I'm not just a director

China’s wine table culture can be said to be extensive and profound.

Although South Korea and China both belong to the Asian cultural circle, the gap between them is really not the slightest bit.

For example, his hobby of bowing at every turn is quite similar to his childhood days.

China, which got up early, would also bow in greeting, but it was not as frenzied as these two countries.

"Mr. Jiang, dear friends, I would like to propose a toast to you. I am new here and I have not followed some etiquette. Please bear with me."

KBS’s Lee Jae Hee picked up his glass and said with a smile.

Of course, his words were all translated through the female translator beside him.

"Haha, Minister Li, there is an old saying in China that it is a joy to have friends come from far away.

You came all the way from South Korea to China, and we should do our best to be a landlord.

There is no etiquette today, just friends, so you can eat and drink with confidence, hahaha. "

Jiang Peian held Li Zaixi's hand very familiarly, and this enthusiasm caught Li Zaixi a little off guard.

"It's easy to say. This time we came one day earlier than planned. We were abrupt. I'm really sorry."

Li Zaixi said, standing up and bowing again.

Seeing the big leader standing up, several other people from Korea also stood up and bowed in greeting.

"No, no, no, no, Minister Li, you are too polite. This is not something we do in China. Get up quickly. We will have good food and drink today, please."

Jiang Peian quickly helped Li Zaixi up.

The banquet hall was very large, and people numbering 100 were divided into more than ten tables. Naturally, Jiang Peian and the Korean representative sat at the main table.

Everyone else naturally sees what happens here.

"What are these Korean guys doing? They always bow. The key is that Mr. Jiang seems to be very polite to them, even more polite than our director."

"It is said that foreign monks are good at chanting sutras. After these Koreans came, I feel that Mr. Jiang has ignored us."

"Damn it, if you don't tell me it's true, will these Koreans buy the premiere rights of "Sword and Sword 1"?"

"When you say that, it's really possible. Think about it, they didn't come sooner or later, but they just waited until this time to come.

And I think they have a very good relationship with Director Jiang.

Director Wu Ershan said that when the last "Star You" was broadcast in South Korea, it received unprecedented attention.

It is estimated that the Koreans have tasted the sweetness and came directly to grab the first-round screening rights this time. "

"Holy crap, this is really like this. No, I have to report it to our director."

"Me too, me too."

"Director, look at your phone, don't just drink!"

A few young people away from the main table were discussing quietly in private.

But the banquet hall was only so big, and soon everyone around knew about it.

However, everyone maintained a tacit understanding and did not continue to talk. Instead, they quietly watched the performance of Jiang Pei'an and the Koreans at the main table.

……

"It's impossible. Director Jiang can't possibly sell the first-run screening rights of "Sword and Sword 1" to South Korea."

"How is it impossible, director? Spark Entertainment's last TV series was very popular in Korea.

Moreover, the cultures of the two countries have too many similarities, so there is no reason why Koreans rush to first-run screenings. "

"I have to think about this again."

"Don't think about it, director, the auction is tomorrow, it's too late for you to think about it again.

If "Sword and Sword 1" becomes a hit in South Korea, it will definitely be copied to China by some domestic pirated videos.

At that time, this TV series will have no meaning, and our station will lose an opportunity to take off..."

The same conversation almost took place in the hotel where more than 30 TV people who were present stayed.

Just as they suspected, once "Sword and Sword 1" is released abroad, with today's rampant piracy situation, as soon as the broadcast is completed in South Korea, there will be piracy in China.

Some TV stations may think it's nothing, but for some TV stations bent on progress, it is undoubtedly a missed opportunity.

"Director Jiang, did you deliberately let people from South Korea's KBS come here today?"

Wuershan knew that people from KBS were coming to visit Spark Entertainment, but there were many things Jiang Pei'an didn't say, and he couldn't ask them rashly.

It wasn't until today when eating, when he heard the young people on the TV stations whispering about the conversation, that Wuershan realized what was going on.

"Haha, I just want to muddy the water a little bit."

Jiang Peian chuckled.

"What if the people at KBS don't buy our copyright in the end?"

Wuershan asked.

"I had no intention of selling it to them."

