This host is too professional

Chapter 262 Crying when I saw an advertisement!

Many people who don't watch the music channel, because of the popularity on the Internet, also ran over to take a look out of curiosity.

Of course, Ye Luo's smoking cessation ad, besides causing such a big commotion on the Internet, is the biggest shock to the advertising industry and all TV stations.

Tianyu Advertising Company, they can be regarded as the top few big companies in the advertising industry.When Nongfu Qingquan wanted to design an advertisement last time, he had considered them.It's a pity that the sky-high advertising fee of 400 million yuan was taken away by Ye Luo.

"Ye Luo released a new advertisement!"

The person in charge of Tianyu Company immediately called all the designers in the planning department to study Ye Luo's latest advertisement together.

"Public service advertisement?"

"We mainly undertake commercial advertisements, why study public service advertisements?"

"That's right, Mr. Zhao, there's no need to study so hard, right?"

Many people didn't take it seriously, but Mr. Zhao said with a sullen face, "What's wrong with the public service announcement? The public service announcement is not an advertisement anymore? What I want you to learn is Ye Luo's concept of designing advertisements! I don't dare to say anything else, just talk about him." This smoking cessation advertisement is at least ten years ahead of our advertising industry! It’s only 15 seconds, but there are too many ways in it!”

Mr. Zhao issued a mandatory order, "Everyone must not only study carefully, but also write me an analysis report of no less than 3000 words and learning experience!"

"what?"

"Isn't it?"

"A total of 15 seconds to write 3000 words?"

"No, Old Zhao, do you think we are Ye Luo? Then we can write?"

"Can we discuss it? 3000 words is too much..."

Mr. Zhao was categorical, "There is no need to discuss it. This is decided by the big boss. If any of you don't want to write it, go talk to the boss."

Right now, everyone is dumbfounded.

Moreover, it is not just their company.

It is no exaggeration to say that the entire advertising industry is studying Ye Luo's latest public service advertisement.

Even, apart from these advertising companies, even the advertising design majors in major universities have urgently included this advertisement as one of the classic cases that students must learn!

There are college students majoring in advertising complaining on the Internet, "Who said that Huaxia Contemporary University's majors are too lagging? I don't know if other majors are lagging behind. However, the timeliness of our advertising major is definitely ranked among the best among all major disciplines." Cutting edge! The ad was published three days ago. As soon as I went to class today, I found that our professor had already prepared the PPT! The first sentence was that today’s case must be taken at the end of the semester... It’s outrageous! In addition to the ad case of Nongfu Qingquan, There is also the public service advertisement for Mother Washing Feet on the Literature and Art Channel, Teacher Ye Luo took up three questions alone! I think the advertising major should be renamed as soon as possible, and it is called 'Ye Luo Research', which is very good."

"Your school can't do it, there is no public service advertisement of 'the ball is scored' on the sports channel?"

"Our school has four questions that must be taken at the end of the semester, all of which belong to Ye Luo!"

"I agree. Ever since Mr. Ye Luo entered the advertising industry, I feel that my textbooks are too thick."

"Really change the name to Ye Xue. I just researched and understood the advertisement of Nongfu Spring, and he updated it again. Does Mr. Ye not have a creative bottleneck?"

"Is it okay for you to write more poems and update your novels more during my time? Why don't you make some advertisements when you're free?"

"I remember he was a host, right?"

Many college students majoring in advertising on the Internet are complaining, and even some senior seniors who are about to graduate have popped up, "I am going to interview a company today, and the HR will come up and ask me, can you make an advertisement like Teacher Ye?" Did it work? I was fucking numb at the time! If I had those two tricks, I could fucking come to your company for an interview?"

Netizens are naturally happy to hear about this situation, and they have gathered to watch and eat melons.

"Fortunately, I'm a history student. No matter how awesome Mr. Ye is, he can't figure out a new history!"

"Who said that, isn't Ye Tang? Isn't it the Three Kingdoms?"

"Are you kidding me upstairs? Literary works have a relationship with history?"

"I studied law, and I didn't panic at all."

"I passed by while studying architecture, and I feel sorry for the students majoring in advertising for two seconds."

