I can see the commodity price curve

Just as the Master Zhou Mineral Water campaign was in full swing, those who usually liked to swipe quickly and shake suddenly found that they began to frequently swipe advertisements for Nongfu Spring.

What's happening here?

Everyone was at a loss.

Because the Nongfu Spring brand has long been deeply rooted in the hearts of the people.

Although you still occasionally hear the slogan "Nongfu Spring is a bit sweet" on TV programs, the frequency is very rare.

This is because Nongfu Spring deliberately reduced the frequency of advertising to save costs.

Now that the other party is making a comeback, is it targeting Master Zhou's mineral water?

Of course, no matter what the reason, as long as you put ads in, it will definitely work.

Especially for those young people, they are very vague about Nongfu Spring’s advertising.

Some have never even heard of it.

It’s just that when everyone buys mineral water, they choose Nongfu Spring, so they choose to follow.

Now that I see how well the other party’s advertisements are done, my impression of this brand instantly deepens.

So those who had already switched to Master Zhou’s mineral water turned their attention to Nongfu Spring again.

In just a few days, sales of Nongfu Spring mineral water have rebounded to a certain extent.

"Boss Zhang, come and try the new flavor I developed."

The owner of the stinky tofu stall placed a plate of stinky tofu in front of Zhang Yue.

Since knowing Zhang Yue's identity, the owner of the stinky tofu stall has been particularly enthusiastic about him.

Whenever I have time, I will take Zhang Yue to chat.

Zhang Yue is also very willing to chat with this old man.

The other party is not only experienced in dealing with things, but also humorous and talkative.

Especially in terms of business, I shared a lot of skills and experience with Zhang Yue, which benefited Zhang Yue a lot.

What impressed him most was that the man was nearly sixty years old, but he still tried to improve his stinky tofu recipe every day.

Whenever he gets inspiration, he will make one and ask Zhang Yue to taste it.

Zhang Yue also randomly put forward some opinions of his own, which also gave the other party a lot of inspiration.

Looking at the stinky tofu in front of him, Zhang Yue took a sip, and it still had the same classic taste.

He picked up a piece and tasted it, then his eyes lit up: "Your stinky tofu seems to have a seafood flavor."

The stinky tofu boss immediately gave a thumbs up: "Awesome!

Yes, when I made the stock this time, I added some oysters. "

The aroma of oysters is very unique. For example, oyster sauce is made from oysters.

The stinky tofu boss adds oysters to the soup stock, which directly changes the taste of the stinky tofu.

Zhang Yue said to the other party: "I think you can try selling it and see how customers react."

The stinky tofu boss's eyes lit up: "Really? Then I have to try it."

During this period, Zhang Yue had eaten his stinky tofu no less than ten times. This was the first time that he asked him to put it on the stall, which showed that the other party recognized his innovation.

The two said a few words about other things, and then Wu Qingshan ran over quickly:

"Boss, it's bad, Nongfu Spring has also taken action."

He was out of breath, but as soon as he finished speaking, the stinky tofu boss said:

"Boss Zhang is just an ordinary salesperson now. What's the use of telling him this?"

As soon as these words came out, Wu Qingshan was a little embarrassed.

Because every time I came to Zhang Yue to report work during this period, Zhang Yue always said this.

So much so that even the stinky tofu stall owner learned it and even used it to make fun of himself.

Zhang Yue laughed when he saw this: "Brother is right, I am just an ordinary salesperson now. Even if I have to report to work, I should report to you."

Wu Qingshan's expression was full of grievance.

He wanted to say: You keep saying you want to report to me, so you should!

During the time Zhang Yue came to Hongdu, he had been not doing his job properly.

Come here for fun today and find a place to have a meal tomorrow.

The rest was just chatting with the stinky tofu boss.

Sometimes when the boss of Stinky Tofu encounters operational difficulties, he will use his status as the boss to give the other party some special permissions.

On the contrary, as a sales manager, I kept running around every day in order to get first-hand information about the Hongdu food stall market.

I have to write a sales plan at night, which is equivalent to one person doing the work of three people.

He already regretted bringing Zhang Yue here. If he had known that he could just find a new person and leave the investigation to him, he wouldn't have to be so busy.

He feels that he is definitely the hardest sales manager in history.

Of course, Zhang Yue said he didn't want to listen, but he simply explained the information he had collected.

