I'm not just a director

The auction for the first broadcast rights of "Sword and Sword 1" begins.

After Jiang Pei'an stood on the stage and finished his promotion, staff distributed pens and papers to the leaders present.

The paper is a specially treated paper printed with the name of "Sword and Sword 1" and the names of several leading actors and production units.

In addition to the production unit information, there are also information about each round of auctions and the TV station printed on it.

We have truly achieved one machine and one piece of paper to avoid the situation of being ostentatious.

Moreover, the paper this time is not allowed to be disclosed to the public or taken out of the venue.

For any paper that is circulated, the copyright purchase will be invalidated, and the auction copyright price will still be collected as usual.

On this point, a confidentiality contract was signed before the auction papers were issued.

As the pens and papers were handed out, the heads of the thirty-three TV stations began to fill in information on the paper.

Each family sent at most three people to a table, and then everyone began to exchange prices in a low voice.

Jiang Pei'an stood on the stage and looked down, with a broad field of vision, he felt like he was an invigilator.

Not to mention, it’s like eating secretly down there in class when you were a kid.

It's not that the teachers can't find you stealing, but that the teachers don't want to answer you.

There is plenty of time for everyone this time, fifteen minutes for verification.

Some may have already received the price, and filled it out as soon as the paper was handed out.

The rest of the time is spent sitting there in a daze, or watching others rack their brains to fill in things.

If nothing else works, get up on the spot and go outside to smoke.

In fact, it’s just a matter of filling in a number.

But this number may be the secret to their TV station’s advertising revenue this year.

It is also possible that the number to be filled in is too much beyond their budget. I am afraid that if they win this TV series, they will not get any good results after returning.

In fact, within the system, people generally do not choose particularly radical approaches.

Not seeking merit, but seeking no faults is basically the idea of ​​​​everyone in the system.

But, it’s different now.

Director Liu from Xin'an Province suddenly jumped from director to deputy director.

Even if there was someone behind Director Liu with his hands and eyes reaching the sky, he would not be able to fly so quickly without a springboard.

Therefore, winning the first-round screening rights of "Sword and Sword 1" will not necessarily make it popular, but it will definitely not be too bad.

"It's a bet!"

Director Wang of Modutai gritted his teeth and wrote down the price he gave directly on the auction paper.

"Director, this..."

The subordinates on the side were all frightened. Director Wang was really trying his best!

Director Wang glanced at him and then at the pen ink that had not yet dried.

When I first made this decision, my heart always wavered and I always thought too much.

But when the black and white words appeared in front of him, he felt relieved:

"What a fuss. If anything happens, I'll take care of it. It has nothing to do with you."

"Okay... okay."

The subordinate swallowed his saliva, and after hesitating for a moment, he stopped talking when he saw Director Wang's firm eyes.

Fifteen minutes passed very quickly. After Director Wang reported the price, others also completed their "investments" one after another.

Next, the staff collected the papers they had just distributed.

"Thank you for your hard work, leaders. Next our staff will sum up your quotations.

Everyone, please take a rest first. We have also prepared dried fruits and tea for you. Please take a rest. "

Jiang Peian said with a smile.

"Mr. Jiang is interested."

"It's finally done. Regardless of whether I was selected or not, the big stone in my heart has finally fallen to the ground."

"Hey, Lao Liu, what's the price you wrote?"

"Go, go, go, it's not the first time you have participated in this kind of bidding. How can you tell others the price before it is announced."

"Look at how stingy you are, haha."

During the rest period, everyone in the room drank tea and made jokes.

The people at KBS nearby were dumbfounded.

"And this way of selling prices is really eye-opening."

Lee Jae-hee sighed in Korean.

"Minister Li, their method is only suitable for production units. People like us who produce our own TV series cannot learn from it."

Director Han Chengming replied.

The production of Korean dramas is often inseparable from KBS (Korean Broadcasting Company), MBC (Culture Broadcasting Company), and SBS (Seoul Broadcasting Company).

The Korean dramas that viewers see are basically from these three TV stations, accounting for 80% of the TV dramas.

During the prime time period, these three TV stations will broadcast their own popular dramas.

The competition between one Korean company and three companies competing for the same time slot is quite fierce.

And most Korean dramas don’t have many episodes. Some are broadcast once a week, and some are broadcast twice a week. In fact, this is a difference in category.