"Passing by while studying literature... I don't feel sorry for you anymore, I even want to ask for comfort."

"Literature...emmm, it's really outrageous than advertising."

When everyone was watching advertising, netizens suddenly realized that your major is nothing compared to other literature majors!
A student majoring in literature posted a long article saying: "There are four questions related to Mr. Ye in the final exam, so I can't stand it? What is this? Our major has five more required books. What are we talking about? Just How many more questions? Are you sorry to complain? We almost got an extra test paper!"

It was a college student who said this.

But soon, some high school students stood up, "What's there to compare? At least you are all in college, what about us primary and middle school students? Do you know what the college entrance examination "Pipa Xing" is? , how many ancient poems must be memorized in our Chinese class? Huh? Who can understand this kind of feeling?"

"Ye Luo is really pitiful!"

"I will never be a fan in my life, because I am a junior high school student."

"I won't be a fan of him in my next life! Because I'm still in elementary school!"

It's easy to be liked by doing your own thing well.But if you do your own thing too well, it is easy to attract people's hatred.

The current Ye Luo belongs to such a situation.

Not only the netizens complained about him, but even the major TV stations also complained.

Beijing TV Station held an urgent meeting to discuss how to improve the quality of public service advertisements on this channel.

The person in charge of Hunan TV Station is going to spend a lot of money to ask a well-known domestic advertising company to help them design a public service advertisement.

The Zhejiang Satellite TV channel directly launched a public welfare short film about preventing minors from drowning, but the response was mediocre.

It's no wonder that these TV stations responded fiercely, mainly about public service advertisements, and the Wenzhen Group has clear regulations.

Each channel of Huaxia TV Station and the satellite TV channels of local TV stations need to produce new public service advertisements every year.

And there are special fees.

This is a hard and fast rule!
Originally, public service advertisements were a headache for major TV stations, but before, at least everyone was at the same level, and occasionally some were better, but they didn't have such a big social influence.

But now it's all right, with a catfish like Ye Luo swimming in the pond, it's impossible to get mixed up even if it wants to.

Even the major channels of China TV kept complaining about Ye Luo behind his back.

"What's he thinking? The deputy director is acting on his behalf. If you don't study programs, why are you making public service advertisements?"

"Is this Ye's brain convulsed?"

"The target of the last public service announcement has not been completed, so he made this again?"

Many directors were slapping the table angrily. A while ago, China TV had just issued an order to launch new public service advertisements on major channels.That time, Ye Luo helped the sports channel and art channel to produce one each, and the effect was quite explosive.Director Tang and Director Sun were also praised by the calendar for this, but other channel directors were not so lucky, and many of them were criticized!
How many days have passed?
This guy is doing public service ads again!
They now expect that it will be fine if there are no rigid requirements in Taiwan.

It is true that the station did not force every channel to release a new public service advertisement like last time. After all, it has already been forced once a while ago.

The task in Taili is also considered complete.

However, something that no one expected happened!
The music channel has launched a new public service advertisement!
……

In the company, Wang Yizheng was bored looking at Weibo.

As a top-notch person, he had a full workload every day before.But recently, there was a smoking incident, and although it passed through without any risk, I still had some free time.

Suddenly, he saw an update on the music channel.

There are very few people he follows on Weibo, among them are the music channel and Ye Luo.After all, in his opinion, this is his nobleman.

"A new ad?"

Wang Yi was stunned for a moment, adjusted his sitting posture, and opened it casually.

The name of this ad is "Jiaozi", which is quite different from the previous ad for quitting smoking.

The first shot is in a tube building full of age. Through the door, you can see an old man full of age spots sitting in the room. Following the call of his son outside the door, everyone knows that this is an old father. .

"Dad, Dad, open the door, I don't have the key." The son shouted outside the door.

But the old father in the room shook his head tremblingly, "I, I don't know you."

Seeing this, Wang Yi frowned, what do you mean?
How could dad not know his son?
Is the person at the door a liar?

Wang Yi continued to look down with doubts.

