The Millennium Semiconductor Survival Guide.

Chapter 141 Matrix Keyboard Listed
"How to evaluate the keyboard called matrix launched by Newman?"

This is not a question posted on quora, but a thread on the Riot Electronics community.

Zhou Xin, as the controller of Riot Games, naturally has to fight in his hometown, which he is most familiar with.

On the most important section, matrix’s official posts are pinned to the top and refined, and at the same time, there is an activity to get a $50 voucher for replying to posts.

As for what the voucher is, it is naturally a long enough verification code. After you reply to the post, the Riot official account will send a message to your account dialog box.

Due to Zhou Xin's large-scale use of verification codes, other Internet companies have also begun to use verification codes to empower their businesses.

So that when users enter the verification code, they will complain about Zhou Xin in their hearts.

"Thanks for the invitation, $50 voucher, I'm curious how much this guy Newman got for the keyboard, $100 off $50?
But $100 is still too expensive. You must know that cherries are expensive at $150, and cheap ones are only $50. "

"Is it possible that it's $59.99 and then $9.99 after the voucher? It's like Newman."

"Impossible, just judging from the keyboard picture on matrix's official website, if such a cool keyboard is available for $9.99, I will definitely buy it.

The two designs of silver gray and red and white are very beautiful, especially the silver gray color matching, which is worthy of the name of the future.

As a keyboard lover, I have to admit that compared to the matrix, other keyboards are inferior products that have been rushed out, while the matrix is ​​a work of art. "

Matrix's keyboard has been ahead of this era for too long, and the design language alone can make the eyes of keyboard lovers shine.

"If the actual appearance of the matrix keyboard can have 80% of the effect of the picture, then I will buy it without hesitation."

"Didn't Matrix officially say that their switches can be customized, and they are different from Cherry's switches."

"Yes, according to the official statement of Matrix, this is an unprecedented innovation in the keyboard industry, and it will bring users an unprecedented experience."

"This guy Newman held a product launch in New York, and only 1000 users attended. I was in New York, but unfortunately I was not selected."

The discussion under this thread in the Riot Electronics community is very intense, and most of it is discussed by natural customers.

Since the birth of computers, there have been many keyboard enthusiasts. Before that, everyone's needs have been met by mechanical keyboards and membrane keyboards.

At most, it is toss about the shaft body. Although everyone has more needs, manufacturers have not found a way to meet them.

Manufacturers are more concerned about the price, and everyone wants to make a lower-cost keyboard.

Cherry, known for its high price, innovation and sense of impact, is only famous in a small area, and it is a typical example of being popular but not popular.

Compared with keyboard manufacturers who rely on low prices to seize market volume, the profit margins are much larger.

As for Matrix, keyboard enthusiasts are paying attention, and they are attracted by the very different design language at first sight.

What everyone pays most attention to is the price, because from the outside, this thing will not be cheap.

"Hello everyone, I am very glad to meet you all, this is the first time Matrix meets you, and it is also the birth ceremony of the Matrix brand.

In order to thank you for coming, if you buy matrix future series keyboards here today, you may buy our hidden models. "

20 years later, this unopened Matrix's first product hidden model was auctioned in New York for a high price of 4.7 US dollars.

“In the end, our price was US$499, because a lot of innovations have been done in terms of design, shaft body, keycap, and kit.

This price is undoubtedly high for a keyboard, but if you regard it as an epoch-making product, it is definitely worth the money.

After the press conference, there will be a trial version in the venue outside, you can try it. "

Zhou Xin expounded a lot on Matrix's brand positioning, what innovations they have made on the keyboard, and what advantages the product has.

Apart from the journalists, those who were able to participate in the press conference were all experienced keyboard enthusiasts. After listening to it, everyone was extremely excited.

It's hard to see this kind of innovation, almost re-creating a keyboard type based on the mechanical keyboard.

But when Zhou Xin said the price, their hearts seemed to be poured with cold water.

"This Nima is too expensive. I admit that it is innovative, but the most expensive keyboard is only 150 US dollars, 499 US dollars, which is almost the same as the price of a computer.

Is Newman crazy or am I crazy? "

If he knew that Zhou Xin wanted to set the price at $999 at the beginning, he would definitely think that Zhou Xin was crazy.

Of course, after the press conference, when the audience experienced the matrix keyboard at the entrance of the conference, he was reluctant to leave for a long time. After finally buying this keyboard, he complained to himself: "I must be crazy."