For example, they have 60-minute episodes, usually 16 to 20 episodes, and two episodes per week are mini-series.

The audience is mostly young people, and there is a lack of capable products, which are deeply loved by young people.

Such as "Descendants of the Sun", "Full House", and "Crash Landing on You" which became popular in later generations.

There are also TV series with relatively long episodes, each episode is longer than 40-60 minutes, and they are broadcast twice a week and are completed in half a year.

Like "Dae Jang Geum" is this type.

There are also daily dramas, each episode is 30 minutes, and the total number of episodes is generally more than 150.

You can watch it except on weekends. It is a "daily sitcom" that can be enjoyed by the whole family.

The most influential one in China is probably the famous "Funny Family".

Regardless of whether they are long or short dramas, South Korea adopts a production model of broadcasting and filming at the same time, writing and filming at the same time.

Therefore, sometimes based on public opinion, the death of a popular character is delayed, and a tragic character who originally left the show early is changed to a good ending.

In addition, Korean dramas adopt 100% simultaneous recording.

This alone can basically kill most domestic TV series instantly.

And this is quite a test of the actor's professional ability. As long as the performance is not up to standard, he may be replaced at any time.

Although Korean movies can influence Korean laws, TV dramas are more influential in Korea.

The sophistication and changes of the script are a test of the strength of the creative team, so in South Korea, the income and status of screenwriters are unquestionable...

"I know, so this is where the Chinese people are smart, they can maximize their interests, which is very good."

Li Zaixi nodded and said, but he was thinking about how to further cooperate with Spark Entertainment.

Xinghuo Entertainment was their first stop for study, but just this stop made him gain a lot.

Korean dramas now have a very high market share in China, but there is no drama as top-notch and popular as "Star You".

Before coming, he thought that the popularity of "Star You" was just accidental.

But after watching the first few episodes of "Sword and Sword 1", he immediately overturned his inner thoughts.

Whether it’s the plot, creativity, or the music in the TV series, it all feels magnificent. Moreover, this kind of magnificence is something they cannot capture or create in Korea.

Li Zaixi himself also understood that this was related to the inheritance of culture.

To put it bluntly, whether it is South Korea or Japan, they are all inheritors of Chinese culture.

Although South Korea has been clamoring for "de-Sinicization" in recent years.

But there are many things that they themselves cannot convince themselves of...

Half an hour later, Jiang Peian slowly walked out from behind the scenes.

After seeing Jiang Peian, everyone's eyes were fixed on the folder in his hand.

Jiang Peian raised the folder in his hand and said:

"Everyone, the results have come out. To be honest, I am just as curious as everyone about which three companies have won the first-round screening rights."

"Director Jiang, how about you announce it directly? Don't be so secretive."

"Mr. Jiang should just announce it directly. We can't wait to know the result."

"Hahaha, at least half of the TV station directors present are older. Director Jiang, please don't tempt us."

Seeing that Jiang Pei'an just raised the folder and had no intention of continuing to announce, someone in the audience smiled.

"Haha, I don't dare, and I don't mean to whet everyone's appetite. You are really too impatient.

Haha, I won’t go on too much. First of all, the three TV stations that won the first-round screening rights are...

Xin'an TV, Fujian TV and...Modu TV! "

"Crash."

When Jiang Pei'an announced the end, many people had disappointed looks on their faces, but many others felt like they were surviving a disaster.

But as a gangster, we might bump into each other again one day, so we still have to give him the respect he deserves.

So everyone applauded, looked at the positions of the three satellite TV stations, and congratulated them.

"Are we hit too?"

Director Wang from Shanghai TV was stunned for a moment, and then the expression on his face quickly changed to extremely happy.

"Yes, it's us, Director!"

"We've got it, Director!"

The two men next to him also shouted happily.

"Haha, finally my efforts were not in vain. It's good if I win. It's good if I win."

After all, Director Wang is an old man, and he is not as happy as his two subordinates.

In fact, he was still a little disappointed... It was good to win, but the price he wrote may have to be implemented.

The price made him feel sick just thinking about it.

"Everyone, the price of this auction will be announced below, because three companies jointly obtained the first-round broadcast rights.

So in terms of price selection, we chose the last price of the top three as the auction price for each episode.

The three companies only need to use the price filled in by the third person as the purchase price. "

Jiang Peian said slowly.