Jiang Peian smiled, poured a cup of tea for Wuershan across from him, and continued:

"Even if Koreans plan to buy the first-run screening rights, as long as the price is not too outrageous, they basically have no chance.

The first-run screening rights must remain in the country, after all, this way, both benefits and popularity can be maximized.

If it were sold to South Korea, it would probably be like a meat bun beating a dog, and there would be no return. Think about the pirates in China, it is very scary! "

Hearing this, Wuershan suddenly realized and said:

"I understand, it means that the Koreans' coming here this time is actually a pretense, mainly to mobilize the enthusiasm of these domestic TV stations.

As long as the copyright of "Sword and Sword 1" remains in China, with the strength of our Spark, everyone can play it.

Once they get to South Korea, they will only be able to eat the leftovers of pirates. "

Jiang Peian smiled and said:

"Yes, in addition, we can also show our strength to the outside world.

Even South Korea’s KBS TV station is vying for our TV series, but that’s not enough to show our high quality.

Of course, these are just small marketing methods and are not on the table. "

"Killing two birds with one stone is really high, hahaha."

Wuershan smiled and said very happily.

"Star You" has made them well-known directors in the TV drama circle.

That is to say, TV drama directors are not very famous due to their professional relationship. If they were placed among movie directors, he would probably have been known for a long time.

Now that he has another movie called "Sword and Sword 1", his reputation will definitely rise to the next level.

"That's it for today. By the way, the whereabouts of the KBS team should be revealed to the outside world, including what they did.

Although this kind of small marketing method is not on the table, it is sometimes quite useful. "

"Okay, I see."

……

"KBS, South Korea's largest state-owned TV station, came to China to study. The first stop was Spark Entertainment. It is reported that Spark Entertainment is currently auctioning the screening rights of the TV series "Sword and Sword 1". KBS's study seems to be very meaningful..."

Under the instruction of Spark Entertainment, I saw relevant reports from KBS and the group the next day.

This kind of report is quite vague and extends its meaning to other aspects.

What's more, some directly reported that in a big reversal, Koreans came to China to buy TV drama rights, and domestic TV dramas were about to rise.

The "Korean Wave" memories that many people remember should start in the late 90s.

At that time, Korean celebrities began to enter China and enter the eyes of ordinary people.

People began to hear the names of singers such as "Lee Jung Hyun" and "HOT", and began to cheer for their appearance unconsciously.

Although most people do not understand Korean at all, this does not affect the fans' enthusiasm at all.

Along with the music came Korean dramas that have influenced the Chinese people for about 20 years.

China and South Korea officially established diplomatic relations in 92. The first Korean drama introduced to China was "Jealousy" broadcast in 1993, but it did not have a big response.

It was not until 97 that "What Is Love" was broadcast on CCTV ? As the TV series began to be broadcast, the ratings gradually increased.

This TV series was also later known as the source of the "Korean Wave".

Since then, many Korean dramas have been broadcast continuously on television.

Chinese audiences have gradually become familiar with the culture of that country.

At the beginning of the 21st century, Korean dramas began to develop rapidly in China.

From 2000 to 2005, Korean dramas were introduced to China, such as "Blue Life and Death", "Winter Sonata", "Watch and Watch", "The Men of the Bathhouse Owner's Family", "Empress Myeongseong", "Mermaid Lady" and so on.

There are countless classics, which will still be mentioned by many people until later generations.

In 2002, the Korean movie "My Sassy Girl" was released in China. Despite the proliferation of domestic pirated films, the film still achieved a box office of tens of millions.

This is the influence of Korean dramas in China.

It was also during this period that Chinese audiences continued to be influenced by Korean dramas.

At that time, most of the Korean dramas introduced were family ethics dramas. On the surface, they seemed to be long-winded "soap operas". If you don't have the patience, you won't be able to watch them.

But in fact, many viewers in China have found that the daily life reflected in Korean dramas is very close to people's actual lives and can arouse people's resonance.

Korean dramas directly help everyone talk about things about work, family, and daily life that most people find difficult to talk about.

In addition, Korean culture is similar to that of China, and people sometimes feel proud of the Chinese culture that has influenced Korea.

On the other hand, there are those who admire Koreans for retaining many etiquette that most Chinese have abandoned.

