I can see the commodity price curve

Chapter 224 New Supermarket Model, Yuyao's Proposal

Seeing Yu Yao's eyes full of deep meaning, Zhang Yue's heart moved.

The Silver Star Mall was owned by Yuyao at the beginning, so it was impossible for him not to know that it was his property.

Combined with the fact that the other party has to bring himself when buying a dish, although I don't know the reason, it will never be that simple.

The only thing that surprised Zhang Yue was that, seeing Mrs. Yuyao's expression, she obviously didn't know about it.

But Yuyao didn't say it clearly, and he didn't want to ask too much, he just smiled and said: "In that case, let's go in and have a look.

If the dishes inside are really cheap, I will also stock up on them. "

The four entered the mall, and Zhang Yue was stunned the next moment.

Is this really the Silver Star Mall?

Zhang Yue can't be blamed for being suspicious, he just came here not long ago, although he had already lowered the indoor temperature at that time and the flow of people has eased, but the overall look is still a bit deserted.

But now the people coming and going are all people.

For example, the bearded women's shoe store at the gate.

At the moment, there are seven or eight customers in his store trying on shoes at the same time, and the bearded man is sweating profusely looking for the shoe size.

I saw a female customer looking at her feet with satisfaction, and then asked: "Boss, how much is this pair of shoes?"

The bearded man hurriedly laughed and said, "Now all shoes in the store are [-]% off."

Zhang Yue was taken aback. He had seen the shoes on the female customer's feet before, and they were the same shoes that another female customer tried last time.

He remembered that the original price of these shoes was 400 yuan, and the [-]% discount would cost [-] yuan.

Why is it suddenly [-]% off now?
The female customer took a look: "Isn't that two hundred and seven?

It's a bit expensive! "

The bearded man smiled and said: "Beauty, if you really want to buy it, our store is having an event now, buy one pair and get one free.

In other words, a pair of shoes is only 130 five yuan. "

"That's it!"

The female customer was obviously moved, and suddenly she took out two coupons from her bag: "Is this from your store? Can I use it?"

The bearded man said: "You can use it, but you can only use one at a time."

"Then buy one get one free?"

"This...in principle, it can't be used, after all, it's already half the price for you!"

The female customer instantly heard the hesitation in his tone: "Boss, you can give me a little discount, my house is nearby, and I will come to your store to buy in a few days."

The bearded man frowned: "But I will lose money in this way, after all, shop rent and labor are costs..."

"Just say if it's okay, if it's okay, I'll give you the money directly.

No, I'll go to other stores, anyway, you're not the only one selling shoes around here. "

The bearded man was helpless: "Okay, I'll give it to you!

This is a 20 yuan voucher, 240 minus [-], you can give [-], [-] is really not good. "

"no problem!"

The female customer paid decisively, chose two pairs of shoes and left happily.

Seeing that the two had reached a deal, other customers said one after another: "Boss, can you still use the coupon after the discount?

I happen to have one in my hand too. "

"240 nine, right?

I took two pairs of these size 38 shoes, and the money will be transferred to you. "

Seeing that someone bought it at a low price, others responded immediately. In just a short while, the bearded man sold six orders.

Seeing the bearded man collecting money while grinning from ear to ear, Zhang Yue's eyelids twitched when he thought of the previous conversation between the other party and himself.

This guy told himself before that he bought a pair of shoes for one hundred, and he actually believed it...

Thinking about it now, there are simply not too many flaws in it.

The most obvious thing is, since a pair of shoes online sells for [-], wouldn't it be nice to order directly from the Internet?

Why do you have to travel thousands of miles to get it from the manufacturer?

So its purchase price can only be lower than seventy.

Coupled with the cost he calculated for himself, it should be inflated, at least selling 120 five pairs will definitely make some money.

As the saying goes, the mouth of a businessman is a deceitful ghost, and whoever believes it is a fool.

It's just that he didn't expect that the other party would even lie to him.

Of course, Zhang Yue only thought so.

Big Beard sold the original 400 yuan shoes to the early [-]s, and the profit must have been low.

