This host is too professional

Chapter 203 Will "The Voice" Lose Money?
Seriously, it's downright bullying.

For your music program, you have invited four top-notch singers in the music world, including Zhou Tianwang and Tang Tianhou.

Aren't you cheating purely with your ability to use money?

How much does it cost?
Those who know this is a variety show, but those who don’t know think this is a music festival!

The most puzzling thing was Tang Rou.

How did the "The Voice" program group get her?
do not know!
No one knows what's going on!
But Tang Tianhou has already stated her position on Weibo.

Expectation!

Just these two words have been hammered directly.

Immediately afterwards, singer Zhang Yuxian posted a post, "I really haven't seen Mr. Tang participate in a variety show." And followed by Aite Tang Rou.

Another singer, Han Yuanfu, also posted on Weibo, "The current two pillars of the Chinese music scene are on the same stage, Zhou Tianwang VS Tang Tianhou! I vote for Tang Tianhou, Tang Tianhou's new album is really good, old Zhou You have to work hard, how long has it been since you released a new song? Hahaha! Let us look forward to the broadcast of "The Voice of China"!" As the rock godfather of the Chinese music scene, Han Yuanfu's style has always been lively and mischievous, and he is loved by fans Known as the "Music Urchin".

Compared with these two singers, Zhou Tianwang's Weibo is very comprehensive and decent.

He reposted the text of the music channel's Weibo, "It's a great honor to be invited by the music channel's "The Voice of China" program group, and I can study with all the teachers on the same stage." Aite said Tang Rou, Zhang Yuxian, Han Yuanfu And Ye Luo, followed by, "At the same time, I'm also looking forward to Teacher Ye's new book. The last press conference said that the new book will be released in September. I hope I don't miss the appointment."

To be honest, when he first heard that Tang Rou would also be participating in "The Voice", Jay Chou was really surprised.

But for Jay Chou, it was just an accident.

Even though the whole internet is focusing on Tang Rou now, Zhou Tianwang didn't talk much about Tang Rou on Weibo.

He is not a person who likes to rub the heat, and he doesn't need to rub the heat.

As the current ceiling of the Chinese music scene, he has debuted longer than Tang Rou, and his achievements are far stronger than Tang Rou's.

Looking at the entire Chinese music scene, Zhou Tianwang was once the only one who never fell out after entering the top ranks of the music scene.

The reason why it was said to be the only one in the past is because Tang Rou was born later.

But in terms of time, how many years has it been since Tang Rou became the queen?
Zhou Tianwang has been popular for fifteen or sixteen years!
Although the ranking has fluctuated frequently over the years, sometimes it will fall from the number one throne.For example, before, Tang Rou had surpassed Zhou Tianwang in the music scene, staying at the number one position for two years.

But no one has ever been able to really shake his position.

In the blink of an eye, he returned to the number one throne.

This is the king of a generation of Chinese music!
What no one knew was that Tang Rou, the legendary queen of a generation, chose to become a singer because of Zhou Kun's influence.

At that time Tang Rou was still in school, Zhou Kun was already very popular at that time.Faced with the invasion of Japanese and Korean trends, Zhou Kun forcibly blazed a path of "Chinese style".At the awards ceremony of a music festival in South Korea, he even shouted, "Don't let the Korean wave become more and more arrogant, the Hualiu is the worst."

It is precisely because Zhou Tianwang spared no effort to promote Chinese culture that he became the first singer supported by the Wenzhen Group.And this also greatly influenced Tang Rou when she was a student, allowing her to see the great energy of music.

Therefore, Tang Rou is considered to be the descendant of Zhou Tianwang.

He didn't mention Tang Rou in his Weibo, but instead emphasized Ye Luo.It can be seen that he is still Ye Luo's loyal book fan, and he still hasn't forgotten to urge Ye Luo to publish the book quickly.

These four mentors posted news on Weibo one after another, which completely ignited the popularity of "The Voice of China"!
online!

There are netizens discussing "The Voice of China" everywhere.

All kinds of topics are flying around.

The Weibo trending list is almost covered by "The Voice of China".

Zhuge Qinghui also invested heavily, taking advantage of this wave of hype to spread the word.

……

A bus stop at the gate of a university.

Several college students are waiting for the bus.

"Eh? Why is the advertisement on this platform replaced by "The Voice"?" A girl said to her boyfriend in surprise.

The boyfriend looked blank, "Good voice? What is this? This ad has been changed, so what's so strange about it. Oh? Why are there Jay Chou and Tang Rou in this ad?"

"He is the mentor of "The Voice"! Of course there are their photos!" The girl said with a speechless face.

