The Millennium Semiconductor Survival Guide.

Chapter 142 After the release of the keyboard

"Different from the stuttering feel when typing on a traditional keyboard, when you use matrix to type, it takes into account both the confirmation of the press and the smoothness of the press.

There's a brief pause to let you know you've hit the button you wanted, while the incredibly silky-smooth feel lets you quickly switch to the next button.

Matrix is ​​a keyboard with both design aesthetics and user experience. Thanks to Newman for equipping every employee of Riot Games with a matrix keyboard.

And this crisp sound is much better than IBM's keyboard stuttering sound.

In addition, one more thing, the price of the boss is still a bit high, I think matrix is ​​worth the price.

But it was only after I had an in-depth experience that I thought it was worth the price. If I just saw the physical picture, listened to the boss's description, or went to an offline physical store for a short experience, I probably wouldn't buy it.

This price is indeed much more expensive than other keyboards. Of course, after I have used it deeply, if the boss takes our keyboard away and tells us that we need to pay $500 to continue using it, I think I will pay for it obediently.

I have to admit that Newman is really a product design genius, from Internet products to physical products, what else can he not do? "

Different from Internet products like Quora and Riot Electronics, which rely entirely on word-of-mouth and the popularity of traditional media, Matrix has invested a large amount of marketing expenses in various channels.

The overall marketing strategy is based on Internet advertising, supplemented by advertising in various well-known fashion, life and business magazines.

Long before the matrix conference, users of American could see this keyboard through various channels.

Coupled with the fact that the boss behind matrix is ​​Newman, matrix has attracted enough attention as early as its birth.

After the keyboard of Matrix Future I was launched on the market, it quickly attracted a lot of attention through its high price.

“When I saw Riot staff’s evaluation of this keyboard on Quora, I thought it was Newman’s task for the staff, so that the staff must give Matrix a good review on Quora.

After I went to Matrix in San Francisco to experience the matrix future I keyboard, I was deeply shocked by this product.

The real thing looks better than the picture, and the metal texture looks very high-end. According to the clerk, they use aluminum alloy as the keyboard shell.

The silver-gray color scheme makes the matrix keyboard look like a product from the future, worthy of the name of the future, making the keyboards of other peers look dull.

As a senior lover of keyboards, I have used mechanical keyboards, membrane keyboards, and even typewriters in ancient times. The shock that matrix brought to me was even stronger than the first time I used Cherry’s G1988-80 keyboard in 3000. .

I don’t need to go into too much detail on how excellent the matrix is ​​in terms of design. The typing experience is really better than the best keyboards on the market today.

I just experienced it in the physical store of matrix. The percussion sound gave me the illusion that I was not using a keyboard but a certain musical instrument. After I finally took it home and experienced it in depth, I used this keyboard to strike Below this answer.

It gives me a feeling of enjoying typing, which is something that other keyboards can't give me.

In short its only one downside is that it's expensive, but when you can afford it, there's nothing wrong with it.

In addition, one more thing, you can choose to buy a kit and assemble it yourself, or ask the shop assistant to help you assemble it. There are three kinds of shafts for you to choose from.

I have only experienced the axis they named X-axis so far, as well as Y-axis and Z-axis. Different axes have different characteristics, and the matrix keyboard supports only buying accessories. I plan to use the other two axes in a while. Complete and replace in real time.

Newman deserves to be the best product manager. Even if he makes keyboards, the keyboards he makes are the best keyboards in the world. "

In a week, [-] keyboards were sold in the American area, and the evaluation of Matrix on major Internet forums was overwhelmingly positive.

All users who have purchased matrix will only complain that it is too expensive, and no one thinks it is not easy to use.

Zhou Xin chooses to buy from offline flagship stores or online. If you buy online, it will be delivered to your door, and you don’t need to pay extra for express delivery.

You can also choose to buy a kit and assemble it yourself after you get it, or ask the official to help you assemble it before shipping.

