Who are you calling powerful?.

Chapter 655: A man in overalls who likes singing, dancing, basketball and rap
Since becoming the richest man, Boss Wei has chosen to keep a low profile as much as possible, at least he seldom makes public appearances in the entertainment industry.

Zhao, Liu and Fan, who have already returned, have become more active.

Although the frequency and momentum have been restrained due to some concerns, it is indeed no longer the complete retirement attitude of last year.

Zhao Liying is not in a hurry to film for the time being, but instead serves as the producer of "A Longing for Life".

Although she was not the biggest contributor to the success of the previous "Go Fighting", she also made a lot of efforts, especially the behind-the-scenes coordination and resource allocation, most of which were coordinated by her.

The outside world may not feel this deeply, but the program team and the company still acknowledge it.

Yan Min, the director of "Extreme Challenge", even said in an interview that without President Zhao, many exciting scenes in the show would not exist.

Even though some black fans criticize Zhao Liying for gilding her reputation, her resume and achievements are real. If "Longing for Life" becomes a hit again this time, she will have another title of "Ace Variety Show Producer".

With a gap of nearly a year, Zhao Liying does not want to force the position, so as not to affect the company's atmosphere and her personal reputation.

Therefore, we need to achieve some results and reduce as much resistance and voices as possible.

Not only "Longing for Life", if she can spare the time in the future, she also plans to participate in one or two film and television crews as a producer.

Of course, it would be better for her to personally set up a crew and star in a play. She has firmly established her foothold in Blue Whale by producing and leading the series "The Journey of Flower" and "Strategy of the Palace of Light".

No matter how many other projects she participated in, she was behind the scenes after all, and her contributions were not obvious. In addition, given her identity, it is inevitable that there will be some sour remarks about her.

But it’s different when you star in a drama.

If the project becomes popular, she is the one who is involved both in front of and behind the scenes. Her greatest credit is real and no one can take it away. Praising her credit will have the most significant effect in enhancing her prestige.

However, with children as a constraint, no matter how many ideas you have, you can only take it step by step and wait for the right opportunity.

Zhao Liying prefers to be behind the scenes, while Liu Shishi focuses on business after her comeback.

There is no news yet about the filming of "The Witch" that he was planning to shoot before retiring. If asked, they are just preparing or waiting for other actors' schedules. Let's all wait for good news.

Apart from "The Witch", Liu Shishi currently has no plans for any other film and television projects.

Of course, there are many rumors. The most popular one is the tribute film "My People, My Country" and the other is Hollywood's "Mulan".

To be honest, this is not groundless. The two crews did contact Liu Shishi's team.

However, Liu Shishi rejected "Mulan" right away, not because the project was not interesting or because she was afraid of someone.

But the crew is too large, and they are selecting actors from all over the world. There are several rounds of selection, and they have to go abroad for interviews. It is said that they also have to take physical fitness tests and undergo closed training. If they want to voice their original voices, they have to learn English.

As a new mother, Liu Shishi really doesn't have the time and can't afford to waste the energy.

He did take the role in "My Country, My Parents", but it was not an important role, just a simple cameo.

After all, it is a tribute film, and one of the main producers behind the film is Blue Whale, so it is only right and reasonable for them to lend a helping hand.

There are actually quite a few other invitations, including TV shows, movies and even variety shows. After all, Liu Shishi's status and popularity are there, and she can even take advantage of the gimmick of "coming back with a new work."

But Liu Shishi, who was also troubled by her child, chose to decline. She was not sure when she would pay back the debt for "The Witch", so she would talk about other things later.

So at this stage, most of Liu Shishi’s work is business activities. What’s more, although she has retired for more than a year, Liu Shishi is still favored by many brands.

As soon as she made her comeback, several brands contacted her. After careful selection, she accepted endorsements for skin care products and electrical appliances, and was also approached by a food brand.

The most outrageous thing is that several companies that sell maternal and infant products approached Liu Shishi and offered quite high prices.

In fact, the endorsement of maternal and infant products is not that sensitive. There are many examples of single female stars endorsing products. For example, Zhao Liying has endorsed a brand before.

There are even male celebrities who endorse maternal and infant products. Some of them have the persona of "good father", while others are artists with many female fans.

After all, brand celebrity endorsements are for advertising, and the target audience of maternal and infant products is mainly women, so it is not only not inappropriate for male celebrities to endorse maternal and infant products, cosmetics, but it is also a reflection of market trends.

In the era of huge traffic, female stars not only have to fight among themselves, but also compete with male stars.

The most terrifying thing is that many times female stars cannot compete with male stars, and it is a recognized fact in the industry that male stars are better at selling products than female stars.