But after a long time, you will naturally feel bored.

After all those years, some of our viewers seem to have figured out the "routine" of Korean dramas.

That is, "Korean dramas have three treasures: car accidents, amnesia, and incurable diseases."

Korean dramas constantly use stories of life, separation and death to create touching moments, which over time inevitably makes people feel repelled.

However, in 2005, shortly before the beginning of this year, Shonan Satellite TV introduced and broadcast "Dae Jang Geum".

This has brought Korean dramas to another peak in the Chinese market.

"Dae Jang Geum" can be said to be the label of an era, sweeping across Asia like a whirlwind.

The character "Seo Jang Geum" in the play is regarded as an inspirational role model for women, and the food that appears many times in the play also became a trend.

However, after 2005, the General Administration began to restrict the broadcast of Korean dramas.

Korean dramas in China are not as popular as in previous years, and they have gradually lost some middle-aged and elderly female viewers.

At this time, Korean dramas also gradually changed the routine of life and death, and began to shape good men's stories to various extents, gradually making people associate Korean dramas with "Oppas"...

That’s why the headlines on the news are so exaggerated.

You must know that domestic TV dramas are now the home of Korean dramas. At this juncture, South Korea's "CCTV" actually came to learn how Chinese TV dramas are produced.

And he also has to purchase the screening rights for Chinese TV series, Guaiguai, this is incredible.

It has always been us paying for Korean TV series, but now it’s the other way around.

This is definitely something that makes people extremely proud!

With the appearance of the KBS team in China, the popularity of "Sword and Sword 1" has also become inexplicably popular.

Of course, these are all things for later. The most important thing at the moment is the auction being held within Spark.

"Good morning, leaders. You all look very energetic. You must have had a good rest last night."

Jiang Pei'an was playing a little joke on everyone. After all, at least half of the 100 or so people present had dark circles under their eyes.

I can't help it, I stayed up all night like this.

Thinking of this, many people glared viciously at KBS Lee Jae Hee and others who were standing aside.

It was these Korean guys who made it impossible for everyone to have a good rest.

Stay well in your country and run around with nothing to do.

Li Zaixi saw a group of people next to him looking at him with "panda eyes" and felt very puzzled.

Is eye makeup also popular among Chinese men? It’s still the men in the Republic of Korea who are masculine!

"Dear leaders, let's start today's auction. First, let me tell you the rules..."

There are two ways to play the auction TV series, one is famous brand, just like an auction, everyone competes with the brand, and the one with the highest price wins.

There is also a secret auction. Under the premise that the producer gives a minimum price for each episode, the TV stations participating in the auction write down their own prices and stuff them into the box.

The paper for auction has been specially treated, and the paper obtained by each TV station has a special mark.

"Star You" uses dark shooting, and the same is true for "Sword and Sword 1".

This is also the main reason why everyone has dark circles under their eyes.

After all, everyone has limited funds, and the competition in "Sword and Sword 1" is much greater than imagined.

Things that they cannot decide on will naturally be left to the leaders to decide.

But they couldn't rush to ask the leader for instructions, so they spent most of the night deducing the possible prices.

Then I called the leader early in the morning to ask for the price.

Therefore, this is a war without gunpowder. Everyone wants to win the first-round broadcast rights of "Sword and Sword 1".

Just like the auction of "Star You", the first-round broadcast rights are the most valuable and important.

Then there are second- and third-round screening rights.

Because there are many TV stations participating in the bidding this time, the first round of broadcast rights will be broadcast by multiple TV stations.

In the first round, a maximum of three TV stations can broadcast it at the same time, in the second round, it will be broadcast on five TV stations, and in the third round, it will be broadcast on seven TV stations...

Moreover, each TV station participating in the auction will not be allowed to participate in subsequent rounds of auctions after receiving the copyright in the current round.

As for after three rounds, there is no need to put it up for auction. After all, everyone is a satellite TV station, so there is no need to chew the leftovers after others have eaten them.

There has to be some cards!

Of course, you can also do the kind of TV series that are put on rotation every summer vacation, but this needs to be packaged for a fixed price, it depends on which local station is willing to ask for it... (End of this chapter)