The sales volume of 5000 in a week is definitely not outstanding, but considering the price, this number is definitely qualified.

And with the praise, the sales growth rate of matrix is ​​still accelerating.

"I think you seem a little disappointed, don't you find that all the users who come into our store are very satisfied?

Even if they didn't buy it, they still felt reluctant to leave when they left. "Zhou Xin asked.

On the day of the matrix press conference, Cao Yongluo flew from Yanjing to New York. As the person in charge of matrix keyboard production, he naturally flew over to see if his entrepreneurial achievements could be welcomed by the market.

After attending the press conference in New York, Cao Yongluo and Zhou Xin returned to San Francisco, intending to stay in San Francisco for a few days before returning to China.

Cao Yongluo said: "I just feel that the sales volume is not as good as expected. The sales volume is only [-]. I originally expected it to exceed [-] a day and [-] a week."

Zhou Xin smiled: "Pricing determines that Matrix is ​​not a product that can sell well at the beginning.

Because of the high pricing, its users will only be people who use computers frequently, such as programmers, editors, authors, etc., as well as some keyboard enthusiasts.

Our pricing determines that the number of people who will buy it is limited. The fact that I can sell [-] units in a week is already due to my reputation combined with the quality of the product itself.

If you want to sell [-] units in a week, then American must have millions of programmers.This does not conform to the operating logic of the objective world.

In my heart, matrix has met my inner expectations, and my expectation of matrix is ​​to set a style for this brand.

Matrix is ​​an innovative, high-end, and excellent brand, which has laid the foundation for us to make other electronic products in the future. As for sales volume, profit, and revenue, these are secondary.

This is the most important source of profit after the mobile phone, a consumer electronic product for the masses, is launched. "

Zhou Xin continued: "Our flagship store is placed in the core city of American, which is an advertisement for Matrix."

Many brands in the later generations will open offline stores in core business districts even if they lose money, in order to let users have a recognition of their brand image.

"As a consumer electronics brand, we have already had a very perfect start. The next step is to make the mobile phone a good product. It is also for this purpose that I poach executives from Nokia at a high price."

The reason why he makes keyboards is not only because Zhou Xin himself was interested in keyboards before, and has come into contact with a large number of customized keyboards. He believes that his understanding of keyboards and the products he produces can give users of this era a subversive experience.

To put it simply, judging from the current technological development, if you want to make a smartphone, the technology is not mature enough, and if you want to make an electric car, the technology is even less mature.

Only keyboards can give 1999 keyboard owners a little future shock with the technology available today.

This is why matrix keyboards are named the future.

There is another purpose for making the keyboard, that is, the upcoming mobile phone of Zhou Xin is a 26-key mobile phone, or a 26-key mobile phone with a horizontal linear motor.

The shock brought by the matrix keyboard to users can be extended to mobile phones. Matrix mobile phones can bring you the best typing experience, and users can quickly make associations.

Combined with the smartphone application specially created for Matrix, Zhou Xin is absolutely sure that Matrix will succeed.

Cao Yongluo: "I was too anxious to succeed, I talked with my family, and they have no objection to me doing business with you.

It's just that I have to think about it myself. "

Zhou Xin's positioning of Cao Yongluo is Futukang. If he makes Matrix into an Apple model, then he hopes that Cao Yongluo can make the company into Futukang in the future, specializing in OEM.

"My family believes that power can be inherited by individuals. Anyway, power will depreciate in our generation, and I am not the only male in the third generation of the family.

But working with you, only I have the luck to be roommates with you, so my family is now in favor of this matter. "

Zhou Xin asked: "What do you think? Your thoughts are very important."

Why Zhou Xin thinks that Cao Yongluo is the candidate for Futukang, because the other party has this background, and will also develop this ability in the process of gradually working for Matrix.

Zhou Xin has more contact with Cao Yongluo. He thinks that Cao Yongluo is very good at business, and he is loyal enough, and he has his own persistence most of the time.

