made the entire advertising industry feel sore!

Moreover, the price is here, and everyone is looking forward to it while being sour.

How could Ye Luo ask for so much money?

As soon as the advertisement came out, these industry elites were the first to rush forward to analyze it.

As a result, this is it?

Four slogans, some scenery photos, not even the most basic spokesperson?
Even, even the most basic three elements of advertising, no one has seen it.

This thing is worth 400 million?

That's pretty much everyone's first thought.

From the inside out, this advertisement looks too simple, so simple that it gives everyone the illusion that I can do it myself.

This makes too many people angry, even more uncomfortable than losing money.

More and more elites in the industry began to stand up and criticize this incident. Some people said that Nongfu Qingquan had lost a lot this time, and some people angrily denounced this behavior as unprofessional behavior. Not only is the advertisement better than this, but it is also cheaper than this.

In short, the advertising industry immediately became lively because of the broadcast of this advertisement.

With the bombardment of so many people, more and more netizens are curious.

"Who designed this ad?"

"Hey, this has aroused public outrage in the advertising industry?"

"Why are so many people spraying it? I think this ad is pretty good, it gives people a refreshing feeling."

"I think it's okay."

"That's not worth 400 million?"

"Yeah, which god dares to ask for 400 million when the whole PPT comes out?"

"What's the matter with these people in the advertising industry? They're all thieves, why don't they say their names?"

"I went to the advertising network to check, and all these advertisements have been filed."

"I'll take a look too, I just want to know who this big brother is."

Many curious netizens went to the advertising network to inquire.

This thing is easy to check, and it's all open and transparent.

As a result, everyone was dumbfounded when they saw it.

"Damn it! Ye Luo made this fucking ad?"

As soon as this news came out, it could be regarded as pushing this matter to a climax!
Originally, not many netizens paid attention to this matter, but after Ye Luo was involved, the topic suddenly became hot!
You know, the current Ye Luo is not some unknown person!

Contemporary top writers!
China TV's well-known host!
These two identities alone are enough to make him a high topic.

"Huh? Teacher Ye wrote this advertisement? No way?"

"Nothing! The information on the advertising network is clearly written, and the planner of this advertisement is Ye Luo. I really didn't expect Ye Luo to be such a black-hearted person! It's so disappointing!"

"Disappointed you baba ball! Which eye of yours saw Teacher Ye's black heart?"

"A 400 million ad is not black-hearted? How many people in the advertising industry have come forward to criticize him? Doesn't that explain the problem?"

"What can explain the problem? Teacher Ye snatched the 400 million yuan? Didn't he give it to Nongfu Qingquan? I just accepted it, and this matter can also be regarded as Mr. Heiye's thing? Nongfu Qingquan didn't say anything, you all Can't sit still, can't you? Everyone in the advertising industry is sick, right? Seeing Teacher Ye earning money is more uncomfortable than losing money? Everyone is so sour?"

"Haha, I'm just saying that these people are secretive when they speak, and they dare not name them. Look at Ye Luo's fans, what the advertising industry is saying is not true? What's your dog's name?"

A Weibo account certified as a well-known advertising planner said: "I am right about the matter but not about the person. Teacher Ye Luo's advertisement is indeed substandard. If he can come up with originality like those two public service advertisements If it’s a work, then it’s barely justified. But as far as this advertisement is concerned, I really can’t see where it’s worth 400 million!”

The design director of Tengyun Advertising Company also said: "For this kind of advertisement, if you say 40 yuan, no one will say anything. But if you say 400 million yuan, isn't this destroying the ecological environment of the advertising industry? I personally like it very much. Teacher Ye Luo’s poems, but he is not from the advertising industry after all. He left after making 400 million in one shot. What about those of us who rely on advertising to support our families? In the future, when other companies come to us to design advertisements, they will Don't you think our advertisements also have a premium?"

"That's right!"

"What Ye Luo did this time is unreasonable!"

