Who are you calling powerful?.

Chapter 654: He, the richest man Wei, has no face (Update)

In late January 2018, the global invitational tournament held by PlayerUnknown's Battlegrounds opened.

Red Shark President An Wei personally gave a congratulatory speech at the opening of the championship. Boss Wei, the behind-the-scenes boss of Red Shark, also made a rare appearance at the event hosted by Red Shark.

However, although Boss Wei was present, he did not go on stage. He just sat in the audience, with two Red Shark executives introducing him.

E-sports, as an emerging sport in recent years, has a great influence on young people. Although Boss Wei is not very interested in it personally, as a businessman, how could he be indifferent to a money-making project?

However, compared to simply setting up an e-sports club, Boss Wei and his Red Sharks have bigger ambitions.

If you want to hold a competition, just hold it!

No matter how much money an e-sports club makes, it can never be as much as the event organizers.

"Honor of Kings" started holding a professional league as early as 2016, and invested a lot of resources to support major clubs and the competitive atmosphere.

After about two years of preparation, although the "Honor of Kings" competitions are far inferior to those of "League of Legends", it has its own fans and influence.

Red Shark also plans to launch the "Honor of Kings" Championship Cup, a top gaming event similar to the "League of Legends" finals, this year or next year, to further increase the related influence and atmosphere.

At the same time, having tasted the sweetness, Red Shark has not forgotten the equally popular "PlayerUnknown's Battlegrounds", and the Global Invitational is a preparation and momentum building.

After all, "Honor of Kings" is mainly a mobile game, and it is from the same lineage as "League of Legends". It cannot be compared in terms of viewing and competitiveness. No matter how well the event is organized, it will always be the runner-up.

This is not the case with PlayerUnknown's Battlegrounds.

It is a completely different game from "League of Legends" with diverse gameplay. It has the entertainment, excitement, and competitiveness of an electronic competition. It involves both teamwork and individual success. The prospects of the competition are much brighter than "Honor of Kings".

Even if it cannot compare with "League of Legends", it can find another way and not be like "Honor of Kings" and unable to escape its shadow.

In fact, since the popularity of PlayerUnknown's Battlegrounds, similar competitions have never ceased.

In particular, several live streaming platforms with great influence on games have held similar invitational tournaments of varying sizes.

However, they are more for entertainment. Red Shark is a real official invitational tournament.

All the players are professional players, including those from foreign clubs, and the events are broadcast live on two major platforms: PPTV and Bilibili. All supporting measures for related events are available. The quality is naturally incomparable. It is said that many e-sports fans have paid some attention to it.

If this launch is a success, a real professional competition will be set up afterwards, and Red Shark will fully promote it with all its resources, aiming to compete with the League of Legends finals.

"good."

Wei Yang nodded. Although he was not interested in e-sports, he knew something about it.

When it comes to hosting tournaments, making money is only one aspect. What’s more important is expanding the influence of the game, improving its status, extending its life, etc. These are actually more important than making money.

"League of Legends" is the best example. It has developed from a game into an industry, and Red Shark naturally wants to follow suit.

"You have worked hard."

At this time, Boss Wei would naturally not be stingy with some praise. In addition to praise, material rewards are also indispensable. Red Shark is not listed, but the dividends and bonuses are very considerable.

"It should."

“It is our duty to contribute to the development of the company.”

The two executives were quite excited to hear Boss Wei's praise, and they hurriedly expressed their humble opinions and even secretly flattered him.

Although Wei Yang rarely appears in Red Shark, he has great power and can decide life and death with a single word, not to mention other things.

Everyone knows that the original person in charge of Red Shark was not the current president An Wei.

Later, because An Wei made great contributions to the "Honor of Kings" project and was favored by Boss Wei, he was successfully promoted.

With this example, who wouldn’t want to be the second An Wei? Even if you can’t be the president, vice president or the head of a related branch company, being the top leader is also very attractive.

However, their efforts were in vain. Wei Yang hired An Wei not because he had a good relationship with him, but because the latter was capable.

An Wei is considered a veteran of Red Shark. He worked at Penguin Games in the early days and was later recruited by Red Shark as an executive.

At first he was in charge of publicity and promotion, and later he was in charge of business and distribution, and he did a good job. He was then promoted to vice president and was fully responsible for the "Honor of Kings" project.

In fact, the first president of Red Shark did a good job. Under him, Red Shark laid a very solid foundation and the overall development was also steadily increasing.

But this person is good at starting a business, but he lacks ambition.

Red Shark may become a good gaming company under his leadership, but it will be hard for it to compete with Penguin and NetEase.

So after seeing the huge success of "Honor of Kings", Wei Yang discovered An Wei's skills and courage, and decisively replaced him, making him the president of Red Shark.

