I can see the commodity price curve

Chapter 221 How should supermarkets be reformed in the era of online shopping?

Yesterday, Zhang Yue received a call from Kong Yuemin, saying that the Dennis Supermarket on the first floor of the Silver Star Mall wanted to transfer the store.

Ask Zhang Yue if he can accept it. If he is willing, the price is negotiable.

If it is another store, Zhang Yue will definitely refuse it directly.

Now he doesn't have so much energy to take care of these trivial matters.

However, Dennis is different. As a large supermarket, this is the core of the Silver Star Mall to maintain normal operations.

Because 70% of the passenger flow of Silver Star Mall is attracted by it.

With Dennis here, the Silver Star Mall can barely maintain itself. Once Dennis is gone, Zhang Yue can only sell the mall at a loss.

As the person in charge of Dennis, Zhou Wei smiled wryly: "Let's switch, to be honest, I really can't hold on anymore."

Zhang Yue did not express his opinion on this, but asked suspiciously: "Manager Zhou, if I remember correctly, Dennis should be a chain store, right?

Do you have the right to transfer? "

Zhou Wei said: "To be honest, Dennis used to be a chain store.

However, due to changes in the market environment in the past few years, all physical supermarkets have struggled, and Dennis has also changed his strategy.

Change the original chain model to the current chain and franchise model.

I chose to join. This is the franchise contract I signed with Dennis, you can take a look. "

Zhang Yue took it and browsed it briefly, and found that it was indeed a franchise contract, and the franchise fee was 100 million.

"Are you really thinking about changing hands? It is not easy to open such a supermarket. Once it is transferred out, it will be difficult to open it again."

Zhou Wei sighed: "Why are you still driving?
In the current physical store, whoever takes over will pay for it..."

Halfway through the speech, he suddenly realized something was wrong, and hurriedly typed: "Actually, there are still prospects for large-scale supermarkets, especially the sales of fruits and vegetables.

Although Taobao and Pinduoduo both have grocery shopping links, and they can be delivered the next day through Cainiao Post.

But for ordinary people, they still prefer to pick and choose in the supermarket.

I have used Pinduoduo's grocery shopping link several times to buy things, and the quality of the vegetables and fruits I got for the first time was really good.

But after a long time, it is very unsatisfactory..."

Zhang Yue raised his hand to stop him from going on and said, "If I take over, how much will it cost?"

"... just give 300 million!"

Zhang Yue couldn't help being a little surprised. Just now he observed Dennis with his eyes and found that the total value of the goods inside was nearly 600 million.

Although there will be a premium when it comes to the cost of goods, no matter how high the premium is, it will not exceed 50.00%.

So the other party asked for 300 million, which is really a big loss to transfer.

After pondering for a moment, Zhang Yue nodded: "No problem, you prepare the contract, and I will transfer the money to you directly."

Zhou Wei was taken aback for a moment. When he said 300 million just now, he felt uneasy.

You know, this is already the lowest price you can accept.

He had found several people to change hands before, but most of them seemed to be very interested on the surface, but turned around and didn't have anything to say.

Only one is willing to pay 200 million and pay in installments.

Zhou Wei refused decisively. The purchase price of the products in his supermarket alone was close to 400 million.

If it is sold for 200 million, it is better to spend a few months on a super low price sale.

Just when he was at his wit's end, he passed a word to Zhang Yue through Kong Yuemin in the hope of just in case.

I didn't expect the other party to be so straightforward.

"Thank you, thank you so much!"

Soon the contract was signed, and after confirming that there was no problem, Zhang Yue nodded to Zhan Susu.

Five minutes later, Zhou Wei received the transfer, and the supermarket was officially assigned to Zhang Yue.

When Zhou Wei left, Zhang Yue laughed and said to Zhan Susu and Kong Yuemin, "Let's go to the supermarket.

When I was a child, I always had a dream, that is, to pick something in the supermarket and put it directly into the shopping cart.

It's a pity that I was short of money at that time, and I took and put away a bottle of canned carambola, but I was not willing to buy it in the end.

Well now, direct shopping cart free. "

Zhan Susu looked at him: "why didn't you counter the price just now?"