"Impossible, how could Tang Rou participate in variety shows?" the boyfriend said carelessly, with a look of disbelief.

"I beg you to go to the Internet and stop playing games every day." The girl scolded, "Even if you just glance at Weibo, you won't ask such a mentally retarded question!"

The boyfriend tugged at the corner of his mouth, speechless on his face.

……

On a certain subway.

Some people were surprised to find that the billboards in the subway were replaced with promotional posters of "The Voice".

"'The Voice' is so powerful? Has the advertisement gone offline?"

"What is this? How much does it cost? People's "The Voice" focuses on a rich man!"

"Fuck, it's true."

"Eh? That's not right, why is Teacher Ye Luo standing in the middle of the billboard?"

"Hey, it really is."

"Tang Tianhou and Zhou Tianwang are one on the left and one on the right. The two song kings are at the end, and the host Ye Luo takes the c seat? This publicity is really outrageous! The advertiser was bought by Ye Luo, right?"

"Do you think there is a possibility that Teacher Ye made this advertisement?"

"Fuck, I think you're telling the truth!"

……

A short video platform.

Today, when users open the software, the first push content that pops up is the official promotional advertisement of "The Voice".

There are countless video hosts who follow the trend and eat traffic.

After swiping ten videos, two related to "The Voice" will pop up.

……

This level of publicity and advertising investment is absolutely unprecedented!

on Weibo!
Short video!
TV station!
Even public channels such as offline buses and subways have advertisements for "The Voice"!

The music channel is definitely going all out, and they have put all their wealth on it!

Crazy publicity campaign!

The recording of "The Voice" has not yet started. Under their bombardment regardless of cost, not to mention that everyone knows it, at least it can be seen everywhere on the Internet.

Facing the super strength of "The Voice of China", Deputy Director Lin has not yet given up. He used the official account of the variety show channel to publicly criticize: "Some variety shows make money at their own expense. This is not just malicious competition. It is a vicious act of fishing for money. They spend money without a bottom line, completely ignoring the revenue of the program, which is destroying the vitality of the entire industry! This is a vicious, barbaric, upstart style The production method of the program will not only lose their money, but also greatly squeeze the living space of other excellent programs. If this production method regardless of cost forms a trend, it will not take long before it will Bring down the entire variety show industry. Therefore, for the future of the variety show industry, we must resist this vicious competition!"

Not to mention, Deputy Director Lin's brain is turning fast enough.Seeing that the publicity has been completely defeated.So he immediately turned his guns around, and from the perspective of production costs, angrily criticizing "The Voice" for breaking the rules of the entire industry is cutting off the future of the variety show industry.

This long passage of his seems to be well-informed, which is really quite bluffing.

Even, many well-known producers in the industry jumped out to support him.

The views of these producers are the same as that of Deputy Director Lin.

They all angrily criticized "The Voice" for destroying the industry mechanism!

"Producing a program doesn't care about the cost and doesn't ask for anything in return. Are you doing a music variety show? I think it's a charity variety show!"

"Friends from the audience, don't think that we are meddling in other people's business, and don't think that we are scaremongering. By doing this, "The Voice of China" is digging the roots of the variety show industry. Let's not talk about the quality of his program, just the The mentors he hired are enough to support his ratings. But the problem is, if this kind of variety show that wins with capital becomes popular, who will think about the exciting part of the show in the future?"

"Ye Luo is an outsider, and his job is to be a host. He used this kind of super high capital price in exchange for his own exposure. He didn't consider the impact on the entire variety show industry at all. When the time comes, he will pat his ass and go back to continue. When I become a host, I will leave a variety show industry full of holes."

Many variety show producers in the industry, no matter what their standpoint, would bombard Ye Luo and the music channel on the Internet.

Criticize them as laymen!

Angrily scold them for breaking the rules of the variety show industry!
However, to the disappointment of Deputy Director Lin and the others, netizens did not buy their rhetoric.

"My music channel has money, so I want to spend it as I want, you guys are so fucking stupid!"

"I advise you to mind your own business!"

"If you don't have money, you say you don't have money. Why are you talking about other people not considering the cost? Others don't care about the cost. What does it have to do with you? Poor!"

"It's ridiculous to talk about breaking the rules of the industry. How much is the production budget stipulated in your industry? You know that Mr. Ye will not be able to recover the cost?"

"That is, the music channel and Mr. Ye are not related, how could he spend so much money to support Mr. Ye?"

"If it is really impossible to recover the cost, will the music channel invest so much money?"

"Always treat others as fools."

"I was anxious when I watched the variety show channel. Seeing "The Voice" become popular, I guess my jealous eyes are green?"

