Who are you calling powerful?.

Chapter 680: Two wins in two games, Penguin executives collectively have high blood pressure

Penguin felt aggrieved and unwilling to accept the result, and the crew of "The Rise of Phoenixes" was also unwilling to give in.

They believe that the quality of their dramas is still very high. There may be some shortcomings, but the merits outweigh the flaws.

It would be fine if such a work lost to a big devil like Wei Yang, but how could it lose to a mediocre assembly-line drama like "Negotiator"?
There is a shady story!
There must be something shady going on!
The Rise of Phoenixes believes that Mixing, PPTV or the platform that broadcasts The Negotiator manipulated the data, causing its ratings to be exaggerated, creating the illusion that it is more popular than The Rise of Phoenixes.

Therefore, the official Weibo account of "The Rise of Phoenixes" published a statement, publicly criticizing the practice of buying ratings and stating that they would never falsify data.

The implication is that the high ratings of "Negotiator" are likely to be fake, and it also means that the low ratings of "The Rise of Phoenixes" are because the ratings were not bought.

It’s not my fault, it’s the industry that’s dark!

In addition, a small number of fans who like the show and want to protect their idols, as well as the production crew and the platform, are fanning the flames for publicity and shifting the blame.

Gradually, there is a growing voice on the Internet that the reason why The Rise of Phoenixes is so highbrow and so poor is that the audience is not able to appreciate it. The quality of Chinese audiences is far inferior to those who watch American and Japanese dramas. Wild boars cannot eat fine bran, blah blah.

It’s not me, it’s the audience’s fault. People who eat garlic can’t drink coffee.

Really, when Boss Wei saw these comments, his first reaction was that "The Rise of Phoenixes" had lost its mind.

So stupid!

Frankly speaking, although “The Rise of Phoenixes” did not perform well due to its limited audience, its reputation is really good, much better than “The Negotiator”.

In this case, even if your grades are poor, you can still take the high-scoring route.

Whether it is the industry, the audience, or even the general public, they may not like to watch some high-quality dramas, but they will be supportive and encourage the production of more such conscientious and high-quality dramas, which will be of great benefit to the industry.

Although dramas like "Negotiator" make money, their popularity and reviews among the public are not very high.

Just like the box office of several "Tiny Times" series combined is close to 20 billion, and in terms of money-making ability, it far surpasses "Farewell My Concubine", but in the hearts of the public, the former is not even as good as the latter by a fingernail.

Of course, a big production like "The Rise of Phoenixes", with an investment of hundreds of millions, is probably intended to achieve both commercial success and good reputation, or even be more inclined towards business.

But business is not doing well now, so we should work more on word of mouth. We may lose money, but we will definitely not lose face.

For example, Blue Whale plans to use the high-quality online drama "The Undocumented Crime" to compete with Penguin's biggest trump card "Ruyi's Royal Love in the Palace".

If you play this high-scoring strategy well, you can attack or defend.

In the best case scenario, you can rely on your good reputation to stand on the moral high ground and cyberbully the other party. For example, when making a drama, you only care about making money and not caring about quality. The atmosphere in the Chinese film and television industry is being corrupted by people like you.

In a medium situation, you can rely on your good reputation to maintain your basic base. Even if the opponent is very popular, your momentum is not inferior to that of the opponent.

The worst situation is that although there is a complete defeat, the reputation is preserved and it can also be explained as a narrow defeat, or there are no losers on both sides, as they are all elites in the Chinese film and television industry and the biggest winner is the audience. Balabala, save face to the greatest extent possible and minimize the impact.

In Wei Yang's opinion, it is difficult for "The Rise of Phoenixes" to turn the situation around.

But there is hope of creating a situation where the two sides lose by one move. If you know how to operate it, you can use some tricks to have a win-lose or an apparent draw.

Take Penguin as an example. Although it suffered a disastrous defeat in terms of traffic, popularity and various data, it was just the right time to market a wave of Penguin's high-quality dramas and pave the way for the future. No matter how important the summer battle is, it is only a temporary dispute, and the two platforms still have a long way to go in the future.

As a result, with so many solutions, "The Rise of Phoenixes" and some of its supporters chose the stupidest one.

Blame the audience!

Boss Wei has been in the entertainment industry for so many years and is considered a big shot in the industry. There are not many people he really takes seriously, but there are only two parties he dare not mess with.

One is the official, the other is the audience!

Even if it is something unreasonable from the official perspective, Wei Yang has ways to question, mediate, and protest.

As for the audience, Wei Yang has always only taken indirect actions such as careful guidance, and dared not really offend these breadwinners.

Blue Whale has been scolded by a lot of passers-by over the years, but it has only made explanations and statements, and has never responded with a bad attitude or even a tough attitude. It has also tried to pass the buck, but it never dared to pass it on to the audience.

