This host is too professional

Chapter 263 "Music Collection"

"This is the best advertisement I've seen in the past two years! No one!"

"In the past two years? This is the best I've ever seen in my life! Is Teacher Ye writing an advertisement? This is better than those movies and TV shows!"

"There is nothing wrong with what you said. I don't know how the directors and screenwriters of those film and television dramas will react after watching these two advertisements by Teacher Ye?"

"It's often not your peers who kill you. Who would have thought that domestic film and television dramas would be ruined by two advertisements."

"It's really not bragging, it's because they are really inferior."

"It's only a few tens of seconds, and I can cry. But now those movies and TV shows are stinky and long, and they're fucking embarrassing."

"I strongly suggest Mr. Ye to write a movie script. It's a bit useless to use this talent to shoot commercials."

"Does the script still need to be written? Isn't Teacher Ye's book ready-made? If nothing else, let's just say "Three Kingdoms". It can be made into a TV series."

"Yeah, what are these entertainment companies in China doing? Why don't they make such a good adaptation?"

Chatting on the Internet is always like this, and the topic will be deviated by thousands of miles without knowing it.

Originally, we were discussing advertisements, but out of nowhere, "Three Kingdoms" came up.But there is one thing to say, the adaptation of "The Romance of the Three Kingdoms" is really different from what netizens think.

These domestic entertainment companies are not fools, how could they not be greedy for such a hot IP?
But the problem is, the asking price of the Association of Ancient Chinese Language is too ruthless!

For the right to adapt a single TV series, the Classical Chinese Association would charge over [-] million yuan!
Looking at this price, the major entertainment companies are also powerless.

Of course, Ye Luo has never cared much about these copyright issues. Anyway, with the big housekeeper of the Ancient Chinese Association, he is also happy to be at leisure.

……

After the music channel released three public service advertisements in a row, which aroused huge social attention and repercussions, the pressure on major TV stations soared.

And the thing that worried them most had finally happened.

The cultural revitalization team sent a letter internally, praising the music channel for its positive contribution to the promotion of public welfare undertakings, and Ye Luo's work was also affirmed in the letter of commendation.Of course, if it's just like this, then it's fine, Ye Luo's three advertisements are worthy of Wen Zhen's praise.

But the problem is that in addition to the praise, the Wenzhen Group also emphasized that major TV stations should follow the example of music channels, actively play their social propaganda function, and assume the responsibility of guiding the social atmosphere.Moreover, at the end, they also named and criticized several TV stations, reprimanding them for their unfavorable public welfare publicity work this year.

At this moment, the major TV stations, including the major channels of China Television, all became nervous.

China TV immediately held a general channel meeting. At the meeting, they once again praised the music channel and Ye Luo, and asked each channel to release a high-quality product with certain influence in addition to the music channel. PSAs.

The reactions from other local stations were similar. Even stations with very high ratings such as Beijing, Jiangsu, Hunan, and Zhejiang directly asked the satellite TV channels below to benchmark against the music channel!
The music channel released three public service advertisements, and you guys will give me three too!
Moreover, there must be quality and influence!

numb.

Really.

The people in charge of these satellite TV channels were immediately numb.

What am I doing to you as a mother?
You want us to compete against Ye Luo?

If I can fuck up against Ye Luo, it's my turn to be the head of the station?

To be honest, Ye Luo really didn't want to get them involved.

Ye Luo's initial idea was actually very simple, doing public service advertisements is the easiest way to be affirmed by the top leaders.Although it can't increase the ratings of the music channel, sometimes the affirmation of the big leaders is more important than the ratings.

His goal was achieved, but by the way, he also killed his colleagues.

At this time, I don't know how many TV station leaders are yelling behind them.

Of course, they only dared to scold Ye Luo behind their backs, but they still didn't dare to scold him in person.After all, what level of education is Ye Luo?You scold him... can you scold him?
……

Music Channel, Ye Luo Office.

Although it is acting deputy director, the specifications of Ye Luo's office are the same as those of ordinary deputy directors.

Needless to say, having a separate office is really cool.At least, when he was talking about things, there was no need to run to various offices.