The boss said he didn't want to take care of anything, so he just said that.

If he really takes it seriously, then there is something wrong with his head.

Sure enough, after listening to his own words, the boss fell into deep thought.

After a long time, he raised his head and asked, "What do you think we should do about this matter?"

Wu Qingshan cheered up: "I have been paying attention to the sales situation in the market these days.

The two of them are so on the same page, so it doesn't have much impact on us.

Of course, in terms of sales, our October mineral water still cannot compare with theirs.

What I mean is to let them fight each other first and hurt each other.

Let's sit on the mountain and watch the tiger fight, and then take the opportunity to take action. "

Speaking of this, Wu Qingshan was a little depressed.

In response to the low-price promotion of Master Zhou's mineral water, I took some countermeasures.

But the sudden end of Nongfu Spring completely disrupted his rhythm.

In other words, faced with this situation, he could only act according to circumstances. "

Zhang Yue nodded: "It's okay to sit on a mountain and watch tigers fight.

If these two companies engage in marketing activities for each other, they will have a certain negative impact on each other's brands.

But then again, their product positioning is different and their consumer groups are also different.

Even if there is a negative impact, it will not be significant. "

Wu Qingshan nodded quickly: "That's true.

Through investigation, I found that although both parties wanted to eat each other, they always felt that they were just scratching the surface. "

"So what do you think we should do?"

"Ah?" Wu Qingshan didn't expect Zhang Yue to ask this suddenly, and couldn't help but feel a little confused.

The key point was that Zhang Yue only said this and said no more, leaving him confused.

The stinky tofu boss couldn't help but said: "Xiao Wu, why are you so stupid!"

Wu Qingshan was stunned and quickly looked at the other person with a lingering smile:

"Uncle, is it possible that you, the old man, have some profound insights?"

The stinky tofu boss smiled and said, “I don’t have any profound insights.

Brother Zhang agrees with you watching the tiger fight from a distance, but he also feels that their fight is not lively enough.

In this case, you might as well add fuel to their fire. "

Then he looked at Zhang Yue: "Brother, am I right?"

Zhang Yue gave him a thumbs up: "I am still well-informed, I admire you!"

"What do you admire? If you want to admire me, I should admire you!"

They both laughed at the same time.

Only Wu Qingshan is still confused.

To add fuel to the fire?

How should I add fuel to the fire?

He wanted to ask more clearly, but neither the stinky tofu boss nor Zhang Yue wanted to say more.

Wu Qingshan had no choice but to turn around and leave.

When he returns to his residence, he will first ask your salesperson in other places to send the collected information to him. After sorting and summarizing, I called Su Qiwen again to give a brief report on today’s situation.

This is the work he has to do every day, and it is also Su Qiwen's requirement.

After hearing what he said, Su Qiwen said, "I understand, how about Zhang Yue at your place?

Or do you not do your job every day? "

Wu Qingshan did not dare to hide it and reported it again.

However, Su Qiwen seemed to just listen to Zhang Yue's situation and never expressed an opinion on it.

Sure enough, it's the same today.

Seeing that Wu Qingshan had said the same thing, she said, "Okay, that's it for today, continue tomorrow!"

Wu Qingshan was about to hang up the phone when something suddenly occurred to him: "Director, wait a moment."

He told Zhang Yue the riddle he had played for him and the explanation given by the stinky tofu boss, and then asked:

"What should I do about this?"

Su Qiwen smiled instantly: "It's very simple, because aren't the two families fighting each other?

Just add fuel to their fire! "

"I know how to add fuel to the fire, but I don't know where to start the fire.

In order not to delay the boss's business, can you give me a little reminder? "

Su Qiwen shook her head: "I can't help you with this, but I can give you a suggestion."

"Really? What advice?"

"What do you think of Zhang Yue's marketing ability?"

"It goes without saying that the boss is of course the most powerful.

For example, in October Food Factory, although consumers like the Juewei series, it is because of the unique taste of the Juewei series.

But this is also inseparable from the marketing done by the boss.

It can be said that without the boss, the development of October Food Factory would never be as fast as it is now. "

"Since you recognize your boss's abilities so much, you might as well study more about his previous promotion skills, maybe you can get inspiration from them."

"Understood, I'll do it now."

Although he was very tired, Wu Qingshan couldn't care less about rest and quickly took out a black notebook.