"Isn't this just cheating the farmer Qingquan?"

"Does Huashi not care?"

"Ye Luo has also started to make money from fame? I don't think so?"

After Ye Luo's name was revealed, it became a trending topic on Weibo in just one morning.

#叶洛天价前费#
The popularity of this topic is rapidly rising.

Although many fans of Ye Luo tried their best to defend Ye Luo, the wind of public opinion followed these people in the advertising industry.

After all, these people are all professionals and big names in the advertising industry, so what they say is very credible.

How many netizens watching the excitement really understand advertising?

It is natural to listen to the analysis of experts.

On the Internet, there is a lot of trouble.

Even this incident alarmed the leaders of CTS.

Director Sun of the Sports Channel, Director Tang and Deputy Director Lu of the Art Channel, Deputy Director Zhuge of the Music Channel, etc., all these leaders called Ye Luo one by one to ask what happened.

However, Ye Luo's reaction was very flat.

After explaining to these leaders one by one, he should do what he should do.

Ye Luo didn't take seriously the anger and criticism from those in the advertising industry.

The quality of advertisements has never been determined by human analysis. Just like the books he wrote, they need to be tested by the market.

When he first wrote about Liu Yuxi, the Xinwen Association kept spraying him!

The results of it?
After such a long period of training, Ye Luo's mentality has long been different from before.

Moreover, after such a quarrel on the Internet, more people saw this advertisement.

Originally, this advertisement was just launched, and many channels have not yet been rolled out.Logically speaking, the number of people covered by this should be very limited.But doing it like this now is helping to promote it in a disguised form.

……

offline.

A commissary somewhere.

The boss was holding a bottle of Nongfu Qingquan, took a sip, smashed his mouth, and muttered: "This water seems really sweet, why didn't I feel it before?"

As he said that, a young man came in from the canteen, "A bottle of mineral water."

The boss asked casually: "Where is it over there, take it yourself."

"Oh? You don't have a farmer's clear spring?"

The boy asked hesitantly.

The boss gestured to the bottle in his hand, "This is the last bottle."

"Ah? What do you mean?" The boy was shocked.

"I didn't buy much, but it's already sold out." The boss shook his head and said, "I'm here to buy Nongfu Qingquan today. Don't tell me, it's really sweet."

The young man twitched his lips, he wanted to buy a bottle to try, but it was sold out?

……

Another supermarket.

The replenisher is reporting to the manager.

"Manager, Nongfu Qingquan is sold out."

"Ah? What's going on?"

"I don't know, there are a lot of people buying this water today."

"Really? Isn't this a small brand?"

"I don't know what's going on. I heard some customers complain that this water is natural water, which is healthier than other processed water."

"What the hell? The water is still processed?"

The manager looked confused. Although he didn't know what was going on, he knew that he had to replenish the goods quickly.

……

one day.

Five days.

Ten days.

half a month.

With the thorough promotion of advertisements, Nongfu Qingquan's sales calls were about to explode.

The production line of Nongfu Qingquan started working around the clock, and Boss Bai directly ordered that the production workshop should work in three shifts, and even more so, to give subsidies to the brothers who work night shifts!

Including the distributors of Nongfu Qingquan, they are also very busy, picking up and shipping goods one after another, and some people have not even had a rest in the past half a month.

In the past, Nongfu Qingquan was only sold in Northeast China and North China, and they had no access to the southern region.Even, a while ago, it was once jointly besieged by several major manufacturers, and almost even lost this channel.

But now, not only has it stabilized its basic market, but even many dealers in the south have begun to actively contact agency business.

Chief Bai's office.

The big leaders of several companies were all there, listening to the vice president in charge of the sales department report their recent performance, it was like listening to heavenly scriptures.

In just half a month, their sales increased by [-]%!

More than doubled!
Listening to this data, these leaders even suspected that Boss Bai had faked it!
In half a month, they sold their previous month or even two months?
And, most importantly, they opened up new sales markets!Many of these markets have just been distributed, and sales data have not yet been counted. In other words, the current quota is not the peak at all!