The basic quality is enough. As for whether it can be made as large as Futukang, it does not depend on Cao Yongluo's ability and background, but on whether Zhou Xin can make Matrix a consumer electronics brand that rivals Apple.

Cao Yongluo is contradictory in his heart. Entrepreneurship is undoubtedly much more interesting than civil servants. To put it bluntly, even if you have an antenna, you have to work through qualifications, one step at a time.

But to start a business, what Zhou Xin asked him to do is far from what he wanted to do. Cao Yongluo also wants to start an Internet business and realize his creativity and ideas, instead of working hard as an OEM and eating leftovers from the downstream of the supply chain.

"I also want to start a business, but I always feel that the work I am doing now is too boring. From product design to marketing and then to the market, you have done it all by yourself. I only need to be responsible for finding suppliers in China. Then let them produce the corresponding goods and ship them to American.

This doesn't have much technical content, and it doesn't play my ideas.

This is more interesting than being a civil servant, but less interesting than the entrepreneurial venture I hoped for. "

Zhou Xin quickly realized: "Because what you have seen before is my entrepreneurial process, whether it is Quora or Riot, these are all products for individuals.

I dig out the needs of many users, and then make a product that can solve the common needs of these users, and you think this is cool.

At the same time, this is also the greatest value in the Internet era. With the help of the Internet to solve people's spiritual needs, quick success, quick listing, and both fame and fortune.

And what you are doing in your business now simply meets the needs of me alone.

Just like you have found many suppliers for the application of sublimation technology on keycaps.

The current kind of entrepreneurship is neither cool, but also earns a lot of hard money, and you need to look at other people's faces.

Although I won't give you shame or embarrass you, but when I don't care about the matrix or I sell the matrix to other people, your situation will be very embarrassing. "

What Zhou Xin said was very straightforward, and it directly hit Cao Yongluo's true inner thoughts.

He replied: "Yes, roughly like this, from Silicon Valley in American to Zhongguancun in Huaguo, there are too many stories about entrepreneurial stars.

From the successful Bill Gates and Larry Ellison in the last decade to the successful Yang Zhiyuan and you in this decade, the stories of these Internet stars are familiar to everyone.

And I also hope that I will be a successful Internet star in the next ten years, and that the products I make will be liked by countless users.

The previous Riot games were fine. After you launched Quora, it was the first time I saw American people like an Internet application so much. It can be described as obsessive.

I wouldn't sell quora if I were you, no matter how much time warner paid me.

Entrepreneurship is not boring now. He still taught me a lot, including supply chain management and how to manage employees, which I couldn't learn in school.

There is also a big deviation between what you get from other people and what you actually practice.

Even if I have the support of my family behind me, should the downstream suppliers not give me face or not.

What I am doing now is very difficult and complicated, and more importantly, the value he brings to me is very limited besides money. "

Zhou Xin said: "Because you only manage a team of more than ten people now, the components of the keyboard are only a dozen or so.

And when I make mobile phones, I need hundreds of suppliers.And you are just a middleman now, after you become a part of the supplier, what you get is not only money, but also social resources.

Ten people under his command and tens of thousands of people under him are completely different concepts. "

Cao Yongluo: "With tens of thousands of people, Matrix has to truly become a world-class consumer electronics brand, and I, as one of the suppliers, may be able to reach this height.

Of course, I also know that there are so many people under my command, which means that the social resources you can mobilize have also reached an exaggerated level. "

Zhou Xin: "For you, no matter which route you take, the ultimate goal is to have the power to mobilize more social resources, and when you are a civil servant, the ceiling is there.

If you do it with me, there is no ceiling.

In addition, you are not limited to cooperating with me to start a business, you can also open another Internet company by yourself.

For example, you can set up a Huaguo version of Quora in Huaguo, and then I register an account on your platform, won’t my reputation be instantly established?

It happened to break arms with Sohu's suspicion. "

　First update a chapter, I will try my best to code another chapter

　　
　
(End of this chapter)