An Wei did not disappoint Boss Wei's trust. With the help of the trump cards of "Honor of Kings" and "PlayerUnknown's Battlegrounds", Red Shark rose rapidly in his hands and in a short period of time became a gaming giant second only to Penguin and NetEase.

Wei Yang has many generals under his command. Although An Wei's presence is not high, he is definitely one of the most powerful and reliable ones.

When PPTV went public, only a few people in Red Shark received shares, including An Wei. At the same time, An Wei received the most dividends from dry shares within Red Shark among the senior executives, which shows how much Wei Yang values ​​him.

When Boss Wei hires people, he looks at their ability first and their loyalty second. Flattering him is not useless, but it’s not that effective either.

Not long after, An Wei finished his speech and returned to sit next to Boss Wei. No matter how reluctant the two executives were, they had to give up their seats obediently.

While chatting with An Wei about the development plan of the event, Wei Yang became concerned about another thing.

"I heard that you are discussing with Blue Whale about making a film and TV series about e-sports."

"Yes."

An Wei nodded and explained, "Red Shark started out by relying on the interaction between movies and games. Although the company's focus has changed, we must not forget our roots."

"However, developing movies and games at the same time is too risky, and the strategy of one driving the other is sometimes effective and sometimes not. For example, the Three Lives, Three Worlds series, the movies were a hit, but the games were mediocre."

"So we think that the interaction between film and games should be more flexible. It is not necessary to fully develop the IP. Appropriate cooperation can be carried out."

"Love O2O brought us a big surprise before, and the appearance of Mei Changsu, Fan Xian, Hua Qiangu and other film and television game characters in King of Glory also received good reviews from users..."

Wei Yang nodded slightly. An Wei’s meaning was very simple. The previous method of film and game interaction was a bit outdated.

For example, "The Journey of Flower" was a TV series and a game. It was developed thoroughly but also required a huge investment.

"The Journey of Flower" was a success, but there are still some projects that have not been successful.

Therefore, Red Shark wants to develop more flexible film-game interactions, carry out specific operations for specific projects, and achieve the best results at the lowest cost.

Moreover, in the past interactions between movies and games, the Blue Whale was the main force, with the Red Shark playing the supporting role. The movies and TV series became popular first, and then the games followed to take advantage of the popularity.

But now Red Shark is different from the past. It has money, power and projects, and it no longer wants to be a younger brother to Blue Whale. It even plans to let the latter be its younger brother. The drama "Love O2O" is Pandora's box!
In the plot, the male and female protagonists met each other because of playing games. There were many game plots in the early stage. Later, the male protagonist also made a living by developing games and even set up his own company.

In line with the principle of avoiding waste, the original game in the novel was turned into a role-playing game under Red Shark during filming.

Later, the game made by the protagonist himself also became a game under Red Shark, and Red Shark even made a guest appearance and finally became the male protagonist's investor.

When "Love O2O" became a hit, the business of the two games also benefited greatly.

This also allowed An Wei and Red Shark to discover the highlight!

It seems that they don't need to follow Blue Whale in making games. They can just embed their own games into Blue Whale's games and let them advertise for themselves.

What's more, some people even let Blue Whale make some film and television works with their games as the main line.

If Red Shark can turn film and television IPs into games, then Blue Whale can certainly turn game IPs into film and television dramas, right?

The interaction between movies and games can also be transformed into the interaction between games and movies!
Boss Wei probably had a sense of what An Wei and the others were planning, but he had no intention of stopping them.

Whether the red shark is helping the blue whale or the blue whale is cooperating with the red shark, they are essentially making money for him. If that's the case, then why should he care?

Even though he has deeper feelings for the blue whale, it doesn't mean he will sacrifice the red shark which is also one of his industries.

Boss Wei is good at keeping balance and smoothing things over. Taking sides is not conducive to unity.

"What are the specific plans?"

"Esports is very popular right now. We are thinking about testing the waters in this area and doing some product placement promotion. If the effect is good, we will increase the efforts."

Wei Yang nodded, pondered for a moment, and then said, "I remember that Beike has an online literary IP with good quality, which is also suitable for your requirements. When the time comes, discuss with the author and screenwriter to change the game in it into "PlayerUnknown's Battlegrounds."

"Also, you can also find some well-known authors to write a few custom-made articles. It doesn't cost much. If they become popular or suitable for adaptation, you will make a lot of money."

An Wei’s game-movie interaction is still very promising. Wei Yang remembers that Penguin did a lot of it later.

For example, "You Are My Glory" which is linked with "Honor of Kings", the TV series "FireWire" starring Lu Han, and "You Are Beautiful When You Smile" which is linked with "League of Legends" all have a certain influence, and both film and television games are flourishing.

