The Millennium Semiconductor Survival Guide.

Chapter 215 Newman's Electronic Payment Hegemony

You treat me as a gentleman of the country, and I will repay you as a gentleman of the country. This is the only thought in Mr. Lei's mind now.

Huaguo Internet can be traced back to the end of the 80s. With a history of 15 years, many listed companies have emerged in the Huaguo Internet industry.

From Nasdaq to Hong Kong stocks, the founders of these listed companies have their own strengths, some are good at management, some are good at capital operation, and some are good at product design.

Being able to rank in the top three is a very high ranking.Lei Jun has always had a strong self-confidence, and he dare not say that he ranks in the top three. At most, he thinks that he is a qualified manager and a qualified entrepreneur.

As for Zhou Xin's lying, Mr. Lei never suspected it, because the other party was not greeting him, let alone flattering him.Zhou Xin's status was decided, he didn't have to flatter anyone at all.

In addition, Zhou Xin provided a specific position to support what he said. If he is not optimistic about him, why should he be given the position of Vice President of Matrix?
After the launch of the Mphone alone, the annual sales volume exceeded 500 million units. Huaguo media also reported when the sales volume exceeded 500 million units last month.Priced at US$599, the annual marketing volume is US$30 billion.Kingsoft's revenue is not even a fraction of Matrix's.

The companies that Zhou Xin took overseas, such as Alibaba and Tencent, have developed very well in Silicon Valley, so Lei Jun was very excited.

Even just working at Matrix for a few years is a huge opportunity for him.

"President Xin, you are too optimistic about me, because I have a wife and a family, and I am also the president of Kingsoft and the founder of Joyo, so I can't agree immediately.

I have too many things to consider, and I will give you a reply as soon as possible. If I am lucky enough to work in Matrix in the end, I will do my best to live up to your expectations. "

Lei Jun still speaks very well, not only leaving room for himself, but also expressing his willingness to come.

If you don't come, it's because of family and Huaguo's business ties, not because I don't want to come.

Zhou Xin said after listening, "You can think carefully, I will give you a week, if you refuse, I can find someone else.

Because each year will only become more critical, I need to find a future president for Matrix.

If you are willing, I will give you three months to deal with Huaguo's affairs.

Whether resigning from Jinshan, or looking for another CEO for Joyo.

After going to Matrix, because you are going to work in Silicon Valley, you will definitely not be able to take care of both sides at the same time as you did at Jinshan.

In addition, the work intensity of Matrix should be higher than that of Jinshan.The competition Kingsoft faces is Microsoft's Huaguo branch. After going to Silicon Valley, the competitors it needs to face are Nokia, Motorola, and Samsung.

And there will only be more and more players entering this field. If you plan to come, you can also experience Mphone in advance.

I believe that combined with the future outlook I told you today, you will definitely have a clearer idea of ​​what Mphone and Matrix will do in the future. "

Does Zhou Xin expect Lei Jun to come?That must be expected, and the scene of Rebs and Jobs going head-to-head in the smartphone battlefield is worth looking forward to.

Is it necessary for Mr. Lei?That's definitely not the case. If he wants to poach people, poaching Tim Cook is also a good choice.

With him at the strategic level, Tim Cook is definitely a top executive and manager.

As for not being able to dig Tim Cook, that's not enough.

You can even find Musk and let Musk serve as the vice president of Matrix.

Musk is also on Zhou Xin's candidate list.

It's just that in comparison, Zhou Xin wanted to find a Chinese.

At this time, Musk was still working on X.com.

Unlike later generations who successfully promoted the merger of X.com and Confiniti into PayPal, and then sold PayPal to eBay to get the first pot of gold, Musk is still running X.com.

Because the prospect of electronic payment is becoming more and more clear, Newpay uses Mphone to connect online and offline, and it becomes common to use Newpay's QR code function to complete payment offline, which makes the old money on Wall Street realize the value of electronic payment. More than just a payment channel.