Just like now, when Zhuge Qinghui had something to do with him, he came here directly.If it was before, Ye Luo would have to go to his office.

"Ms. Ye, we have to let go of the public service advertisements. We really can't do it anymore."

Zhuge Qinghui was in pain and joy, and the music channel was praised by the Wenzhen Group, and he followed suit.But the problem is, this also offends other channels enough!
In the past few days, I don't know how many directors have called him.

If you care about the ratings, you can do whatever you want, even if you just make the show stand out, it is because you are superior and others have nothing to say.However, your public service advertisement is a bit outrageous!This is completely not giving other channels a way out!
"I know."

Ye Luo nodded. Director Tang and Director Sun also called him yesterday, especially Director Sun, who chatted with him a lot.Of course, even if the two of them didn't call Ye Luo, Ye Luo didn't plan to continue posting new advertisements.His goal has been achieved, the letter of commendation from the Wenzhen Group has been sent out, and there is no need to send out any more advertisements.

"Then what's next?"

Zhuge Qinghui brewed a pot of tea, if this was before, at this point, the smoke would definitely have been arranged.But after seeing Ye Luo's smoking cessation advertisement, Zhuge Qinghui let alone quit smoking, at least he smoked less every day.

"Your tea is not very good. I'll ask the secretary to send you a box later, top-quality Maojianer." Zhuge Qinghui crossed his legs, and his thinking was quite jumpy, "By the way, where is your secretary? No suitable candidate? Picking a secretary is not picking a daughter-in-law, it’s almost enough. Speaking of the daughter-in-law, I suddenly remembered, don’t you have a girlfriend? How about I introduce one to you?”

"???"

Ye Luo was dumbfounded by what he said, wasn't he talking about the next plan?How did you get involved with your girlfriend in the blink of an eye?And tea, and the secretary, what is it all about?
"Don't talk about these unnecessary things, let's talk about tea... Ah bah, I let you lead me astray. Tell me about the next step." Ye Luo looked at Zhuge Qinghui speechlessly He used to think that Zhuge Qinghui was not too prudent, but he didn't expect this guy's temper to be so detached.

"Oh, yes, yes, you have to tell me about the plan. How can I have any plan?"

Zhuge Qinghui drank tea and said, "Just tell me what you have in mind, and I will definitely support you with all my strength." Zhuge Qinghui knew that Ye Luo had issued a military order to Taili, and if he couldn't be transferred away completely by Lao Wei Before, let the music channel reach the top, let alone Ye Luo's deputy director, even the copyrights in his hands would be taken away.At that time, it will not be their music channel's turn to do the follow-up program of "The Voice".

Thinking of this, Zhuge Qinghui said again, "The Voice" is coming to an end soon, so the second season's mentor candidates and auditions must also be put on the agenda?"

As the most popular music variety show in China, the second season must be arranged.

The program "The Voice" is the current gold-lettered signboard of the music channel, and Zhuge Qinghui is very concerned about it.

"These things will be arranged for the crew of "The Voice" when the time comes."

Ye Luo said casually, after a whole season of running-in and familiarity, the current crew of "The Voice" has fully mastered the operation mode of this show.

Ye Luo was relieved to hand over the show to Director Zhang and Mr. Zhao.Except that the mentor may need Ye Luo to come and talk in person, the other work can be handled by the two of them.

"Will the candidates for the second season's program group not change?" Zhuge Qinghui asked seemingly casually.

Ye Luo glanced at him, and asked back, "Do you have any suitable candidates at hand?"

Ye Luo didn't ask him who he wanted to touch, but there were only three core characters in the entire program group.One is the program planner and general manager Ye Luo, and the other two are the director and director.

Ye Luo must not be able to move, and what Zhuge Qinghui wanted to adjust was nothing more than the director and director.

Zhuge Qinghui didn't speak immediately, but lowered his head and drank tea for a while. After more than half a minute, he said with a smile: "I just think that the core programs of our channel should not be shared by two outsiders. Let’s go? Although they did a good job, they are not our channel after all.”

"Well, they are still on the art channel." Ye Luo nodded, "However, I have already greeted Director Tang, and their relationship will be transferred to our channel after a while. In this regard, there is no need Worry."

