Who are you calling powerful?.

Chapter 679: Da Mi Mi changes her face, heehee, no heehee, and heehee

As time goes into July, "The Mystic Nine" is still gaining momentum, while "The Legend of Fuyao" is on the decline.

No matter how popular and beautiful Liu Tianxian is, she can't stand the poor plot and production of the whole drama. Except for a few fans of the drama, everyone else depends on the support of Tianxian fans.

Even these fans of idols don’t really care about the drama, they mainly look at the looks of their idols. A considerable proportion of them are also diverted to Weibo, Bilibili, short video and other platforms through highlight editing.

Coupled with the popularity of "The Lost Tomb" and the subsequent release of other summer dramas, the presence of "The Legend of Fuyao" has become increasingly weak.

Throwing the street!

It was undoubtedly a flop, and apart from Liu Tianxian's popularity in the early days and some word-of-mouth controversy, it flopped silently in the middle and late stages.

To be honest, in this summer blockbuster war, leaving aside the supporters of both sides, many neutral parties who claim to be "rational and objective" support Penguin, but not many are optimistic.

I support Penguin because PPTV is too strong.

Whether they don't want to see Wei Yang dominate the market and hope to start competition to benefit the industry and the public, or they simply want to watch the fun, Boss Wei and Pony Ma are fighting each other in the hope that Penguin can make a strong impact on PPTV's position.

The reason why I am not optimistic about Penguin is that PPTV is too strong.

It’s okay in other time periods. Although PPTV has an overall advantage, other platforms can also compete to a certain extent. However, PPTV’s summer strategy every year really dominates the whole situation.

Several platforms have been attacked at the same time more than once or twice before, and each time they were beaten to pieces and completely defeated.

Although Penguin Video has risen rapidly in the past two years, it has won more by quantity and the traffic advantage of Penguin's large ecosystem, and has not achieved convincing results in terms of works.

Therefore, many rational people outside believe that PPTV will probably win this summer season.

But the previous crazy killing and domination will no longer exist. Penguin will bring unprecedented difficulties to PPTV, and even force PPTV to be in a state of embarrassment and win narrowly.

However, it is unexpected that with Liu Tianxian + big female IP + platform advantages in hand, "The Legend of Fuyao" can still perform so well, which is really surprising.

Faced with the ridicule from PPTV supporters, Penguin supporters were so angry that they cursed them as trash, and rational people also felt that Penguin was too disappointing.

If you don't say a 50-50 split, a 60-40 split wouldn't be too embarrassing.

In the current situation, even if the ratio is 70:30, it is hard to open your mouth. To be more extreme, I am afraid that even 20:80 is enough.

What a slap in the face!

Many people who had been clamoring for a big victory for Penguin or to teach PPTV a lesson before the war quietly deleted their Weibo updates, Tieba posts, Zhihu answers, etc., but there were also many people who continued to be stubborn.

If "Legend of Fuyao" fails, it fails. It was not Penguin's main attraction. After losing the first game, it can make up for it in the second round.

They are very confident about the second round of Penguin's representative "The Rise of Phoenixes".

This is Chen Kun!

The last time I acted in a TV series was "Old Dreams" in 2009, which is nearly ten years ago.

You know, among these young actors in the mainland, putting aside the bug of Boss Wei, Chen Kun is not ranked second, but he is definitely a strong contender for the second place.

This gimmick alone is enough to attract countless people.

In comparison, although "My Sweetheart" is popular enough, "Negotiator" is a workplace romance drama that you can tell what's going on at first glance. It is quite ordinary, but it is probably difficult to compete with big productions like "The Rise of Phoenixes".

However, many people don’t know, forget, or intentionally ignore one thing.

Before starring in The Rise of Phoenixes, Chen Kun filmed a TV series, a spy war drama called Escape, in which the female lead was Wan Qian.

This drama was aired before the summer season. It was also known as Chen Kun's return to the small screen after many years and was first broadcast on Beijing TV.

The ratings were acceptable, but there was only a spark in the ratings. The online broadcast results were mediocre and it had little influence across the entire network.

So much so that netizens didn’t even know about this drama, and not many people questioned the “false propaganda” of “The Rise of Phoenixes”.

However, the key point of this matter is not whether there is false propaganda in "The Rise of Phoenixes", but it indirectly proves one thing, that is, Chen Kun's appeal is not as high as expected by the outside world, and is even not as good as some top and popular first-line stars.

And being famous doesn’t mean it can be converted into good grades!

Some people always think that Wei Yang's success comes from his huge popularity, and that they can copy it by finding a star with a good reputation and enough fame, or at least copy part of his glory.

But there is a logic here that these people don't understand.

That is, every work of Wei Yang is a hit because he is famous, and his fame is because every work of Wei Yang is a hit; the two complement each other.

These people crudely combined his fame and his hit movies and judged them as the answer. This is not using any brains, or is just being lazy and taking shortcuts.