They hope to occupy more shares in Newpay and hope to gain control of Newpay, instead of investing in Newpay in the way of A/B share structure like now.

This means that even if they obtain more than 80.00% of Newpay's equity, they will not be able to obtain control of Newpay.

Not to mention that Zhou Xin regards Newpay's equity as precious as Molong's treasure, and has only raised funds twice since its establishment.

Not only Wall Street capital can't tolerate it, but other Internet companies in Silicon Valley can't tolerate it either. They can't tolerate the substantive monopoly of payment channels by Newpay.

There are various payment software such as Newpay, X.com, Amazon Payment, eBay Payment, etc. on the market, but Newpay occupies an absolute monopoly position.

Some small and medium-sized Internet companies have tried it. After accepting Amazon's investment, they changed the payment method from Newpay to Amazon Pay, and then a scene that shocked them occurred. After the replacement, sales dropped by 80.00%.

Because users do not have an electronic payment account other than Newpay, even if they have it, they will have no money.

This caused them to have to go back and put Newpay on it.

Silicon Valley's well-known technology media Wired magazine made a report on "Newman's Electronic Payment Hegemony", and took the attempts of small and medium-sized enterprises to get rid of Newpay as a typical proof case:
"With the development of the Internet industry, more and more people are getting used to electronic payment, and they start to use electronic payment software instead of visa to complete payment in their daily life.

Electronic payment is even gradually spreading to the real world. Wal-Mart, Carrefour, Metro and other large supermarket chains have begun to support Newpay’s QR code payment. Users only need to show Newpay’s QR code to complete the payment.Electronic payments are starting to become as common as water and air.

In my daily life, when I shop on the Internet, I find that there are electronic payment behaviors around me. I need to use electronic payment when I use Amazon to shop, and I need to use electronic payment when I buy a game in the fist game store. Electronic payment is required to purchase a piece of music in the Apple Music Store.

The thing that scares me a bit is that all electronic payments are done through Newpay.I asked my friends. Everyone has used and frequently used the electronic payment function in their lives, but everyone seems to only have the option of Newpay.

Why does this scare me?Because it's like Wells Fargo is the only bank left in real life, and all other banks have disappeared, including Citigroup, JPMorgan Chase, American Express, etc.

So I call it Newman's electronic payment hegemony.

I don’t know when it started, but Newpay seems to be the only payment software left on the market, and we can only find their existence in the media for other payment software.And even if these payment software are hyped in the media, or users will not know what the content of this advertisement is trying to express.

It is really hard for me to understand why the advertisement of the electronic payment software should be shot professionally and exquisitely, but there is no content. After watching it, nine out of ten viewers do not know that the advertisement is placed by the electronic payment software.Either the advertisement made things clear, and the user's thought after watching it was that electronic payment looks good, should I try Newpay.

From a certain point of time, electronic payment and Newpay have been bundled together, and users have no other options when facing online payment, only Newpay. Newman's electronic supremacy was accomplished inadvertently, and the subconscious in people's brains is the most difficult to change"

In the overall environment, Wall Street capitals began to divide their bets, because Amazon payment and eBay payment are firmly tied to the parent company, and they have no intention of splitting the payment software into separate financing.

So it seems that only X.com is left as an option.And compared with Amazon payment and eBay payment, Musk is also easier to control.

Therefore, X.comm has completed three financings in the past year, and the support of Wall Street venture capital institutions for X.com can be described as unlimited.

They don't worry about losing money at all, because they still have a trick that they haven't come up with, that is, anti-monopoly investigation.

Wall Street capitals don't mind Newpay first cultivating users' electronic payment habits, making electronic payment more and more common in daily life, and finally promoting the anti-monopoly investigation of Newpay to reap the fruits of victory.

Compared with Bill Gates, Newman's social network in American is obviously much weaker, which means that they have more room for manipulation in antitrust.

Unlike Peter Thiel, who seemed a little decadent a year ago and could not see any hope of catching up with Newpay, and even wanted to sell the company and leave the electronic payment field to start a new business when chatting with Peter Thiel, after receiving strong support from Wall Street, he was full of spirits and Back to Musk.

