Reborn Tokyo Golden Age.

Chapter 144 The real battlefield

Shirakawa Kaede hurried back to Ota from Yoyogi Uehara.

At the entrance of Shirakawa Electric, I happened to meet Kotaro who was checking the list and preparing to ship.

"Xiaofeng, did you spend the night at Xiaolin Sang's or Tanaka Sang's last night? Or was it the girl who accompanied you to shoot the commercial last time?"

Bai Chuanfeng didn't go back to Asakusa's apartment last night, and with the heavy drinking during the previous celebration, Kotaro naturally guessed whether he was looking for a certain young lady.

Seeing his frowning look, Bai Chuanfeng waved his hand.

"You guys are really ignorant, so you can't be together?"

"Huh?" Kotaro was dumbfounded.

"Kataro, you still have a lot to learn, so keep working hard."

Bai Chuanfeng patted him on the shoulder, as if he had come here.

Speechless, Bai Chuanfeng ignored Kotaro who was in a sluggish state, but went straight to his office without stopping.

"Assistant Komatsu, help me call Hasegawa-san, Yamaguchi-san, and Yasuda-san."

"Hay"

Seeing the back of Assistant Komatsu leaving, Bai Chuanfeng began to think about the next plan of Bai Chuan Electric.

The Walkman has just been released for less than two months, and the next generation of products is also under intense research and development.

According to the plan, the second generation of Flashman products will be released in the second half of the year, and there will be two styles of low-end and mid-to-high-end.

At present, the product line of Baichuan Electric is too thin, so Baichuan Feng intends to further differentiate the products in order to enrich the company's product lineup.

This will not only help increase sales, but also increase the company's ability to resist risks.Continuous innovation can ensure the vitality of the enterprise.

"President"

When Bai Chuanfeng fell into deep thought, Hasegawa and the others had already entered the office one after another.

"Everyone, sit down first." Bai Chuan got up and came to the reception area in front of the desk, motioning for everyone to sit down.

There is a long coffee table surrounded by sofas.

After everyone was seated and Assistant Xiaosong served a cup of coffee for everyone, Bai Chuanfeng spoke carefully.

"Everyone, the obstacles in front of Shirakawa Electric have been cleared, and the next stage will be the best time for us to develop with all our strength.

The Walkman has been launched for less than a year, and there is still a large gap in the market. If we don't occupy it, others will.

Therefore, the current primary goal of Shirakawa Electric is to further promote Flashman to the market.

Our sales network has just been rolled out, be sure to make full use of these resources.

The ultimate goal for this year is to reach at least 400 billion yen in Walkman sales!The net interest rate is not less than 28%! "

Hearing the goal set by Bai Chuanfeng, everyone felt both pressured and excited unconsciously.

For a club that has just been established for less than a year, such a goal is a lofty ambition.

But this is not an extravagant expectation. The combined sales of flashman and earphones in the first month are almost 30 billion yen.

Now it is just February, and the Walkman market will continue to grow.By the end of the year, 400 billion is not a luxury.

"President, please don't worry, the marketing department will definitely complete the task!" Hasegawa took the lead in expressing his opinion. When it comes to sales, he is the first responsible person.

"Okay." Bai Chuanfeng nodded gratifiedly. Although Hasegawa sometimes jumped a little bit, he still has the responsibility he should have.

"The production capacity of the manufacturing department has to be entrusted to Yamaguchi-san. If necessary, we can also adopt our strategy during the New Year, and the people will not stop."

Kazuo Yamaguchi nodded solemnly, and now Shirakawa Electric's fourth production line is under planning.

When everything is properly configured, at that time, if the firepower is fully activated, thousands of Walkmans will go offline in a day.

After setting the overall goal for this year, Bai Chuanfeng also communicated with the heads of several key departments.

If everyone has no opinion, he will formally issue this order in a formal meeting later.

"Okay, now that the long-term plan is finished, let's talk about the short-term plan."

"Short-term plan?" Yasuda and the others looked at each other.

"What?" Bai Chuanfeng looked at them and laughed, "I was severely embarrassed by Sony once, did I forget about the rhetoric that Sony once made?"

Hasegawa's eyes lit up with a "bass", "President, what do you think should be done?"

If anyone present wanted Sony to look good the most, it must be Hasegawa.

How should I describe his character, he's a bit of a second grader, and has a certain risk factor.When he received the letter from Sony's lawyer, he was most eager to try.

"Although the patent matter has been settled, the real competition between us at Shirakawa Electric and Sony is the market.

Think about it, as the first launcher of the Walkman, the result was overtaken by the latecomers.And it's a newly established company.

Gentlemen, is there anything more exciting than this? "

Not to mention Hasegawa, even Yasuda's eyes widened.

The following grams?Warriors slaying dragons?
Wonderful~
In the past, they subconsciously believed that a giant like Sony would be difficult to surpass.

But if this thing is really done, who can refuse such a pleasure.

"So" without waiting for them to ask questions, Bai Chuanfeng has already continued to add in a timely manner, "In addition to achieving the annual goal, we also aim to beat Sony in the market."