At this time, the other three people had already walked forward for a certain distance, and Zhang Yue hurriedly caught up.

As he walked, he observed the surrounding situation, and found that no matter which store had a lot more traffic than before.

Of course, many more people just kept going.

When the four of Zhang Yue came to the entrance of Guoyue Supermarket, they found that there was a queue here.

He was a little surprised.

You know this is a supermarket!

In order to prevent customers from bringing in confusing items, the doorway is only symbolically narrowed.

This is the first time Zhang Yue has seen this phenomenon after visiting supermarkets for so many years.

Fortunately, the line was not long, and the four of them squeezed in quickly.

Mrs. Yuyao pointed forward: "That's the vegetable and fruit area."

Speaking of the whole person, it seemed as if he had been beaten with chicken blood, and he directly pulled the other three away.

When Zhang Yue managed to catch up with her, he saw Mrs. Yu Yao staring blankly at the front: "No, why are there so many people today?"

Yu Yao said: "Today is Saturday, so of course there are many people."

Madam Yuyao also reacted very quickly, she said to the three of them: "The four of us are now separated.

One person goes to buy meat, one person buys eggs, one person buys fruit, and the other person buys vegetables.

This can be faster. "

Yu Yao immediately said, "Then I'll buy meat!

Do you want pork belly or pork leg?Or something else? "

Zhang Yue was a little dumbfounded, and Lan Huijun said at this time: "You can buy two catties of pork belly, and I can make braised pork.

Buy another chicken to make soup. You can buy cooked beef, but half a catty is enough. If there is too much, you can't finish it. "

Zhang Yue looked at her in surprise: "Can you cook?"

Lan Huijun smiled and said, "It's just some home-cooked dishes, if it's too complicated, it won't work."

Zhang Yue smiled: "Home cooking is fine, I'll go buy vegetables, which one are you best at?"

Lan Huijun said: "Any one will do, you can just buy five or six of them.

But some onion, ginger and garlic are needed. This is the seasoning, which is indispensable. "

Zhang Yue nodded, and pulled the cart into the vegetable area.

However, after walking a few steps, he was embarrassed to find that the vegetable area was blocked by too many people.

This makes Zhang Yue a little helpless, isn't it just to buy a la carte?Everyone is working too hard, right?

Just as he was hesitating, the crowd suddenly became commotion.

I just heard a middle-aged aunt next to me say: "The onion is here!"

Zhang Yue followed her gaze and saw two waiters pushing a forklift with eight large baskets on it.

The basket is densely packed with onions.

And following the voice of the middle-aged aunt, the people nearby instantly boiled up.

Someone with a quick hand was already holding a shopping bag and began to quickly pack onions.

Seeing this, the others immediately imitated it.

The two waiters quickly said, "Everyone, don't rush, let's put the onions on the shelves."

But no one listened to them, and the top two baskets of onions had bottomed out in the blink of an eye.

Two hands took away the empty plastic frame at the same time, and then continued to grab it.

Zhang Yue was taken aback for a moment, what's going on?
Those who knew knew they were buying onions, but those who didn't know thought they had entered a bandit's den.

A middle-aged strong man behind him patted Zhang Yue on the shoulder: "Brother, if you want to buy it, hurry up, if you don't buy it, please let me go!"

Zhang Yue subconsciously dodged to the side, and then the strong man rushed forward in a panic.

In the blink of an eye he had filled two bags.

Because of his strong body, two people who had managed to squeeze in front were forcibly pushed away by him.

The person who was kicked away naturally complained, but the strong man didn't care, and walked back triumphantly holding the onion.

Zhang Yue pondered for a moment, walked up to the strong man and asked, "Brother, it's just a little onion, there's no need to work so hard, right?"

The strong man glanced at him: "No problem? Do you know how much an onion costs per catty?

0.24 yuan!
I add these two bags together and it costs two yuan.

Look at the color of this onion, it is big and plump, it is definitely the best of the best.