"Boss, the price of $499 is still too high. As an old man, I really can't understand your pricing logic." Simo, as the president of matrix, said to him after Zhou Xin's press conference.

Zhou Xin said: "Simo, I have already respected your intention and cut the price in half. Didn't we reach an agreement?
For matrix, the keyboard is not important, the keyboard is just to make users realize that we are a high-end brand.

The phone in the back is the key.

Moreover, after using the matrix keyboard, the engineers of the company are full of praise. No one wants to go back to use the previous keyboard, right?
Such a great product, the only one we have, and the $499 price tag isn't that outrageous. "

Simo said helplessly, "Well, what you said makes sense."

After the press conference, the Riot Electronics community immediately exploded, because Zhou Xin mainly focused his publicity on the Riot Electronics community.

Know that gaming enthusiasts, even if they aren't keyboard aficionados, will be interested.

So everyone paid attention to this matter. After Zhou Xin said the price at the press conference, before the price was announced on the official website, someone had already posted on the forum.

"Newman is crazy, my friend who just attended the matrix conference told me that the matrix keyboard is priced at $499, even with a $50 voucher, it still costs $449.

It costs 3 times as much as the most expensive Cherry keyboard. "

"$449? Is Newman crazy because quora's valuation has soared since it was sold to Time Warner, and he hopes to recover this part of the loss by selling us expensive keyboards?"

"What are the people above talking about? Quora was sold to Time Warner at a valuation of $800 billion, while Quora is currently valued at $1600 billion by Wall Street. Newman previously held 90% of Quora's shares, which means a loss $700 billion.

How many keyboards will he have to sell to us to recover the loss? It is estimated that everyone in the United States must be equipped with a matrix keyboard to recover the loss. "

"Newman is no longer the Newman who priced Angry Birds at $19.99. He has changed from considering users to a businessman who only knows to pursue profits.

Back in the day we could play Angry Birds for $19.99 and Plants vs. Zombies for $39.99.

And now Newman wants to sell us a $500 keyboard.I thought I'd have to support Newman just for Angry Birds and Plants vs. Zombies. "

"It's not that Newman is crazy, it's that the sale of Quora has hit him hard.

Quora is his painstaking effort, but he sold it to others with his own hands.

Newman is not suitable for hardware at all. "

Most of the landlord's replies below said that Newman was crazy, and they all expressed their incomprehension of the price.

The owner replied in the post:

"My friend seems crazy too? He actually bought it?
He just paid for it, and when he called me, he said, this is not a keyboard, it's a work of art, it's a work of art, and $449 isn't expensive at all? "

Because of this reversal, this post quickly became a hot post, and the number of views quickly exceeded [-].

"I think Newman has a certain magic power to make users obsessed with the products he designs.

To be honest, I was also fascinated by the matrix keyboard before I knew the price, and I woke up instantly after knowing the price.

I reckon your friend is there and Newman's magic is stronger. "

"A Matrix physical store opened near my house. They have a physical display in the physical store. Let me go and see how the specific physical objects are."

"I guess the matrix keyboard should indeed be a good product, but the price is not very friendly to ordinary people."

The landlord replied again: "Just now my friend called me again, and he said on the phone that compared with matrix, typing on other keyboards is like drilling wood to make fire.

And matrix typing is to use a lighter to make fire, and typing with matrix has become a kind of enjoyment. "

Zhou Xin himself also has an account in the Riot Electronics community, and he used his account to post:
"500/437, 500 of the 437 Riot users who participated in the matrix launch event bought matrix keyboards on the spot, accounting for more than 80%.

I solemnly declare here that none of the actors I invited were among the audience attending the press conference. All of them are senior users of the Riot Electronics community and have a large number of posting records in the community.

In addition, I have enough confidence in my product, which is a subversive product.

Of course, it was beyond my expectation that so many people liked it in the end.

Finally, I suggest that every programmer friend should go to the matrix flagship store near you and try the matrix keyboard.I will also equip every employee of Riot Games, NewPay and Flamingo Games with matrix keyboards.

This will become standard office supplies for the employees of the company I founded.

If Time Warner doesn't mind, I can also sell matrix keyboards to the quora guys at a discounted price. "

Once Zhou Xin's post was released, the influence of this matter spread from the Riot Electronics community to other online forums.

A similar question was soon asked on quora:

"How to evaluate the matrix keyboard developed by Newman and the pricing?"

"Thank you, I have already used it as an employee of Riot Games, and there is only one word to describe it, that is cool.

This is a kind of coolness like drinking iced cola in summer. "

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(End of this chapter)