Zhang Yue was taken aback: "What counter-offer?"

"Of course it is to buy this supermarket. Although I am not very good at negotiating, I also know that as long as you insist, the 280 million other party will agree."

Zhang Yue smiled and said, "I know."

"Know? Then you..." Zhan Susu's face was full of puzzlement.

In her cognition, Zhang Yue always pays attention to pennies and pennies when shopping.

Like today's acquisition, it will definitely take a knife, but I didn't expect...

Zhang Yue: "If it is in other shopping malls, the most I can pay is 280 million.

But here is the silver star, I only have two choices, buy it or not, but never bargain. "

Zhan Susu was taken aback for a moment, then instantly understood what Zhang Yue meant.

The other party did this mainly because of other merchants in the mall.

Especially in the current situation of physical stores, being generous in price can give other merchants a lot of confidence.

For operators, confidence is often the most important.

Unknowingly, the three had entered Dennis.

When all the waiters saw Zhang Yue, they all nodded to him. Obviously, they already knew that their new boss had been replaced by the young man in front of them.

Zhang Yue also smiled at these people. He walked around the supermarket and found that there were more products in it than he had imagined.

Finally, Zhang Yue came to the vegetable and fruit section, and frowned.

Most of the vegetable leaves here are wilted, and the surfaces of potatoes, onions, cucumbers, etc. have also lost their luster. Obviously, they have been stored for at least three days.

He finally understood why Zhou Wei was in such a hurry to transfer. Vegetables and fruits, as fast-selling items, must not be placed in the supermarket for more than two days.

Once the color changes, it will be unsalable.

And the more it can't be sold, the worse the quality will be, and then the vicious circle will continue.

Of course, this is not the most critical, the most critical is word of mouth.

When you give a customer the impression that your food is stale, she won't come back.

Just as I was thinking, I saw an aunt pushing a shopping cart, picking and choosing in the vegetable area.

She seemed to want to buy everything, but every time she saw the wrinkles on the surface of the vegetables, she threw them back with disgust.

Zhang Yue pondered for a moment, then walked to the aunt: "Is this cucumber bad?"

It turned out that the aunt had just thrown a cucumber back into the cucumber basket.

The aunt said angrily: "Of course it's not good, look at what's going on?
Do you really think I'm a fool? "

But Zhang Yue shook his head: "Wrong, I think these cucumbers are actually quite good."

"Pretty good?" The aunt sneered, "Young man, if you have bad eyesight, I suggest you go to the hospital for an examination and let the doctor give you better glasses.

Although I am a bit presbyopic, I am not blind! "

There was a puff, but Zhan Susu beside him couldn't help laughing.

It was the first time she had heard someone say that about Zhang Yue.

However, Zhang Yue's expression remained unchanged: "These cucumbers are really good. The reason why you dislike them is that their current price does not match their temperament."

The aunt was taken aback, wondering, when Zhang Yue picked up a signature pen and changed the 2.4 yuan/catties on the price list to 0.24 yuan/catties.

Zhang Yue stretched out his hand: "Look, aren't these cucumbers more pleasing to the eye now?"

The aunt said in surprise: "Young man, you are not joking with me, are you?"

A waiter not far away immediately ran over and smiled, "Auntie, this is our boss.

He said how much a catty of these vegetables are, that is how much a catty is. "

"Really?" Mom immediately became excited, "These cucumbers are not only good, they are exactly the same as the ones just picked from the field."

After speaking, he picked up the shopping bag and picked up a big bag.

Zhang Yue asked in surprise, "Can you eat so much after buying?"

My aunt uses the kind of big plastic bag that can take up half of the shopping cart when full.

"You can pickle it if you can't finish it, young man, my pickled cucumbers are amazing."

While she was talking, the waiter also weighed it, and the price was less than two yuan.

The aunt was even happier in an instant. You must know that these cucumbers were bought at the original price, which was about twenty less.

Today is a big deal.

However, Zhang Yue said again: "Since you can pickle cucumbers, it's okay to pickle some cabbage, right?"

"Of course it's okay, but the cabbage is more expensive..."

"That was before, now it's not expensive."