But taking shortcuts often leads to failure!
This time, "Negotiator" was aired two days earlier than "The Rise of Phoenixes". On the day of its premiere, many viewers watched it on TV and PPTV.

After that, many voices came out on Weibo and Zhihu, saying that "The Rise of Phoenixes" was a sure success.

As mentioned before, "Negotiator" is a very typical workplace romance drama with a female lead.

The heroine is inspirational and has Mary Sue attributes. Through hard work, cheating, and the help of the hero, she experiences setbacks and growth, and finally gains love and career.

The plot structure of this genre may change, but the essence remains the same, with just a few more routines and details.

In recent years, this type of drama is not so common, but there are still quite a few of them, including other similar works by Da Mimi herself.

High emotional intelligence, deep cultivation of niche markets!
Low EQ, just making money by living off past experience!

An insider from Douban pointed out directly that this "Negotiator" was made by Mi Xing in order to list the company on the New Third Board. It has good financials and is made to make money. There are risks in starting new projects. This kind of drama requires small investment, high returns, low risks, and the team is familiar with the process, so the cost-effectiveness is amazing.

Da Mimi herself doesn’t take it too seriously. She is more concerned about “Ode to Joy 3” and Noon Sunshine’s dramas.

This statement is biased. Da Mimi attaches great importance to "Negotiator". It is related to Mi Xing's ability to make money.

The better the sales are, the more money she makes, and the higher the reputation and prospects of Mihang will be. How could they not take it seriously? These people subconsciously always treat Da Mimi as an actress, but ignore the fact that she is the boss of Mihang.

Just as the outside world believes, "Negotiator" has many shortcomings and even its purpose is not pure.

But with the participation of Blue Whale, it is still a very mature urban drama.

If we look at "Negotiator" with the standard of a high-quality hit, then it is naturally not qualified. But if we lower the standard, we will find that the market performance of this kind of drama is not bad. It has enough basic base. Maybe the upper limit will not be too high, but the lower limit is highly guaranteed.

Since its launch, the ratings of "Negotiator" have remained above 1, and it has basically ranked first during the same period.

The online broadcast data is slightly worse. The popularity of Hualuo.com is basically hovering between second and third due to the residual momentum of "The Lost Tomb".

Under normal circumstances, the performance of "Negotiator" is quite impressive, and it can be barely called a popular drama.

But now it is facing off against "The Rise of Phoenixes", so this result is not good enough.

Da Mimi herself felt a little guilty. She had just watched Liu Tianxian being beaten up by "The Lost Tomb" and had been gloating over it for several days. She thought she would not follow in their footsteps.

Tianxian fans, who have been ridiculed for nearly a month, are now extremely angry.

Tsk tsk, if they get the chance, the outcome is predictable. Da Mimi stopped laughing, and a smile appeared on the faces of Liu Tianxian, Tang Yan, Zhao Liying and others.

Speaking of which, Da Mimi took advantage of the retirement of Zhao Liying and others to rise rapidly in the past two years. It's not just ordinary crazy, and someone should be cleaned up.

However, Da Mimi also has a lucky chance, that is, "The Rise of Phoenixes" will be filmed very badly like "The Legend of Fuyao", so she can escape the disaster.

Tang Yan, Liu Tianxian and others also had similar concerns, so after "The Rise of Phoenixes" was broadcast, they all contributed to the number of views.

After watching the first few episodes, Liu Tianxian smiled brightly, while Tang Yan and others were happy but also very worried.

The happiness is that Da Mimi will suffer a loss, and the worry is that it may affect PPTV. Compared with jealousy, their own business is the most important.

If Zhao Liying and Tang Yan hadn't known more or less that "Negotiator" was an inferior horse used in the Tian Ji horse race, it would have been difficult for them to come out with a smile.

As for Da Mimi, after watching "The Rise of Phoenixes", I can only say that her heart was finally at peace.

The costumes and props are absolutely first-rate, the picture quality, music and editing are all very good, and it even has a bit of a movie feel. There is no problem with the actors' performances, and although the plot is not well developed, the characters are not brainless, and there are almost no obvious shortcomings.

Before the first episode was over, Da Mimi called Boss Wei and cried for comfort.

No matter how you look at it, she is just a cannon fodder for PPTV this time. If she is ridiculed by cyberbullying, Wei Yang will compensate her, blah blah blah.

"No, who told you that you were cannon fodder?"

Boss Wei, who was filming a night scene, stroked his beard and admired the mirror.

He actually looks handsome with a beard, but it's hard to kiss and... prick people, so he was strongly suppressed by several women. In real life, he usually just has some stubble and then has to shave it off. He can only enjoy it in the play.

"Don't comfort me. I watched The Rise of Phoenixes. It was well made."

Da Mimi is very confident about herself and "Negotiator". They have limited selling points and a low market ceiling. She can bully ordinary dramas and can compete with Liu Tianxian's "Legend of Fuyao" which has obvious flaws, but she thinks "The Rise of Phoenixes" is indeed well-made.