Such a good thing is sold so cheaply, I feel sorry for myself if I don’t buy it. "

Zhang Yue was taken aback: "What? 0.24 yuan per catty?
If it is really sold like this, then the supermarket will have to pay for it? "

He was a little bewildered.

Although Zhang Yue had done similar discounts before, they were things that could not be sold for a long time.

Why is it still selling like this now?

Regarding Zhang Yue's question, the brawny man shook his head: "How would I know? Maybe the owner of the supermarket had a brain convulsion and broke it."

At this time, Zhu Yuehong led four men over, and then kept making gestures to them.

The four nodded while listening, and then began to move the shelves.

Zhang Yue walked over suspiciously.

Zhu Yuehong also saw Zhang Yue, and she couldn't believe it: "Boss, why are you here?"

Zhang Yue said: "I'm here to buy some food.

By the way, just now I saw that our onions only sell for 0.24 yuan, why is it so cheap? "

However, Zhu Yuehong looked at him in surprise: "Didn't you tell me to sell it like this?"

Zhang Yue was stunned: "Huh? I let you sell it like this?"

"That's right! You said before that in order to attract customers, the supermarket's fruit and vegetable section must not only be the cheapest within a three-kilometer radius, but also select three special dishes and three special fruits every day.

We sell at whatever price we charge.

Onions are hitting the market right now, the cheapest and most popular of the year.

According to what you mean, I will regard it as the main promotion force. "

Zhang Yue heard her finish, and instantly remembered that he had indeed said this.

In addition, these vegetables are bought directly from farmers according to Wanbang's purchase price, and there is no middleman to make the difference, which makes the price seem a bit outrageous.

After thinking about it, he nodded and said, "So that's the case. It seems that the effect is quite good."

"It's not only good, boss, you don't know, your trick is absolutely perfect."

Seeing Zhu Yuehong's expression full of admiration, Zhang Yue said in a daze, "Really?
There seems to be nothing special about discounts and promotions, right?You can't exaggerate. "

He really didn't understand, because Zhang Yue's strategies were all based on changes in the eye price curve.

He only knew that this was the optimal solution, but he didn't quite understand why it was the optimal solution.

Zhu Yuehong thought that Zhang Yue was testing her, so she immediately cheered up and explained:
"In the beginning, I didn't understand it. After all, no matter how low the price of onions is, they are just a vegetable.

At most, just buy a little more.

But when I announced its price, I found that my judgment was completely wrong.

Everyone's obsession with low-priced vegetables is completely beyond imagination.

Ten tons of onions were snapped up before they lasted even a day.

In addition to onions, I also sell the most concerned dishes such as pork and eggs at the lowest price.

In just a few days, we have changed from being ignored to what we are now.

And I also found a rule.

Those customers who buy onions rarely leave after buying only one.

Because other vegetables, eggs and meat are not expensive, and the more people there are, the longer the waiting time.

After finding that shopping is not so easy, 99% of people will choose to fill their shopping carts.

It is true that our onions, eggs and pork do not make money, but when we add other things, we make money, even more than before.

Because Dennis used to take the high-end route, many people only bought one.

There are only two or three kinds at most. After all, if you buy too many vegetables at one time, they will not be fresh after a long time.

Now that it's so cheap, why do you care if it's new or not?

What you buy is what you earn.

Also, because there are so many people who come to buy vegetables, the dishes we serve will be sold out in half a day at most.

This also ensures that the dishes on our shelves are the freshest, thereby minimizing the loss caused by slow sales.

All in all, although our food does not seem to make money, it actually does not make less money.

Even earn more than before. "

Zhu Yuehong said, "Not only that, but due to the heavy flow of people, the sales of other products in the supermarket have also increased significantly.

Even the entire Silver Star mall has enjoyed this wave of traffic benefits. "

Speaking of this, Zhang Yue couldn't help saying: "That's it!

By the way, when I passed by the gate just now, I found that the bearded women's shoe store was also on sale for many products.

And the price has reached the limit, do you know this? "

Zhu Yuehong nodded: "I know, in fact, it's not just the bearded man, all the shops are doing this now.