"We need to promote the full discount strategy. Users use Newpay, and their current discounts are becoming more and more perfunctory. Most of the discounts from 0.1 to 99 US dollars are 0.1 US dollars.

Then we will mark that once a payment is completed, we will give a 10% discount between US$100 and US$100, and we will give a US$10 discount for more than US$[-]. said Musk.

When Zhou Xinfei returned to Huaguo to deal with Xinxin Technology, X.com planned to launch a round of Black Friday activities to attract users with subsidies.

Real money is convincing enough when you are behind.

There was not enough money to afford such an activity before, but now that he has enough funds to open fire indefinitely, Musk will naturally not be polite, anyway, he is spending investors' money.

"Elon, I think this activity is risky, and there is a loophole for merchants to take advantage of payment infinite arbitrage.

For example, Amazon merchants use $100 to reduce $10. He only pays $90, but the merchant can receive $100. When the buyer and seller are the same person, this mechanism will be used. ’ reminded X.com’s chief operating officer.

After the development of Newpay, Musk learned from Newpay that payment is the core. Electronic payment institutions should try to increase the number of payments by users instead of the number of users and page clicks.

X.com has also engaged in the activity of signing up to give incentive money before, but they found that such an activity is useless. After the user gets the incentive money, he withdraws the money, and then turns to Newpay to complete the payment. The user retention rate is almost insignificant. see.

"Newpay also adopts the measure of giving discounts during the payment process of users. We need to learn Newpay's marketing methods. How do they avoid using marketing methods to cash out maliciously?" Musk said.

The other party replied: "Newpay's reduction is purely random, and the probability of reducing $0.1 is more than 90%. This kind of reduction is not enough for merchants to pay Amazon's operating expenses."

After thinking for a moment, he said: "How about we limit the number of payments for users, and each person can complete up to three payments per day.

In fact, the purpose of our activities is to cultivate user behavior habits, so I think three times is a more appropriate number. "

Musk flatly refused: "No, no, no, three times is not enough to poach users from Newpay and transfer them to X.com.

If it is a blank user, a user who has never used electronic payment, three times is a more appropriate number, but now the competitor we are facing is Newpay. "

The other party said: "Then we also adopt a random instant discount model, randomly between $1 and $10?

Then limit it in the program. For example, the payment behavior below 50 US dollars can be reduced by up to 5 US dollars, so the reduced amount will not exceed [-]% of the total payment? "

Musk said: "This lacks explosive points again. I hope that there will be a payment of $10 and a discount of $9.99, which means that users only need to spend $0.01 to buy something worth $10. I hope to give users such surprise."

The other party said: "We can fake it, let engineers adjust it in the background, and then we will complete the payment by ourselves, then take a screenshot of the payment, and find someone to publicize it on an online forum."

Musk thought for a while: "Yes, talk to Metro and Carrefour as soon as possible, X.com will become their online payment channel."

The interests of Wal-Mart and Newpay are too deeply bound, and Musk does not think they can enter Wal-Mart's electronic payment options. X.com gave up after briefly trying.

When X.com was excited to launch the Black Friday discount event, Newpay also launched their event.

Zhou Xin wanted to do this activity when he first promoted Newpay.

Due to the unsatisfactory conditions, the conditions for this activity were not available until the number of Mphone users reached 500 million.

That is an activity similar to collecting five blessings.From Black Friday to before New Year's Day in 2002, during this period of time, users can use the scanning function of Newpay on Mphone to scan any QR code.

After scanning these QR codes, you will be randomly given a pattern or a word of blessing. After collecting five patterns, you will be waiting for the lottery.

All eligible users will split the $2002 million grand prize equally on the first day of 1000.

The $1000 million was paid in half by Mphone and Newpay.

Of course, it is different from the five blessings. After all, the culture is different. Here are the five patterns of elk, sleigh, Santa Claus, Christmas socks and Christmas tree.

(End of this chapter)