As if knowing the doubts of the audience, the son's voice was heard in the clip, "I don't know when, my dad's memory is getting worse... Where is the refrigerator, where is the toilet, what he just did , Forgot all about it....He doesn't even remember eating just now, and sometimes when he walks to the door of the house, he doesn't even remember where it is."

The eloquence of his son made Wang Yi suddenly realize.

No wonder Dad doesn't know his son, because Dad is old and suffering from severe dementia, and he even forgot what his son looks like.

"Once, I took him out for dinner. My dad saw that there were dumplings on the plate, and he put the dumplings in his pocket directly with his hands."

Seeing this, the young Wang Yi sighed softly.

He thought of his grandfather.

Isn't grandpa just such a problem?
The plot in the commercial is still going on, seeing his father like this, the son hastily stopped him, for fear that the people around him would make fun of him.

But at this moment, the gray-haired old father said tremblingly: "This, this is for my son. My son likes eating dumplings the most." As he said, he put dumplings in his pocket.

In an instant, Wang Yi's eyes were red in front of the phone.

In his mind, the appearance of his grandfather involuntarily appeared.The grandpa who once forgot his way home, just to go out to buy him a pack of spicy strips, was caught in the rain at the bus station for more than two hours.

As the soft music played, a line of words appeared on the screen, "He has forgotten a lot, but he has never forgotten to love you."

At this point, the ad is over.

At this moment, Wang Yi completely broke his defense.

Tears flowed unconsciously.

The manager opened the door and came in. Just in time to see this scene, he quickly asked, "What happened? What's going on? Why are you still crying? What happened again?"

Facing the agent's inquiry, Wang Yi wiped away his tears, didn't say anything, just handed him the phone silently.

The agent took the phone with a puzzled expression, "Advertisement?"

He glanced at Wang Yi, then silently looked at the advertisement.

Half a minute later, the manager's eyes were red.Even though the ad was over, he still stared at the phone screen.

"I'll go make a call."

The agent's voice trembled.

The reactions of Wang Yi and his manager were just a microcosm.

After this public service advertisement called "Dumplings" was released, the entire Internet burst into tears!
Countless people were aroused to have feelings for their father.

China is a society where paternal love is not understood.

Whether it is father to son, or son to father, the expression of emotion is always so reserved.

However, no one can deny that the word "father" will always be the heaviest part in the hearts of countless children!

An advertisement, how many people are silent?How many people watched it with tears streaming down their faces?

See how many people cried?have no idea.

But what we know is that since the release of this advertisement, the number of likes has exceeded 100 million!

The number of comments exceeded [-]!

Reposted 10,000+ times!
Wang Yi forwarded it!
Tang Rou forwarded it!
Zhou Kun forwarded it!
One big star after another in the entertainment industry forwarded it!
More and more netizens saw this public welfare video, and more and more people looked at their mobile phones and cried.

Direct airborne Weibo hot search No. [-]!

The whole network burst into tears!

Unprecedented heat!

Just when the netizens hadn't gotten over their nerves, the music channel made another effort, "Teacher Ye Luo personally planned...the public welfare short film "Go home and watch it often."

In the video, the phone rang, and a gray-haired grandmother who was busy in the kitchen answered the phone with joy on her face, but the daughter on the other end of the phone told her that she could not go home today.

The grandson is also going to play in the amusement park. After a hasty talk, he will say goodbye to grandma.Grandma hung up the phone before she was waiting to speak.

The disappointment on her face was heart-wrenching.

Later, the son called again, but also said he was not coming back today.

"Busy, busy, busy."

A sigh, full of loneliness.

A large table of dishes, a huge family, only she curled up in the sofa alone, watching the TV covered with snowflakes.

"Don't make your parents feel lonely, go home often."

When the commercial ended, netizens were already in a trance.

Before recovering from the paternal love in "Dumpling", a screen full of guilt towards parents emerged again.

Looking back on all the things I had with my parents, some people blamed themselves, some felt guilty, and some burst into tears.

No one thought that one day they would watch the advertisement and see the point where they would cry silently.

What the hell is this ad?

This is Cui Lei medicine, right?

Still feeding two pills directly?
Who can stand this!

(End of this chapter)