The cabbage price list is marked at 1.3 yuan/jin, and Zhang Yue changed 1.3 to 0.13 according to the operation just now.

The aunt was stunned: "Young man, are you insane? Do you need to go to the hospital?"

Zhang Yue looked at her with a dark face: "If you want to buy it, you can buy it, and if you don't buy it, forget it.

The big deal is that I take it home and marinate it myself. "

"Buy, buy, buy, of course I bought it." The aunt smiled without brows.

Cabbage that costs more than a cent and a catty costs only two yuan for 20 catties.

In addition, this thing is durable to store, and it can be eaten at home for a month or two once bought.

However, as soon as her joyful feelings appeared, Zhang Yue said to the waiter:

"From now on, the decimal point will be moved forward one place for the prices of all vegetables and fruits in the supermarket until they are all sold out."

The waitress was a little surprised, but she nodded: "Okay."

Then he turned around quickly and went to work.

At this time, Zhan Susu picked up a plastic bag and walked to the apple next to it, and quickly filled a large bag.

Zhang Yue asked strangely: "What are you doing?"

Zhan Susu said: "This kind of apple usually sells for 6 yuan a catty, but now it directly costs 6 cents. You must buy more and take it back to eat!"

Zhang Yue patted his forehead, then picked up a plastic bag and started packing:

"You are so right, such an excellent opportunity is a once-in-a-lifetime opportunity, I feel sorry for myself if I don't buy more and take them home to stock up.

There are also sunshine roses, we need to get more, too sweet.

As for the durians...

Forget about this thing, even if it's two yuan more than a catty, it still doesn't feel like a good deal. "

Behind him, Kong Yuemin looked stunned at Zhang Yue who was snapping up the items.

Under Zhang Yue's ten-fold price cut, the fruit and vegetable section of Dennis Supermarket quickly fell into a panic buying frenzy.

As Zhang Yue said just now, whether a vegetable is popular or not has nothing to do with its appearance, but mainly depends on the price.

Sitting on the boss chair in the office, all the former Dennis employees stood neatly in front of Zhang Yue.

He smiled slightly: "Everyone knows now that your boss Zhou sold this supermarket to me, right?"

All employees nodded at the same time.

Zhang Yue launched a big promotion when he first came here, and even those who didn't know about it now know about it.

With a light cough, Zhang Yue said: "I don't know if you have heard of me before? Or have you heard of my behavior style?
It doesn't matter if you haven't heard of it. My style is that as long as it is a company under my umbrella, the first thing I take over is to raise wages.

The same is true for you. The salaries of employees in all positions will be increased by 50% on the original basis. "

As soon as these words came out, everyone's eyes lit up.

However, at the next moment, Zhang Yue said again: "Don't be too eager to be happy, my money is not so easy to get.

Because there are conditions for obtaining high wages, everyone's performance must be increased by 30% on the original basis. "

As soon as this remark came out, an employee couldn't help but said, "Boss, isn't this too difficult?"

Another person also said: "Yeah, the flow of people in the supermarket is going from bad to worse. If it can remain the same as before, it is already very good. How can it increase?"

Although the rest of the people didn't speak, judging from their expressions, they all meant the same thing.

Zhang Yue smiled slightly: "Really? Then let me ask you a question.

If the prices in the fruit and vegetable section are exactly the same as today's activity prices, do you have confidence?
I'm talking about gross sales, not profits. "

"I must be confident!"

"If we sell like today, let alone a 30% increase, I am confident even if it increases by 300%."

"Boss, is it possible that we will sell like this in the future?"

It was a young guy who spoke, Zhang Yue gave him an angry look: "You are not beautiful, but you think you are beautiful.

Cucumbers cost [-] cents a catty, and cabbage costs [-] cents a catty.

No matter how much money I have, it's not enough for you to pay. "

The young man couldn't help but smile awkwardly, he naturally knew what Zhang Yue said was true.

Zhang Yue said again: "The reason for the price cut today is that those fruits and vegetables have to be heavily promoted because they have not been sold for a long time.

Replace it with fresh vegetables and fruits, and it would be a fool to sell them like this.

But that doesn't mean we can't cut prices.