It's not that they are willing to cut prices, but that with the popularity of online shopping in the past two years, their business has become more and more difficult.

There are only two options for them now.

First, change careers.

Second, reduce the price and directly benchmark the price with the Internet.

Of course, this can still have an appropriate premium, after all, physical stores have their unique advantages.

When not sure what a product looks like, as long as the price of the physical store is not too high, many people are still willing to buy it from the physical store.

Beard and the others also thought of this, especially when they saw the huge profits brought by our supermarket panic buying frenzy, so they gritted their teeth and started to try.

Unexpectedly, this strategy was unexpectedly successful. "

Speaking of this, Zhu Yuehong's voice suddenly became softer: "You don't know, the bearded women's shoe store won the sales champion of the Silver Star Mall yesterday.

In just one day, he made a small six thousand.

According to him, this set a record for the highest sales in his many years of running a women's shoe store.

Before there was no Internet, he had never earned so much. "

Zhang Yue was a little surprised: "No way?

If this is the case, he should have reduced the price a long time ago! "

Zhu Yuehong shook her head: "That's different.

The reason why Big Beard was able to set a sales record is not only small profits but quick turnover, but also the drainage of our Guoyue Supermarket.

In addition, when there is no online shopping, everyone sells at high prices. If he dares to lower the price, he will immediately become a target of public criticism.

Now it's hard for everyone to protect themselves. Many businesses are actually lowering prices secretly, but it's not as obvious as him. "

Zhang Yue nodded, and wanted to say something more, when he heard a voice say: "Xiao Zhang, you child.

Let you come to buy vegetables, but you are lazy here! "

It was Mrs. Yuyao, and the old lady was looking at her helplessly with a bag of eggs in her hand.

Zhang Yue hurriedly winked at Zhu Yuehong and said with a smile, "I'm sorry, there are too many people, so I just wanted to wait."

"What, wait? Now it is the least crowded, after eleven o'clock in the morning, there will only be more people shopping here.

Forget it, you youngsters are really unreliable, let me do it!

You go to the line to weigh right now, I just don't waste time when I finish picking the dishes to find you. "

After speaking, he put the eggs in his shopping cart.

Zhang Yue hurriedly said, "Okay, no problem."

Finally, an hour later, the four of them came out with a lot of vegetables.

Thinking of the crowds in the supermarket just now, even though it was his own business, Zhang Yue still felt his scalp tingle.

too crazy!

But it is also understandable, after all, in everyone's impression, the prices in Zhongzhou are much higher than those in townships.

Now there is a supermarket that sells even cheaper than the township, which will naturally cause a huge sensation.

After walking a certain distance, Yu Yao suddenly said to Zhang Yue, "Look at that butcher shop by the road."

Zhang Yue glanced subconsciously, and asked strangely, "What's wrong?"

Yu Yao said: "I used to buy meat at this store.

It is the only one among all the butcher shops nearby that does not fill with water, is not short of catties, and still has fresh meat. "

Zhang Yue nodded: "If that's the case, the owner of this butcher shop is a real person."

Who knows Yu Yao said: "You misunderstood me, due to the good reputation, there should have been a long queue for this butcher shop at this time before."

Zhang Yue was taken aback because he realized that there was no one in front of the butcher shop at the moment.

Just as I was thinking about it, a young man rushed over on a battery car. He stopped suddenly and asked an aunt passing by the road:
"Hello, is there any butcher near here?"

Auntie glanced at him and said with a smile, "You just moved here, right?"

"Yes, I got married half a month ago, and I bought a suite nearby because of work."

"Then you go straight along this road, go straight in when you see the Yinxing Shopping Mall, and at the end of the walk is the Guoyue Supermarket, which sells everything."

"Really? Thank you so much."

The young man was about to set off when he was taken aback for a moment, pointing to the side of the road and said, "It seems like they sell meat there?"

The aunt's voice immediately became quieter: "Don't go to this place, their pork is actually sold for 14 yuan a catty.

Guoyue Supermarket only sells it for [-] yuan, and it is still freshly killed.