"That's good, it's easy to say that they are all our own people." Zhuge Qinghui laughed.

Ye Luo also smiled, and didn't say anything more on this issue.

"Okay, let's talk about business."

Ye Luo got up, and took out a piece of paper from the drawer of her desk, on which was written the program list of each time period of the current music channel.

"Our music channel currently has ten programs in total. This is definitely not possible."

Ye Luo put the program list on the coffee table, he sat back on the sofa, frowned and said: "If you want to increase the ratings of the channel, you have to adjust the current program list. There are only ten regular programs in a huge music channel. , It's really too shabby."

When Ye Luo saw the program list, he even wondered if he had read it wrong.

24 hours a day, these ten programs come and go, and some programs can even be broadcast three or four times a day. Isn’t this nonsense?
It's no wonder that such a channel has high ratings.

The ratings of the sports channel are not too high, but at least they have a lot of programs!

In the middle of the night, there are old programs such as "Chess World" and "Tianyuan Go".

But what about the music channel?

After 12 noon, it is basically a replay.

Even more outrageous after 12 o'clock in the evening, that is the advertising time.

"This is also impossible."

Zhuge Qinghui glanced at the program list on the coffee table, and said helplessly: "You also know that the ratings of our music channel mainly depend on the live broadcast of various music activities. There are really too few music programs. As for these ten columns, I don’t know how many people worked hard to figure them out.”

Zhuge Qinghui sighed, everyone knows the current problems of the music channel.But the problem is that no one can solve the problem of lack of programs.As he said, it would be good to have ten music columns.

That's why Ye Luo came up with "The Voice of China", which made the music channel add another "Music Variety Show" column.But this column basically exists in name only. After all, this column is currently only broadcast on Saturdays, and only "The Voice" is broadcast, so it is not considered a regular column at all.

At present, the basic coverage of these programs on the music channel is relatively comprehensive.

Such as pop music, Chinese music, folk songs, dance, these types of what should be there.

However, they did not do very well in these columns.

At least, Ye Luo felt that it was not very good.

For example, this popular music column called "Music Exchange" shows videos of singers singing on stage all day long. Who will watch this stuff?
If I want to listen to songs, can't I just search online?Why do I come to your column to watch?
Nothing to watch!

"Director Zhuge, I have an idea."

"Just say what you think."

"I think we should make adjustments to the current programs first."

"Adjust? How to adjust? Tell me."

"Redo the columns!"

"what?"

Zhuge Qinghui was taken aback by Ye Luo's words, "Redo? All programs?"

"Ah."

Ye Luo nodded, "Anyway, these programs don't have much ratings, so it's better to start over."

Zhuge Qinghui swallowed, "Your idea is very good, but the workload is a bit too much, right? And, even if it is redone, it will definitely be better than the original one?"

"The workload is heavy, so we can take it slowly. As for whether it will be better, how will we know if we don't try?" Ye Luo said lightly.

Zhuge Qinghui was silent for a while, Ye Luo's idea was so bold that he didn't know how to answer him for a while.

"As I said just now, if you have any plans, I will definitely support you with all my strength. However, if you want to overthrow and redo all the columns, this is definitely not realistic. Even if the station supports you, this is not a temporary situation. It will be done in a while. If you want me to say, you should take a column as an experiment first."

Zhuge Qinghui's answer was fairly to the point, and it was within Ye Luo's expectations.

"Then let's start with this."

Ye Luo clicked on the program list on the coffee table.

Zhuge Qinghui looked down, ""Music Collection"?" He smiled wryly, "This is our channel with the highest ratings." This is calculated without "The Voice".

"Severe illness requires strong medicine." Ye Luo sighed.

"Do you have a plan to redo?" Zhuge Qinghui asked.

"I have a general idea, I think I can try it."

Ye Luo has all kinds of columns in his mind, and it's not difficult for him to transform a file of "Music Collection".In fact, Ye Luo still has many national-level music variety shows comparable to "The Voice" in his mind, but if he wants to support a channel, it will definitely not be possible to rely on variety shows alone.

A national-level variety show can serve as a pillar.But the premise is that you have to set the stage well.

(End of this chapter)