In Wei Yang's impression, in his previous life, the only female stars who could compete with these top male stars who have countless girlfriend fans, sister fans, and mother fans during major shopping festivals were Da Mimi, Rouba, Zhao Liying and a few others.

Under normal circumstances, there is no problem for Liu Shishi to accept endorsements for maternal and infant brands, but the current situation is obviously not normal.

There's no way to avoid it, so why would Liu Shishi rush to create hype for others?

What, you said the endorsement fee is a lot?

Do you want me to show you the value of my mother and I's trust assets? Just 1% of PPTV's shares is worth more than billion.

Now that Liu Shishi has taken on endorsements, making money is really secondary. She doesn't want to just lie down and be a housewife, so finding something to do is the most important thing.

The endorsement fee is just to earn some snacks for my son...

Compared with Liu and Zhao, Fan Xiaopang is the most active of the three.

Liu Shishi has been in retirement for over a year, and Zhao Liying made quite a noise when she gave birth, so everyone suspected or even tacitly accepted that the two were pregnant and had a child.

Fan Xiaopang is different. She has Liu and Zhao in front to attract attention, and she got pregnant a little late. She made public appearances for a while before retiring, and she entered the cosmetics industry with great fanfare as a cover. It is still too early for her to make a comeback after giving birth.

In addition, Boss Wei learned relevant lessons from Liu and Zhao, the defense was tighter, and there were other miscellaneous reasons.

Although Fan Xiaopang was also suspected, he was the best at hiding among the three.

Especially since Liu and Zhao have no new works, Fan Xiaopang has come up with a new drama "All Is Well". Those who know the inside story know that the drama was completed a long time ago, but most people who don't know the truth thought that she disappeared for a few months to start a business and film a drama.

Therefore, Fan Xiaopang is not as reserved and low-key as Liu Zhao, and he made his comeback openly.

While promoting "All Is Well", she also endorsed Perfect Diary and did not forget to help her unlucky younger brother.

In January, "Idol Producer" officially started broadcasting. Although it has only been online for a short time, it has already had a good influence, and a few contestants have also begun to come into the public eye.

To be honest, in the first episode, the C position was undoubtedly Fan Chengcheng, and even the program crew seemed to be using him as the highlight of the show.

There is no way, I have a sister who can compete for the top female star in Chinese entertainment and she comes with super high traffic.

Because most of the trainees have their own companies, "Idol Producer" played many videos of the trainees' seniors in the same company or good celebrities encouraging them during their first appearance, post-interviews, and around the program.

Trainees with backgrounds can basically bring in two or three, or even more than a dozen editors to send their blessings.

Fan Chengcheng, who is said to have the most powerful background, only has one cheering video, and the one who cheers him up is not his own sister, but Boss Wei, who speaks in a familiar and friendly tone. Just tell me if this lineup is impressive or not!

The scattered videos of other trainees and hundreds of stars were completely overshadowed by Fan Chengcheng's cheering video of less than 2 minutes.

Almost as soon as he appeared on the stage, Fan Chengcheng was labeled as a member of the royal family.

The so-called "royal family" of talent shows is a term used in the fan circle. They are people who are valued and supported by capital. Regardless of their popularity, they will be loved by the program team, have the best resources, the most screen time, and will eventually make their debut.

However, Fan Chengcheng is not an ordinary [royal family]. Apart from his strength, his popularity is very high.

It is even a bit exaggerated to say that the initial popularity of "Idol Producer" was due to Fan Chengcheng and the top-tier mentor Zhang Yixing. Nearly 60% to 70% of the hot searches in the first two episodes of the show were contributed by these two people.

As the influence of the show "Idol Producer" continues to grow, Fan Chengcheng's fame also increases.

Although the biggest label for the time being is still "Fan Xiaopang's younger brother", it is difficult to escape the bad impression of being a relative of someone with connections.

But in the entertainment industry, people are not afraid of unpleasant labels or bad impressions; what they are afraid of is having no labels and no impressions.

From a certain perspective, Fan Chengcheng has become famous because of this label and impression.

As long as you are popular and famous, you can use various means to get rid of the label and change the impression. If you are not popular, even if you have a good reputation, you will soon be forgotten by the crowd.

There are so many second-generation stars who cannot be promoted, not to mention their younger brothers. Compared with these people, Fan Chengcheng is already very lucky.

On the surface, Fan Xiaopang didn’t seem to be very interested in his brother’s participation in “Idol Producer”, and even expressed “indifference”, emphasizing that he had to work hard for his own career.

In fact, this is actually a kind of protection, and this cold attitude is exactly what Fan Chengcheng needs.

If it was really Fan Xiaopang who was cheering for his younger brother and praising him in various ways, clearly trying to help him get promoted, it would easily arouse resentment from the outside world.

Nepotism has always been hated by people, especially when one does not have it.