It is not easy for you young people to earn some money, and you have to repay the mortgage, so it is a little bit of savings. "

The young man's face was full of gratitude: "Thank you, I understand."

After speaking, I turned on the switch, and it disappeared in a blink of an eye.

And the butcher shop by the side of the road lost a potential permanent customer without knowing what was going on.

Back at Yuyao's house, Lan Huijun smiled and said, "You guys rest in the living room, I can cook by myself."

Mrs. Yu Yao hurriedly said: "No, I'll help you.

The main reason is that the food I cook is not very delicious, otherwise I won't let you cook. "

Soon, only Zhang Yue and Yu Yao were left in the living room.

Yu Yao poured a cup of tea for Zhang Yue, and said with a smile, "Before, I forcibly gave you the properties mortgaged from other real estate developers.

I thought you would sell it directly to make a profit, but I didn't expect you to turn decay into magic.

If I hadn't seen it with my own eyes, even now, I wouldn't believe it. You solved the problem of delaying real estate sales in the high-tech zone with a school that everyone despises.

It seems that I am really old and can't keep up with your young people's thinking.

Including this supermarket promotion is similar.

Although online shopping has brought a lot of convenience and benefits to everyone, it has also pushed physical stores to the brink of collapse.

Whether a city can continue to prosper depends on physical stores.

It can be said that once the physical stores are on the decline, even a provincial capital like Zhongzhou can only gradually decline.

I have been trying to save it for the past two years, but no matter what I do, it will only treat the symptoms but not the root cause.

It was not until I saw the business model of Silver Star Mall that it gave me a little hope. "

Seeing Yu Yao staring at him with scorching eyes, Zhang Yue felt a little embarrassed: "You are absurd.

I am not as far-sighted as you imagined, but I am really forced to do nothing, so I treat a dead horse as a living horse doctor.

Moreover, the prosperity of the Silver Star Mall was at the expense of the surrounding business circles.

So whether this is a good thing or a bad thing, I really can't tell. "

However, Yu Yao shook his head: "You are wrong, even if there is no Silver Star Mall, can other business districts get better?

Totally impossible!
Not to mention other things, the high rent of the shop alone is doomed to their decline. "

Zhang Yue smiled awkwardly.

The reason why the shopkeepers of the Silver Star Mall dared to go crazy with promotions was not only the determination of Yi Shuihan, but more importantly, Zhang Yue reduced the rent of the Silver Star Mall to only one-third of the original.

He would do this not because he thought it was too much money, or because he thought it was not easy for other merchants to do business.

Rather, this is the optimal solution given by the eye ability.

Facts have also proved the correctness of this decision.

Because after he announced the price, all the idle shops were rented out soon.

Before that, nearly four-fifths of the stores in Silver Star Mall were idle.

So Zhang Yue seemed to give himself a hard knife, but he received more rent instead.

Not only can the normal operation of the mall be maintained, but there is also a lot of surplus.

It's just that Zhang Yue didn't expect that Yuyao would take the initiative to mention this matter, and even went to the Silver Star Mall with himself.

Yu Yao's expression suddenly became extremely serious: "Xiao Zhang, I specially invited you to my home today, in addition to celebrating the sale of real estate in the high-tech zone, I just wanted to talk to you about cooperation."

Zhang Yue was taken aback: "Cooperation? What cooperation?"

"Of course it's Guoyue Supermarket.

The success of this sales model means that in the near future, it will become the mainstream of physical stores in first- and second-tier cities.

So the main task now is to open the Guoyue Supermarket branches to all districts, streets, and even the gates of various communities in Zhongzhou.

I have calculated that to realize this vision, at least [-] supermarkets are needed. "

Zhang Yue hurriedly said: "Uncle Yu, you should stop joking.

I opened a Guoyue supermarket, and I was satisfied with the guarantee that the Yinxing mall would not lose money.

Where is the ability to open tens of thousands of supermarkets?
And with so many supermarkets, it’s not something that can be achieved just by touching the lips.

Manpower, supply chain, other competitors...

Once one item is not handled well, it will be a big trouble. "

(End of this chapter)