It's not just film, television and animation, if it's suitable, you can also follow up. A mature IP does not only affect a single field, but the entire entertainment ecosystem.

Today, Wei Yang's ecological chain is relatively complete, so he can have eight meals from one fish, so why should he just think about steaming and cooking it?

"Do you want to meet the contestants and give them some encouragement?"

After chatting for a while, the opening ceremony was almost coming to an end. An Wei took the initiative to suggest that since Boss Wei rarely showed up, they should at least make some scene.

"Forget it, don't affect their preparations for the war."

Wei Yang occasionally played a few games, and PlayerUnknown's Battlegrounds was no exception. His skills were average and his marksmanship was mediocre, but he was good at hiding.

Li Jiahang loves playing games, such as "League of Legends" and "Honor of Kings", and he likes to play with Boss Wei from time to time.

The only thing he did was to play PlayerUnknown's Battlegrounds with Wei Yang a few times and then ignore him.

The reason is simple: Boss Wei is too cowardly!
From the beginning to the end, he would pick up some guns at the beginning and hide in a corner. He would not shoot if he could avoid it. Except for those who ran around the map without any bullets, he would force his way into the final circle without any kills.

It is indeed "PlayerUnknown's Battlegrounds", but the game is not fun at all, and my teammates are suffering from high blood pressure.

Precisely because of this gaming style, Wei Yang has no filter for these star professional players.

He has no intention of making friends with a few great players to help him win the game. The commands from his teammates are too annoying, so he just likes to play slowly by himself.

The most satisfying feeling is to hide in a corner, watch others fight to the death, quietly observe the situation, and then finally show up and deliver a fatal blow.

In Wei Yang's opinion, Li Jiahang is a reckless man for jumping into crowded places to fight. If you like gunfights, why don't you play "Cross Fire"?

Seeing that Wei Yang was not interested in the contestants, An Wei did not say anything. However, on the way back, he mentioned in a roundabout way that he wanted to let the winning team have an entertainment match with celebrities when the champion was decided, in order to expand the influence of the event and the game.

Wei Yang finally understood what was going on, and shook his head and laughed: "Just say this kind of thing in the future. Besides, with your ability as the president of An Da, do you still need me to coordinate this kind of thing?"

It's just a matter of finding a few celebrities to hold an entertainment show. With the power of the red shark, it is not a difficult task. At worst, just pass a message to the blue whale and it can be easily solved.

"After all, we don't have as much face as you do, and we're afraid that the number of guests we invite won't be enough."

Wei Yang suddenly realized: "Tell me, who do you like?"

"We have contacted Lu Han and Chen Chichi ourselves. JJ Lin is also in discussions. I would like to ask you to ask Hu Ge and Jay Chou if they are interested. It would also be even better if Yang Mi, Dilirouba, and Gulinaza can come."

"Wow, you're quite ambitious."

Wei Yang finally understood why he was asked to come forward. The people they wanted to invite were all top celebrities.

They can only invite a few people, but it is difficult to get everyone to code together.

Moreover, although celebrities will not easily offend big companies, it is hard to say whether this kind of exhibition match will involve factors such as commercial endorsements, and the team may have related concerns.

This is very crucial. In the previous life, I saw stars appearing in some exhibition matches of "Honor of Kings" and "League of Legends".

Either they don't care about these things or don't get related endorsements, or they have cooperated with the game or are even the spokesperson.

"Let me ask for you, it's hard to say how many people there are."

Wei Yang did not refuse. The nature of this kind of exhibition match could be big or small. If he did not have any game endorsements, it would not be a big problem to come and show his support.

Moreover, this is also an opportunity for celebrities.

If the performance is good enough and attracts a certain amount of attention and publicity, Red Shark can also give you an endorsement. "Honor of Kings" and "PlayerUnknown's Battlegrounds" are definitely huge pie in the sky for most of the artists in the circle.

From this perspective, there is actually no need for Wei Yang to come forward.

As long as Red Shark gives a few hints, I believe most stars will flock to it and rush to show their support.

If that’s the case, An Wei is probably not only thinking about Jay Chou and Da Mimi, right?
Sure enough, after talking about the side dishes, An Wei rubbed his hands, looking a little embarrassed.

"If you could condescend to come and play, that would be great."

"Forget it. I don't have time."

Wei Yang refused firmly. Just kidding. Although he felt that the old bitch's magic was invincible, he also knew that the scene was a bit ugly and vulgar.

He can't fight with guns, and he will be killed in seconds when he shows his head. How can he, the richest man Wei, have no face...

(End of this chapter)