If something goes wrong, it’s either because of my poor skills or because something goes wrong in some link.

After all, it is a problem with the work or other aspects, and has absolutely nothing to do with the audience.

This is not being cowardly, but respecting your own job. If you want to eat this meal, you have to abide by many rules and bottom lines.

"The Rise of Phoenixes" made the most fatal mistake!
It's not your fault that the product is expensive, but you should never say that the buyer is poor. It's not wrong that the music is too highbrow for the masses, but saying that ordinary people are not worthy of watching it is a provocation and a suicidal act.

Many passers-by who originally had a favorable impression of "The Rise of Phoenixes" were forced to change their minds because of this wave of marketing.

Some people with bad tempers started cursing, while those who were more serious and capable of taking action started watching the drama, picking faults and posting them online.

Didn’t you say that your drama was well-made? I must find all your faults.

No work is perfect!

Even if you take Wei Yang's representative work "Joy of Life" and find a group of people to find fault with it with a magnifying glass, there are still countless points to complain about, not to mention "The Rise of Phoenixes", which already has many shortcomings.

So although "The Rise of Phoenixes" originally performed poorly, its reputation has now turned around.

A bunch of people are finding faults and complaining, trying to prove that "The Rise of Phoenixes" is a bad drama, and that it's just a waste if no one watches it. Stop making excuses.

Some people also made various sarcastic remarks about the low performance of "The Rise of Phoenixes", saying that its poor performance had nothing to do with whether or not it bought ratings.

[I don’t know if the industry is dark or not, but your show is a complete waste that no one watches],
[Tiansheng is good, Tiansheng is wonderful, Tiansheng goes all the way to the bottom]

[Do you understand that our "The Rise of Phoenixes" is a quality drama? The poor ratings are because the audience is not good enough. You don't deserve to watch it. Go watch those Mary Sues in "My Love from the Star" which has a rating of over 5. Even if the ratings of our "The Rise of Phoenixes" are 0, we won't let you watch it.]

[What’s so great about watching Joy of Life? Everyone has watched it. Unlike us, the audience of The Rise of Phoenixes is very rare, one in a million]

【…】

This wave has completely uprooted "The Rise of Phoenixes". A high-quality drama that is well-received but not popular and a drama with poor reputation and poor performance are two completely different things.

Even the lead actor Chen Kun initially responded half self-deprecatingly and half dissatisfiedly to support his own drama, but later he was almost scolded to the point that the comment section was closed.

The heroine Ni Ni was a little smarter, she just cooperated with the crew normally, and when she saw that the wind was blowing in the wrong direction, she went into hiding and did not get involved in the storm. The most interesting thing is that the author of the original novel also came out, but she did not support "The Rise of Phoenixes", but pointed the finger at the crew and Chen Kun's fans.

First, he hinted at his dissatisfaction with the work being arbitrarily changed. Later, he revealed that because Chen Kun was like a god who came down to earth to shoot such a romantic drama, it caused dissatisfaction among fans. They did not dare to get angry with the real person, so they mocked her for coveting a big star and saying that she was a toad wanting to eat swan meat.

For this, she also suffered a certain degree of online violence and reported it to their unit, which had a great impact on his family, career and life.

Now, because the public opinion about "The Rise of Phoenixes" is getting worse and worse, many people have begun to blame her and further attack her.

In anger and helplessness, she had to make it public, hoping to get support from netizens and also to warn certain people not to go too far.

This incident has a huge impact. Online novel adaptations have become the norm in the entertainment industry, and it is common for book fans and celebrity fans to argue with each other.

However, this is the first time that an incident of such serious nature has been publicly criticized by the original author and has caused such a stir.

Boss Wei was alarmed. He had an impression of this incident and it was indeed true.

I remember that this author was bullied online for several years. Later, when Chen Kun's new work flopped, he couldn't help but mock him. Only then did he tell the whole truth, which also triggered further discussion against the fan circle.

When many people mention fan circles, they usually refer to the fans of top stars and idols.

In fact, the fans of some popular and powerful singers are equally terrifying in terms of number, cohesion, and degree of obsession.

Later, this kind of fan circle behavior was not limited to the entertainment industry, but extended to various industries, and even online literature had fan circles.

Sports fan circles are even worse than those in the entertainment industry. Sometimes the fan circles on related sports platforms are no less smelly than those on Douban and Weibo, and sometimes they even bring shame to the Olympics.

Many people subconsciously think that people with real talent like Chen Kun make a living by their talent. In fact, he has a lot of fans, and not only does he form fan clubs, he also engages in fan bullying.

Although they are all fan clubs, they look down on other people’s fan clubs, compare their qualifications, achievements, and honors, and despise and even bully fans of newcomers.