It has to go up in the future!

Several leaders were dumbfounded. They never thought that Nongfu Qingquan would have such a day?
Under the siege of industry leaders, can their sales skyrocket?

Can you spread the sales channels to the whole country?

No matter how you look at it, how unreal!
"Boss Bai, is it because of Ye Luo's ad?"

As the second in command of the company, Vice President Zhang began to witness what was going on.But even so, he was still full of disbelief.

"What Ye Luo? It's Teacher Ye!"

Boss Bai said to everyone with a straight face, "From now on, don't let me hear Teacher Ye's name!"

To be honest, Mr. Bai was quite nervous at first, he was more afraid of Ye Luo's advertisement than anyone else.He didn't feel sorry for the 400 million, but he was afraid of losing the last straw.

Mr. Bai really had no other choice. Faced with Huiyuan, Master Kong and other bigwigs in the industry chasing and intercepting him, he pointed at Ye Luo's advertisement and continued his life.

However, what he never expected was that Ye Luo would not extend his life!
This completely made him take off!

Although their advertisement was placed in the middle of the month, their sales in July unexpectedly broke into the top eight in the drinking water industry!
You know, when they were at their best before, they were around thirteen or fourteen, and they hadn't even made it into the top ten.

Just one advertisement, directly increasing sales?

"Continue to increase investment in advertising!"

Mr. Bai directly instructed, "Don't limit yourself to the TV station, Internet, subway, bus station and other places, let me do it all! Don't be afraid to spend money, you must let more people see Teacher Ye's advertisement!"

"Boss Bai, these places are static, how should the advertisement be done?" asked the leader of the Propaganda Department.

Mr. Bai said directly: "Just use the two sentences 'We don't produce water, we are just porters of nature' and 'Nongfu Qingquan is a bit sweet'."

This is what he asked Ye Luo for advice, and Mr. Bai now has 120% confidence in Ye Luo.

At the same time, he set about arranging the application for high-quality water sources.This is the most important thing for them at this stage.

……

Simultaneously.

Nongfu Qingquan also announced their sales report for this month on Weibo, and posted Ye Luo on Weibo, "Thank you very much for Mr. Ye's advertising plan! Regarding the false smearing of Mr. Ye on the Internet, our Nongfu Qingquan is the first I disagree! Some people say that the planning fee of 400 million for Mr. Ye is too much, and some people say that this advertisement is not worth so much money. I don’t know how you can see that it is not worth it. But, you can take a look at our July Sales report. Everything, speak with the facts! In addition, Mr. Ye's advertising planning ability, I think it is the only one in China."

advertising world.

There was silence.

Those who shouted, scolded, and complained on behalf of the farmer Qingquan before will all be dumb now.

Why did Ye Luo's advertisement not worth 400 million yuan, but the farmer Qingquan directly dumped the sales in their face!
More than doubled!
This also needs to prove that the advertisement is good or bad?

Tianyu Advertising Company.

Their boss personally convened a meeting of all employees and issued a deadly order, "Today, you must analyze to me what is so good about Ye Luo's advertisement! We don't care what you said before, but here is the fact that Ye Luo succeeded. He naturally has reasons for his success. Now, what you have to do is to find out the reasons for his success and learn from others!"

"Also, don't always comment on this and criticize that, and study more when you have nothing to do!"

Not only their company, but the entire advertising industry, in the face of this iron-clad fact, have to admit that Ye Luo's advertisement is really excellent!

Even, it is excellent beyond ordinary people's imagination!

How many advertisements are there in the entire advertising history that can directly double the sales in just half a month?
The group of people who were madly criticizing Ye Luo before were already sitting in the meeting room, immersed in the study of this classic advertising case of Shang Ye Luo.

No matter how hard you scolded before, how tired you are when you write your study experience now.

(End of this chapter)