The reason for doing this is not that Jiang Peian doesn't want to make more money.

But after all, it was shown almost at the same time. If the prices of the three companies were inconsistent, how would the outside world view Jiang Pei'an?

The food looks so ugly!

After hearing Jiang Pei'an's words, everyone pricked up their ears, wanting to hear what the final transaction price was!

"Two hundred thousand per episode!"

This time Jiang Pei'an didn't show off and announced directly on the spot.

"boom!"

The entire venue suddenly erupted into several exclamations.

The price of an episode of 200,000 yuan is really too high!

You must know that last year, "Star You" was auctioned for 1 yuan per episode, which was called a sky-high price by the outside world. The result is that "Sword and Sword " is even more outrageous.

What’s even more outrageous is that Jiang Pei’an just said that the price of the first-round broadcast rights was determined based on the third-place bid.

This means that the price given by the first and second place players is more than 200,000 yuan per episode.

Damn, rich!

Just as people were cursing in their hearts, Director Wang from Modutai grinned.

There is no other reason. The lowest price for the third place mentioned by Jiang Peian was the price he quoted!

Now you can pay off the difference when you go back.

I got the first-round broadcast rights of "Sword and Sword 1" at the lowest price. What else can you say?

There are two other people whose prices are higher than mine. If you criticize me again, it’s just because you don’t want to get one round of screening rights.

With this buffer, not only will he not be scolded when he returns to the stage, but he will also gain merit!

In a short time, Director Wang had already prepared a draft and was ready to go back and report the matter...

The first place is of course the wealthy Xin'an TV station.

AC Nielsen, a world-famous survey company, has very strict regulations on TV stations.

In their view, the competitiveness of TV dramas is mainly reflected in ten quantifiable survey indicators such as "total number of TV dramas broadcast", "number of new dramas broadcast", "purchasing situation", and "TV drama publicity and promotion capabilities".

In a related survey by AC Nielsen in 2004, Xin'an TV was significantly higher than competing channels in assessing the competitiveness of TV series.

Xin'an Satellite TV ranks first among the eight major provincial satellite TVs, especially in terms of "new drama broadcast volume", "purchasing capabilities" and "TV drama promotion capabilities".

At the same time, among the top 2004 TV series in China in 20, Xin'an TV alone broadcast a total of 10.

Therefore, the brand effect of Xin'an TV Theater and the ratings performance of excellent TV series complement each other, achieving the effect of doubling the ratings.

Therefore, Xin'an Satellite TV can stand out from many TV stations, which is definitely expected by the public. After all, they are powerful.

On the other hand, Fujian TV Station, which has always been unobtrusive, is actually so awesome this time, which is really unexpected.

In fact, Fujian Satellite TV is still very powerful, but it relies not on TV series, but on variety shows.

That's right, a variety show called "Happy 100".

Once it was aired, it became an instant hit and was unstoppable, with ratings flying through the air.

Its slogan "Happy, Absolutely Wonderful" is even more familiar to the public.

Among them, the "Happy Celebrity Face" segment has unprecedented influence. Most of the famous celebrity faces in today's entertainment circle have emerged from this and are famous throughout the country.

At its peak, "Happy 100" had ratings as high as 40%, setting a ratings legend.

Therefore, "Happy 100" is also known as "a milestone column in the history of variety shows in mainland China".

Fujian Satellite TV followed the trend and published the book and toured the country for book signings, selling hundreds of thousands of copies in an instant.

Its level of brilliance is enough to look down on the world, and it is so proud that many enterprises in Jiangsu and Zhejiang, such as Red Dragonfly and Yierkang, have switched their advertising to Fujian Satellite TV.

There is a joke describing Fujian Satellite TV:

If a company wants to invest in advertising, whoever's money is thrown on the table first as soon as the office door opens will be advertised.

It can be seen that the popularity of the program and the strong ability to make money at that time were called "just envy" by other channels.

However, as the saying goes: prosperity and decline.

After entering the new century, local satellite TV stations have entered the variety show field one after another, and various programs have emerged one after another.

In addition, "Happy 100" is stuck in its complacency and has no new ideas, resulting in the original impressive ratings plummeting...

So the executives of Fujian Satellite TV began to think about transformation. This time they spent a lot of money to buy "Sword and Sword 1" as their attempt... (End of this chapter)