From now on, the prices of all fruits and vegetables in the supermarket must be at least 70% lower than those in other supermarkets within a three-kilometer radius. "

As soon as these words came out, everyone looked at each other in blank dismay.

The waitress who took the initiative to greet Zhang Yue in the fruit and vegetable section couldn't help but say:
"Boss, is this inappropriate?
Dennis's fruits and vegetables are originally high-end channels.

Our products are better than other supermarkets, and it is normal for the prices to be higher. "

Zhang Yue nodded after hearing her finish, "That's right, Dennis's fruits and vegetables are indeed high-end.

But the problem is that our supermarket is not called Dennis either! "

"Ah, if it's not Dennis, what is it?"

"Guoyue Supermarket, isn't that a good name?

Since we are not Dennis, we don't need to take the high-end route, so it is reasonable and legal for me to sell at a lower price, and there is no problem at all. "

Looking at the stunned waitress, Zhang Yue smiled slightly.

That's right, as one of the most well-known supermarkets in Yu Province, Dennis's signboard is very resounding.

If it was five years ago, he would definitely continue to join.

Forget it now!

Dennis himself can't protect himself, and if he spends 100 million a year to buy the other party's signboard, he will really be taken advantage of.

Moreover, in Zhang Yue's view, supermarkets, especially fruit and vegetable supermarkets, which follow the mass route, are in a modern age where online shopping is developed, and positioning high-end is completely courting death.

Evergrande Bingquan is a typical example.

No matter how high-end mineral water is, it is still mineral water.

If you add some carbon dioxide lemon juice to it, it will be more expensive and people may buy it.

But if it's just pure water, the cruel facts have proved everything.

He asked the waitress, "Wait, what's your name?"

The waiter was taken aback for a moment, and then his face turned pale: "My name is Zhu Yuehong, and I have been in charge of the vegetable section."

"Then you don't have to be in charge of this area in the future. From now on, you will be the acting store manager of Guoyue Supermarket."

"Ah? What? I... I'm the store manager?"

Zhu Yuehong couldn't believe it. She thought that if she questioned it, Zhang Yue would probably drive her away, but she didn't expect...

Speaking of this, Zhu Yuehong couldn't help but look in one direction.

It was a man who was also Dennis' previous store manager.

Zhang Yue didn't care about this, he smiled and said: "It's just the acting store manager, the inspection period is three months, if you fail, I will choose someone else.

Also, from now on, everyone in the supermarket will be reduced to ordinary employees.

I will divide the supermarket into several sections, and each of you is responsible for an area.

Three months later, I will select the person in charge based on the performance growth of different regions. "

He didn't choose Zhu Yuehong as the manager, he didn't just say it casually.

At that time, I was in the vegetable and fruit area, and there were several waiters beside me.

In the end, she was the only one who came here, which shows her strong sense of responsibility.

The variety of products in Dennis Supermarket is completely beyond imagination, and there is no way to think of any troubles. The only way is to find someone who is familiar with the supermarket to take over the management.

Combined with Zhang Yue's selection theory, Zhu Yuehong is obviously the most suitable.

When everyone left, Zhan Susu couldn't help but ask, "Are you sure this will work?"

Zhang Yue said with a smile: "Whether it can be done or not, we will not know until we prove it!"

Even so, his face was full of confidence.

Because the series of plans proposed by Zhang Yue were all tested by him with the help of his eyes.

He was not confident before, but with the successful example of Zhongyuan Foreign Languages ​​International Middle School, his confidence instantly strengthened.

However, Zhan Susu is still worried: "But the question is what about the fruit and vegetable area?
The price is cheaper than all the supermarkets within a three-kilometer radius, so you will definitely lose money?
Don't talk about small profits but quick turnover.

Small profits but quick turnover is based on profitability.

You earn a penny for a catty of vegetables and you lose a penny, which are two completely different concepts. "

Speaking of this, Zhang Yue also had a headache instantly.

What Zhan Susu said is correct. If a supermarket wants to make money, it must be based on a profitable basis.

But Zhang Yue got the answer through the power of his eyes, that ultra-low price is the best solution.

It's not that he doesn't believe his eyes, but that ultra-low prices and losing money seem similar, but they are really completely different.

