This host is too professional

Chapter 204 Nongfu Qingquan is on fire again!
Nongfu Qingquan headquarters building.

In the small conference room.

All the executives and vice presidents of the company were there.

"Why hasn't Boss Bai come yet?"

"Didn't you just have a meeting two days ago? What kind of meeting is there today?"

"I do not know."

"I have a meeting all day long. I have a lot of things to do. Isn't this a waste of time?"

"With the time for this meeting, it is better to produce two more bottles of water. We are so tight now."

"You pull it down, you can't produce water if you don't have a meeting, can you do that job?"

"Hahaha."

Boss Bai hadn't arrived yet, and everyone in the small conference room was talking and talking in a mess.

Compared with before, Nongfu Qingquan now has a relaxed atmosphere from top to bottom.

Before, they faced the encirclement and suppression of the entire industry. It can be said that the building was about to collapse, and the whole company was panicked.

But since Boss Bai spent a lot of money to ask Ye Luo to design the advertisement, all this has been completely reversed.

Today's Nongfu Qingquan has repeatedly hit new highs in sales.

The sales network has spread to all parts of the country.

In the entire mineral water industry, the sales volume is not only ranked among the top three, but at least the top five.

Vice President Zhang said with emotion, "Who would have thought that our farmer Qingquan would have what it is today."

Another vice president next to him also said, "Yes, it's thanks to Mr. Bai's vicious eyes, and he has taken a fancy to Teacher Ye at a glance."

Vice President Zhang nodded, "Ms. Ye is really a genius. Just one advertisement can have such great power. The advertisement cost is really worth it."

"I see that Teacher Ye has made a new move recently. His naming fee for "The Voice" actually costs [-] million yuan. It's really..." The vice president shook his head and smiled. He didn't know how to comment on this matter.

Vice President Zhang also shook his head, "People make mistakes, and horses make mistakes. Teacher Ye is also a human being, not a fairy. It's normal to make a mistake once in a while."

"Well, that's right, whoever buys the naming fee of [-] million is a fool." Vice President Zhao smiled.

Although Mr. Zhang didn't speak, the expression on his face basically meant that.

Not only the two of them are talking about it, but other executives are also discussing it.

"Mr. Ye is such a genius, how could he do such a stupid thing this time?"

"It is estimated that the investment in the program is too large, and I am anxious to get back the money."

"Worrying is not the way to be anxious. Selling a naming right for [-] million yuan? Who is taking advantage of this?"

"Who knows? The naming rights will probably not be sold."

"Nine times out of ten? You're too conservative. It's [-]% impossible to sell. How many of them are fools who can come up with [-] million?"

"Okay, stop talking, don't wait for me."

Boss Bai, dressed in a suit and full of energy, walked in with his head held high.

Sitting on the main seat, he said, "There are two things in today's meeting."

"First, continue to expand production and double the original production capacity. Moreover, it must be fast, no more than half a month at the latest! The sooner the better."

As soon as these words came out, the executives were stunned for a moment.

Although their products are very popular now, the national sales network is not perfect, and they have not penetrated into the bottom of the market.As far as the current production capacity of the company is concerned, it can meet the market demand.

Doubling production capacity?
Wouldn't there be a huge backlog of inventory?
At that time, if the product cannot be sold, it will be their own loss.

"Boss Bai, is it too much to double the pace?" Vice President Zhang said after considering, "Although there is still some redundancy in the market, there is no obvious growth point now, and so many products cannot be accepted. How about... ..."

Mr. Bai interrupted directly, "This is the second thing I want to say. Our Nongfu Qingquan is about to usher in another big outbreak. All departments of the company must be prepared. Especially the product department and sales department, You must make a plan in advance, and don't delay the company's benefits because of your rush."

"what?"

"This……"

"Another big outbreak?"

In the meeting room, everyone was confused and looked at each other, wondering what Boss Bai meant by this?
"Boss Bai, are we... going to make a big move again?" Vice President Zhang, as Boss Bai's confidant, asked at this time.

Mr. Bai nodded, with a smile on his face, and said confidently, "Indeed, this time we boarded Teacher Ye's clipper again. The opportunity for Nongfu Spring to go further has been firmly grasped in our hands. .”

After he finished speaking, everyone was obviously taken aback.

Teacher Ye?

Vice President Zhang suddenly had a rather outrageous idea in his mind, "President Bai, you won't buy the naming rights of "The Voice"?"

Mr. Bai nodded with a smile, stretched out two fingers and said, "Two hundred million, definitely worth the money!"

In an instant, the entire conference room was silent.

Everyone looked at Boss Bai dumbfounded.

They also said just now that whoever buys the naming rights of [-] million yuan is an idiot.

In less than 10 minutes, their boss told them with a smile on his face, we are "stupid"!
Senseless!