"Let me teach you a lesson. A good drama doesn't mean it will be popular or profitable. Also, sometimes the quality of a drama can't be seen in just a few episodes."

Da Mimi was thoughtful: "Do you think The Rise of Phoenixes will collapse later?"

"It's not that it collapsed, it's that it can't get up."

In 2018, there were two big productions that were highly anticipated. The directors, starring cast, teams, and platforms were almost all top-notch, but neither of them made any waves.

One is "Ruyi's Royal Love in the Palace" and the other is "The Rise of Phoenixes".

It was later proved that "Ruyi's Royal Love in the Palace" had major problems with the plot and character design, and there were many points for criticism.

"The Rise of Phoenixes" also has many plot problems, such as procrastination, preaching, saintlyness, a stupid female lead, etc. However, other popular dramas of the same period also have similar problems. "The Rise of Phoenixes" has shortcomings but also many advantages, so why did it fail?

There are many factors to infer the causes from the results, but there are three more generally accepted theories.

First, the actors are “out of date”. The “out of date” here does not mean that they are not popular, but that their market acceptance is not as high as the outside world believes.

In the field of small screen, Chen Kun and Zhou Gongzi are "gods descending to earth", but they may not be more effective than Hu Ge and Da Mimi.

Even when other movie stars such as Chang Chen, Little Yellow Duck, and International Zhang entered the small screen, people were also not happy with them and even ridiculed them.

Second, the subject matter and style are rather heavy.

The market is cultivated bit by bit. We have to admit that the market in 2018 is not as prosperous as in the following years. Most of the audience still prefer light-hearted, Mary Sue, and brainless works.

Third, the core positioning is not found and the selling point is problematic.

Just because the subject matter is not appealing doesn’t mean it won’t be successful. “Day and Night” went against the market and still achieved success.

"Ruyi's Royal Love in the Palace" is so twisted that the audiences feel sad, bitter, entangled and exhausted. You can be cruel and miserable, but you must never make the audience tired.

"The Rise of Phoenixes" also has this problem, and it is filmed too peacefully and deeply.

It's flat and bland, with no plot highlights. It's deep and confusing, with too many subtexts and deliberate suspense.

At the same time, the importance of the core of the plot was not brought into play. The core of "Nirvana in Fire" is revenge, so the plot will revolve around this core, while "The Rise of Phoenixes" likes to play guessing games, and the plot is messy, which makes the audience tired.

Wei Yang has emphasized countless times that commercial films and television programs must take into account the vast majority of the audience.

You tell the audience that our drama has depth and that you need to watch it patiently, carefully and repeatedly to appreciate its charm, but the audience doesn't know who you are.

If they are interested, they might study it carefully, but if they can't keep it after watching two episodes, they will just quit and leave.

I watch dramas for entertainment, not for exams!
Don't speculate about the audience based on your own perspective, and never try to direct the audience.

"The Rise of Phoenixes" is definitely not a bad drama, but it is not a hit drama that can achieve great success either.

Da Mimi was skeptical about what Boss Wei said, but she was soon convinced.

"The Rise of Phoenixes" is a real flop!

Except for the first two days, it failed to even make it into the top three on Hualuo.com, and its ratings were pitifully low.

It's not even pitiful, it's outrageous!
At its peak, "The Rise of Phoenixes" ranked as low as 0.15th in the same period, lower than some satellite TV stations' shoddy anti-Japanese war dramas and even "Journey to the West" which had been rebroadcast for many years. The ratings once reached , which broke through the ratings floor of Hunan TV stations.

(PS: This is not fiction, the reality is really so blurry)
You have to know that this is the Hunan Provincial TV Station, and CCTV often has to give way to it in terms of ratings.

This data is absolutely a truly shameful record.

What's even more pitiful is that the Hunan Provincial TV station spent a high price for this drama, and it is difficult to explain to the advertisers with such low ratings. A rough calculation shows that the Hunan Provincial TV station will have to lose several hundred million this time.

Some supporters of the Hunan Provincial TV station were broken.

Especially when they learned that the Hunan Provincial TV station originally wanted to buy "Negotiator" which already had a 1.5 ratings, but was later fooled into buying "The Rise of Phoenixes", they were so angry that they cursed.

Although "Da Mimi" has many flaws, its ratings have always been impressive.

He has never had any problems in these years and can even be said to be one of the artists with the most guaranteed ratings. This time, the Hunan Provincial TV station got a great deal from the Shanghai TV station.

Da Mimi is laughing again.

Although the reputation of "Negotiator" is far worse than that of "The Rise of Phoenixes", its ratings, online broadcast data, and popularity are all overwhelming. The results are real, and those who wanted to see her make a fool of herself are disappointed.

But the least cheerful ones are the penguins and their supporters.

This defeat is so frustrating!

They admitted that “The Legend of Fuyao” lost due to its poor quality, but they still lost despite having superior quality and reputation for “The Rise of Phoenixes”.

Is there any saying about the surname Wei? !

(End of this chapter)