"I don't care if Ye Luo is digging roots in the variety show industry or not. I'm just a fucking viewer. I just want to see Tang Rou and Jay Chou on variety shows together. My wish is as simple as that. Whoever can help me realize it, I'll fuck it Who do you support!"

"That's right, I'm just an audience, what's the point of you telling us these things?"

Netizens are on Ye Luo's side this time, speaking for Ye Luo on the Internet, frantically supporting "The Voice of China".

Although everyone is not too impressed with the variety channel's remarks, one point in his remarks has aroused extensive discussions among netizens.

How much did "The Voice of China" cost?

After some calculations by netizens, an extremely shocking conclusion was drawn.

This program cost at least [-] million!

This is still the most conservative estimate!
Everything else is easy to estimate, except how much Tang Rou's signing fee actually cost, which is really impossible to guess.

After all, this is Tang Tianhou's first variety show!
Even if you said that you spent [-] million just to invite Tang Tianhou, some people would believe it!
After all, with the arrogance shown by the music channel so far, this is a player who treats money for money.

"If that's the case, I guess "The Voice" really has to pay."

"Be confident, remove the estimate, it will definitely be compensated!"

"With a production cost of more than [-] million yuan, how many fucking advertisements do you have to sell?"

"It's okay, the music channel will focus on one that is not bad for money."

"I would call the music channel a great philanthropist!"

"I heard that Mr. Ye is in charge of this program. Mr. Ye is such a good person!"

Originally, some people said that the music channel would definitely not do business at a loss.

But when these data were placed here, the people who said these words also became silent.

This is no longer a question of whether you will lose money, but a question of how much you will lose.

Of course, when netizens discuss these things, it doesn't mean that everyone agrees with Deputy Director Lin's statement, but that they are simply eating melons.

Just as netizens commented before, how much does "The Voice" pay for, does it have something to do with you?
Not only has nothing to do with you, but also has nothing to do with us.

Even Ye Luo's fans didn't care about it.

If you pay, you will lose, anyway, this is the music channel's money.

Everyone only cares about when "The Voice of China" will be broadcast.

And just at this time, the music channel broke out another shocking news.

"The exclusive naming rights of "The Voice of China" are on public sale, price: 2 million."

As soon as this news came out, the whole Internet was boiling again.

In the office, Deputy Director Lin was stunned, "Crazy! This Zhu is crazy! Two hundred million? Why don't you fucking grab it!"

But after the shock, Deputy Director Lin smiled again, "This idiot, how could he sell for [-] million?"

Although it's definitely not as good as "The Voice" in terms of ratings, but if they go on like this, it's no wonder they don't lose their pants.

Even if this show can explode, so what?That's one season.

short-lived.

There will be no second season!
Online.

It was also a shock.

"Sell two hundred million?"

"My God! The music channel is trying to make a fat man with one bite!"

"To be honest, although "The Voice" has invited four heavyweight mentors, the ratings must be no problem. But no matter how high your ratings are, you can't beat the Spring Festival Gala, right? The naming fee is not worth [-] million! !"

"This is looking for a pick-up..."

"Whoever buys will lose."

"Don't worry, no one will buy it, whoever buys it is an idiot!"

"Although this statement is ugly, it is indeed the truth."

Even netizens who don't understand the market can see that the quotation of [-] million yuan is too outrageous.

This is not inflated, this is simply seeking to be taken advantage of!

……

"Ms. Ye, did you really sell the naming rights?"

There was a lot of discussion on the Internet, but at this time Zhuge Qinghui kept pulling Ye Luo to ask questions.

He sent this message, but Ye Luo asked him to send it.

To be honest, Zhuge Qinghui never thought about selling 2 million for a naming fee.

However, Ye Luo swore to him that the naming rights had already been sold, literally [-] million!

"Which company has been taken advantage of?" Zhuge Qinghui asked curiously.

Ye Luo smiled, "This is not being taken advantage of, the publicity effect of these [-] million yuan is definitely worth the money."

To be honest, Ye Luo felt that the [-] million naming fee was too little.Ye Luo wouldn't have sold him if it wasn't for his proactive contact and sincerity.

This program is only invested too much in the early stage, but once it is produced, it is an invincible existence.

When the show airs, the naming rights will definitely be sold.

Moreover, the publicity effect of the naming rights is not only reflected in the "The Voice" program.

Because, "[-] million sky-high naming rights" is itself an extremely effective advertising campaign.

See how many people are discussing this on the Internet now?
Even the topic of "sky-high naming rights" has already rushed to the top of the hot search list.

Spend one money, play two ads.

Is two billion expensive?
Not expensive at all!

(End of this chapter)