When Fan Xiaopang turned into a villain, Fan Chengcheng went from being a man who relied on his sister to get ahead to an unrecognized dream-chasing boy who worked hard to get recognition from his family and sister.

This small change is crucial to Fan Chengcheng and even becomes a tool to win fans.

Fan Xiaopang is not the only one who uses similar tactics. There are many examples in the circle of second-generation stars who are suffering under the domineering and authoritarian rule of strict fathers and mothers.

Some of them may be truly miserable, while others are just parents who play the villains to pave the way for their children, weakening the halo of second-generation stars and gaining sympathy.

Only the parties involved know what the actual situation is.

In fact, a careful study will reveal that although Fan Xiaopang says he doesn't care about Fan Chengcheng, every time he encounters a similar interview, he will be "forced" to talk about Fan Chengcheng under the reporter's questioning.

Regardless of whether Fan Xiaopang is praising or criticizing Fan Chengcheng, with her influence, the exposure and popularity she will bring to Fan Chengcheng are extremely optimistic.

It can be said that Fan Chengcheng has a good hand at this time. He has the gimmicks, the popularity, and the background. No matter how you look at it, he looks like the biggest winner of "Idol Producer".

However, the royal family cannot defeat the cheaters!
In the third episode of "Idol Producer", the situation changed, and the boy in overalls who liked singing, dancing, basketball and rap rose strongly.

No matter how people mocked Brother Kun later, Brother Kun, who had practiced for two and a half years, was invincible on the stage of "Idol Producer".

Compared to other players, this guy is simply a hexagonal warrior.

He is not as good at dancing as he is at singing

Those who are good at dancing are not as good as his rap

Those who are good at rap are not as creative as him
There was one who had good overall abilities, but he was too ugly, so he was eliminated in the first round and became a foil to Brother Kun.

Although Kun's delicate and feminine appearance is sneered at by male compatriots, he is indeed the type most favored by female fans nowadays.

Therefore, with his own abilities being decent and comprehensive, and his competitors all declining, Brother Kun stood out from the crowd and killed like crazy in "Idol Producer".

At least Fan Chengcheng, the royal "uncle", was turned into ashes in seconds.

Even Mr. and Mrs. Fan, who don't know much about singing and dancing, can see that their son's level is not as good as that little white-haired boy.

Brother Kun quickly broke through the circle with his real strength and became the most popular contestant of "Idol Producer".

However, because of the conflict with his employer, he called himself a personal trainee. Facing many artists from big companies and royal players, he had a hint of grassroots counterattack and received support from a large number of audiences and passers-by.

By the fourth episode, due to some controversial operations, it was suspected that the program team suppressed Brother Kun, and the outside world was even more outraged.

Fans increased their support, and even many passers-by joined in, helping this "kind boy" break through the ugly shackles of capital.

At this time, Boss Wei, the culprit who was being scolded, was smiling as he listened to his subordinates reporting the data of "Idol Producer".

This wave of "fighting against capital" has greatly increased the program's influence and various data. Paid memberships, advertising revenue and related ranking revenue have also brought continuous benefits. What's even better is that it has also promoted PPTV's market value.

The opening dramas of the year, "A Flowing River" and "Eternal Love of Dream", performed well, and now there is the popular "Idol Producer".

If all goes well, PPTV may be able to reach the 200 billion US dollar mark before the Spring Festival.

His net worth increased by billions in one go, so what does a few scoldings matter?
Having tasted the sweetness, the program crew and PPTV even began to intentionally guide the team in this direction, actively acting as villains and "suppressing" Brother Kun.

Then find a way to make Brother Kun explode, and the ugly capital will be slapped in the face, suppressed again, and slapped in the face again. Make the plot more ups and downs to enhance the audience's emotions and sense of substitution, and the popularity and data will take off.

Well, I’ll give my brother-in-law some plot later.

As a supported target of ugly capital and a sworn enemy of Brother Kun, he is bound to be exposed.

Of course, my brother-in-law still has to make his debut. He can’t always be a villain, so he has to whitewash himself later.

Create a love-hate story, and slowly be moved and infected by Brother Kun, help to intercede and take on the pressure, and even do not hesitate to fight against some ugly capital. Wow, it's quite good.

The final outcome is naturally that Brother Kun went through untold hardships and finally debuted as the center, and the Warriors defeated the big devil.

Of course, what the outside world doesn't need to know is that the Warriors defeating the Big Devil is not just a script. After the Warriors debut, they will work for the Big Devil.

The show became popular, money was made, the brother-in-law was promoted, and the Last Warrior was recruited.

Boss Wei definitely won.

The audience cursed, vented their emotions, enjoyed the variety show, and the people they supported made their debut, so they also won.

Win-win!

(End of this chapter)