Speaking of this, Boss Wei couldn't help but feel a little guilty. When it comes to fan circle bullying, his fans are considered the commanding heights of the fan circle.

Even if the Four Heavenly Kings were tied together, they still don’t have the aura of being the richest man in China, not to mention that he himself is also very accomplished in film and television.

Therefore, Wei Yang's fans are the most crazy and arrogant in the entertainment industry. They would like to put their eyes on their foreheads and walk sideways. However, it's just that Boss Wei has money and people are watching closely, so they have never caused any trouble and basically rely on defense and counterattack.

There are benefits to being a fan club, but the backlash can also be serious!

Otherwise, Boss Wei would not have been so cautious, and Chen Kun tasted the backlash this time.

He was already in a bit of a mess because of the controversy surrounding "The Rise of Phoenixes", and now he's even more overwhelmed because of the uproar caused by fans cyberbullying the author of the original novel.

Although Wei Yang and PPTV are rivals of "The Rise of Phoenixes".

But he has no grudge against Chen Kun and there is no targeting of him. Everyone can use tricks within a normal range, but they will not cross the line and hurt the harmony.

However, the fact that Boss Wei and his men do not take action does not mean that Chen Kun himself has no enemies and competitors. Everyone knows that they will take advantage of your weakness to kill you.

All of the above have affected "The Rise of Phoenixes" to some extent, and even benefited "The Negotiator".

After all, the confrontation between the two parties is tied together to a certain extent. If they want to step on "The Rise of Phoenixes", they will naturally have to lift up "Negotiator". PPTV will not target Chen Kun himself, but that does not mean they will not target "The Rise of Phoenixes". They will even take the opportunity to market and promote themselves.

Therefore, in the second wave of the summer season finale, PPTV won again, even more decisively and brilliantly than the first wave.

PPTV also released a cruel comparison of its data with Penguin since the summer season.

Not only is it far ahead of Penguin Video overall, but many of its core data, such as online time, new members, and advertising revenue, are also far ahead.

This is the first time that PPTV has made such an undisguised and targeted slap in the face. In the past, PPTV would publish its own data, and then have a third party compare it, and then buy some heat to stir it up.

As a friendly site, we still have to give it some face!

Now that PPTV is so straightforward, it can be seen that the top management is excited about this great victory. It also indirectly reflects the pressure brought by the rise of Penguin. At the same time, the stock market reaction must also be considered.

If you rely on good news to boost the stock price, how can you give the other party any face?

The harder you hit, the more valuable the stock will be!

A false business war, tit-for-tat, back and forth, but both sides have room for maneuver, sympathize with each other, and no matter who wins or loses, the temperament is full.
In a real business war, they want to kill you, dig a hole to bury you, pour cement on you, and not only win, but also strip you of your pants, spit on your face, and then use a loud speaker to broadcast it all over the world.

For various reasons, PPTV used to be relatively restrained in its tactics, but this year, when it showed its true colors, the top management of Penguin Video almost collectively suffered from high blood pressure.

But they don't have time to compete now, but instead try their best to stop the decline.

The summer battle has come to this point, with both battles lost, and each defeat more miserably than the previous one, which has basically declared the failure of Penguin's strategy to block PPTV.

For Penguin's senior management, many people have begun to consider who to find as a scapegoat to deal with the blame from the head office.

The investment was huge and the momentum was quite big. Now that it has failed miserably, someone must be held responsible. However, it is still unclear who will be held responsible and how many people will be held responsible.

Now that summer vacation is not over yet, the Penguins still have two trump cards in their hands. The chances of a comeback are slim, but they can try to make their loss not so ugly.

In this way, when facing the accusations from the head office in the future, the pressure will be much less.

After all, PPTV itself is strong, so it is understandable that Penguin Video, as a challenger, suffered some losses.

But executives were not united on this matter.

Some who cannot escape accountability naturally want to take another gamble, while some who have little responsibility and can even stay out of it wish others would get out and take their place.

There are also some who, for various reasons, feel that facing the doomed situation of the summer season, are not in favor of going all in with both cards.

For example, Ruyi's Royal Love in the Palace, which is the biggest trump card in Penguin's hand, can postpone the release date appropriately to avoid the emerging PPTV and maximize profits.

As the saying goes, when the wind is favorable, talk about family matters; when the wind is unfavorable, talk about parents!
If the situation is going well and everyone is killing each other, then if everyone unites and cooperates, the cohesion will be off the charts and everything can be discussed.

On the other hand, the situation is unfavorable, people's hearts are in turmoil, everyone has their own little thoughts, some are arguing, and some are dragging their feet.

Even Boss Wei didn’t expect that Penguin Video was already showing signs of internal strife just halfway through the battle…

(End of this chapter)