Really, everyone is dumbfounded!
Everyone was holding back a bunch of words, but seeing Boss Bai's confident appearance, no one knew what to say.

Two billion!

That's a full two hundred million!
They sell a bottle of mineral water for two yuan, that's a total of 1 million bottles sold!

And this is just sales, not the benefits their company has gained.

They only earn 5 cents for a bottle of water at most, and if they want to earn back [-] million, they have to fucking sell four bottles of mineral water!

I'll go to your uncle!
Are you a fairy, Ye Luo?
The title of a variety show can increase the sales of Nongfu Qingquan by more than 4 million?
What a plane!

Before, I laughed and watched "The Voice" lose money.

It's all right now, all the money lost by "The Voice" has been transferred to me!
Obviously, Mr. Bai also knows what everyone thinks, "Don't think that [-] million yuan is very expensive. I talked with Mr. Ye for a long time. When I said [-] million yuan to buy the naming fee, he was even a little bit dissatisfied. willing."

[-] million still not happy?
Speaking of this, everyone doesn't know how to describe their feelings.

Mr. Bai paused and then said, "Although I don't know much about publicity, I know Mr. Ye does, and don't look at me and Mr. Ye for a short time, but I understand him better. Since he dared to sell two hundred million , that means the naming rights are definitely worth it! So what we have to do now is to do our best to increase production capacity!"

To be honest, [-] million is quite a huge sum of money for Nongfu Qingquan.But Boss Bai has the guts to put the [-] million on Ye Luo without any guarantee.

As he said, he doesn't understand why the naming rights of "The Voice" are worth [-] million?

However, he understands Ye Luo.

He believed in Ye Luo!
In the conference room, the atmosphere was quite silent, and all the executives had bitter smiles on their faces.

Even if Mr. Bai said so, everyone still didn't have any expectations.

Even, many people thought sadly in their hearts that Nongfu Qingquan was really going to end this time.

……

Whether Nongfu Qingquan will be finished for the time being is another topic, but the naming right of "The Voice of China" is a topic of [-] million yuan.

It's on fire now!
Media world!
Advertising world!
business world!
There are too many people discussing this matter.

Everyone thought that the program crew of "The Voice" was crazy about money.

But at this moment, the first day of September.

The official website of the music channel, the official Weibo of "The Voice" program group, and the official Weibo of Nongfu Qingquan jointly released a signing contract!
The exclusive naming rights of "The Voice of China" were purchased by Nongfu Qingquan for 2 million yuan!

Now, the whole internet is confused!
"What's the situation? It's sold?"

"No, there are people who buy it at such an outrageous price of [-] million?"

"What's the matter with Nongfu Qingquan? Is this company run by Teacher Ye and his family?"

"Isn't this brand of mineral water the advertisement that made a lot of noise before? I remember that advertisement was written by Teacher Ye, right? Do they trust Teacher Ye so much?"

"Even if you trust Teacher Ye again, it's too ridiculous for you to buy a naming right for [-] million?"

"I really don't understand this wave of operations."

"Don't be funny, no one can understand."

"Two hundred million! Nongfu Qingquan has to sell a bottle of mineral water... I feel fucking funny thinking about it."

"Is this a waste of money? How much did they earn from that advertisement last time?"

"If you make the consumer drink diarrhea, he won't be able to earn back the naming fee!"

"I declare that Nongfu Qingquan is going to lose so much money that "The Voice of China" has made a lot of money."

"Brothers, hurry up and buy two bottles of Nongfu Qingquan, or you won't be able to get this water after the company goes bankrupt."

"What you said is so reasonable. I really think this water is a bit sweet. Ma Liu bought two bottles and saved it."

After the netizens were confused, there was a heated discussion on Nongfu Qingquan.

No one expected that someone would spend [-] million yuan to buy the naming rights of "The Voice"!

And the most outrageous thing is that it is a company that sells mineral water!Not even a leading company in the industry!

No matter how you look at it, it reveals this weirdness!
Ye Luo's fans were also excited.

"Good man!"

"I will drink Nongfu Spring when I drink mineral water from now on!"

"Although Teacher Ye is not the spokesperson, Nongfu Qingquan will be my designated mineral water from now on!"

"I have already bought two large boxes! I must support a wave!"

"I bought it too, not only did I buy it myself, I also asked my friends to buy it!"

"Two yuan a bottle? It's too cheap, I suggest increasing the price to five yuan!"

The head of Ye Luo's fan group, that is, "Thousands of Miles of Rivers and Mountains", used the official Weibo of Ye Luo's fan group to publicly call on all fans to buy Nongfu Qingquan when they buy mineral water!
Speaking of Ye Luo's fan group, it has been formed for a long time.

In the beginning, the head of Ye Luo's fan group was the labor union of the sports channel.Later, as Ye Luo's fan group continued to grow, and some more cohesive characters emerged among the fans.After a series of selections, "Thousands of Miles of Rivers and Mountains" was finally determined as the leader of the scattered group.