According to the information that Bai Chuanfeng learned, the sales volume of Sony's Walkman in the past six months is about 50.

There were only tens of thousands of units in the first few months of the launch, and most of the sales were contributed by the next few months.

And because Shirakawa Electric has taken a ride with Sony, it is at the end of the year again.That's why it can reach 11 units in the first month, such a surprising sales performance.

However, it can also be seen from this that Flashman's potential should not be underestimated. It is not wishful thinking to pull Sony down if he works harder.

"And now there is an appropriate time, maybe it is the turning point for our flashman to surpass Walkman."

Sure enough, after hearing Bai Chuanfeng's words, the eyes of several people were full of curiosity.

Bai Chuanfeng smiled and took a prepared newspaper and placed it in front of them, and they stretched their necks.

"If you love TA, give TA chocolate"

"Eh, this is?" Hasegawa felt a little caught.

"This is Morinaga's Valentine's Day advertisement this year," Bai Chuanfeng answered for him.

Japan celebrates Western Valentine's Day on February 2, but it is different from Western men doing romantic things for women.

Japan did the opposite and played a role reversal. This day is Women's Confession Day.

But in 1980, such a tradition hadn't really caught on.Only a few candy companies are making relevant announcements.

Hasegawa somewhat understood Bai Chuanfeng's plan, he raised his head and asked, "What does the president mean, we also write articles in this regard?"

"That's right." Bai Chuanfeng nodded, "Although women confessed their love to men on Valentine's Day, it has happened before, but it hasn't caused a sensation yet.

So we, Shirakawa Electric, can add fuel to the fire and sell this concept to more people.

If the effect is good, maybe it will become a regular event every year in the future. "

"I think it's okay. Girls nowadays are much bolder than before."

When Hasegawa said this, everyone laughed, all men understand everything.

"Our advertising words can also be bolder." Bai Chuanfeng patted the newspaper on the table.

"It's even bolder than this, such as "Once a year, a day when women can tell their love", "Valentine's Day exclusively for women" and so on. "

"Because time was limited, we advertised in major newspapers and made posters on related topics.

In addition, although it is too late to launch a new model, we can also change the surface printing of flashman a little bit. "

Bai Chuanfeng looked at Yasuda, "Yasuda-san, adding some printed patterns to the casing, can it be realized in a short period of time in terms of craftsmanship?"

Yasuda Masaaki thought for a moment, then nodded and gave an affirmative answer. "No problem, it's not difficult to just print or code the surface without moving the design."

"Okay" received an affirmative answer, and Bai Chuanfeng became more confident, "We can launch limited couple models in different time periods, pink & blue, pink & silver, so that they can be matched in pairs.

Boys' models will be launched on February 2th, and girls' models will be launched on March 14th for White Day, so that both men and women can send gifts to each other, and finally make up a complete couple's model.

Some romantic and kawaii images are printed on the shell, and it can even be a confession.Some girls are too shy and we speak the confession for her.

The most important thing, of course, is marketing.

The exclusive name of the couple-limited model is called "KISS TALK, kiss language".

The combination of the first two letters of these two words is exactly the logo of Shirakawa Electric-'KITA'. At that time, 'KI and TA' can be processed in color. Further promote our brand.

In addition, anyone who buys a couple of Walkmans can enjoy a certain discount.

If you finally make up a couple's complete body, it means that the confession is successful.With a unique number, we at Shirakawa Electric will give you an extra 'candlelight dinner'.

At that time, you can contact the restaurant for cooperation. If it is not possible, you can reimburse a certain amount of expenses.

But to add a top prize, add a gimmick, such as "Romantic Trip to Hawaii", Baichuan Electric will be reimbursed for the whole process, and there is only one place.

In the box, you can also stuff some vouchers, ranging from 100-500 yen.

Occasionally, there can also be one or two noble Prince Shotoku, which can bring consumers the pleasure of opening blind boxes or lucky bags.

For this point, you can contact Keio Department Store and Tokyu Department Store for bundled sales. Presumably they will be interested. "

After talking for a while, Bai Chuanfeng, who felt his mouth was dry, stopped to take a sip of coffee, and waited for him to raise his head again.

Yasuda and Yamaguchi looked at him dumbfounded, while Hasegawa excitedly memorized something with a brush.

"President, there are too many, really too many." Hasegawa looked at Bai Chuanfeng with bright eyes, "Don't take out all these good things at once, one or two is enough."

In the 1980s, Hasegawa had never seen this kind of marketing method before.

In his opinion, with so many methods, one or two at a time is enough to attract people's attention, and good things should be used slowly.

Bai Chuanfeng waved his hand, "You are the person in charge of the marketing department, follow your plan."

Yasuda and Yamaguchi glanced at each other, their president is simply a genius.

"Anyway, this is a rare opportunity. This time, we must build the reputation of our Shirakawa Electric, and let Sony see what real marketing is."

Technology is not enough, marketing to make up.

Compared with technology, Shirakawa Electric is indeed no match.It's more than marketing.

After holding a meeting with Hasegawa and the others, and arranging specific matters for them, Bai Chuanfeng began to think about buying land again.

　thanks for your support!

　　
　
(End of this chapter)