Since he decided to change his career to sales, he has devoted a lot of time to learning sales knowledge.

In particular, he also remembered the product promotions Zhang Yue had done in recent years.

Now start from the beginning and turn backwards. The more you look at him, the more you admire him.

Because he found that many of Zhang Yue's behaviors seemed aimless.

But these aimlessness will eventually form a torrent, directly crushing the opponent.

Moreover, he also discovered that one of Zhang Yue’s major characteristics in promotion is that he likes to engage in self-media.

Such as live broadcast.

The first promotion event of October Food Factory is a live broadcast-style snack sales competition.

The showdown between the greedy old Liu and the second sister-in-law of the Wu family also had twists and turns, and was no less exciting than a variety show.

So you also start from self-media?

Thinking again of Nongfu Spring's recent frequent advertising through self-media, his eyes lit up.

Got an idea.

Consumers were just curious about Nongfu Spring’s advertisements and did not pay much attention.

However, an explanation video from a blogger completely changed everything.

"Hello everyone, my name is Awen!

I believe everyone has seen Nongfu Spring’s advertisements recently.

This is very strange, because Nongfu Spring has long stopped advertising in large quantities and in all directions.

There must be a purpose for doing this suddenly now.

So I naturally thought of Master Zhou mineral water.

Nongfu Spring is most likely targeting the opponent.

It's just that I don't understand something, because this kind of advertising coverage always gives me a painless feeling.

In fact, when it comes to Nongfu Spring’s advertisement, some people have noticed it, while others have not.

That’s what they say, ‘We don’t produce water, we are just porters of nature’!

This advertisement was originally targeted at Robust. As soon as the advertisement came out, Robust immediately took the advertisement off the shelves.

This is the most classic targeted case in the advertising industry, and there is no one like it.

However, if some people just think that Nongfu Spring was only targeting Le Pepsi, the pattern is too small.

It's not just for Robust, but for all its peers.

Because at that time, all mineral water plants on the market used tap water.

As soon as this advertisement appeared, other mineral water factories were furious.

Many slowly declined and eventually went bankrupt.

There are also some mineral water plants that have begun to consciously search for natural water sources.

For example, Master Zhou mineral water.

Master Zhou Mineral Water has seven branches, two of which still use tap water due to geographical conditions.

But the other five households use natural water sources.

This is a known fact.

Is it possible that Nongfu Spring’s advertisement is targeted at the two branches of Master Zhou Mineral Water?

A bit unlikely!

Because although these two branches use tap water, one is in Guilin and the other is in Yunnan and Guizhou.

The purity of tap water in these two places is not much better than that of natural water sources.

In order to find out this matter, I made a special trip to Shandong Province.

There is a branch of Master Zhou Mineral Water here, and the water source used is also local spring water.

When I came here, guess what I saw?

Forget it, there is no proof for what you say, let’s watch the video! "

After saying that, the camera turned and a Master Zhou mineral water factory appeared in the camera.

Then, the camera pulls and starts walking in one direction.

Soon, a stream appeared.

This should be the spring water used by Master Zhou Mineral Water Factory to produce mineral water.

However, when everyone saw the complete picture of this spring, their expressions changed instantly.

Because they discovered that the color of this spring was actually gray and black.

This phenomenon is not unfamiliar, as long as the water source is polluted, it will always be this color.

So Master Zhou Mineral Water Factory claims to be using spring water, but it is actually polluted spring water?

However, if it is just like this, everyone can barely accept it.

But the next moment, the camera captured a group of animals standing by the water and then began to defecate into the water.

That scene was quite eye-catching.

Sure enough, the barrage in the comment area exploded instantly: "Oh my god, why are you showing me this?"

"Grandma, I'm eating. Do you want me to vomit out all the food I've eaten the night before?"

"What do you think this is? I'm drinking a bottle of Master Zhou mineral water right now."

"No, I can't bear it anymore.

I declare that from now on I will never take a sip of Master Zhou mineral water again.

Not to mention that he only sold it for one yuan a bottle, even if it was given to me for free, I wouldn’t drink it. "

"good!

Although I know that after the water enters Master Zhou Mineral Water Factory, it will go through dozens of filtration processes.

The finished water that comes out at the end is completely healthy.

But the theory is a theory, and I still can’t accept it. "

"..."

(End of this chapter)