Just when he couldn't figure out the joints, he suddenly received a call.

It is the mother Liu Guizhi.

Zhang Yue frowned. Normally, he called his mother every few days to report on his recent situation.

Mother never took the initiative to contact him.

But now...

Swipe to answer.

Before he could speak, Liu Guizhi asked, "Where are you now?"

"I'm in Zhongzhou, what's the matter?"

"It's not me, it's Yan Zihui."

"Ah, what's wrong with her?" Zhang Yue was a little surprised, but also a little confused.

Due to work reasons and personal relationship, Zhang Yue would talk to Yan Zihui every two days.

If the other party has something, just say no to yourself?

Liu Guizhi said: "You really haven't heard of it?"

"No? What's going on?" Zhang Yue was a little anxious.

However, Liu Guizhi said: "I don't know the details.

Today, when I was looking at the grain store, Duo Duo suddenly ran over and said that Zihui had a conflict with some villagers in Zhuangtou Township.

Because your father has been harvesting grain in the countryside for these years, and has many acquaintances in Zhuangtou, I want to ask him to help mediate.

Your dad has already set off. After thinking about it, I still think it would be better to tell you.

If you don't have anything particularly important, it's best to come back.

After all, you young people should be able to solve problems better. "

"Okay, I see."

Zhang Yue hung up the phone and called Yan Zihui directly. After 2 minutes, the call was connected.

"Zihui, what's going on with you?"

However, it was a man's voice that answered him: "My sister is not here now, why don't you call her later?"

Zhang Yue was taken aback: "You are?"

"I'm her cousin."

"Then do you know what happened to Zihui? I heard that she seemed to have some trouble with the nearby villagers?"

Hearing Zhang Yue's words, the man hesitated a bit: "This... Although my cousin doesn't make sense, I can't blame her entirely.

After all, there is a contract. Although things happen for a reason, it is also human nature in many cases. "

After listening to him hesitating for a long time, Zhang Yue couldn't understand, Zhang Yue was anxious:
"Brother, can you speak directly?"

"Oh, sorry.

That's right, wasn't my sister an internet celebrity before?

Originally, this Internet celebrity was doing well, and he did live broadcasts every day, and the popularity of the live broadcast room was also very high.

When there are more, it can even reach 10 people online, and there are as few as 2 people.

In the end, because he became the deputy manager of Guoyue Pharmaceutical Factory, he slowly began to reduce the frequency of live broadcasts.

Even now, the popularity is going from bad to worse. The live broadcast started two days ago, and there were not even 1 people at the peak.

You think, with such a small number of people, there will naturally be fewer people buying things. As a result, after a live broadcast, the order is less than one-third of the previous one.

How can this..."

Zhang Yue was immediately drunk: "I said, can you talk about the main points? I'm asking about contradictions, brother!"

"But I'm just talking about the key points, and every sentence I say is the key points, so listen carefully!
My sister can't sell so many things, so her income will naturally decrease.

But it doesn't matter to her, because she can get a lot of money from Guoyue Pharmaceutical Factory every month.

To say that the boss of Guoyue Pharmaceutical Factory is really generous, not only the salary is high, but also a commission based on the sales volume.

Do you know how much my sister earned last month?

More than 200 million!

Do you know why?
Because my sister sold the Qingwen Yiqi San from the pharmaceutical factory directly to foreign countries.

Especially in the beautiful country, the orders are so high that the supply is in short supply.

I have to say, Lao Mei is really rich!

When I saw my sister's salary slip, I was jealous for half a month.

Of course, this also shows that my sister has a good vision. If it were someone else, let alone sell our traditional Chinese medicine to those foreigners, they would not be able to sell it even in China.

It's a pity that my sister keeps saying that it's all due to her boss.

Although what she said was swearing, I never believed it.

What is her boss?
Is it as popular as my sister?In terms of ability, is my sister stronger?

nothing!
Anyway, no matter what, he can't possibly compare to my sister! "

Rao Zhang Yue usually has a good self-cultivation, but he couldn't help clenching his fists at this moment: "Boy, if you talk nonsense, believe it or not, I will beat you up?"

(End of this chapter)