In the very beginning, Ye Luo's father even competed for the position of fan leader.

But because his Weibo nickname violated the rules, he regretted losing the election.

Ye Luo's father's Weibo is called "I am Ye Luo's father". His name makes people think he is a black fan.Not to mention being the group leader, he was even blocked by other fans.

Right now, Ye Luo's father is buying goods at the wholesale market, "Old Liu, don't bring me any other mineral water, replace them all with Nongfu Qingquan!"

"Huh? Lao Ye, Nongfu Qingquan costs two yuan a bottle, so you don't want mineral water that costs one yuan a bottle?"

"No! I want Nongfu Qingquan!" Dad waved his hand.

……

a store.

"Boss, bring me two pieces of Nongfu Qingquan!" A guy in his 20s asked for Nongfu Qingquan when he entered the door.

"Row."

The boss moved two pieces for him. When the young man paid the money, he asked curiously, "Boy, what happened to the Nongfu Qingquan? I see several people came in today and moved the Nongfu Qingquan piece by piece. what's up?"

"Uncle, don't you go online?" the guy asked.

"Hey, I'm so old that I don't know how to use a mobile phone."

"Oh, then you don't know." The guy thought for a while and said, "I don't know how to explain it to you, anyway, this water is hot now. Let me tell you, you have to get more involved, or else when the time comes If it sells out, you lose money."

"Really? Why is it popular again? There's a new advertisement?" Although the boss doesn't know how to surf the Internet, when the advertisement of Nongfu Qingquan became popular last time, there were not enough products in his store to sell.

"The advertisement this time is too good! You should pay more!" The young man dropped a sentence, moved these two pieces of mineral water and left.

The boss thought about it for a while, took out his mobile phone, and called the agent, "Give me another fifty boxes of Nongfu Qingquan!"

……

A large supermarket in a commercial street actually put up a banner at the door, "Support Teacher Ye Luo, support Nongfu Qingquan. From now on, buy a box of Nongfu Qingquan at this supermarket at one time, and get an extra bottle!"

Many people visiting the supermarket looked sideways.

"This is really new, mineral water is also on sale?"

"Nongfu Qingquan? Is it a bit sweet?"

"Yeah, that's the mineral water."

"This water is very delicious. My family has been drinking this water recently. Buy a box and get an extra bottle, right? This event is very good, I will buy two more boxes."

"Is there any discount for bottled water?"

"Bottled water is also available, buy a big bucket and get a small bottle for free!"

……

If only relying on Ye Luo's fans, Nongfu Qingquan would definitely lose all his pants left.

However, no one expected that before "The Voice of China" started broadcasting, Nongfu Qingquan would become popular first!
A naming fee of [-] million!
It's hard not to think about fire!
What's more, the sales advertisement of "The Voice" has been posted for several days.

The early warm-up has already been done enough, and Nongfu Qingquan will be king when he appears on the stage!

Everyone thought that "The Voice" was only selling the naming rights of a program, but they ignored that the purchase of the naming rights itself was a huge opportunity for publicity!

At this time, someone finally reacted.

A well-known advertising planner exclaimed on Weibo, "I've been cheated! The whole network has been cheated by Ye Luo! Selling the naming rights for [-] million yuan? It's not that simple at all! It is an unprecedented marketing plan! Teacher Ye first asked the "Good Voice" program group to throw out a sky-high naming fee of [-] million yuan to attract the attention of the public. After earning enough popularity, let Nongfu Qingquan The main character is on the stage! In this way, Nongfu Qingquan spent a sum of money to buy two popular advertising spaces! See how many people are paying attention to Nongfu Qingquan now? This wave of publicity is comparable to the previous advertisement It is simply a miraculous technique, which is unprecedented in the entire history of advertising."

As soon as he explained it like this, more and more people came to his senses.

Especially these people in the advertising industry, after figuring out this series of operations, they are simply astonished.

"It turns out that advertising can still do this?"

"There is no advertising plan, no celebrity publicity, how did Teacher Ye come up with this plan?"

"To be honest, now it seems that this is a stroke of genius. It was obviously to sell the naming rights, but the show has not been aired yet, so let Nongfu Qingquan become popular first. Teacher Ye's ability to create opportunities is truly amazing. It's so enviable."

"Others can't learn it."

More and more bigwigs in the advertising industry came out to analyze it, and they all spoke clearly and logically.Some people even gave this matter a professional name, "[-] million marketing case", and listed it as one of the classic marketing cases in the advertising industry.

This sudden reversal left netizens in a daze.

What's wrong?
Didn't you say yesterday that whoever buys is an idiot?

Why did the painting style suddenly change today?

How did it become a classic marketing case?
No, what's the situation?
(End of this chapter)